SEO for CBD Websites: Get More Traffic & Increase Sales

The CBD industry is booming, with sales growing by 15.5% every year. With so much potential, now is the perfect time to set up your brand for success online.

Why SEO Matters for CBD Brands

To stand out in this fast-growing industry, you need effective CBD SEO strategies. This isn’t just about being seen; it’s about creating a reliable flow of traffic, driving sales, and increasing brand awareness in a crowded market. 

Guess what? One of our CBD clients made a whopping $300k in revenue in just 90 days from organic traffic alone!

Isn’t that amazing?

It totally proves that online platforms are the perfect way to promote CBD products and reach people who are looking for natural wellness solutions.

The SEO Strategies That Delivered Stunning Results

The following SEO strategies have been applied discreetly for clients like CBD Dog Health, and Green Dragon CBD. 

These methods delivered impressive rankings and notable growth for these businesses.

Here’s a look at the difference effective SEO can make. Over time, we tracked a steady increase in both keyword rankings and organic traffic. 

Here’s a snapshot of the impact:

CBD Dog Health

Keywords Ranking in Top 3:

• • Past: 250+ keywords
  • Present: 879+ keywords

Organic Traffic Growth:

• • Before SEO: 12k monthly visitors
  • After SEO: 52K+ monthly visitors

Green Dragon CBD

• Keywords Ranking in Top 3:
  • Past: 300+ keywords
  • Present: 1685+ keywords
• Organic Traffic Growth:
  • Before SEO: 15K monthly visitors
  • After SEO: 83K+ monthly visitors

These aren’t just numbers—they represent the power of a strong CBD SEO strategy that helps clients stay ahead of the curve. 

13 Essential CBD SEO Tips to Boost Your Rankings

Here’s a look at the best cannabis SEO tips to drive results for your business.

Target Non-Competitive Keywords

Targeting the right keywords is an integral part of SEO for CBD brands.

If you’re a newcomer to the CBD industry, begin by focusing on non-competitive, long-tail keywords.

These keywords usually have lower search volumes but are highly specific to your audience’s needs. 

By focusing on these, you can avoid intense competition and see faster ranking results with minimal link building. 

For example, don’t focus on keywords like “CBD oil benefits,” in the early stages of your website as it has high competition.

Instead try a keyword like “CBD oil massage benefits”, which has low competition but decent search volume.

Including these keywords in your content and metadata helps attract a targeted audience and drives relevant traffic to your website.

Optimize Website Speed and Experience 

Website speed impacts user experience and conversion rates. When a site loads quickly, and products are displayed with actual images, visitors are more likely to stick around, explore and ultimately purchase your CBD products.

Regular Speed Tests: Use tools to gauge your site’s speed and identify any performance issues.

Use a CDN: A Content Delivery Network stores your content across multiple servers, speeding up delivery.

Optimize Images: Compress images to reduce load times.

Minify Code: Compress CSS and JavaScript files to speed up loading.

Reduce HTTP Requests: Limit requests to the server to avoid slowing down the site.

Build EEAT into Your Content

EEAT— Experience,Expertise, Authoritativeness, and Trustworthiness—is essential for building credibility in Google’s eyes. 

Google places a high priority on content that demonstrates a solid understanding of topics, especially in health-related areas like CBD.

Experience: What is the prior experience of the firm when it come to selling CBD products.

Expertise: Content should be created or reviewed by experts in CBD or wellness fields.

Authority: Cite reputable sources and link to authoritative sites.

Trustworthiness: Ensure your website’s privacy policy, terms, and SSL certificates are up to date.

Conduct Regular Technical SEO Audits

A technical SEO audit is crucial to identify backend and frontend issues that might affect search rankings. 

Issues like broken links, poor site structure, or crawling errors can limit your site’s performance on Google especially if you have more CBD products and pages. 

Regularly using audit tools helps your CBD website SEO by ensuring your site is functioning optimally and visible in search results.

Add Internal Links Between Your Pages

Internal linking connects pages on your site, guiding users and helping Google understand your content. 

Use relevant anchor text to link related pages, and focus on high-value pages you want visitors to notice.

Use Keyword-Rich Anchor Text: Link using descriptive, keyword-rich text.

Strategic Placement: Add links higher up in the content for better visibility.

We have seen clients talking about how users who came to a blog page navigated to the product pages and made big purchases.

Use Dofollow Links: Dofollow links tell Google to follow these links as it crawls your site.

Optimize Meta Tags for All Pages

Meta tags, like the meta title and meta description, provide essential information about your pages to search engines.

Meta Title: Keep it concise and ensure it represents the page content accurately.

Meta Description: Write a clear summary to encourage clicks in search results.

Adding these tags helps search engines display your pages properly, attracting more users.

Create Evergreen Content

Evergreen content plays a huge role in CBD SEO marketing. It is designed to stay relevant over time. This type of content consistently attracts readers, helping you maintain a strong presence in search results.

Topics with Long-Term Value: Choose topics that stay relevant.

In-Depth Content: Write comprehensive guides or tutorials.

Avoid Specific Dates: Steer clear of time-specific phrases that could make content obsolete.

Evergreen content keeps your brand relevant, boosts search rankings, and attracts new audiences continuously.

Generate Quality Backlinks

Building backlinks from authoritative sites boost your rankings, as they show Google that other sites trust your content.

Focus on earning high-quality links through methods like broken-link building, guest posting, and creating shareable resources.

Broken-Link Building: Reach out to sites with broken links in your niche and suggest your content as a replacement.

Guest Posting: Write guest articles on high-traffic sites to get exposure.

Blogger Outreach: Connect with bloggers to earn links from their sites.

If you lack time or have trouble building backlinks, reach out to a CBD SEO expert or a proven CBD SEO agency, like Stan Ventures to perform the task for you.

Submit a Sitemap

A sitemap is essential for helping Google crawl your website efficiently.

It’s a structured file that lists your website’s important pages, helping Google find and index them faster.

Creating the Sitemap: Include all URLs and organize them in XML format.

Submitting the Sitemap: Use Google Search Console to submit the sitemap, ensuring that Google crawls every relevant page.

Use Google Search Console & URL Inspection

Google Search Console’s URL Inspection tool is invaluable for diagnosing and resolving indexing issues.

Use it to check how Google sees individual pages, pinpoint errors, and get feedback on how to fix them.

Optimize Your Local Presence for Quality Leads

Local SEO for CBD is essential to attract customers in specific regions. It helps people in your area find your CBD products.

Local Listings: List your business on directories like Google Business Profile.

Optimized Content with Local Keywords: Use phrases specific to your location.

Encourage Positive Reviews: Positive feedback on your profiles boosts credibility.

Think Like a User

For a successful CBD Search Engine Optimization, it’s important to consider user intent when choosing keywords.

People searching for CBD often have specific needs, so creating content that addresses these needs can boost traffic and conversions.

Keyword Planning: Use tools to find out what users are searching for.

Understand User Intent: Look at search trends to see what questions your audience has.

This helps you shape your content and keyword choices to meet user expectations.

Analyze Competitors’ Strategies

Looking at competitors can give valuable insight into effective strategies.

Check their keywords, backlinks, and content to see what’s working for them, then adapt these tactics to suit your brand.

Keyword Analysis: Use tools to see which keywords competitors rank for.

Backlink Opportunities: Look for quality backlinks that could benefit your site.

Content Ideas: Take note of popular content topics and adjust them to offer unique perspectives.

Common Pitfalls in CBD SEO

Avoiding common mistakes can help you build a strong, long-lasting SEO foundation. Here are some pitfalls to watch for:

Keyword Stuffing: Overusing keywords can make your content appear spammy and lead to penalties.

Low-Quality Backlinks: Focus on reputable sites only. Links from low-authority sources can harm your SEO.

Ignoring Mobile Optimization: Many users access content on mobile, so ensure your site is mobile-friendly.

Recommended SEO Tools

Leveraging the right tools can make a big difference. Here are some trusted tools to consider:

Ahrefs or SEMrush for keyword research and backlink analysis.

Google Analytics for traffic insights and tracking user behavior.

Google Search Console for monitoring indexing and performance.

Legal Compliance and SEO for CBD Companies

CBD-related content has specific regulatory considerations. Be mindful of local laws, especially when discussing health benefits. 

Avoid making medical claims without evidence, and always ensure your content aligns with your region’s legal requirements.

Future Trends in CBD SEO

The CBD market is evolving. To stay ahead, focus on emerging trends like:

Voice Search Optimization: Optimize for natural language queries to catch traffic from voice searches.

Local SEO for Dispensaries: Use local listings and geo-targeted keywords to draw in nearby customers.

Video SEO: Video content is highly engaging. Use keywords in titles, descriptions, and tags to increase visibility.

User Experience (UX) and SEO

While doing SEO for CBD websites, it is important to design the site with users in mind, as the audiences may include older users. So, to enhance user engagement, prioritize readability, intuitive navigation, and accessibility.

Customer Retention Through SEO

SEO isn’t just about bringing in new visitors. By creating valuable content, you can retain customers and encourage repeat visits. 

Strategies like building an email list, retargeting previous visitors, and creating loyalty-focused content can deepen customer relationships.

The Power of Organic Growth in CBD SEO

SEO is your most powerful tool for growing a CBD business online. With the right strategy, you can create a lasting online presence, even in a highly competitive market. 

By following these steps, you’ll improve your site’s visibility, attract organic traffic, and build trust with your audience.

So next time someone doubts the potential of CBD SEO, tell them about the cannabis website that generated $300k in revenue from organic traffic in just 90 days. With the right SEO strategies, anything is possible.

FAQ’s:

What makes CBD SEO different from regular SEO?

CBD SEO requires extra effort and time required to produce results. This is because the industry is competitive and related to the health niche, which Google analyzes carefully.

What are the rules for CBD marketing?

There are two rules for CBD marketing:

1. CBD products should be marketed only to adults above 18 years and older.
2. CBD products must meet standards for purity and concentration set by the FDA or state regulations.

What is CBD in SEO?

It refers to search engine optimization (SEO) for cannabidiol businesses. It involves planning a CBD SEO strategy and optimizing content while navigating strict advertising rules, regulatory requirements, and platform policies regarding health claims and CBD products.