Are you thinking of outsourcing your SEO needs to a White Label SEO service provider? Confused with SEO plans and pricing offered by different industry experts?
In this post, you will get detailed information on why SEO pricing of each service provider differs. We will also give you a cost comparison between companies that have in-house SEO team and the ones that seek the assistance of White Label SEO executors. Moreover, by the time you finish reading, you will know a great deal about the opportunities and benefits of outsourcing your SEO projects.
To outsource SEO or not? Probably this is one of the most intriguing questions you may have asked yourself from time to time whenever you have an SEO or Digital Marketing requirement.
There can be myriad reasons why you opted to outsource SEO projects. Some of them may be:
- You have a lot of SEO projects for yourself.
- Preoccupied with other/major KPIs on the job.
- You have encountered a steep learning curve in SEO and find it difficult.
- You cannot maintain an in-house SEO team.
- You want to grow your knowledge by working with SEO professionals.
One or more points may make sense for you right now depending on your profession. If you are experiencing any one of the above points, hiring a professional SEO service provider is the right way to go. This will not only help you save money but also will provide you with opportunities to learn about unique SEO cases.
However, the moment you decide to outsource your SEO project, you are bombarded with price quotes from various SEO service providers, and you may ask yourself, “Are these SEO proposals justified with results?”
You may be wondering if outsourcing SEO project can bring better results considering the cost involved. You might have already done a research on what are the other alternatives to outsourcing SEO services. We will give you a cost analysis of other alternatives and examine if outsourcing is worth for your business or not?
How SEO Outsourcing can help you make cash in 2019 and how much?
To make your SEO services affordable, you have to consider these two factors:
- Putting fewer staff-hours into SEO by outsourcing and focusing on core tasks.
- Earning significant price difference by outsourcing the project.
Let’s first understand how a professional SEO company can help you save staff-hours and add to your profitability.
How SEO outsourcing saves man-hours to deliver profit?
Outsourcing your project to a professional SEO company can save staff-hours in many ways. Some of these are:
Advantage of Trained and Experienced SEO Resources
Professional SEO service providers have trained resources with vast experience working across a broad category of businesses and industries. These SEO experts can come up with action plans within minutes as they are well-versed in solutions for specific industries. They require just a few hours to come up with an action plan before the implementation.
On the other hand, an in-house team that you hire may be new to the industry, and if they encounter an SEO problem, it could take a week, or at least a few days, for them to troubleshoot it. By that time, you might end up losing dollars.
Here is a hypothetical case study
Consider that you recently integrated an e-commerce feature on your WordPress website and is now facing issues with duplicate URLs. If the in-house expert you hired is not good in technical SEO, you may end up spending more from your pocket to get the work done from outside.
Additionally, imagine that your company has two SEO experts onboard – a content manager and an SEO manager. If both of them work simultaneously on resolving the problem, it might take a couple of days to identify the issue and to create an action plan. It will still amount to 2 (8+8) = 32 staff hours of work to get started.
Considering the average salaries of a Content Manager and SEO Specialist, we arrive at hourly rates at $31 and $20 respectively. Sixteen working hours from each of them would amount to $496+ $320 = $816
Remember, you didn’t get an SEO solution as yet and already spent 800+ dollars just to arrive at an action plan.
If you are outsourcing SEO project to a professional white label SEO agency, they can scale a team within no time. Thus, if you feel that your project needs more experienced resources, or maybe less, your SEO company can do it within a few minutes. You may lack this flexibility if you rely on an in-house team.
One of the biggest strengths of White Label SEO service providers is that they have a reliable network of bloggers, outreach experts, influencers, and SEO managers – all ready to execute your SEO plans into actions in no time. This is not easy for a small team of in-house SEOs.
For example, if you decide to go for influencer marketing with without an in-house outreach expert, the task can consume more time and money as reaching out to thought leaders need experienced hands.
Not many small/medium businesses have outreach experts as part of their in-house digital marketing team. At this point, the digital marketing manager or the content marketing manager will step in and take up the role of an outreach expert. Unfortunately, it takes a lot more effort and time for them to deliver results, which otherwise would have been a cake-walk for a blogger outreach expert.
Leveraging the Price difference
The price difference is mainly sought by SEO resellers and agencies that try to outsource projects to affordable SEO companies that offer White Label SEO packages.
The pricing plans of SEO companies in India and Philippines are in noway comparable with that of the pricing plans and packages offered by US-based SEO agencies. Since agencies in Asia offer cheap monthly SEO plans, this creates opportunities for US-based companies to outsource work to SEO executors in certain Asian countries.
While there can be many SEO companies in the Asia Pacific, only a few companies provide the best deal by combining best-in-class quality SEO solutions coupled with affordable SEO packages.
Now that we have understood how SEO outsourcing saves money, let’s look at some of the key points.
What are the factors that contribute to SEO prices?
SEO and Content Marketing services are affected by a host of factors. The country or origin of the service provider, the vision of the company, expertise, and so many other factors decide the price-tag of an SEO company. These are also factors that influence your decision to hire them or not. Let’s go through each of these factors one by one:
Country of Origin
An SEO company based in the United States is usually more expensive than the one with origin in East Asia or India. There is a general perception that the quality of SEO services is proportional to the SEO pricing and packages offered by the SEO firm. However, this is an oversimplification.
Understand, that SEO may be difficult, but not as much as building reusable rockets. Having an ability to understand the business of the client is all you need on a fundamental level to be a competent SEO executor.
However, if your SEO Strategy also encompasses content creation, then, the quality of the deliverables becomes an essential determinant of success as well.
In such scenarios, which contribute to the majority of the cases, your best bet is to hire companies that have a presence both in the US and Asia. Some companies hire SEO managers in Asian countries to perform a strategic analysis and American writers to create deliverables such as web-content and blogs. An in-depth analysis of the SEO pricing of these service providers gives us a more clear understanding of how they provide top-notch affordable SEO solutions.
Skills and Experience
This is the second determinant for SEO pricing and content services. A firm with a proven track record of delivering results tends to charge more. If they have a very vocal clientele across different industries showering praises, the chances are that their SEO pricing becomes even more premium.
SEO agencies with a strong network of SEO and content experts tend to charge more for the content or managed SEO services. They have the liberty to do this as they earned trust, both online and offline.
Effectiveness of Communication
An SEO strategy can never have a well-defined standardization. The business problem of the client needs to be determined, and an SEO action plan must be developed. This requires frequent communication between the client and the SEO executor. This is where the ability to communicate effectively comes into the picture.
An SEO company with dedicated customer support team may charge you a bit more. However, paying this price is worthwhile as you will get 24×7 support.
Many SEO executors have expertise in specific niches. Making a niche website to rank is a more challenging task, but for SEO agencies that focus on niche industries such as the healthcare industry, the challenge is more of an opportunity as they can offer best solutions at the minimal time frame.
Hence, if you have a website that deals with e-commerce or sexual wellness, they may charge more for their services. If you understand the difficulty of formulating an SEO strategy of a sexual wellness website, you would understand the reason behind the price tag as well.
Here are some of the common SEO pricing packages and models
SEO pricing can come in so many formats. It solely depends on the SEO Company offering the services. These can be –
- Monthly SEO Packages
- Hour-Based Packages
- Per project Packages
- Service-tier Package
- National and Local SEO packages
Monthly SEO pricing Plan –
Monthly plans are the most popular pricing plans offered by SEO service providers for their clients. The idea is to accrue a month-on-month payment from clients.
If you have just signed up with an SEO service provider, it is conducive to go for a monthly plan. Once you evaluate the SEO strategies implemented by the company you can choose whether to continue with the same SEO agency or look for another. If you do not wish to continue the services, you get the liberty to breakup with the agency.
According to a survey done by Ahrefs on SEO providers, 74.71% of total respondents (SEO companies) provide monthly SEO plans. Also, more than 23% of the companies charge between $500-$1000 followed by $201-$500 price range standing at around 19%. Here at Stan, our Kickstarter plan for fully managed SEO also starts at $499.
Many SEO companies provide Annual SEO pricing packages with an upfront payment. The annual SEO packages are typically cheaper when calculated on a Month-On-Month basis.
You can opt for an yearly plan if you fully trust the SEO company and have used their services before.
When should you go for a Monthly SEO Plan?
- If you believe that project requirements might escalate in the future
- When you want to set monthly limit and do not want to be surprised with an inflated bill.
- If you want to engage your SEO executor with your company more closely for better results.
- Monthly retainer puts the liability of the results on the SEO executor. Hence, you can be assured of long-term results.
Monthly and Annual SEO plans are useful if your SEO budget is low. It has been observed that the client exhibits more trust towards an SEO company when he/she opt for monthly SEO pricing plans.
Hour based plans SEO Services are billed in accordance to the hours spent by the SEO Executor behind your project.
After monthly retainer, hour-based SEO Pricing plans comes as the second choice among SEO companies (36.7%) as reported by Ahrefs. The report also suggests that 50% of the SEO companies keep their range between $75-$150 while a majority of Indian SEO companies charge below $25.
Many SEO companies provide an hourly format of billing as it gives them the independence of working flexibly on a given project. Hourly rates allow companies to put more resources when needed and in turn help clients to create a scalable team.
Why go for hour-based SEO plans?
- When you are sure about the complexity of the SEO project and estimate the hours your project might require.
- When you want to accomplish something basic or to test the skills of an SEO company.
- When you are looking for some SEO intervention instead of a long-term SEO strategy.
SEO Pricing per project
Pricing per project is also widespread among companies. A lot of companies providing hourly or monthly pricing charge for individual projects.
Per-project SEO packages are great when you want to focus on the success of that particular project, no matter what.
How much does per project SEO cost?
More than 43% of SEO companies have accepted that they offer per project SEO pricing.
The most popular cost bracket for project-based costing is $501-$1000 with more than 27% of the companies charging within this range.
When to go for project-based SEO service pricing?
- Project-based SEO pricing is great for use-cases that are unique and demands special attention.
- When you do not want to compromise with one-size-fits-all and want to succeed at your SEO goals at any cost.
National SEO Pricing-
A lot of SEO companies offer their SEO Packages concerning local or national SEO. National SEO focuses on achieving SERPs across geographical regions. National SEO is often more complicated and comes with a higher price tag.
You can hire any SEO company starting at $700/month for National SEO. If you hire an Indo-American SEO company instead, you may start at $300/month.
Local SEO Pricing
Local SEO focuses on winning SERPs on Google for local queries. Some businesses depend a lot on domestic questions, and this is where local SEO comes into play.
As far a complexity is concerned, local SEO is a lot simpler and comes with a lower price tag.
You can get started with a local SEO package at $200-$250/month. Hiring an Indo-American company will halve the cost.
Advantages of hiring an affordable White Label SEO company
You can avail great benefits – both on the pricing and quality perspective, if you chose an SEO company that offers affordable packages. Consider this example of a company looking to boost its rankings for a specific keyword using SEO services. Let’s call it ABC company.
A thorough analysis of the ABC website reveals that it has a large number of keywords that are currently ranking on the second page and can be brought to the first page. ABC is a service provider and provides a plethora of services with each of them having three to four subdivisions further.
The company is solely earning its clients by using its brand reputation and hasn’t implemented any solid SEO or digital marketing strategy. As a result, the company does not have many resources or blogs that target any keywords either.
As an SEO service provider, our job is to win the first-page position for keywords that are currently lagging in the second page, while making them understand the power and importance of digital sales from the entire exercise.
Let’s consider pricing this one to the project and handpick services; our offerings would include-
- Blog Management services– 3 blog posts per month
- On-Page optimization- 25-30 pages
- Blogger Outreach – 1 guest post for DA 50+ Website
Let’s calculate the cost of these services if you are to do them in-house and later on compare them against outsourcing it to a White Label SEO service provider, to arrive at the opportunity costs.
Let’s look into the first case when the company tries to accomplish this task using their own in-house resources. For this task, ABC would need at least 3 people:
- A Content Marketing Manager- content to be written for high DA website
- Content Outreach specialist- to develop relationships with other websites owners
- SEO Manager- for on page optimization
Let’s first consider the monthly salaries for all the three positions.
Content Marketing Manager– $90,077/Year
SEO Manager– $55,346/Year
Content Writer (Digital) $58,317/year
The entire project will consume time for planning, execution, analysis, and optimization. Despite that, let us consider a period of one month for the completion of the SEO task. Combining the salaries of all three in-house resources, we arrive at a figure of $212,740 per year or $17,728/month.
Outsourcing it to a Native SEO Company will cost you a lot more as well-
Let’s calculate the cost of the project if it is given to an American Company
4 blogs for one month $200
Blogger outreach $500
On page optimization( 30 pages) $2700
Outsourcing to an Affordable SEO service provider who uses expertise of US and Asian SEO specialists
Affordable SEO executors who get the work done by combining the best of Asian and American SEO experts can offer you affordable SEO packages that cost half of what an American company would charge.
4 blogs for one month $100
Blogger outreach $250
On page optimization( 30 pages) $1050
As you can see, maintaining an in-house team can cost you 12 times more then outsourcing your project to an affordable SEO service provider.
Many people would express their consent of having and nurturing an in-house team for SEO and content, and we agree with that. An internal team learns over time and accumulates knowledge, ideas, and hacks that get streamlined into their business. However, consultation would only add to their skill set by bringing in diverse experience.
A company that spends more than $15,000 on salaries for three people in the US can easily afford services from of an affordable SEO service provider without any constraints.
How SEO resellers save time and cost by outsourcing SEO to White label SEO service provider
For a White label SEO service provider, it is essential to provide a price advantage for SEOs and Digital Marketing agencies. If you are working on 20-30 projects at this time, you may find it difficult to meet the deadlines with your limited resources. During such situations, you may require the help of a White Label SEO service provider. This can help you to retain the client with out incurring opportunity costs. Above all, the White Label SEO agency will provide an unbranded report that can be shared with your client.
One reason why SEO resellers opt for White Label SEO is they they can keep accepting new projects, spend time communicating with clients, scale projects, and increase revenue without the fear of in-house experts and deadlines.
Opportunity Costs of not hiring an Affordable SEO service provider
For non-SEO companies selling some sort of product or service, the opportunity cost of not outsourcing the SEO requirements may include a number of elements. These can be-
- Tools used by the marketing team
- Other variable expenses
The opportunity cost for such companies can amount to very high numbers. Depending on the complexity and time, the project is assumed to take, the costs will vary.
For SEO agencies that are trying to save money, opportunity costs would include-
- Projects not accepted due to lack of manpower
- Outsourcing to SEO executors that charge a lot more
- Clients that repurchase SEO plans on a monthly, quarterly or yearly basis(this is due to the fact that new clients will not be added without outsourcing)
The idea of outsourcing SEO, content, and digital marketing services are rooted in the price. There are substantial price differences that a white label SEO reseller can provide to agencies and companies with in-house SEO, Digital, and Content Marketing teams.
It is necessary to have a set of SEO skills to be active, and that demands experience. For something as complex and diverse as SEO, learning has to come continuously from various sources. From our experience, we can say that developing skills in SEO and Digital Marketing calls for a horizontal learning pattern.
Hiring a professional white label SEO reseller will provide you with that knowledge that they derive by dealing with multiple industries and challenges. As a result, not only you get your project goals met, but also end up learning ideas on a holistic level that helps you attaining your overall marketing goals.
As far as SEO agencies and consultants are concerned, the opportunity costs of not hiring services from other SEO executors are very significant. As it is with in-house teams, who can learn a great deal from SEO outsourcing, the same can be applicable for Agencies and consultants as well.
Overall, proponents of in-house SEO and Digital Marketing management will make their voices heard. However, outsourcing SEO projects do outweigh the benefits of handling the projects yourself by a large margin.