How Insurance Company Started Getting 2X Organic Traffic Every Month

Do you know about 70% of customers perform an online search before scheduling an appointment with an insurance service provider?

That’s why it’s more than important for insurance companies to strengthen their online presence and be easily discoverable to their target audience.

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Check out this case study to know how Stan Ventures helped a popular insurance company to drive 2X monthly organic traffic.

About the Client

FCA is a leading Canadian brokerage providing personal and commercial insurance offerings and surety solutions for mid-scale and enterprise-grade companies. Established in 1919, the company carries a legacy of 100+ years.

Background

Insurance is one of the highly competitive spheres at the moment and insurance companies that are quick to adapt to the change and make buying insurance policies simpler for today’s fast-paced customers win the race.

While FCA is backed by a century-old robust lineage, the advent of new players occupying top positions and the paradigm shift in how people purchase insurance policies called for a compelling change.

With a 23-year-old website, FCA wanted professional assistance to strengthen its online presence to withstand the aggressive competition and vindicate its position as an industry leader. 

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Our Approach

Upon partnering with FCA, we initiated a discussion to get a first-hand perspective of their objectives and goals in terms of SEO.

To figure out what the client’s website falls short of, we performed an end-to-end website audit. Before collaborating with us in December 2021, the site had an organic traffic rate of 1,200+ monthly visits.

We found that the site required on-page fixes, content recommendations and backlink building to rank higher on search engine results. This breakthrough helped our SEO experts to devise a personalized, fully managed SEO strategy to cater to the specific needs of FCA. With that, we set off to the actual work.

On-Page Fixes

We decided the site ought to be fixed from within before strengthening it from the outside using backlinks.

As we realized that the site didn’t leverage keywords to its full potential, we performed in-depth keyword research to identify new keywords for which the site had to rank.

Once the right keywords were narrowed down, our content team included them in appropriate places without disturbing the natural flow of the existing content.

Apart from using the website’s service pages and blog posts to include keywords, we also optimized meta titles and descriptions with the right keywords to improve the site’s online search appearance.

As we were dealing with a YMYL site, we also focused on E-A-T factors. We compiled a list of insurance specialists associated with the firm with a detailed bio. Additionally, schema markup was added wherever possible to prompt faster indexing and ranking of pages.

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Content Fixes

As marketing and content specialists, we know how important content relevancy is to secure higher search rankings. To bridge the content gaps and improve the relevance of individual pages to user searches, we upgraded the site’s content.

We also linked internal content pages to build a robust internal linking structure and improve the probability of the website users visiting relevant money-making pages.

Backlink Building

Following content refresh and internal link building, the site was ready to build backlinks from other external websites.

With that, our outreach specialists were on duty to find influential websites and blogs in the finance industry to build backlinks to the client’s website. They carefully handpicked niche-specific sites from our massive inventory of 20,000+ websites and the list was sent for the client’s approval.

Upon receiving approval, we came up with high-quality content penned by native writers to ensure contextual link placements and got it featured on the sites chosen.

As you can see from the below images, the rate of live links has almost doubled in recent times.

Before

After

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Results

Analyzing our findings after the SEO strategy implementation, we began to see a gradual increase in organic traffic since March 2022. From 1200+ monthly visits in December, the website hit an all-time high of 2400+ website visitors in September 2022.

Of course, that signals a 2X increase in organic traffic in a matter of just 8 months.

Our collaboration with FCA insurance stands as proof that knowing where and how to tap can make a significant difference. We believe that it’s all a matter of meticulously figuring out the right strategies and implementing them that leads to SEO success. Standing by what we believe in, we made it work once again, this time for FCA.

Want to get your website optimized to magnetize more visitors and achieve higher search engine rankings? Feel free to get in touch with our consultants at Stan Ventures today.