Model
White Label
Country
Australia
Margin Saved
30%
About the Agency
| Partner | Digital marketing agency, Sydney, Australia (white-label, identity withheld under NDA) |
| Engagement Start | January 2026 |
| Service | Niche-relevant guest post placements (publisher prospecting, outreach, and placement) |
| Content | Written entirely by the partner’s in-house team. Stan placed it. |
| End Clients | 5 at launch → 10 today |
| Links Per Client / Month | 10 |
| Spend Per Client / Month | $2,750 (Avg. $275 per link) |
| Delivery Window | 14 days vs the 21-day standard |
| Margin Uplift | +30% vs the agency’s previous vendor |
Their Concerns Before On-Boarding Stan Ventures
Their last vendor placed links wherever, then reported after the fact. Some sites had no traffic. Some had nothing to do with the client’s niche. By the time the agency saw a placement, it was already live.What The Agency Asked For
- See and approve every domain before a single outreach email went out
- Every link placed on a site that actually matched the client’s niche
- Publishers with real organic traffic, not parked or thin sites
- Faster turnaround, because their clients expected monthly movement
How We Ran It
The agency wrote all the content in-house. That changed the math. We weren’t writing and placing, just prospecting and placing. Every candidate domain went to them first with its metrics and niche fit. They approved or vetoed. Nothing went live without a yes. Because the content was ready on day one, we collapsed the usual 21-day window down to 14 days.The Results
Five clients in January. The agency saw what the relevance and approval discipline did to their clients’ rankings, and doubled the order to ten by May. Here is the growth, side by side with the volume we delivered.
Every Link Cleared The Bar Before It Went Live
The whole reason they switched was control. So these are the numbers that mattered most to them, tracked on their own scorecard.
- 100% Domains pre-approved before outreach started
- 9.4/10 Average topical relevance score across placements
- 22.8K Average monthly organic traffic of placement sites
- DR 56 Average Domain Rating of publishers
The Guest Posts Started Showing Up Inside AI Answers
In June, the agency ran their 15 placements for one end client (a 3D depth-sensing and computer vision hardware brand) against their AI citation tracking. The note they sent back says it best.
Quick win to share. We checked our 15 placements against our AI citation tracking this week and the results are great. 10 of the 15 articles are now being cited by AI engines (ChatGPT, Google AI Overviews and AI Mode, Gemini, Copilot, Perplexity), with 60 total citations showing up within days of first pickup on June 8.
On the prompts where these articles are cited, the brand ranks top-3 in the AI answer every time, with nine #1 positions. The brand’s overall AI visibility is up from 47.5% to 52.9% since April. Thanks so much for finding and placing these. It’s a really specific niche, and the client and our team are thrilled.Account Lead, Partner Agency · Sydney, Australia
- 10/15 Placed articles now cited by AI engines
- 9 #1 positions inside AI answers
- Top 3 Ranking on every prompt where an article is cited
- +5.4pts AI visibility, 47.5% to 52.9% since April
Three Things Made The Difference
Want The Same Control On Your Link Building?
Pre-approval on every domain, niche-relevant placements, white-label delivery your clients never see behind. Built for agencies that want better results and better margins at the same time. Talk To Stan Ventures
Dileep Thekkethil
AuthorDileep Thekkethil is the Director of Marketing at Stan Ventures and an SEMRush certified SEO expert. With over a decade of experience in digital marketing, Dileep has played a pivotal role in helping global brands and agencies enhance their online visibility. His work has been featured in leading industry platforms such as MarketingProfs, Search Engine Roundtable, and CMSWire, and his expert insights have been cited in Google Videos. Known for turning complex SEO strategies into actionable solutions, Dileep continues to be a trusted authority in the SEO community, sharing knowledge that drives meaningful results.