OpenAI’s AI Persuasion Test on Reddit Sparks Outrage
By: Zulekha Nishad | Updated On: February 3, 2025
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TechCrunch reported that OpenAI has been testing the persuasive abilities of its AI models using a popular Reddit forum, r/ChangeMyView. This revelation came through a system card released alongside OpenAI’s latest reasoning model, o3-mini.
While AI’s role in influencing human opinions isn’t new, OpenAI’s approach raises critical questions about transparency, ethical AI use, and the growing reliance on human-generated content to train powerful machine-learning models.
How OpenAI Used Reddit to Measure AI Persuasion
With millions of active users, r/ChangeMyView is a hub for discussions where people share controversial opinions and invite counterarguments.
OpenAI leveraged this forum by collecting posts, having its AI models craft responses designed to sway opinions, and then testing how persuasive those AI-generated arguments were.
Human evaluators reviewed the AI’s responses and compared them to human-written replies to gauge effectiveness.
OpenAI has a content-licensing deal with Reddit, allowing the company to use user-generated posts for training purposes.
However, OpenAI insists this particular experiment was unrelated to that agreement, raising questions about how the company accessed the subreddit’s data. The lack of transparency fuels ongoing concerns over ethical data use and user consent.
The Ethical Dilemma: Can AI Be Too Persuasive?
As AI evolves, its growing ability to persuade is sparking ethical concerns. If an AI model becomes highly effective at changing human opinions, it could be misused for propaganda, disinformation, and political influence.
OpenAI acknowledges these risks and claims its goal isn’t to create hyper-persuasive AI but to ensure that AI models do not become dangerously influential.
The potential consequences of AI-driven persuasion are vast. Imagine AI-generated content subtly shifting public discourse, influencing elections, or being weaponized for manipulative advertising.
OpenAI’s research reflects broader industry concerns about AI’s role in shaping human beliefs and behaviors.
A History of Controversial Data Use
OpenAI’s reliance on public online forums isn’t an isolated incident. The company has faced multiple accusations of scraping websites—including The New York Times—without permission to train its AI models.
Meanwhile, Reddit has been pushing back against AI companies using its data for free.
CEO Steve Huffman has called out major tech firms like Microsoft, Anthropic, and Perplexity for refusing to negotiate fair licensing agreements, labeling them “a real pain in the ass to block.”
Although OpenAI has a formal agreement with Reddit, the financial details remain undisclosed. In contrast, Google reportedly pays Reddit $60 million annually for similar access.
These deals highlight the immense value of user-generated content in AI development—and the difficulty of regulating data use in the age of artificial intelligence.
The Future of AI Persuasion: What’s Next?
Despite OpenAI’s tests on r/ChangeMyView, the company reports that o3-mini does not significantly outperform previous models like GPT-4o.
However, OpenAI’s AI systems still rank in the top 80–90% percentile of human users in persuasive argumentation, suggesting that AI is rapidly approaching human-level persuasion capabilities.
As AI becomes more sophisticated, OpenAI and other companies will need to implement stronger safeguards to prevent misuse.
The ability to influence public opinion could have major implications for democracy, advertising, and online discourse.
How to Protect Yourself from AI Persuasion
For everyday users, staying vigilant against AI-driven persuasion is essential. Here’s what you can do:
Think Critically: Don’t take arguments at face value—analyze their logic and intent.
Verify Sources: AI-generated responses can sound convincing but may lack credible backing.
Recognize AI’s Role: Be aware that AI may be shaping online discussions.
Engage with Diverse Perspectives: Exposure to different viewpoints reduces susceptibility to manipulation.
Stay Informed: Keep up with AI advancements to understand how technology influences conversations.
Key Takeaways
- OpenAI tested AI persuasion by using posts from Reddit’s r/ChangeMyView.
- AI-generated arguments were measured against human responses for effectiveness.
- OpenAI’s licensing deal with Reddit raises transparency and data ethics concerns.
- AI persuasion poses risks, including misinformation and manipulation.
- Users should remain critical of AI-generated content to avoid undue influence.
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