Link Building Services for Toy Companies: Boost Authority and Rank Higher

Are you wondering why your toy company isn’t showing up on Google’s page one despite having an attractive website and selling products backed by safety standards?

Let’s face the truth. In a competitive and trust-sensitive industry like toys, Google prioritizes authority signals to rank sites higher.

That authority comes from link building for toy companies.

Most importantly, this authority building is a must for your business to rank higher and grab a big piece of the toys and games market worth $41.7 billion in the US alone.

Without any ado, let me walk you through the result-focused strategies we use at Stan Ventures when offering link building services for toy companies.

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What is Link Building for Toy Companies?

Link building for toy companies is the process of getting other websites to link back to your toy business website. 

These backlinks act as votes of confidence that vouch for the authority and credibility of your toy store or company online.

The more high-quality backlinks you earn, the more trustworthy your website becomes in the eyes of Google and other search engines. As a result, you will start ranking higher for toy-focused searches online.

Think of it this way. When a reputed parenting blog links back to your toy-buying guide or a product page, they are actually telling Google and your potential buyers, “Hey, this is worth checking out”.

This can send trust signals to boost your authority and rankings, increasing the online visibility of your toy brand. This can ultimately bring more visitors to your toy company website and help boost your sales.

Here’s a glimpse of the potential of link building for toy brands.

What you see below is the backlink and average organic traffic data of Funko. Check out their backlink growth perfectly correlating with the increase in organic traffic.

With 16,165 websites linking back to them, Funko is attracting over 1.4 million visitors in a month. All these visitors are sales opportunities for them. 

When done right, that’s the kind of positive impact link building can have on the online visibility of toy companies.

Leveraging our toy industry link building services can help you drive sustainable results while focusing more on your core business operations.

Why is Link Building Important for Toy Companies?

The specific benefits of link building for toy business websites include: 

• Higher Rankings: Backlinks signal authority, helping your toy website rank higher for key product and category searches online.
• Enhanced Authority and Credibility: Backlinks from relevant websites in your industry help increase your website’s authority and build trust around your toy business.
• Enhanced Brand Awareness: Earning mentions on relevant blogs and directories can make your toy brand familiar among your target audience. This can increase branded searches and drive purchases in the future.
• Referral Traffic: Backlinks from parenting blogs, product review platforms and media outlets can drive qualified traffic to your website.
• Competitive Edge: Consistent link building for toy industry websites like yours can help close potential backlink gaps and outperform your competitors.

What Makes a Good Backlink for Toy Companies?

Not all backlinks are good. While high-quality backlinks to your toy store website can bolster your online visibility, low-quality backlinks can harm it. 

Here’s what makes good backlinks for toy companies.

• Quality: Backlinks from high-authority parenting blogs, toy review sites, or media outlets carry more weight than links from generic directories. 
• Relevance: A backlink from a children or toy-focused website is more valuable than one from a high-authority but unrelated site.
• Context: Toy company backlinks placed within detailed blog posts or buying guides outperform those in sidebars, footers, or author bios.
• Anchor Text: Backlinks built using anchor texts relevant to your content like “learning toys for preschoolers” can boost your topical relevance and bolster industry-specific keyword rankings.
• Link Destination: Good backlinks for toy websites point to relevant landing pages such as product guides, safety resources, or holiday gift collections and offer value to the visitors.

How to Implement Link Building for Toy Companies: 11 Proven Strategies

Here’s a look at link building for toy companies in action.

1. Create Link-Worthy Content

One of the most effective ways to earn backlinks in the toy industry is by creating content that other parents, bloggers, educators, and media outlets actually want to link to.

This can be toy safety guides, age-specific gift recommendations, STEM toy comparisons or toy industry-focused infographics, trends and statistics.

Evergreen content pieces like “Toy Safety Checklist for Parents” or “Best Educational Toys for 3–5 Year Olds” stay relevant over time and continue attracting backlinks long after they are published.

Focus on creating content that solves real problems and adds value to your target audience. That’s how you earn high-quality toy industry backlinks that bolster your SEO efforts.

 2. Leverage Influencer Marketing

Targeted influencer marketing helps you earn backlinks that can drive high-intent toy buyers to your site.

Collaborate with toy influencers, parenting bloggers, and YouTube reviewers who create content around trending toys.

When they mention or review your products, they link back to your toy brand website.

This way, influencer partnerships help you earn backlinks while attracting people who are already looking for toy recommendations.

3. Focus on Guest Blogging

Guest blogging is a proven link building strategy for toy brands.

This strategy helps you earn backlinks from authoritative sites in your industry and boost your brand’s credibility in the eyes of Google and your potential customers.

Write for parenting blogs, toy review sites, or education-focused platforms that publish gift guides and child development content.

Include contextual links to relevant pages on your site within the content or in the author bio based on the host site’s guidelines.

The guest posting process typically involves identifying relevant sites, creating outreach email pitches to communicate with bloggers and webmasters, creating guest post content and ensuring contextual link placements.

What if I told you you could actually secure these high-quality guest post links without actually having to do the heavy lifting? Yes. Stan Ventures’ comprehensive guest posting services cover everything, including blog prospecting, 100% manual blogger outreach, industry-specific content creation and high-quality contextual link building, to make earning high-quality toy industry backlinks a cakewalk for you.

4. Leverage Niche Edits

Do you want to build backlinks to your toy company website without having to create new content? Niche edits is your go-to link building strategy.

Identify and reach out to websites that have already published toy-related content and suggest adding your link to a relevant page on their site.

Gift idea roundups or toy comparison blogs are ideal for building powerful niche edit backlinks for toy brands.

Need help locating the right niche edit opportunities and convincing website owners to include your backlinks? Use our niche edit services and watch Stan Ventures crack the code to earn you niche edit links from relevant sites with 1000+ monthly visitors.

5. Invest in Broken Link Building

Broken link building is another easy backlink win for toy companies like yours. Here’s how it works.

Use tools like Ahrefs, Screaming Frog or Check My Links to identify pages with outdated or broken backlinks on sites relevant to the toy industry.

Once done, reach out to the website owner and ask them to link back to a more relevant page on your website instead.

Since broken link building helps website owners fix a broken link on their website and enhance the SEO value, they are often happy to give you a backlink.

6. Turn Unlinked Brand Mentions into Backlinks

If your toy brand is mentioned somewhere across the internet without a link, make sure you turn it into a backlink to boost your authority.

Track your unlinked brand mentions regularly using tools like Google Alerts. Once you spot an opportunity, get in touch with the corresponding site and ask them to link back to you.

As they are already talking about your brand, adding a backlink shouldn’t be a big deal.

Note: Ensure the social sentiment surrounding your brand mention is positive. That’s exactly what you want to bolster your brand’s authority and online reputation.

7. Reclaim Lost Backlinks

Sometimes, you may lose your existing backlinks on other sites due to the site using the wrong URL or deleting the page containing your backlink.

This means lost authority for your website. When ignored, lost backlinks can weaken your backlink profile and harm your website’s online visibility.

That’s exactly why link reclamation should be part of your link building strategy.

Make sure you check your toy company website’s backlink profile from time to time to identify lost link opportunities at the earliest.

If you see one or more links lost, contact the referring sites and ask them to update the backlink.

8. Focus on Local Link Building for Toy Stores

If you are running a toy store offline or want to attract people from a specific location, you should invest in local link building for toy stores.

How to build local backlinks for toy stores?

One, get your toy store listed on relevant local directories and city-specific blogs and websites.

Two, participate in community events, sponsor local events or workshops for kids or organize a toy donation campaign.

These activities often bring backlinks from local news sites, event pages and media outlets. 

Three, Use your local business partnerships to earn high-quality local backlinks.

This way, you enhance the local authority of your toy brand and attract more local customers to your toy store.

Note: Google has stringent link spam policies in place. If you choose to exchange links with local partners, make sure you keep it minimal and highly relevant.

9. Don’t Forget Resource Page Link Building

Resource page link building is an effective tactic that most toy brands miss out on. Ensure you aren’t one of them.

Being a repository of useful backlinks, earning backlinks from relevant resource pages can incredibly boost the authority of your toy company website.

Shortlist websites featuring useful resources for kids and parents and pitch your content as a valuable addition to their resource page. If you’ve created a well-researched toy buying guide or a curated toy list, highlight how it can be the right fit for the resource page.

Remember, these pages are built to link out, making them ideal for earning high-quality, contextual backlinks to your toy company website.

10. Conduct Competitor Analysis

Your competitor toy brands may be outperforming you in search because they have earned backlinks from sites you don’t. That’s reason enough to focus on competitor analysis.

Reverse-engineering competitor links is one of the fastest ways to uncover what’s already working in your niche.

Use tools like Ahrefs or Semrush to analyze where competing toy brands are getting their backlinks from.

Spot patterns, find gaps in your own profile and top-performing sources that are linking back to your competitor but not to you. 

But again, competitor backlink analysis isn’t about blatantly replicating your competitor’s backlink strategy. It’s more about figuring out relevant, untapped backlink opportunities that can help you boost your authority so that you can take the lead.

11. Track Your Toy Brand Link Building Performance

Tracking the performance of your toy industry link building campaign is key to knowing what’s actually driving results.

Use Google Search Console, Google Analytics and Ahrefs to monitor referring domains, backlink growth and the amount of referral traffic your backlinks are bringing in.

Focus on metrics like number of backlinks, domain authority, link-driven traffic and movement in keyword rankings.

If the results are positive, it means that you are on the right track and your link building strategy is working. If not, you need to tweak your link building strategy based on what’s causing the dip.

What are the Common Link Building Mistakes Toy Companies Should Avoid?

• Prioritizing Quantity over Link Quality: Building voluminous low-quality backlinks to your toy store website can lead to search engine penalties..
• Ignoring Industry Compliance: Getting links from non-compliant or shady sites can hurt your brand’s reputation, especially in a niche where meeting safety standards is paramount.
• Reciprocal Link Overuse: Too many link exchanges can trigger spam signals and damage your toy company site’s credibility.
• Over‑Optimized Anchor Text: Stuffing the same keywords into every backlink can make it look unnatural and bring down its SEO value.

Link building for toy companies is a must to boost authority, build trust and rank higher on search engines like Google. This way, you can attract more potential customers and boost sales.

Using the right backlink strategy for toy brands can help you drive real results faster, beat your competitors and become an industry leader.

Want to build a customized link building strategy that fits just right for your toy company? Book a free consultation with Stan Ventures to see how our dedicated link building services for toy companies can help.