Semrush has launched an official app in ChatGPT that lets users access Semrush data using natural-language prompts without leaving the chat.
Semrush has announced an official integration with ChatGPT, built in partnership with OpenAI, that allows users to access Semrush data without leaving the chat interface.
The update enables marketers, SEO teams, and analysts to ask plain-language questions and receive insights powered by Semrush’s APIs in real time.
The app is available through ChatGPT’s Settings under Apps and Connectors, where users can enable Semrush MCP, the company’s new Model Context Protocol server.
Once connected, ChatGPT can query Semrush data and return structured answers, summaries, and reports inside the conversation itself.
What Users Can Do With the ChatGPT Semrush App
The integration focuses on speed and accessibility. Instead of jumping between dashboards or exporting reports, users can ask questions as they would in a normal chat.
This includes requesting keyword performance, backlink profiles, and traffic trends, as well as generating quick summaries for domains or competitors.
Users can also monitor competitor movement over time and surface growth opportunities faster by querying trends data directly in ChatGPT
Behind the scenes, ChatGPT connects to Semrush through the MCP server, which securely passes requests to Semrush’s public APIs and returns filtered results based on the prompt.
Semrush now has an official app in ChatGPT by @OpenAI enabling users to access Semrush data through natural-language prompts without leaving the chat.
What this means for users:
-Get on-demand SEO, traffic, and competitor insights powered by Semrush data.
-Generate quick… pic.twitter.com/GMKfXIIqKz— Semrush (@semrush) December 17, 2025
How the Semrush MCP Works
The Semrush MCP server acts as a bridge between AI tools and Semrush data.
It provides read access to key Semrush APIs, including Analytics API v3, Trends API, and selected Projects API methods. This setup allows AI agents to fetch and interpret SEO and market data without custom engineering work
For example, a user can ask ChatGPT to list competing domains in a specific industry or identify which companies are gaining traffic in a given country and month. The AI handles the query logic, while Semrush supplies the underlying data.
Availability and Access Requirements
Semrush MCP is available as an official connector in ChatGPT for Plus, Pro, Business, Edu, and Enterprise users.
Availability depends on the region. In supported countries, the connector appears directly in the Apps and Connectors list. In other regions, users can enable it through ChatGPT Developer Mode.
Access to the MCP server is tied to Semrush subscriptions. Users need either an SEO Business plan with a Standard API package or a Trends API subscription. API usage follows Semrush’s existing unit-based consumption system.
Why This Matters for SEO and Marketing Teams
SEO and marketing teams often lose time moving between tools just to confirm basic insights. Checking keyword performance, traffic shifts, or competitor activity can turn into a separate research task instead of part of the discussion. This integration brings those checks closer to the moment decisions are made.
Teams that already rely on AI SEO services as part of their workflow may notice the difference quickly. Keyword trends, traffic changes, and competitor activity can be reviewed as ideas surface, rather than after the fact. Planning sessions become more grounded, with fewer assumptions and faster validation.
Over time, this matters because it changes how SEO work flows day to day. Research feels less fragmented, conversations stay focused, and teams can respond faster while staying anchored to reliable data.
Practical Ways to Use It Today
Teams can use the ChatGPT app to create quick performance summaries for stakeholders, monitor competitor traffic shifts, or check keyword and backlink changes during daily reviews. It can also support automated reporting by pulling data into documents or dashboards connected to AI workflows.
Semrush notes that AI responses should still be verified before being used for decisions or publication, since results depend on how queries are framed and interpreted
What to Know Before You Connect
The connector uses OAuth authentication by default, though API keys are supported for tools that do not handle OAuth. Once enabled, ChatGPT consumes API units from the user’s Semrush subscription, with no added ChatGPT fees beyond the existing plan.
Setup steps differ slightly by client, but ChatGPT users can enable the connector directly from Settings and approve access through their Semrush account.
Key Takeaways
- Semrush now offers an official ChatGPT app powered by its API data.
- Users can request SEO, traffic, and competitor insights in natural language.
- The integration runs through Semrush MCP, a secure API connector.
- Access depends on Semrush subscription level and regional availability.
- AI outputs should be reviewed before being used in critical decisions.
Zulekha
AuthorZulekha is an emerging leader in the content marketing industry from India. She began her career in 2019 as a freelancer and, with over five years of experience, has made a significant impact in content writing. Recognized for her innovative approaches, deep knowledge of SEO, and exceptional storytelling skills, she continues to set new standards in the field. Her keen interest in news and current events, which started during an internship with The New Indian Express, further enriches her content. As an author and continuous learner, she has transformed numerous websites and digital marketing companies with customized content writing and marketing strategies.