SEO for Solar Companies: Rank Higher and Reach Local Leads

Are you struggling to get your solar company noticed online, even as demand for clean energy continues to increase?

You’re not alone! 

77% of consumers research online before making a significant purchase, and 46% of all Google searches are for local businesses.

For solar companies, the stakes are even higher: 97% of potential customers read online.

This is why SEO for solar companies is crucial.

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It ensures that your website ranks at the top of local search results, builds credibility, and drives high-quality leads to your business.

A well-executed solar SEO marketing strategy can significantly boost your website traffic, lead generation, and overall business growth.

In this blog, you’ll learn everything about SEO for solar companies — from improving your online presence to increasing your conversion rate.

Keep reading!

How to Improve Solar Companies’ Online Visibility and Lead Generation

Here are the 7 strategies you should adopt to attract more visitors to your website and get more solar installation projects:

1. Do Intent Based Keyword Research for Solar Companies

Keyword research is the foundation of any successful SEO strategy.

You need to identify terms your potential customers are searching online, such as location-specific searches like “solar panel installation in [city],” service-based searches like “residential solar installation,” and questions like “are solar panels worth it in [state]?”

Utilize tools such as Google Keyword Planner, Ahrefs, SEMrush, and Ubersuggest to identify keywords based on the intent, search volume and competition.

Studies show long-tail keywords make up 70% of all search queries and typically have lower competition and higher conversion rates.

Additionally, analyzing your competitors’ keyword strategies can provide valuable insights into what’s working.

By studying high-ranking solar websites, you can refine your keyword plan and improve your chances of outranking them.

2. Focus on On-Page SEO for Solar Websites

Your solar website must have a clean, structured layout with easy navigation.

For effective on-page SEO, your homepage should showcase your services, include contact details, and feature a compelling call-to-action that encourages visitors to request a quote.

Create individual pages for each service, such as residential solar installation, commercial solar solutions, or solar panel maintenance, and optimize them with targeted keywords.

Check how Sunrun creates dedicated landing pages for each product to enhance clarity and searchability.

Then comes content optimization—a critical piece of on-page SEO.

Ensure your page titles and meta descriptions are keyword-rich and enticing.

Use header tags (H1, H2, H3) to organize content and interlink related pages to enhance site authority and user experience.

Don’t forget site speed—Google says 53% of mobile users abandon sites that take more than 3 seconds to load.

So compress images, use alt text, and enable caching to keep your site fast and responsive.

3. Consider Working on Key Components of Solar SEO

1. Local SEO: 

Local SEO is a vital pillar of solar SEO, particularly essential for targeting customers in a specific geographic area. 

1. Google Business Profile (GBP): 

Claiming and optimizing your Google Business Profile with accurate NAP details, photos, services, and positive reviews is crucial for local searches.

Google prioritizes reviews when ranking local businesses.

Take a look at how Google ranks businesses for the keyword “Solar Companies in Charleston” in the local 3-pack based on reviews and star ratings.

97% of customers read online reviews before making a purchase. Businesses with more positive reviews tend to rank higher.

Encourage happy customers to leave reviews and respond promptly to build trust and improve visibility.

Additionally, embed Google Maps on your contact page—this not only enhances the user experience but also signals to Google that you are a local business.

• Local Citations:

List your business in online directories and citation websites (eg.Yelp, SolarReviews, Angi, EnergySage, and industry-specific directories) to strengthen your local SEO signals and ensure consistent NAP information.

4. Strategic Use of Content Marketing for Solar Companies

Companies that blog get 55% more website traffic than those that don’t.

Producing informative and educational content, helps you position yourself as a trusted authority in the solar industry.

Start by addressing your audience’s top questions: “How much does solar cost?”, “Will solar panels work during cloudy days?”, or “How does net metering work?”

See how Sunrun uses blogs and guides to address common buyer questions and build its reputation as a trusted industry leader.

And don’t just stick to text.

Case studies take this a step further. 

Showcasing real customer stories – whether it’s a family that cut their energy bill in half or a business that met sustainability goals – adds proof to your claims and builds trust with high-intent buyers.

Video content is growing rapidly. Think of explainer videos, solar system walkthroughs, or customer testimonials.

Solar installation videos and time-lapse installs do well. YouTube, being the second-largest search engine, helps extend your reach.

Feature relevant videos on your site, encouraging users to stay longer on the page. The more time they spend on your website, the more positive SEO signals it sends to the search engine.

While you’re at it, don’t overlook the power of FAQs.

Answering questions like “Do solar panels increase home value?” or “What’s the ROI of a solar system?” helps you rank for voice searches and featured snippets.

Note: Ensure you’re using social media to connect with your audience.

Platforms like Instagram, LinkedIn, and Facebook help you share updates, build brand awareness, and engage with users directly.

It’s also a great place to distribute your blog posts, videos, and case studies to the right audience at the right time,

5. Strong Link-Building Strategies for Solar SEO

Backlinks from authoritative websites improve your domain authority and SEO performance.

You can build backlinks by contributing guest articles to energy blogs, getting listed in renewable energy directories, and collaborating with industry influencers.

Partner with local electricians, builders or realtors to generate referral traffic and backlinks.

Hosting community workshops or sponsoring green initiatives also earns you media coverage and links from local news outlets.

Link building is one of the most impactful SEO tactics, but it takes time and effort.

For example, First Solar, one of the leading solar panel manufacturers in the U.S., is a great example of how strong link building can impact online growth. 

The company earned over 45,000 backlinks from various trusted websites. 

This effort increased its domain authority and helped it appear more frequently in search results. 

As a result, First Solar gained approximately 8,400 website visits.

This case illustrates how acquiring high-quality backlinks can lead to measurable improvements in search rankings and organic traffic for solar companies.

This is why you need a trusted solar SEO agency like Stan Ventures.

We’ve helped dozens of solar businesses climb to the top of Google using proven link-building strategies and partnerships in the renewable energy niche.

Leverage our backlink building services to seamlessly build powerful, high-authority links for your solar business.

6. Addressing Technical SEO for Solar Companies

A technically sound website sets the foundation for strong rankings.

Make sure your site is fast, mobile-friendly, and secure.

Utilize caching, image compression, and content delivery networks (CDNs) to optimize load speed.

Monitor Core Web Vitals—metrics that measure performance, visual stability, and interactivity.

Websites that meet Core Web Vitals benchmarks have 24% lower bounce rates.

Fix any broken links, remove duplicate pages, and submit an XML sitemap to Google Search Console for better indexing.

Additionally, ensure your site uses HTTPS—an SSL certificate is essential to gain user trust and meet Google’s security standards.

Look at Joinussolar, a solar company, using HTTPS security to gain users’ trust and to meet Google security standards.

Furthermore, to strengthen your technical SEO, use schema markup.

It helps search engines and AI tools understand your content by providing structured data about your business, services, and products.

This improves how your pages appear in search results, increases your chance of showing up as rich snippets, and makes your listings more engaging. 

Schema also ensures your content is accurately interpreted by AI platforms, giving you a competitive edge in today’s AI-driven search landscape.

7. Schedule the Tracking and Measuring SEO Success

SEO isn’t a one-time job—it’s a continuous process.

Utilize tools such as Google Analytics, Search Console, Ahrefs, and SEMrush to track key metrics, including organic traffic, keyword rankings, bounce rate, and conversions.

Google Business Profile also provides valuable insights into how customers discover and engage with your business.

Use this data to tweak your strategy.

If a blog post isn’t getting traffic, consider improving the title or expanding the content.

If a landing page has high bounce rates, consider testing new call-to-action (CTA) elements or refining the design.

What are the Latest SEO Trends for Ranking Solar Company Websites?

SEO is constantly evolving, and solar companies must stay ahead of the curve.

AI-driven search algorithms are rewarding high-quality, relevant content.

Voice search is booming—58% of users use it to find local businesses.

That means optimizing for long-tail, conversational keywords is no longer optional.

Video content continues to dominate and should be a part of your SEO strategy moving forward.

However, the biggest shift right now is the rise of AI-powered answer engines like Google’s AI Mode, ChatGPT, and Preplexity.

These platforms pull content from across the web to answer users’ questions directly. 

People are using them to ask questions, compare services, and even choose providers.

For solar companies, this means that optimizing for AI is no longer optional.

To stay visible, your content should be clear, well-structured, and easy for AI systems to understand and reference.

If done right, AI optimization can open up new streams of traffic and lead generation beyond traditional search.

Conclusion

SEO isn’t something you do once—it’s a long-term strategy.

To consistently attract leads and grow your solar business, keep your website optimized, produce helpful content, and engage with your local community.

Stay up-to-date with Google’s algorithm changes and adjust your strategy accordingly.

By implementing the above SEO strategies, you can enhance your online visibility, generate more leads, and sustainably grow your solar business.

Need help growing your solar business with SEO?

Contact us today and let our solar SEO experts help you shine at the top of search results!