In fact, the market share has improved by considerably since 2018 when Bing had only around 3% market share.
Anyways, this means it will take a long time for Microsoft Bing to beat Google’s share of 84.08%.
But wait, what if Google kills itself?
The search engine is the result of Microsoft’s crafty mix and match.
Microsoft came to the search engine landscape back in 1998 with MSN.
Like other search engines listed here that were obliterated by Google’s competition, MSN also failed to entice the target audience.
With that said, what powered MSN from behind was the technologies that Microsoft learned from acquiring different search engines like Inktomi, Looksmart, and AltaVista.
Microsoft was never willing to give up on something that they knew was a gold mine with miles still to be explored.
In 2006, Microsoft rechristened MSN to Live Search.
Even though they tried making it the default search engine for their popular browser Internet Explorer (now Edge), the users were never happy.
Changing the default search engine to Google was one of the first things that people used to do soon after buying a PC.
In 2009, Microsoft finally rebranded Live Search to Bing.
Finally, in 2012, Yahoo approached Bing with an offer to share its platform for search.
So that was the history of Microsoft Bing, and it’s one of the best search engines other than Google out there that can compete against it’s megalomania – a true Google alternative search engine.
Bing uses its own algorithm for crawling and indexing purposes, which makes the SERP entirely different from what a Google search provides.
In addition to this, the homepage of Microsoft Bing is much trendier with dynamic background images, unlike the plain white offered in Google.
But, the question here is, do people really care?
When it comes to SERP features offered by Bing, there are a few areas where it beats Google.
- Local Search Results: The local search results in Bing are highly customizable and very pleasing to the eyes. A casual search term “restaurants near me” gives you a lot of options to filter. In addition to this, the Bing Mobile app brings you the 360 feature to help you find local businesses using your camera.
- Image Search: Bing Image Search is way more advanced and organized than what you can find on Google. It provides a lot of information to users and many more options to filter the photos.
- Video Search: Interestingly, videos that are displayed on Bing are mostly from YouTube, which is owned by Google. However, the way Bing has showcased the videos makes it a cut above Google. The video search results are displayed in thumbnail grids, and users can watch videos within the SERP environment.
- Links vs Content: It is well-known that Bing algorithms are more focused on finding and showcasing quality than counting the number of links. Bing tends to rank sites with very few quality links provided the content is top-notch.
According to recent figures, these features have helped Bing acquire a larger share of the search market in the US. Oberlo reports that Bing has a 6.11% share of the US search market, which is an indication of the Microsoft-owned search engine making steady progress.
In fact, Microsoft, has confirmed that it will be investing 10 billion in OpenAI soon.
In an exciting development this past February, Microsoft unveiled a groundbreaking update to its Bing search engine. This update saw the integration of GPT technology into Bing’s search interface, offering users an unparalleled search experience. As a result, millions of users eagerly signed up to be a part of this innovative and cutting-edge technology.
With the release of the highly-anticipated GPT 4 update, Bing has now incorporated the latest and most promising generative LLM capabilities, further enhancing the search engine’s already impressive performance. Microsoft’s partnership with OpenAI has given them a clear advantage over their competitors, including Google, and this has significantly increased the likelihood of users choosing Bing over other search engines.
In fact, Google has yet to introduce BARD to their SERPs, which has put them at a disadvantage compared to Bing. With Bing leading the way in terms of incorporating GPT technology into their search engine, Google must ensure that their version of SERP Chat is more advanced and error-free if they want to keep up with their competitors. The competition between these two tech giants has never been more fierce, and it will be interesting to see how they continue to innovate and evolve to provide users with the best possible search experience.
According to Similarweb’s latest 7-day data, Microsoft Bing’s traffic has increased by 15.4%, while Google’s traffic has dropped by 2.4%. Also, over the last month, Bing saw a traffic increase of 13.6% and Google’s traffic lowered by 2.8%
While Bing still has a long way to triumph over Google, its increased traffic and market share are clearly a gain. This also means that websites will start getting more traffic from Bing.
In fact, it is already happening. The Bing traffic for Stan Ventures has increased, followed by the search engine’s AI integration. Many other online publishers may see something similar happening.
Traffic to ChatGPT-powered Bing is growing fast but not as fast as traffic to ChatGPT itself.
The most recent 7-day traffic of ChatGPT shows a spike of 21.3% from the week before, while the equivalent figure of Bing is 3.9%.
Though this spectacular traffic surge for Bing is a reflection of AI integration, the search engine has been witnessing gains of as much as 10% year-over-year for the last two years.
At this promising growth rate, it looks like Bing is going to have more exciting times ahead as a top-notch Google alternative.
Bing market share as of December 2022: 8.95%