Google Ads Tests ‘Get a Call’ Support

Google Ads is testing new customer support options, giving advertisers a more convenient way to seek help. The latest additions include a “Get a Call” feature and an emerging text-based support option, both designed to streamline assistance for users who require immediate guidance.

A Fresh Approach to Customer Support

Advertisers using Google Ads have relied on traditional support channels such as phone calls, live chat, and email to resolve issues for years. 

However, a recent update suggests that Google is expanding its support framework with new alternatives. 

Spotted by Arpan Banerjee, the “Get a Call” feature enables advertisers to request a call from a Google Ads support representative rather than waiting on hold. 

A new way to reach out Google support: https://t.co/Zxn7Ix37QA @rustybrick pic.twitter.com/CHFrIiDhD4

— Arpan Banerjee (@beXtremeArpan) March 26, 2025

Moreover, Google appears to be testing a text messaging option for troubleshooting, although its availability remains uncertain.

A Step Towards Better User Experience

The introduction of these features could be a catalyst for advertisers who struggle with lengthy wait times and inefficient support processes. 

Many businesses depend on Google Ads for customer acquisition and brand visibility, making fast and reliable assistance essential.

With the “Get a Call” feature, advertisers can schedule a call from a Google representative, allowing them to plan their queries in advance rather than navigating frustrating phone queues.

Similarly, the text support feature, which appears to function as a messaging-based chat system, could further enhance accessibility. 

Advertisers may soon be able to get real-time assistance via text, a move that aligns with Google’s broader push for automation and convenience.

Will This Solve Longstanding Issues?

Google Ads’ customer support has often been a point of contention for many advertisers, with some expressing concerns about unhelpful responses, long wait times, and difficulty reaching a real human representative. 

If these new features work as intended, they could resolve some of these pain points. However, it remains unclear whether they will be available to all advertisers or only to select accounts.

Some users are also skeptical about the effectiveness of these changes. While receiving a call from Google might seem convenient, concerns remain about response quality and the level of expertise offered by support representatives. 

Likewise, the text support feature, if fully rolled out, must ensure that users receive timely and accurate responses rather than generic or automated replies.

What Advertisers Should Do Now

For those eager to try these new support options, it’s key to monitor their Google Ads interface. 

Since these features appear to be in a testing phase, not all users will have immediate access. Advertisers should:

• Regularly check their support options within Google Ads to see if “Get a Call” or text support appears.
• Continue using traditional support channels in the meantime.
• Share feedback on these new features via forums or LinkedIn discussions to help Google refine the service.

Key Takeaways

• New Support Features – Google Ads is testing “Get a Call” and text-based support options for improved assistance.
• User-Friendly Approach – The “Get a Call” option allows advertisers to receive a call from a Google rep instead of waiting on hold.
• Potential Impact – These updates could improve support response times, but concerns about effectiveness remain.
• Limited Availability – The features are currently being tested, and not all advertisers have access yet.
• Actionable Steps – Advertisers should monitor their accounts and provide feedback on these features as they evolve.

Dileep Thekkethil

Author

Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google’s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.