Welcome to SEO On-Air, where we delve into the dynamic world of search engine optimization and digital marketing! In this episode, host Aaron Basil sits down with Ben Foster, CEO at The SEO Works, to explore the ever-evolving landscape of SEO and online marketing.

🚀 Career Tips: Dive into valuable insights and advice from Ben Foster on carving a successful career path in the realm of digital marketing and SEO.

🔍 Transition from Managing Director to CEO: Learn from Ben’s journey and gain valuable perspective on the shift from a managerial role to the helm of an organization

💼 Impact of SEO and Online Marketing for Business: Discover the pivotal role SEO and online marketing play in driving growth, visibility, and success for businesses in today’s digital age.

📈 SEO vs Online Marketing: Understanding the Difference: Delve into the nuances between SEO and online marketing, unraveling their distinct contributions and how they complement each other in a comprehensive marketing strategy.

🤖 Role of AI in Marketing and Content Creation: Explore the transformative influence of AI in revolutionizing marketing strategies and content creation processes, as elucidated by Ben Foster.

🔮 Future of AI in Marketing: Opportunities and Challenges: Peer into the horizon of marketing’s future as we discuss the exciting opportunities and potential challenges posed by the continued integration of AI technologies.

Tune in to gain actionable insights, strategic tips, and expert perspectives on navigating the ever-evolving landscape of digital marketing and SEO!

Meet the speakers

Aaron Basil
Podcast Host
Ben Foster
CEO

Guest Bio

Ben Foster
CEO

Ben Foster, CEO of The SEO Works, emphasizes the transformative role of artificial intelligence (AI) in digital marketing. He predicts that in 2025, AI will evolve from generating basic content to integrating deeply into business workflows, enhancing data analysis and decision-making processes. Foster also highlights the increasing importance of brand presence, noting that companies with a robust real-world footprint beyond just an optimized website will gain favor in search engine rankings. He advises businesses to adopt an omnichannel approach, ensuring discoverability across various platforms to stay competitive in the evolving digital landscape.