SEO for Banking Websites: Increase Visibility & Gain More Clients

Securing a top position on the first page of Google organic search is vital for the success of any banking websites.

90% of users click on the results that appear on the first fold of the SERP, which makes SEO for banks very important. Read on to know more about how banking websites can drive more customers by opting for SEO services for banks.

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The success of any banking institution depends on adding a new customer base and keeping the existing banking customers happy. Banking has become a highly competitive industry, and people are identifying banks as service providers.

Banks now focus on providing customized banking practices, increased transparency, and multiple ad-hoc services for the customers. This makes digital marketing all too important as several banks are vying for the same customer base.

SEO and other digital marketing strategies must be considered as your top marketing arsenal to ensure the audience becomes aware of the benefits of your services.

Is SEO Important for Banking Websites?

SEO for Banks is the right choice because it can generate more leads and give you a more favorable result as compared to any other standard marketing tactics.

If your banking website is not featuring online or if it’s not securing the top ranks on Google, then you need to rethink your SEO strategies and figure out ways to achieve your goals.

Doing proper SEO for banking websites involves charting out plans and strategies that can help in boosting the rankings on Google’s search result pages (SERP).

Securing the top ranks on Google is essential for your website because 90% of users click on the results that appear on the first fold of the SERP.

It also signifies that you’re gaining much traffic, and you have optimal online visibility. Going through the Yellow pages is an outdated way, and banking customers tend to look for answers on the internet to spread the word about your business, and now it’s all about digital marketing.

Why Do Banking Websites Need SEO?

Step into the shoes of one of your prospective customers. In the current technologically advanced world ruled by the internet, your prospects start searching for banks on Google. The user may type a keyword “banks around me” and click the one that shows up on the first page.

If you are not ranking for the particular keyword, which has a search volume of over 5,000 per month, you’re missing out on that many prospects. As a banker, you don’t want these many leads to skip you and choose competitors instead.

Such a dire situation can be warded off if you take up SEO practices as one of the top marketing strategies for your banking website.

If you think adding SEO experts to your financial institution is not an affordable option, you can always get the help of SEO service providers.

An SEO agency comes with expertise in several aspects of optimization, and this can help strengthen your overall bank SEO strategy. 

Any user who searches for keywords such as “best banks,” “banks with the best interest rate,” etc., near your location can be a potential customer.

You need to understand that there are thousands of bank websites on the internet. If your bank’s website does not make it to the top rank positions on Google, chances are only 10% of them will make it to the second or third page of the search. 

You have to ensure that your services are unique and the content written on the site addresses the needs of the prospective users. This will help your site stand out from the crowd. This is where effective SEO techniques come in. 

If you execute effective digital marketing techniques, then your potential customers will easily find your site at the top ranks on Google.

Therefore, it’s vital that your SEO strategies aim to hit the first page of the search engines.

What are the Best SEO Strategies for Banks

Here’s a look at the proven banking industry SEO strategies.

Keyword Research for Bank SEO

Before you start on any other marketing strategy for your website, you need to think about the keywords that will put your bank on top of Google’s search page.

This means you need to do a good amount of audience research to come up with a definitive keyword strategy. A well-thought-out keyword strategy will provide you with the long tail keywords that prospective customers are searching online.

You can use SEO tools like Ubersuggest, Ahrefs or SEMRush to perform keyword research. These tools will give you keyword ideas and also show you the keywords that your competitors are using to rank on Google.

When you select the keywords, ensure that they have a good search volume and low competition. It may be challenging to narrow down this window, but with the right amount of patience and effort, you will come up with a substantial list of keywords that will work for you.

Once you come up with a list of keywords that will work for your website, it’s time to include them on your page. However, this doesn’t mean that you go overboard with your keywords.

Avoid stuffing keywords in the website content because it can get you blacklisted by Google, and the only thing worse than not getting ranked is getting blacklisted.

Add the keywords in places where they make sense and don’t use them blatantly for SEO benefits. Make the keywords gel into your content. That’s how your keyword strategy can strengthen your website’s SEO performance.

Industry-Specific Content Creation

If you want to secure the top ranks on Google and drive targeted web traffic to your site, it’s vital to include high-quality content that adds informational value to the user.

You can publish finance tips on your banking website blog and also include the benefits of using your bank’s services.

Posting Frequently Asked Questions makes it useful for readers who are new to your site and the ones who want access to additional information that they may not find on your blog page.

The more pages and helpful content you include on your website, the more organic traffic you will generate.

Mobile Adaptability

Responsive websites are a norm and Google considers it as one of the pillars while ranking websites. Google has confirmed that its crawlers now use the mobile version of a website for indexing.

This essentially means that sites that are not responsive to different devices such as smartphones and tablets may end up in the inner pages of the Google search.

Now, many users use their smartphones for everything, from ordering a cab to searching for their local bank. So, you need to take advantage of this technology and put your website on the mobile platform.

Ensuring that your website adapts for a smartphone display will also make sure that it ranks well on Google’s search results.

Local SEO Strategy for Banks

Local SEO for banks is essential to attract customers from nearby locations. When users search for terms like “bank near me” or “local savings account options,” your bank can appear at the top of local search results. To achieve this, start by optimizing your Google Business Profile with accurate contact details, office hours, and relevant service categories.

Encourage satisfied customers to leave reviews, and make sure your bank’s name, address, and phone number (NAP) are consistent across all online directories. Creating localized content like blog posts on financial planning tips for your region also helps boost visibility in local search results. When done right, local SEO can drive foot traffic to your branches and establish trust with the local community.

If you think local SEO optimization puts too much on your plate, consider hiring a professional banks SEO company like Stan Ventures to get the job done for you. Our local SEO services for banks cover everything, from local keyword research to strategic GBP optimization, to drive local traffic to your banking website.

Infographics

Banking customers love striking visuals, and they will come to your website if you post multimedia resources such as images, videos, and witty infographics.

It’s known that people respond to infographics better than text. It makes it easy for them to follow the information and understand challenging topics. This will result in improved online presence and increase in traffic.

Infographics can also be shared on various online platforms easily, hence, they bring in a broader audience to your site.

Link Building for Banks

Backlink building is another popular bank SEO strategy. You will have to find reputed and credible sites that agree to give you backlinks on their site.

This will work in your favor because if popular websites give links to your site, it means that your site’s credibility will increase as well.

Genuine backlink building will also help Google track down your pages quickly because you’re linking them to better websites.

In today’s digital-first world, your bank’s online visibility is just as important as the services you offer. With more customers relying on search engines to find financial solutions, ignoring search engine optimization for banks is no longer an option. 

By implementing the right bank SEO strategies, from keyword optimization and mobile adaptability to content creation and backlink building, you can ensure your banking website rises to the top of Google’s search results.

If you want to stay ahead in a competitive financial landscape, SEO isn’t just a marketing tool; it’s your gateway to attracting, engaging, and retaining more customers online. So don’t wait. Start optimizing your bank’s website today and position your brand right in front of your potential customers.