Shipping Company Amasses 150% More Organic Traffic in 5 Months

Purveen Shah founded SFL Worldwide, an internal shipping and moving company, in 2011. It provides comprehensive transportation solutions to more than 200 countries across the globe. 

Although SFL Worldwide partnered with some of the top brands in the niche, such as DHL, UPS, FedEx, and USPS, it didn’t see an increase in organic traffic, clicks, and impressions for quite a long time.

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When they contacted us in June 2022, they received an average of 5K organic visitors per month. Their total impressions were 314K with average clicks of 3.95K.

Background

As the rankings didn’t improve, the website’s traffic stagnated. In May 2022, the website saw a sudden drop in rankings and traffic, causing Shah and his team to worry.

They began the search for a reputed and reliable SEO agency that would handle all the technical, on-page and off-page SEO work for them and help their website achieve its full potential.

Fortunately, we were able to help them just in time, and we were able to provide an affordable solution that fit their needs and got them back up and running.

Our team at Stan Ventures completed a website audit and identified issues with on-page, backlinks and content. We then created a custom SEO strategy based on the audit report.

On-Page Recommendations

We discovered that the client was targeting keywords that weren’t relevant to their business. As a result, they weren’t getting good rankings on search engines. We worked with them to find keywords that were more appropriate for their company.

We also found keyword gaps in the client’s web page content, preventing them from ranking for some important keywords.

Content Recommendations

We analyzed the client’s website and top competitors’ websites to determine their content gaps. This helped us pinpoint important keywords or content opportunities currently missing from the website.

We added more relevant content to the pages that lacked and also changed the narrative to fit the intent of the target audience. A mix of short-tailed and long-tailed keywords was used to optimize the content for better results. 

We also created blog topic recommendations and provided content outlines to help complement the website.

Powerful Backlinks

Using our manual blogger outreach strategy, we built backlinks from niche-relevant websites with real organic traffic from Google.

Results

The results of our efforts have been fantastic. Our strategy was well-executed, and our client was well-informed about the changes we’ve implemented on their website.

Within a month, SLF worldwide has begun to rank for some of the most competitive keywords in its niche.

In June 2022, the website ranked for an average of 5000 organic keywords. Our on-page SEO optimization efforts helped it rank for 10,000 organic keywords by October 2022.

The average amount of organic traffic SFI was receiving before they approached us was 5,000 visitors every month since January 2022.

With our consistent SEO efforts, we were able to bring 16K visitors to the website in October 2022. SFI has seen a steady increase in organic traffic over this time period.

They had less than 100 keywords ranking in the top 1-3 positions on Google in June 2022. We’ve used our best on-page optimization and off-page strategies to increase the number of keywords ranking in position 1-3 of Google to 189 as of October 2022.

The website’s backlink profile also improved from June 2022, with 384 referring domains to 502 referring domains in October 2022.

The steady increase in the number of organic keywords, referring domains and search traffic was made possible with the managed SEO service we have offered to SFL Worldwide.

Conclusion 

The fully managed SEO service project we undertook on behalf of SFL Worldwide has been executed successfully. The client trusted us to guide them with their website, and we’ve put in all our efforts to bring a positive outcome. We were constantly in touch with the client, making them aware of the strategies we’ve built and executed for them.

Since the budget was not a constraint for the client, we could go the extra mile to analyze their competitors in detail and develop a customized strategy for the success of their website.