Are you weary of constantly relying on Google for all your search needs? It’s high time to venture beyond this colossal search engine and explore a fresh array of search engines! Who knows, if Google ever faces an apocalypse, you might already have a contingency plan in place.

It’s intriguing to consider that the founders of Yahoo had no inkling they were setting the stage for their future rival, Google. Yet, here we stand, two decades later, observing the progression of search engines with AI incorporation.

Numerous search engines have emerged and disappeared over the years, but their impact on the search engine universe is undeniable. They laid the foundation for innovation and inspired a new generation of search engines, including the mighty Google.

Stay connected as we refresh this article with the top 10 search engines in 2025 and some emerging search engines competing against Google with their distinctive features. You might discover the latest search engines that align with your preferences and requirements!

Acknowledgement: Archie, HotBot, Excite, WebCrawler, AskJeevs, AltaVista

Aiming for the top spot for your website? Don’t let your rivals overshadow you. Initiate the journey towards ruling search rankings and witness your business expansion. Contact us now and let’s turn your website into a sensation!

Top 10 Search Engines Globally (Updated 2025 List of Search Engines)

Here’s a glimpse at the 10 most widely used search engines. Browse through our handpicked list of search engine platforms extensively used worldwide below.

Source: StatCounter Global Stats – Search Engine Market Share

1. Google

No monarch has reigned eternally! Yet, Google continues to dominate as a search engine giant as of 2025, with a market share fluctuating between 89.34 in October 2024 to 89.73 in December 2024.

This is the first time Google’s market share has fallen below 90% since 2015.

However, Google still undeniably stands head and shoulders above the rest in the search engine field in terms of user interaction.

This is one of the factors contributing to Google’s consistent ranking as the most favored search engine.

The key to Google’s triumph is its algorithm that delivers the most pertinent results to users, coupled with an unparalleled personalized user experience.

However, Google is not without its drawbacks.

Reflecting on Google’s early days, there was a greater emphasis on user satisfaction.

Fast forward to 2025, and their priorities have undergone a significant shift.

Their focus is now more on perpetuating their search for their own advantage.

Google’s pure organic Search Engine Results Page (SERP) is now a thing of the past. Prime positions on the SERP are now occupied by Google SERP Features like Ads, Knowledge Graph, Snippets, Map Pack, etc., leaving websites with less visibility than before.

Google’s shift to an advertising platform was driven by the large-scale monetization of user data.

The more you opt for personalization, the more user data Google will gather from you.

Therefore, if privacy is a concern for you, Google may not be your go-to search engine, at least by 2025.

Throughout history, empires have emerged and collapsed.

If Google persists in dominating without acknowledging websites and without seeking user consent before disseminating their data, its reign as the most popular search engine may be fleeting.

So, what happens if Google goes the way of AltaVista and other major search engines?

Fear not; there are numerous other web search engines ready to step in if Google faces a downfall.

Legal Action Against Google for Alleged Monopoly Maintenance Tactics

The US Justice Department launched a lawsuit against Google, the well-known search engine behemoth, on January 24th, 2023. The lawsuit charges Google with trying to monopolize marketing technologies, which is considered a breach of Sections 1 and 2 of the Sherman Act.

This legal move has ignited debates about Google’s purported strategies to preserve its supremacy in the digital world. The verdict of this case will have repercussions for the entire SEO and digital marketing sector. If measures are taken to curtail Google’s dominance, SEO, PPC, and other digital marketing professionals will need to integrate platforms like Bing and Yahoo into their plans.

The potential effects become more significant if Google were to lose its default status on browsers and applications. Considering that Google commands a 90% market share in search, any alterations could result in a more dispersed search environment. This would unquestionably influence keyword research, PPC tactics, and organic search optimization.

Furthermore, recent disclosures from a former Google employee about tampering with ad auctions have sparked intrigue. If proven guilty, this disclosure could lead to more transparency in ad pricing structures and possibly intensify competition. As a result, budget distributions for campaigns may undergo changes.

Evidence presented during the trial underscores how default settings generate what’s termed as “choice friction,” making it challenging for users to change search engines.

Comprehending user behavior and tailoring for search intent is vital in this scenario. The trial has illuminated the strategies used by Google to preserve its search monopoly.

There’s a significant amount of chatter and debate on social media platforms like Twitter and LinkedIn, with hashtags such as #GoogleTrial and #Antitrust gaining popularity. Specialists are conjecturing about the repercussions of this case on SEO and digital advertising.

This trial could potentially disrupt Google’s supremacy. Industry forums are filled with discussions about how this trial might impact Google Ads, with some proposing that a defeat for Google could lead to a more competitive ad auction system.

Google Referral Traffic

In collaboration with Datos, SparkToro has generated insights into the distribution of referral traffic. The study unveils Google’s significant supremacy in web traffic referrals, contributing to over two-thirds of all US web referrals among the leading sites. Other platforms like Microsoft’s services, Reddit, and YouTube also play crucial, albeit smaller, roles in directing traffic.

This research points out a worrying trend of traffic consolidation among the biggest web platforms, which could potentially reduce the visibility of smaller sites.

The report also investigates the “generosity” of platforms in referring traffic, revealing a diverse landscape where some platforms surprisingly contribute more to the broader web ecosystem than others.

These results highlight the changing dynamics of digital traffic distribution, stressing the need to comprehend these trends for anyone aiming to boost their online visibility.

Google’s Integration with AI

Google Gemini  is an initiative focused on leveraging cutting-edge AI technologies to improve Google’s search engine functionalities. The evolution from Project Magi to Google Gemini signifies a strategic pivot towards incorporating conversational AI and language models more profoundly into Google’s infrastructure.

What’s the most recent search engine? This question is frequently posed in the search engine industry, particularly considering its volatile nature and the changing online search habits of internet users. Google’s new generative AI-driven search engine, supported by the Gemini AI model, is the response. Allow me to elaborate.

Google Gemini was developed as a direct answer to the increasing interest in conversational AI platforms, especially in the wake of OpenAI’s ChatGPT’s popularity.

This brand-new search experience featuring enhanced AI insights was unveiled at Google I/O on May 14, 2024.

The incorporation of AI into Google’s search engine paves the way for more instinctive, dialogue-based user interactions. The goal is to provide more precise, contextually appropriate responses by comprehending the subtleties of user inquiries in a more human-like way. This integration enables Google to not only provide information but also create content, summaries, and detailed explanations directly within the search interface, making the search process more engaging and dynamic.

The integration of Gemini into Google’s search engine demonstrates Google’s dedication to remaining at the cutting edge of AI and search technology. It’s a strategy to boost user engagement by merging traditional search features with the sophisticated abilities of AI-powered conversational agents, with the aim of delivering a more enriched, informative, and personalized search experience.

As of December 2024, Google’s market share stands at 89.73%

2. Microsoft Bing

Microsoft Bing holds the position of the second most frequented search engine globally, boasting a market share of 3.97%.

Interestingly, the market share has seen a less than 1% increase even with the incorporation of Bing Chatbot, which leverages ChatGPT and DALL·E to provide an AI generative experience for its users.

Regardless, this indicates that it will take a considerable amount of time for Microsoft Bing to surpass Google’s commanding share of 91.62%.

Bing is the product of Microsoft’s clever combination strategy.

Microsoft made its entry into the search engine scene back in 1998 with MSN.

Similar to other search engines mentioned here that were overshadowed by Google’s dominance, MSN also struggled to captivate its intended audience.

The driving force behind MSN was the technology Microsoft acquired from various search engines such as Inktomi, Looksmart, and AltaVista.

Microsoft was always determined to exploit this untapped gold mine to its fullest potential.

In 2006, Microsoft renamed MSN to Live Search.

Despite their efforts to make it the default search engine on their popular browser, Internet Explorer (now Edge), users were not satisfied.

One of the first actions people took after purchasing a PC was to switch the default search engine to Google.

In 2009, Microsoft rebranded Live Search as Bing.

In 2012, Yahoo proposed a deal to Bing to share its search platform.

This is the story of Microsoft Bing, one of the top search engines capable of challenging Google’s dominance – a genuine alternative to Google.

Bing uses a unique algorithm for crawling and indexing, resulting in a Search Engine Results Page (SERP) that differs significantly from Google’s results.

Furthermore, the Microsoft Bing’s main page is more stylish, featuring vibrant background images, in contrast to Google’s simple white backdrop.

However, does this really matter to users?

In terms of the Search Engine Results Page (SERP) features provided by Bing, it outperforms Google in several aspects.

• Local Search Outcomes: Bing’s local search outcomes are highly adaptable and visually appealing. A simple search like “restaurants near me” offers numerous filtering options. Moreover, the Bing Mobile app introduces the 360 feature, enabling you to locate local businesses using your camera.
• Image Search: Bing’s Image Search is significantly more sophisticated and structured than Google’s. It offers users a wealth of information and a plethora of photo filtering options.
• Video Search: Interestingly, most videos displayed on Bing originate from YouTube, a Google-owned platform. However, Bing’s presentation of these videos sets it apart from Google. The video search outcomes are shown in thumbnail grids, allowing users to view videos within the SERP context.
• Links vs Content: Bing’s algorithms are renowned for prioritizing quality over link quantity. Bing is inclined to rank websites with a minimal number of high-quality links, as long as the content is of exceptional quality.

Recent data suggests that Bing’s features have enabled it to gain a larger portion of the US search market. Oberlo’s statistics show that Bing holds a 6.11% stake in the US search market, signifying the Microsoft-owned search engine’s consistent growth.

Indeed, Microsoft has verified its plans to invest 10 billion in OpenAI in the near future.

In a thrilling turn of events last February, Microsoft introduced a revolutionary update to its Bing search engine. This update integrated GPT technology into Bing’s search interface, providing users with an unmatched search experience. Consequently, millions of users eagerly registered to experience this pioneering and advanced technology.

With the launch of the eagerly awaited GPT 4 update, Bing has now integrated the most recent and promising generative LLM capabilities, further improving the search engine’s already remarkable performance. Microsoft’s collaboration with OpenAI has provided it with a distinct edge over its rivals, including Google, significantly increasing the chances of users opting for Bing over other search engines.

Microsoft Bing experienced a 15.4% surge in traffic following the introduction of Chatbot, while Google’s traffic dipped by 2.4%. However, the lackluster growth indicates that they struggled to maintain it.

Bing’s market share as of December 2024: 3.98%

3. Yahoo Search

Yahoo! Search: Set for a Revamp and Revival in 2024

Next on our list of search engine websites is Yahoo! Search. The former search giant, Yahoo! Search, has witnessed its market share plummet from 36.7% in 2001 to a mere 2.6% in 2022, but is preparing for a significant resurgence.

In a recent development, Yahoo Search announced that it would begin unveiling elements of its revamped search experience in the early weeks of 2024. This was announced by Brian Provost, the Senior VP and General Manager of Yahoo Search, at the Search Marketing Expo Next event.

The initial launch will concentrate on fundamental features, potentially incorporating a revamp and redesign of the search interface. This will be succeeded by the incorporation of AI and sophisticated features in future updates.

Yahoo’s Adventure in the Search Engine Industry

Despite a decrease in market dominance, Yahoo! Search has been a trailblazer in the sector, initially functioning as a search directory that necessitated manual data input. The search engine, currently powered by Bing, provides results akin to those of Bing’s search platform. This collaboration suggests potential AI integration for Yahoo if Bing embraces such technologies.

Yahoo’s past is characterized by notable landmarks and squandered chances. In 2001, Yahoo partnered with Inktomi and then with Google in 2002 for searchable indexes. However, it was only in 2003, after acquiring Overture Services, Inc., that Yahoo possessed its own index, including AlltheWeb and AltaVista search engines.

A significant event in Yahoo’s past was the failed attempt to purchase Google. In 2002, disputes over the acquisition price, initially set at $1 billion, stalled the proceedings. By the time Yahoo was prepared to move forward, Google’s valuation had skyrocketed to $3 billion, marking it as one of the most significant missed chances of the 21st century.

Prospects for Yahoo’s Future

Regaining its past prominence is a daunting task for Yahoo, particularly in the face of Google’s supremacy. However, the forthcoming redesign and potential integration of AI indicate a strategic initiative to reestablish its foothold in the search engine industry. The scheduled improvements could signal the start of a revitalized era for Yahoo, a company that once pioneered and stimulated the potential of search.

Yahoo’s market share is 1.12%, but the impending transformations have sparked interest and speculation about what Yahoo might contribute in the competitive search engine arena.

Yahoo’s market share as of December 2024: 1.29%

4. Baidu

Baidu, established by Robin Li in China, shares many commonalities with Google.

As the Chinese government has imposed an indefinite ban, widely referred to as the Great Firewall, on all Google services, Baidu has become the primary search engine for Chinese residents.

At present, Baidu holds a 60.87% market share in China, outperforming Google and other Chinese search engines like Sogou and Shenma by a significant margin. However, on the global stage, Baidu’s market share is only .96%.

It’s worth mentioning that Baidu had a 67% share of the Chinese search market, but Bing and Sogou are giving it stiff competition. These search engines collectively managed to snatch 23% of the market share from Baidu in 2023.

Moreover, Alibaba is also giving Baidu a run for its money in the related search market.

In 1996, Robin Li developed a search engine called RankDex, which utilized an algorithm akin to Google’s PageRank.

It’s worth mentioning that Larry Page secured the patent for the PageRank algorithm two years after Li had already put the concept into practice with RankDex.

Larry even acknowledged Li in his patent application, suggesting that the original idea was Li’s and Google merely replicated it flawlessly.

Baidu has been mirroring Google, not just in delivering high-quality search results, but also in providing services and features that are important to users.

Similar to Google, Baidu also features a simplistic homepage. However, unlike Google in its early years, Baidu began monetizing its space through ads as early as 2004.

Furthermore, Baidu is also involved in AI and voice-assisted search, and we can expect to see advancements in this area shortly.

Baidu’s Share of the Global Search Market as of December 2024: 0.81%

5. Yandex

Recent events have brought Yandex, Russia’s leading search engine, to a crucial juncture.

In November 2023, Reuters reported that Yandex N.V., currently a Dutch holding company, is considering selling its primary Russian assets, which include its search and ride-hailing services. The transaction is projected to be worth between $5 billion and $6 billion.

The purpose of this strategic decision is to recover shareholder investments and shift focus towards expanding other business sectors on a global level.

Despite the ongoing Russia-Ukraine conflict, Yandex has managed to retain a significant 69.79% share of the search market in Russia as of December 2023, as per StatCounter. Notably, Google’s search share in Russia has dropped nearly 15% over the year, leaving it with just 28.5% in December 2023, down from 43.72% at the start of the year.

Yandex’s supremacy in Russian online advertising and its substantial market share place it in a unique position in the worldwide search landscape.

As Yandex expands beyond its traditional territories, the potential impact on the global search engine market and digital marketing tactics is significant and merits close observation.

Yandex’s Global Market Share as of December 2024: 2.55%

6. DuckDuckGo

For those who prioritize data privacy, DuckDuckGo is the ideal search engine to use.

Established in 2008 by Gabriel Weinberg, DuckDuckGo has made a name for itself as a non-profit search engine.

While Google emphasizes a personalized search experience as its unique selling point, DuckDuckGo takes a different approach.

Google is known to offer a personalized search experience at the expense of utilizing your user data.

This is precisely what DuckDuckGo refrains from doing.

It doesn’t gather your data, hence, the search results are identical for you and your friends.

DuckDuckGo boasts a variety of features, including maps, weather updates, news, images, videos, local business information, products and shopping, flight details, calculator, sports scores, currency conversion, and much more.

Besides these features, this search platform also provides language and regional customization, personalized themes, and shortcut commands for direct access to other websites. It also offers apps and extensions for untracked usage on browsers like Chrome and Safari.

As per the official information, DuckDuckGo’s search results are derived from 400 distinct sources (algorithms), including Yahoo! Search, Search BOSS, Wolfram Alpha, Bing, Yandex, Wikipedia, its own web crawler (the DuckDuckBot), among others.

DuckDuckGo has successfully garnered $13 million in funding.

In November 2022, DuckDuckGo users conducted over 96.97 million search inquiries. It commands 0.58% of the global search engine market share and 2.2% of the U.S. search engine market share. The DuckDuckGo Chrome extension app boasts over six million users.

The growth trajectory of DuckDuckGo reminds us of Google’s modest origins.

DuckDuckGo has seen consistent growth over time, but the year 2022 began somewhat shakily for this alternative to Google’s search engine.

In January 2022, this search engine, known for its emphasis on privacy, reached a milestone of 100 billion searches. The search engine’s Twitter account expressed gratitude to its users for the 100 billion private searches conducted so far.

Here’s a snapshot of DuckDuckGo’s search trends for the year 2021.

• January 2021: 106 million daily searches
• February 2021: 105.5 million daily searches
• March 2021: 102.7 million daily searches
• April 2021: 97.7 million daily searches
• May 2021: 96.2 million daily searches
• June 2021: 93.8 million daily searches
• July 2021: 92.4 million daily searches
• August 2021: 93.7 million daily searches
• September 2021: 94.7 million daily searches
• October 2021: 93.7 million daily searches

As evident, the traffic that surpassed the 100 million mark in January 2021 began to decrease, a trend that is believed to have persisted until June.

Upon revisiting the public DuckDuckGo page that previously disclosed these specifics, we discovered it no longer exists.

Nonetheless, according to the information obtained from the Web Archive, it appears that the traffic has leveled off and has not surpassed the 100 million threshold since.

Given this apparent consistent drop in searches, the SEO community is wondering if DuckDuckGo is no longer a competitor to Google.

However, it might be premature to draw conclusions, and we’ll need to observe the developments in the upcoming months.

The surge in popularity is attributed to the escalating concerns about privacy. As a result, companies like Google and Apple were compelled to prevent third-party cookies from monitoring users.

Privacy has always been DuckDuckGo’s main priority, and it’s due to this commitment that they’ve achieved this significant milestone.

While DuckDuckGo’s success may seem insignificant compared to Google, it has nonetheless paved the way for other search engines focusing on a niche user base.

These search engines are gradually eroding Google’s stronghold on the search engine market.

Despite DuckDuckGo still having a long way to go before it can compete with Google, it is slowly catching up with other well-known search engines like Yahoo! and Bing.

7. Ask

Ask.com, established in 1996, is a search engine based on answering queries.

It was created by Garret Gruener and David Warthen. Previously known as Ask Jeeves, the name was changed in 2006.

Unlike other search engines, it allows users to preview a webpage before clicking on it.

Ask.com, headquartered in Oakland, California, is currently a subsidiary of InterActiveCorp (IAC), listed on the NASDAQ under the symbol NASDAQ: IAC.

8. Naver

Naver is a South Korean online platform that launched its own search engine in 1999.

Naver was the first operator globally to introduce comprehensive search features, such as aggregating search results from different categories and displaying them on a single page. Over the years, Naver has launched a variety of new services, from news and email to a Q&A platform.

Naver is often dubbed as ‘the Google of South Korea’.

9. AOL

AOL is a US-based web portal headquartered in New York. It was among the early internet pioneers in the mid-1990s.

AOL operates its own search engine site, AOL Search, which was redesigned and relaunched on January 20th, 2005. AOL Search engine offers users access to web, image, multimedia, shopping, news, and local search results. This page primarily focuses on the web results provided by AOL Search.

When presenting search results, AOL organizes the page in the following sequence from top to bottom: Two search bars (at the top and bottom of the page), Snapshots (if available), Sponsored Links, Matching Sites, and Product Results.

10. Seznam

Seznam is a web portal and search engine based in the Czech Republic. It was established in 1996 by Ivo Lukačovič and is recognized as the first web portal in the country.

These 10 search engine brands are predicted to be successful in 2024 based on their popularity.

Want to get your website ranked higher on top search engines? Book a free strategy call with us to unlock your website’s true ranking potential.

Check Out 47 Other Alternative Search Engines