Adobe just made a big announcement at the Cannes Lions festival about the launch of Adobe LLM Optimizer, a powerful new tool built for today’s AI-driven world.

With AI tools like ChatGPT becoming the go-to for how people search and get answers, this tool could completely change how we think about SEO.

And honestly, it is long overdue.

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Lately, I have found myself asking AI tools questions instead of Googling them. “Best budget mic for podcasts?” I asked ChatGPT and then realized, if I am doing this, so are millions of others.

So where does that leave all the SEO-optimized blogs we have spent years working on? Clearly, Adobe saw the same shift and Adobe LLM Optimizer is their answer.

Adobe Launches LLM Optimizer to Boost AI Search Visibility

Generative AI interfaces are becoming go-to tools for how customers discover, engage, and make purchase decisions across every stage of their journey,” said Loni Stark, VP of Strategy and Product at Adobe Experience Cloud.

“With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter.”

The LLM Optimizer is available through Adobe Experience Manager Sites or as a standalone application. This is designed to track how brand content appears in AI-generated responses, benchmark performance and provide actionable, AI-specific SEO insights.

Now let me break down exactly what this means and why this is a next gen AI product.

The Challenge of  Fragmented Search Landscape

For years, SEO has largely been synonymous with Google. If your brand did not appear on the first page of search results, you were invisible. But now, with the rise of generative AI tools including ChatGPT, Gemini, Claude and others users are getting answers directly from language models, not web pages filled with links.

And that’s where Adobe recognizes this paradigm shift.

As per the release I have seen from Adobe it is written clearly that Google still dominates search with an estimated 8.5 billion searches per day, compared to around 1 billion daily messages handled by ChatGPT, as noted by OpenAI CEO Sam Altman.

But usage trends suggest that consumers are increasingly turning to AI assistants not just for casual questions but for product comparisons, service evaluations and buying decisions.

And the main problem? AI interfaces don’t show 10 blue links. They generate text-based answers. So how do you know if your content is showing up in those answers? That is  where Adobe steps in.

Top Features of Adobe LLM Optimizer and Why They Matter 

From what I have understood, Adobe’s LLM Optimizer works kind of like a radar and it will going to help when and where my brand is being mentioned inside AI-generated answers 

• Real-Time AI Traffic Monitoring

This feature lets businesses track how AI tools are using their content to respond to user queries. So, if someone asks ChatGPT “What’s the best electric SUV in 2025?” and your brand’s product is mentioned you will know. That level of transparency was previously impossible. 

• Benchmarking Against Competitors

The tool provides visibility not just into your own content’s AI usage but also how it stacks up against competitors. This competitive benchmarking is essential for identifying gaps and areas for strategic SEO improvements.

• Improve Discoverability, Engagement and Conversion

AI tools often summarize, recommend or generate decisions directly in their interface. That means visibility is not enough. Your content needs to influence those AI decisions and drive the user to take action.

LLM Optimizer provides tailored optimization recommendations to:

• Improve how AI engines rank your content
• Enhance clarity, authority and technical structure
• Increase click-throughs, engagement and eventual conversions

These are not just general SEO tips but they are AI-native insights designed for the way LLMs consume and present content. 

• Seamless Integration with Adobe Experience Manager Sites

If you are already using Adobe Experience Manager (AEM) like we are, the Optimizer fits right in. It connects directly with your CMS, so everything stays in sync.

That means I can adjust my strategy and execute changes without jumping between tools. The integration helps centralize all my AI-focused SEO efforts in one place

• One-Click Content Deployment for Faster Optimization

As someone who has worked closely with teams, I know how long it can take to push content updates. This tool cuts through that mess.

LLM Optimizer lets me make SEO changes and push them live with just one click and no back-and-forth, no waiting on developers.

This saves time on:

• Implementing AI-specific content tweaks
• Rolling out updates across multiple pages
• Responding quickly to AI algorithm shifts
• Track the Real Business Impact of AI Visibility

Visibility is great but I needed to know if that visibility actually drives results. Thankfully, Adobe thought of that too.

The Optimizer gives me analytics that go beyond traffic. I can see how being featured in AI responses is impacting conversions, engagement and even revenue.

How Adobe’s LLM Optimizer is Helping Brands Get Discovered in the AI Era

The implications here are massive. Marketers are no longer optimizing just for Google. They are optimizing for conversational AI.

AI chatbots are increasingly being integrated into e-commerce, customer support and search engines. Microsoft’s Copilot, Google’s Gemini integration with Search and countless product recommendation engines are powered by LLMs that digest web content.

Yet most brands have no idea how their content is being used in these interactions. The Adobe LLM Optimizer changes that with remarkable features.

Redefining SEO Strategies for Chatbots and AI Search with Adobe LLM Optimizer 

There is a new acronym we’ll likely be hearing more of: LLM SEO. The Adobe LLM Optimizer is just the first major step in what will become a widespread movement to adapt content strategies for AI.

This moment is reminiscent of the early 2000s, when brands had to quickly adapt to Google’s PageRank algorithm. Those who moved first gained massive organic visibility. We are seeing the same shift now only this time, the interface is not a list of links. It is a chatbot.

The future of discoverability is not just search engine results but AI-generated conversations.

Adapt Now or Get Left Behind

We have spent two decades learning how to climb Google’s ranks. Now, marketers must learn how to earn trust and visibility in AI conversations.

Adobe’s LLM Optimizer is more than a tool but it is a survival kit for brands in this AI-native world.

As search transforms into conversation and websites into AI knowledge sources, it is time to ask: Are you showing up in the answers your customers are hearing?

Because in the age of AI discovery, it is not just about being found, it is about being cited, trusted and chosen. And Adobe just gave us a head start.