Jump into a discussion with Matthew Forzan, Managing Director at Yoghurt Digital, in an insightful podcast that delves into agency leadership, SEO strategies, and the transformative world of Conversion Rate Optimization (CRO).
Explore effective agency growth strategies, lessons in overcoming obstacles, and the delicate balance between short-term profitability and long-term sustainability. Matthew shares wisdom on the role of technical SEO during web migrations, aligning content strategy with SEO objectives, and evolving link building techniques. Dive into the realm of CRO, where UX research transforms web design, Google Analytics 4 introduces exciting features, and ecommerce audits become indispensable for enhancing user experiences. Don’t miss this episode packed with insights to elevate your agency, SEO game, and CRO expertise!
🔗 Highlights:
- Agency Leadership Strategies: Growth, sustainability, and balancing profitability.
- SEO Mastery: Technical SEO, content strategy alignment, and evolving link building.
- Conversion Rate Optimization (CRO): UX research, Google Analytics 4, and effective ecommerce audits.
Meet the speakers
Aaron Basil
Podcast Host
Matthew Forzan
CEO
Guest Bio
Matthew Forzan
CEO
I am a passionate search marketing specialist with vast experience in Search Engine Optimisation, Paid Search & Social Marketing, User Experience & Leadership. My goal is to help businesses grow their online presence and reach their full potential through targeted and effective digital marketing strategies. With close to 20 years of experience, I have helped drive website traffic and conversions for some of Australia's leading eCommerce and B2B brands. My specialties include SEO, SEM, and Conversion Optimisation, and I have delivered successful campaigns for brands such as H&R Block, Fitness First, NIB Health Funds, Kennards Self Storage, the NRL, and P&O Cruises to name a few. As the leader of Yoghurt Digital, I am proud to lead a team of digital marketers who sit at the cutting edge of our industry and are dedicated to delivering their best work every day for our clients and partners. Our agency is built on the principles of understanding our client's unique needs and providing tailored digital marketing strategies to help them achieve their goals. If you're looking to grow your traffic, increase your conversions, revenue or enquiry get in touch and let's talk.
