SEO On-Air: Link Magnets: A Paradigm Shift In Link Acquisition Strategy

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Today, we speak to Tim Brown, the CEO & Founder of Hook Agency. It’s a boutique digital agency out of Minneapolis, Minnesota that specializes in combining visual design and SEO, helping growth-oriented businesses in professional services and construction get more leads.

In this episode, he will speak on the topic “Link Magnets: A Paradigm Shift In Link Acquisition Strategy.”

Stay tuned for the next podcast episode, where our guest, Barry Shwartz, discusses Seo trends to watch out for in 2020 and beyond

Show notes

[01:00-12:30] How can we get natural inbound links to maintain a clean link profile?

[ 13:17-40:20] The naturally generated links might be no-follow in nature. Do you think they’ll add value to websites?

Show Notes Explanation

Hello everyone, this is Senthil. Welcome to SEO On-Air. Today we have with us, Tim Brown, the CEO & Founder of Hook Agency. Welcome to our show, Tim. He is an advocate of building high-quality content that attracts links naturally. We’ll be asking a few questions to him today. Let’s get started.

Time Stamp: 01:00-12:30

Q. How can we get natural inbound links to maintain a clean link profile?

  • Guest posting can help you get massive inbound links
  • Use guest posting to increase visibility. It still works if you do it for relevant sites
  • But, the best way to get natural inbound links is to let people link your site naturally
  • If you write a quality article and keep on updating it based on the latest events and updates, people will automatically come to your content and link it naturally, as they will identify it as a trusted source
  • It is best to avoid paid guest posting service
  • A lot of people don’t put visuals in their content, such as graphs. The use of such original visuals can attract natural inbound links
  • Google Sheets provides some of the best graph templates

Time Stamp: 13:17-40:20

Q. The naturally generated links might be no-follow in nature. Do you think they’ll add value to websites?

  • No-follow links, in my opinion, are not of much value, however, recently Google is trying to give value to them.
  • Ultimately EAT affects website metrics
  • Ahrefs is an amazing tool that helps you to analyze the domain rating of a site and discover whether it has the potential to add value to your site through link building
  • You’ll also have to analyze the age of the domain and its history
  • You should also consider the traffic received on a site as a metric for judging the site’s value
  • Here are the things that will create links naturally for you- writer resources, statistics posts, creating helpful rich snippets, penning honest testimonials, and creating valuable visual elements.
  • If you blog, you’ll have to do it in a way that it attracts links. It’s all about utilizing good content to build links

Meet the speakers

Tim Brown

CEO & Founder – Hook Agency

Senthil Kumar

VP Marketing – Stan Ventures