Discover how the future of B2B marketing is being reshaped with storytelling, AI-driven strategies, and emotional connections in this insightful episode of Leaders Unleashed. Host Steve Olenski sits down with Max James, Director of Corporate Marketing at FinditParts, to unpack key strategies that are transforming the industry.
From the power of storytelling to understanding customer emotions, Max reveals how B2B marketers can build stronger connections, enhance community engagement, and leverage AI to stay ahead in 2025. Learn actionable techniques to refine your approach and elevate your marketing game.
Key Takeaways:
✅ B2B vs. B2C Marketing: Why the approaches differ and how to adapt
💖 Emotional Marketing: Building connections that matter
📖 Storytelling Secrets: Engaging audiences in the B2B world
🤖 AI in Marketing: Smart strategies for the digital age
🌟 Influencer Marketing in B2B: Driving engagement through community building
🧪 Experimentation in Marketing: The role of testing and refining strategies
This episode is your guide to mastering B2B marketing in 2025. Don’t miss the opportunity to gain insights from an industry expert!
Meet the speakers
Steve Olenski
Podcast Host
Max James
Director of Corporate Marketing
Guest Bio
Max James
Director of Corporate Marketing
Max James is the Director of Corporate Marketing at FinditParts, a leading online supplier of heavy-duty truck and trailer parts. Since January 2023, he has been instrumental in driving the company's marketing strategies and fostering industry partnerships. Prior to this role, Max served as the Marketing Director at Holaplex, a blockchain and NFT company, from September 2021 to January 2023. His diverse experience also includes positions such as Senior Marketer and Client Liaison at Opus Logica, Inc., and Innovation Partner at Deckers Outdoor Corporation. Max co-founded NextMover, Inc., a mobile app connecting users with local truck owners for moving services. He holds a Bachelor's degree in Geography from UC Santa Barbara.
