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Why Your Google Ads Spend Fluctuates

If you’ve noticed your weekly Google Ads spending going up or down unexpectedly, you’re not alone. Ginny Marvin, Google’s Ad Liaison, recently explained the two big reasons behind this trend: shifts in market conditions and changes to campaign budgets.  While the fluctuations can be frustrating, there’s good news—you’ll never overshoot your monthly budget. Here’s everything Why Your Google Ads Spend Fluctuates

Zulekha Nishad

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Paid Search Leads Record Holiday Sales in 2024

The 2024 holiday shopping season made headlines with an astonishing $241.4 billion in online sales, a remarkable 8.7% jump compared to 2023.  This unprecedented surge highlights the powerful combination of strategic paid search advertising, the growing dominance of mobile shopping, and the game-changing role of artificial intelligence (AI) in retail. Paid Search Leads the Charge  Paid Search Leads Record Holiday Sales in 2024

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PPC

Google SPN Ads: The 37% Gap That’s Costing Marketers

Ads on Google’s Search Partner Network (SPN) deliver a return on ad spend (ROAS) that’s 37% lower than ads shown on Google Search. This surprising insight, revealed by digital marketing expert Mike Ryan, has marketers questioning whether SPN placements are worth their budget.  Ryan’s analysis shows that while SPN ads cost less, they convert far Google SPN Ads: The 37% Gap That’s Costing Marketers

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