We saw sites ranking higher by building irrelevant links using exact match anchors.
This undoubtedly doesn’t work anymore.
Some might hate, but yes, that was meant to happen because of the rampant manipulations made by SEOs.
However, there are a few theories that are doing the rounds about link relevancy and contextuality.
Looking at the way Google has transformed its Algorithm, some of these theories seem valid.
The most widely believed theory surrounding link relevancy is Topical Relevance.
What’s Topical Link Relevancy?
Link relevancy is closely associated with contextual content.
Since Google started using the Hummingbird Algorithm, the focus shifted from keyword-rich articles to contextually relevant articles.
Google now understands semantically related terms.
Thanks to the BERT Algorithm, even the meaning of sentences is now within the capabilities of Google search.
This means understanding the topical relevance of the content in its entirety is easy for Google.
What this also means is that it can analyze the relevance of the links within the content.
It’s also worth noting that Google had claimed a patent by the name Reasonable Surfer.
It’s aimed at ranking web pages/documents based on the different features of a link from a linking document/page to a linked document/page.
Interestingly, the patent also says that it can track the user behavior data relating to navigational actions associated with the link to assign a rank.
Basically, Google understands the topical strength of each website, and if the site gives an external link to a contextually irrelevant page that is out of its topical strength, the link juice passed gets severely affected.
So, what does it mean for you?
If an SEO agency built backlinks to a site using Private Blogging Networks or through random article submissions, Google might not enforce a manual action.
However, these links will not improve the search rankings, and there is a high chance that Google may demote such pages.
How Does Contextual Backlink Building Work?
Topical link relevancy is one of the hushed-up Google secrets.
But here is what we at Stan Ventures understood over 10 years of experience working in this industry.
Same Niche: This is the most evident relevancy that we all want in the links we build. An SEO News Site (example SEJ) linking back to an SEO agency. This gets the highest domain to domain link relevancy in the eyes of search engines, especially Google. By the way, this passes the maximum link juice or SEO score.
Different Niche, But Related: A web design firm linking back to an SEO agency. Though both are different niches, they converge when it comes to achieving the goals. This creates topical link relevancy that can pass a significant SEO score.
Contextual Link, But Unrelated Niche: There are times that you get links from totally unrelated websites. But when you check the content, the link placement maybe around a context that is relevant to your niche. These links are valid ones and will pass like juice.
No-Context, No Niche Relevancy Links: These are the kind of links that you must avoid by any means. The reasons are plenty.
You lose the money building such worth links.
Most of the time, these links are are spammy.
Such links give Google signals that you are engaging in black hat practices.
The worst thing, you can’t show such links to your fellows, boss or anyone because they think it’s cheap.
How to Build Contextual Backlinks?
So, now you know how important it is to build relevant links.
But “how?” may be lingering in your mind.
Don’t worry; this is precisely what the later part of this article will cover.
Getting relevant backlinks from websites requires the right strategy to be put in place.
So, if you have any doubts about the in-house capabilities, we recommend finding an expert agency for implementing contextual backlink building.
And by the way, you don’t have to look for any other agency; we here at Stan Ventures can help you out.
Just schedule a free strategy call, and we will get things rolling out for you.
Schedule Free Strategy Call
Listed below are some of our tried and tested link building strategies that have helped over 1000 clients globally. So sit tight.
1. 100% Manual Blogger Outreach – Paid/Free
Relevant links don’t come easy.
You need to put a lot of effort into finding niche-relevant bloggers and websites.
Rand Fishkin’s SparkToro is a great tool that we use to identify influencers and niche bloggers.
You must build a strong trust around your website before them giving you a brand mention or a vote of approval through backlinks.
This is a long and tedious process, but if implemented by the right people or agency, you can get high-quality links.
So let me tell you the process we follow in a nutshell.
100% Manual Blogger outreach helps you to connect with industry leaders and build a natural connection with your brand.
It is the most cost-effective link building strategy that can also drive targeted referral traffic to a website.
In blogger outreach, you reach out to an authority site owner requesting the opportunity to contribute content.
Though it may seem like a guest post, these bloggers don’t accept shallow content.
What they are looking for is content written by experts in the industry.
We understand that this is a time-consuming process.
But with the right outreach process in place for almost all niche industries, we can help you earn such high-quality, relevant backlinks.