Founded by Gabriel Weinberg in 2008, DuckDuckGo has earned itself a name as a non-profit search engine.
If Google highlights the personalized search experience as its USP, DuckDuckGo does the opposite.
It’s known that Google gives a personalized search experience at the cost of taking advantage of your user data.
This is exactly what DuckDuckGo doesn’t do.
It doesn’t collect your data, and as a result, the search results remain the same for you and your friends.
DuckDuckGo has several features including maps, weather, news, images, videos, local business answers, products and shopping, flight information, calculator, sports score, currency conversion and much more.
In addition to these, this search engine also offers language and region localization, customizable themes and shortcut commands that can take you to other websites directly. The search engine also has apps and extensions that allow you to use browsers like Chrome and Safari without being tracked.
According to the official source, the search results provided by DuckDuckGo are generated from 400 different sources (algorithms), including Yahoo! Search, Search BOSS, Wolfram Alpha, Bing, Yandex, Wikipedia, and its own Web crawler (the DuckDuckBot), and others.
DuckDuckGo has raised $13 million in funds.
DuckDuckGo users made over 8 billion search queries in Q1 of 2022. It holds 0.68% of the search engine market share worldwide and in the U.S, it holds 2.51% of the search engine market share. The DuckDuckGo Chrome extension app has over six million users.
Currently, DuckDuckGo has 172 employees, and they are focused more on giving users organic results than personalized ads.
The way DuckDuckGo is progressing makes us think about the humble beginnings of Google.
Over the years, DuckDuckGo has grown at a steady pace. In January 2022, this privacy-focused search engine completed 100 billion searches. The Twitter account of the search engine thanked its users for the 100 billion all-time private searches.
Last year, the company announced that they were hitting more than 100 million searches every day. If you check the public traffic statistics page for DuckDuckGo, you will find that the all-time searches have passed 108,833,424,751. The record for the highest daily number of searches so far has been 111,703,299. Needless to say, the search engine is growing in popularity.
The reason behind this increased popularity is the growing concern over privacy. Because of this, enterprises like Google and Apple had to block third-party cookies from tracking the users.
Privacy has been the primary focus of DuckDuckGo from the start, and it is because of this that they have managed to reach this milestone.
Compared to Google, this success might seem modest. However, the success of DuckDuckGo has paved the way for other search engines that concentrate on an underserved user base.
Slowly, these search engines are chipping away at Google’s dominance in the search engine market.
Even though DuckDuckGo still has miles to go before it can challenge Google, it is gradually closing on other popular search engines like Yahoo! and Bing.