However, most of the incidents will occur far from your website causing Google to take notice. Therefore, we don’t settle with just on-page optimization techniques but employ off-page activities as well.
Why should we entail off-page SEO techniques?
Whether you are a blogger or have an online business, you require traffic. Acquiring traffic is a primal business strategy. Relying entirely on on-page optimization techniques will result in getting sub-optimal traffic which has lower conversion rates.
If in case you do fail to supplicate traffic, you fail to see leads, and eventually there will be a loss of business. As a business marketer myself, I would not like to see something like that happening.
Instead of depending on a single source of business optimization, I employ several other Search Engine Optimization tactics to boost my business.
One such SEO factor is OFF-PAGE SEO OPTIMIZATION
SEO off-page activities allow different search engines like Google, Bing, and others to know what other sites opine about you.
If your site has built great links that direct people to other sites, then the search engines value you as a cardinal site where they direct the users to all the useful information that you’re providing. That’s the beauty of off-page SEO techniques.
The time required for off-page optimization varies from website to website. It depends on online marketing strategies employed by marketers.
Dr. Pete Meyers from MOZ states that many websites spend about 30 percent of the time on off-page SEO factors and 70 percent on on-page SEO.
The other websites follow the reversed strategy of 30 percent on on-page SEO and 70 percent on off-page SEO techniques.
Search engine optimization can be complicated if you are just starting out. Primarily, if you rely on the search results when you google, ‘how to rank higher in Google or increase the revenue from content marketing.’
However, trust me, if you are familiar with the fundamentals of on-page optimization and off-page optimization, you’ll crack through your competitors to outrank them.
According to Layman, on-page optimization includes what you are aiming to rank for, and off-page optimization includes ranking a business higher on SERPs. Let us go through some of the off-page seo techniques in detail.
What is Off-Page SEO?
The off-page SEO cites the activities involved in improving the rank of a website on the Search engine result pages. The activities involved do not have anything to do with your website, hence the name, ‘off-page’ SEO techniques.
Typically, off-page SEO is promoting a website globally to increase its rank, the activities which are promoted by not having any standard links are also considered as cardinal off-page SEO techniques.
Hence, seo off-page activities are performed outside the website, and on-page SEO involves activities on the website.
Submitting an article or posting things on social bookmarking sites or commenting on a blog, are all good examples of off-page SEO activity.
Let’s get into the core basics and discuss the off-page SEO checklist.
1. Website/page development for link building
Links are cardinal facets for Google. Indeed, without links, it’s quite tough for Google to determine the worthiness of a website, regardless of the quality of content.
Keep in mind to give importance to the link building in the initial stages of your website design. It is because you’re indirectly boosting the site and ensuring with other sites about how serious you are link building.
Not formulating the link building strategies at the beginning of the website development is the general blunder committed by the marketers.
Before we perform the effective link building, it is important to make sure that we have a strong domain foundation for the page.
2. Deploying the interlinks in the web pages
Websites having incalculable interlinks are more likely to get higher ranks than the sites which possess fewer interlinks.
Thus, optimizing the web pages with interlinks will influence your site in SERPs. The impact is more significant when you interlink your website with prime keywords.
A link building expert in SEO, Brian Deans, mentioned in one of his posts on ranking factors that ‘the numerous interlinks in a web page depict the significance of a site relating to the other site’s web pages.’
Which is why it is essential to interlink web pages in a way that, when a user gets into the home page, the page should direct him to all the categories and the sub-category pages making the juice flow throughout your website, resulting in more traffic and dependency.
The SEO-savvy people will utilize each link to create perfect interlinks and make the juice flow through each interlinked page.
Make sure none of your links are without any interlinks. Your websites ought to provide flawless navigation between pages and make sure every page is an integral part of the site.
Links may be one of the best off-page SEO techniques, but SEO concludes that the outcome depends on the keywords you deploy.
Content has value when it has the most valued keywords in it. Reports suggest that the percentage use of primary and related keywords account to 40 percent and 7.5 percent respectively.
It means you have to use more thematic keywords to drive more organic traffic to your site. Thematic means related keywords or secondary keywords.
Let’s assume you are creating an article based on ‘link building strategy’. It’s quite cardinal to find related keywords such as long tail or secondary keywords in your article.
To find thematic keywords, go to the keyword tool and type the primary keyword and you’ll get the thematic keywords as shown in the picture above. Once you build a reputation or brand name, you can adapt or change the keywords usage strategy by adding the branded keywords.
The brand keywords have an edge over other competitive sites in the best SEO techniques. Regardless of how useful or great content others may create, you will reach a vast target audience.
However, it is vital to maintaining high-quality content and consistently rank higher in the SERPs. If you continue it, you can easily excerpt more juice links to the web pages through the best link building strategies.
The keywords have more vitality in on-page optimization techniques. You can also use them to build keyword rich content.
In on page SEO, applying keywords in the title tag of content is very crucial. To get better acknowledgment from search engines, I advise you to use keywords in proximity or keep them in the vicinity of the beginning of your title, as it influences search engines and proves its relevance.
4. Avail authoritative, user-friendly and relevant backlinks
The backlinks are considered to be the most important off page optimization factors for bloggers, site owners, content marketers, and SEOs.
High-quality backlinks from relevant, established, and high-quality websites build reliable connections with the search engines and drive effective results towards your business.
Backlinks are the vital factors that are responsible for building up the Domain Authority and Page Authority of a website.
The DA and PA are responsible for developing a connection between Google and users on your website. You can find the DA and PA of a website using specific tools such as MOZ.
When you update your websites, Google spider crawls to your website and indexes the content page in its vast index box and keeps them prepared to be shown to the users.
When the search queries rise to the relevant topics of your content, Google uses its algorithms, and the spider crawls out to fetch the relevant content from the most authoritative website.
It places your content on top when you have quality backlinks from reliable websites and have relevant content.
5. Vital factors in off-page SEO ‘links’
Though the cardinal factor for off SEO seems to be linked, there are several other factors which impact off-page SEO:
Link relevance: Search engines can easily detect your website if it contains relevant information related to the interlinks present.
Domain Authority (DA) of linking page: Getting links from a high DA page will have more impact than from a low DA page. I recommend you to attain links from high DA.
The density of linking pages: Having numerous links to your page will enhance your authority. Preferably, having links from various domains than from a single domain will still impact your page a lot more.
Homepage links to a domain: Getting a link from a homepage of the domain has more value than getting it from its supporting web pages.
The density of linking domains: More the number of links linked to your page, more will be the authority built upon your page.
According to previous Google algorithms, if you had two websites, one getting 50 links and the other getting 20 links, then Google would rank the former page high, but nowadays, Google considers all the above factors before deciding on the rank.
If the page with 20 links has more authoritative links, that is, links from the home pages, etc., then it would be ranked higher than the rest.
6. Engage in online communities
There are lots of platforms where you can participate and build brand awareness. It is also a type of off-page SEO technique.
You can engage in online communities, share your opinion on relevant topics, and participate in discussions. This is also called the forum.
Forums are a great place to discuss and share about your business. Hope you know the established online communities which have huge traffic.
Yes, I am talking about websites like:
Besides, there are various other platforms as well where you can engage with the off-page SEO communities.
Forum discussion doesn’t mean, you can discuss any topics and put links to your website right and left. Then you get your account flagged for spamming and eventually, your site will be at stake.
Well, then how can you participate in and build traffic to your site? Here are the rubrics for that:
Make sure you join the communities relevant to your niche.
Create an account just for the forum discussions.
Start posting your content or pertinent points to your business discussions
Is your site built to save people’s money? Then try posting stuff in the parent forum discussions.
Posting in parent forum reaches a number of audiences. As it saves people’s money, the outreach impact will be huge.
Typically, some of the forums allow you to post a link after you spend a while on the forums or you post a certain number of posts. Until then you’re not allowed to fetch a link.
I recommend you to engage in genuine forum discussions, and make your site useful to others. Doing so confirms that you’re skyrocketing with the right off-page SEO techniques.
When you create an account, supplement the profile with a link to your home page.
It helps when the user gets more attracted to your point and likes to explore more of your content. It helps the audience find your site in the profile details.
Eminently, it is useful, but the prominent reason for forums is to power your site’s online reputation by adding valuable points about it. It perceives audience attention and enhances the traffic to your site. This is the off page SEO technique.
7. Design mind-stimulating infographics
Are you wary about infographics? Don’t be because they’re more likely to yield better results. Be it a B2B marketer or the B2C.
You can incorporate visual content marketing to increase the target audience reach new heights by posting it on several domains and get the links from it.
Wealthy companies spend thousands of dollars to create infographic content; such is the impact of infographics in the present digital market. Hence, it is considered one of the best off-page SEO techniques.
An internet survey on content quality shows that audiences are more attracted to content filled with images than the content with just plain text.
This is because, scientifically, the human brain concentrates 20 times more on visual centers than just plain text.
That is the reason it is considered cardinal in off-page SEO techniques. Blogs can contain links linking to your website. This helps your website get more and more traffic.
As for me, the info-graphics generate more than 35 percent of back-links than a usual blog post. This proves that the usage of info-graphics is an outstanding link building strategy.
8. The Reign of Blog commenting
This is very popular, often used, and an easy technique. Best off-page SEO techniquesbuild high-quality backlinks as well as the Domain/page authority.
Blog commenting on low DA sites aren’t very effective in boosting your off-page SEO. Thus, before blog commenting, keep the following things in mind:
DA of the site should be high
The keyword luv should be enabled
Comment luv should be enabled
The blog should be hyperactive
Comment on selecting the ‘Do-follow’ blogs for comment
Then how do you decide which blog to comment on? It is no rocket science. Google to search for such blogs by using a certain phrase like:
“ High DA Blogs + Your topic + Leave a comment “
“ Your topic + Top DA Do-follow blogs to comment on “
It is considered one of the best off-page SEO techniques as it is content-oriented marketing which yields everything you crave for, i.e. ranking, traffic, and backlinks.
The readers will get a broader knowledge and article submission sites to provide you the opportunity to reach out to more target audience locally as well as globally. Using keywords in the articles and in the keyword box will boost the content quality and help in enhancing the rank of the article in SERPs.
While submitting an article to an article directory, keep points explained below in mind:
Most of the article directories expect original content, so create richly informative and plagiarism free content.
Make your article keyword rich and not keyword stuffing.
Put a keyword in the title and the first line of the content so that Google spider crawls faster towards your article.
Maintain the article length between 500 to 700 words.
Adding points, bullets, and subheadings will attract more people as the presentation will seem professional and will look organized.
So far, these are the major off-page SEO techniques which, if you follow, will yield the desired results for your online business. Here is an extended off-page SEO Checklist you can employ in your SEO strategies. They are:
Submitting links to Business Directories
Sharing documents like PDF or PPT through sharing websites
Uploading videos relevant information on sites such as YouTube
Submitting links to the local listings
Image submissions online with links
Develop relationships with online and influential businesses
Render great customer service
In conclusion, do not receive backlinks from low domain authority. Instead, try to get it from high authority web pages, blend your content with no-follow links to make it fresh, creative, and boost your brand.
What are the types of off-page seo techniques?
Let us now explore some of the best off-page SEO techniques that can benefit your business online.
Bloggers Outreach/Guest Blogging
Reach out to reputed bloggers in your niche for contributing to their site in exchange for a backlink. This will ensure that you get relevant traffic to your website, and your online authority is also boosted.
Influencer outreach is similar to blogger outreach, where you collaborate with influencers instead of bloggers to endorse your products on services on digital platforms, mostly social media, in exchange for a sum of money or by offering them your products or services for free.
Broken Link Building
Broken link building uses SEO tools to find broken links on high DA sites and reach out to the webmasters to notify the same and request to replace it with a link to one of your content on the same topic.
Content Distribution/Content Marketing Strategy
Content distribution or content marketing strategy involves the planning and execution of effective ways to market your content. Content marketing often involves sharing content on social media using relevant hashtags, images, etc.
Forum commenting is an effective way to build authority among your target audience. When you participate in discussion forums and share your valuable opinion on topics related to your niche, people will start noticing them. If your views are valid and stand out from the rest of the answers, people will start following you and visit your site to learn more about your business.
Bookmarking your site on social bookmarking sites will help you earth backlinks. It is an off-page SEO technique that can get you many site visitors and boost your organic traffic.
Submitting links to Business Directories
Submitting links to business directories will ensure that people can contact you easily when they need your services. You have to ensure that your business name, address, and phone number (NAP) are consistent across all directories so that it doesn’t confuse people who want to reach out to your business.
Sharing documents like PDF or PPT through sharing websites
If you want more people to visit your site, improve your online traffic, write useful content in downloadable formats, and share them on websites where people look for such downloadable resources. If your resource is informative and valuable, people will definitely visit your site and keep coming back for more.
Uploading videos on sites such as YouTube
Another off-page SEO tip is to create and share video content on trending topics in your niche. You can conduct thorough research to find what information people are seeking online or analyze your competitors to see what kind of videos they are creating to attract more audience.
Submitting links to the local listings
Submitting links to local listings will enhance your visibility for local searches. Since there is a massive competition among local businesses to rank on Google’s local pack or the local listing, using local SEO techniques such as submitting your business to local listings will give it the much-needed boost.
Image submissions online with links
Submitting images online with links to your site is another off-page SEO technique that can enhance your online rankings. Submitting images online needs you to add the right description to your images, add alt texts, and choose the correct file format.
Email marketing is yet another significant off-page SEO activity that helps in boosting your brand name and ranking. Email marketing involves sending promotional emails to your subscribers and fulfilling specific conversion goals such as resource download or product purchase.
Conclusive insights on Off-Page SEO Techniques
The objective of this post was to extensively discuss and give the best off-page SEO strategies to escalate and mount your business atop the competitors of your niche. The businesses work diligently and deploy the strategy discussed above undoubtedly thrive and achieve the results you crave for.
Numerous businesses are dawning and growing in the world, and thus, it is essential for us to get recognized off-site to work extensively and increase traffic, authority, and ranking among the search engines. You have to incorporate white hat link building strategies to enhance off-page optimization. White hat is to escape updating Google algorithms and the penalties it charges.
The prime reason for creating content is to help people find answers. When your site is not highly ranked in SERPs, then you should find people’s questions and answer accordingly. You may find questions on Twitter, Facebook, Quora, and other various platforms. Create your content with skill and elegance while emphasizing it as the top SEO strategy.
Nevertheless, a website needs to be managed effortlessly, as we emphasize more on building backlinks. In case a link gets traffic, the link juice should flow to the page smoothly. Make sure to optimize the pages for mobile as well.
However, it is certain that your posts will not skyrocket in rankings overnight. You need to put in the hard work, strive for excellence and consistently work for the best results. You may not get positive results soon, but I guarantee your perseverance will pay off in the future.
I’d like to conclude that ‘Patience is the key’ here. Working with patience and consistency fetches you desirable results one day or the other.
Hope this blog helped you with some important off-page SEO techniques. There’s always room for more tips, and if you feel like I’ve missed out on any of the techniques, please comment below!