Online Smoke Shop Transcends 2X Organic Traffic Growth

Has your website traffic come to a standstill? And do you want to grow it by 2X every month?

Founded in 2017, Atomic Blaze is an online smoke shop selling glass pipes, glass bongs, and other smoking accessories. 

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Background

After witnessing a flat phase of almost no traffic that’s inevitable for newbie websites, the site has gradually grown in terms of organic traffic since 2019. When we first met Atomic Blaze in April 2022, they had a monthly organic traffic of 3500+ visitors.

However, in business, no growth is 100% growth, right? That too, in a hotcake landscape like eCommerce, it’s a rule of thumb for businesses to scale up constantly to outdo the competition and get to the top.

So, we rolled up our sleeves to help the client scale new heights online. We kickstarted with a complete site audit to find out where the site lags behind and identify fresh opportunities for organic growth.

Based on the insights, our team came up with a tailor-made, fully managed SEO strategy for Atomic Blaze.

On-Page Recommendations

With the site audit, we found out that the product pages of the eCommerce site weren’t optimized with the right keywords. As you can see from the below image, the site ranked in the top 3 for only 221 target keywords. That’s quite a small number for an online store with several product pages to show up higher on SERPs.

Following that revelation, our team worked closely with the client to break down the details and add the right keywords to corresponding product pages.

While adding keywords was important, we made sure they weren’t overused. After all, keyword stuffing can lead to a negative SEO impact. Our content writers made sure that the target keywords were placed naturally in the content.

Besides leveraging product pages for keyword placements, we also used their blog posts to insert relevant keywords. To top it off, we linked blog posts to relevant product pages using those keywords.

As a result of implementing a customized SEO strategy, we made it possible for Atomic Blaze to rank in the top 3 for 398 target keywords (which was 221 previously) in just 5 months. Also, the site started ranking for a total of 11,608 keywords in the top 100 (which was previously 7,002).

Off-Page Recommendations

As professional digital marketers, we are very well aware of the difference backlinks can make to a site’s SEO. To gear up powerful link building, we put our best outreach specialists on the job to find niche-specific sites to build backlinks to the client’s site.

Once the sites were carefully chosen based on 20+ link metrics and approved by those at Atomic Blaze, we started building backlinks from those sites to the client’s site. 

That ultimately helped us drive more traffic to the target site.

Results

The convergence of our off-page and on-page SEO strategies, along with genuine teamwork and timely execution, did work incredibly.

Month by month, we started seeing a steady increase in incoming traffic which finally spiked up two-fold in just 5 months. From 3500+ monthly visits in April 2022, the site hit nearly 8000 monthly visits in September 2022.

Atomic Blaze is certainly one of our most recent success stories. While we always believe in teamwork to bear fruit, hassle-free client communication is another secret ingredient that made this success story possible.

Atomic Blaze trusted our process all along and was easily available for periodic discussions regarding the project’s developments. Our clients’ trust is always our biggest reward and that’s what motivates us to work better every single day.