Local SEO for House Cleaning Businesses: Rank Higher & Get More Clients

Have you ever wondered why some home cleaning brands appear at the top of Google for local searches while others stay buried deep in search results?

That’s because they do local SEO for house cleaners. The others just don’t or do it the wrong way.

If you don’t rank higher for local searches, you are losing almost 50% of opportunities every single day. Remember, these lost opportunities go straight into your competitors’ pockets.

Fret not. Local SEO for house cleaners isn’t a hard nut to crack if you know where to tap.

In this write-up, I’ll tell you how to master SEO for home cleaning companies to achieve top search engine rankings to get more service bookings.

Why Home Cleaning Businesses Need Local SEO

Local SEO for house cleaners is a must-have for the following reasons.

Zero Ad Spend

Large cleaning franchises with massive marketing budgets often dominate paid ads, making it hard for other businesses to compete.

Local SEO levels the field for home cleaning businesses of all sizes by increasing visibility organically without constantly paying for ads.

Enhanced Local Visibility 

Home cleaning services are hyperlocal by nature.

With local SEO for house cleaners, you can boost your local visibility by appearing in Google’s enhanced local results, including Local-3-Pack and Maps.

Increased Home Cleaning Service Bookings

Increased visibility in local search means more visitors to your website.

This way, you can attract more bookings from local customers and generate more revenue for your home cleaning business.

7 Local SEO Strategies for Home Cleaning Businesses

Check out the top SEO strategies for your home cleaning business below.

1. Conduct Local Keyword Research

To appear on Google and other search engines for home cleaning-related local searches, you need to identify key terms the local audiences are using to find your services online. 

That’s why keyword research is essential.

Make sure you opt for service-based keywords and long-tail keywords with a local search intent.

Examples include:

• Professional home cleaning services near me
• House cleaning services in [City]
• Affordable deep cleaning in [City]

Use tools like Ahrefs or SEMrush to find the right local keywords you should target to boost rankings and conversions.

Pro Tip: Target long-tail keywords with a high search volume and low competition to increase conversions and attract more bookings.

2. Optimize Your Google Business Profile

Businesses with complete Google Business Profiles (GBP) get 70% more location visits than those without it. 

That said, your Google Business Profile (GBP) is your most powerful local SEO asset.

Here’s how a Google Business Profile appears online.

If not done yet, claim and verify your business on Google Business Profile.

Use accurate Name, Address, and Phone (NAP) details in your GBP, website and other local listings to ensure consistency across all platforms.

Upload high-quality images of your team, completed jobs, and your office space in GBP to make the best first impression and attract users.

Leverage the GBP posts feature to put up relevant posts, including special offers, seasonal discounts and more.

This way, you keep your GBP updated while boosting user engagement, which ultimately translates into more bookings.

3. Create Dedicated Service Landing Pages

If you offer multiple house cleaning services, creating dedicated landing pages for each service is a good idea.

Having individual service pages allows you to target multiple local keywords, increasing your chances of ranking for specific cleaning-related searches in your service area.

Use each landing page to showcase your unique services, including deep cleaning, move-in or move-out cleaning, post-construction cleanup and more.

Optimize your landing pages with relevant local keywords, high-quality images, and strong calls to action to make it easy for potential customers to request a quote or book a cleaning service instantly.

4. Create Localized Helpful Content

Creating content that’s helpful for your target audience allows you to build authority around your brand and drive more traffic to your website.

One of the most effective ways to establish credibility is blogging. Create articles that address common cleaning challenges homeowners face, such as removing stubborn stains, tackling pet odors or organizing a deep cleaning checklist. 

These types of content attract potential customers searching for cleaning solutions and position your brand as a go-to home cleaning expert.

Make sure you include relevant local keywords naturally to localize your content and attract visitors from specific areas. 

For example, look at the occurrences of the local keyword “house cleaning services in Dallas” in the article below.

Localized keyword inclusion ensures that your content appears for home cleaning-related searches in a particular area or region. This way, your home cleaning business can establish a strong local relevance and win the trust of your potential customers.

All these ultimately translate into increased phone calls, inquiries and bookings, generating more revenue for your local business.

5. Optimize for Mobile Friendliness

Since most of your local customers search for services using their phones, it is essential that your website looks great and functions flawlessly on mobile devices.

 One, use a simple and responsive design to ensure that your website loads fast and is seamlessly compatible with different screen sizes.

Two, incorporate clear menus, large fonts, and easy-to-click CTA buttons to make your website easy to use for mobile users.

Three, include a click-to-call button on your mobile site to facilitate potential customers to call you right away in just a few taps.

Avoid showing intrusive pop-ups on mobile screens, which will otherwise affect user experience and SEO simultaneously.

Use the Google PageSpeed Insights tool to check your site’s speed and mobile friendliness.

6. Earn Local Backlinks

Backlinks from local websites act as strong ranking signals for Google and help boost your home cleaning business’s local search visibility. Building high-quality local backlinks can give you a ranking boost in local search results.

Reach out to local bloggers and home improvement websites and contribute guest posts to acquire authoritative backlinks.

Leverage your industry partnership with local businesses like real estate agencies, home improvement stores and property management companies to exchange backlinks. Make sure you keep link exchanges to the minimum because an unnatural spike in link exchange can lead to Google penalties and lower rankings. 

Ensure your business is listed in local directories like Yelp and Nextdoor to earn authoritative local citation backlinks.

Share newsworthy updates about your cleaning business with local news websites or online publications to earn PR-based backlinks.

Additionally, you can also acquire backlinks from local event websites by supporting local charity events, home expos and neighborhood clean-ups.

7. Attract Local Reviews

Google counts on online reviews, especially when ranking local businesses like yours. Plus, online users are most likely to weigh businesses based on user reviews.

That said, attracting more positive reviews can directly influence your home cleaning service bookings.

Encourage your satisfied customers to write reviews for your business on GBP, Yelp, Nextdoor and other local review platforms.

It is also equally important that you respond to those reviews, both positive and negative, in a professional manner to demonstrate your commitment to customer satisfaction.

Building a fool-proof local SEO strategy is key to establishing your local presence, increasing your service bookings and boosting your business ROI like never before.

Ready to maximize the benefits of local SEO for house cleaners using a personalized strategy that works just right for you? Book your free SEO consultation with us now.