Link building is not only the priority of off page SEO techniques, there’s much more to it than just achieving links. For instance, shooting your brand’s name on various websites to endorse without hyperlinking is one of the techniques that go into off page SEO factors.
Typically, the digital marketers and entrepreneurs strive towards on page optimization techniques to outreach and have a stellar business growth. However, most of the incidents will occur far from your website causing Google to take notice. Thus, we don’t settle with just on page optimization techniques, but hope to employ off page activities as well.
Why should we entail off page SEO techniques?
Because whether you are a blogger or have an online venture, you require traffic just like veins require blood. Acquiring traffic is a businesses’ primal strategy. Relying only on on-page optimization techniques will result in getting suboptimal traffic which has lower conversion rates.
If in case you do fail to supplicate traffic, you fail to see leads and eventually there will be a loss of business. As a business marketer myself, I would not like to see something like that happening. Instead of depending upon a single source of business optimization, I employ several other Search Engine Optimization tactics to boost up my business.
One such SEO factor is OFF PAGE SEO OPTIMIZATION.
Off page SEO allows different search engines like Google, Bing and others know what other sites opine about you. If your site has built great links that direct people to other sites, then the search engines value you as a cardinal site where they direct the users to all the useful information that you’re providing.
That’s the beauty of off page SEO techniques. How else would Google recognize your site as remarkable if you only depended upon on page optimization? The time required for off page optimization varies from website to website. It depends upon online marketing strategies employed by marketers.
Dr. Pete Meyers from MOZ states that many websites spend about 30 percent of the time on off page SEO factors and 70 percent on on-page SEO. The other websites follow the reversed strategy of 30 percent on on-page SEO and 70 percent on off-page SEO.
Search engine optimization can be complicated if you are just starting out. Especially if you rely on the search results when you google, ‘how to rank higher in Google or increase the revenue from content marketing’. But, trust me, if you are familiar with the fundamentals of on-page optimization and off page optimization, you’ll crack through your competitors to outrank them.
However, according to Layman, on page optimization includes what you are aiming to rank for, and off page optimization includes ranking a business higher on SERPs. Let us go through off-page optimization in detail.
What is Off Page SEO?
The off-page SEO cites the activities involved in improving the rank of a website on the Search engine result pages. The activities involved do not have anything to do with your website, hence the name, ‘off-page’ SEO techniques.
Some people reckon off page SEO as building high-quality backlinks, however, it goes past that. Typically, off page SEO is promoting a website globally to increase its rank, the activities which are promoted by not having any standard links are also considered as a cardinal off page SEO techniques.
Hence, off-page SEO activities are performed outside the website and on-page SEO involves activities on the website. Submitting an article or posting things on social bookmarking sites or commenting on a blog, are all good examples an off-page SEO activity.
Let’s get into the core basics and discuss the off-page SEO checklist.
For Google, links are cardinal facets. Indeed, without links, it’s quite tough for Google to determine the worthiness of a website, regardless of the quality of content.
Keep in mind to give importance to the link building in the initial stages of your website design. It is because you’re indirectly boosting the site and ensuring with other sites about how serious you are link building. Not formulating the link building strategies at the beginning of the website development is the general blunder committed by the marketers.
Before we perform the effective link building it is important to make sure that we have a strong domain foundation for the page.
Websites having incalculable interlinks are more likely to get higher ranks than the sites which possess fewer interlinks. Thus, optimizing the web pages with interlinks will influence your site in SERPs. The impact is greater when you interlink your website with prime keywords.
A link building expert in SEO, Brian Deans mentioned in one of his posts on ranking factors that ‘the numerous interlinks in a web page depict the significance of a site relating to the other site’s web pages’.
Which is why it is important to interlink web pages in a way that, when a user gets into the home page, the page should direct him to all the categories and the sub-category pages making the juice flow throughout your website, resulting in more traffic and dependency.
The SEO-savvy people will utilize each link to create perfect interlinks and make the juice flow through each interlinked page. Make sure none of your links are without any interlinks. Your websites ought to provide flawless navigation between pages and make sure every page is an integral part of the site. This helps your users and search engines value your website. Most site owners overlook this SEO technique. The important factor of interlinking pages in off page SEO is that the site value is enhanced as the number of interlinks in a web page denote the SEO value.
3. Always include confined keywords
Links may be one of the best-off page SEO techniques, but SEO concludes that the outcome depends on the keywords you deploy. Content has value when it has the most valued keywords in it. Reports suggest that the percentage use of primary and related keywords account to 40 percent and 7.5 percent respectively. It means you have to use more thematic keywords to drive more organic traffic to your site. Thematic means related keywords or secondary keywords.
Let’s assume you are creating an article based on ‘link building strategy’. It’s quite cardinal to find related keywords such as long tail or secondary keywords in your article.
To find thematic keywords, just go to the keyword tool and type the primary keyword and you’ll get the thematic keywords as shown in the picture above. Once you build a reputation or brand name, you can adapt or change the keywords usage strategy by adding the branded keywords.
The brand keywords have an edge over other competitive sites in the best SEO techniques. Regardless of how useful or great content others may create, you will reach a huge target audience.
However, it is vital to maintain a high-quality content and consistently rank higher in the SERPs. If you maintain it, you can easily excerpt more juice links to the web pages through the best link building strategies.
The keywords have more vitality in the on-page optimization techniques. You can also use them to build keyword rich content. In on page SEO, applying keywords in the title tag of content is very crucial. To get better acknowledgment from search engines, I advise you to use keywords in proximity or keep them in a vicinity of beginning of your title, as it influences search engines and proves its relevance.
The backlinks are considered to be the most important off page optimization factors for bloggers, site owners, content marketers and SEOs. It is because of the high-quality backlinks from the relevant, established and the authoritative website builds trustworthy connections with the search engines, which in turn, drives the effective results towards you.
Backlinks are the vital factors that are responsible for building up the Domain Authority and Page Authority of a website. The DA and PA are responsible for developing a connection between Google and users on your website. You can find the DA and PA of a website using certain tools such as MOZ.
When you update your websites, Google spider crawls to your website and indexes the content page in its vast index box and keeps them prepared to be shown to the users. When the search queries rise to the relevant topics of your content, Google uses its algorithms and the spider crawls out to fetch the relevant content from the most authoritative website. It places your content on top when you have quality backlinks from the authoritative websites and have relevant content.
Though the cardinal factor for off SEO seems to be linked, there are several other factors which impact off-page SEO:
- Link relevance: Search engines can easily detect your website if it contains relevant information related to the interlinks present.
- Domain Authority (DA) of linking page: Getting links from a high DA page will have more impact than from a low DA page. I recommend you to attain links from high DA.
- The density of linking pages: Having numerous links to your page will enhance your authority. Preferably, having links from various different domains than from a single domain will still impact your page a lot more.
- Homepage links to a domain: Getting a link from a homepage of the domain has more robustness than getting it from its supporting page.
- The density of linking domains: More the number of links linked to your page, more will be the authority built upon your page.
According to prior Google algorithms, if you had two websites, one getting 50 links and other getting 20 links, then Google would rank the former page high, whereas nowadays, Google checks on all the above before deciding on a rank. If the page with 20 links has more authoritative links, that is, links from the home pages etc., then it would be ranked higher than the other.
6. Engage in online communities
There are lots of platforms where you can participate and build the brand awareness. It is also a type of off page SEO technique. You can engage in online communities, post messages and have a discussion. This is also called as the forum. Forums are a great place to discuss and share about your business. Hope you know the established online communities which have huge traffic.
Yes, I am talking about websites like:
- Facebook groups
And there are various other platforms where you can engage with the off page SEO communities.
Forum discussion doesn’t mean, you can discuss any topics and put links to your website right and left. Then you get your account flagged for spamming and eventually, your site will be at stake.
Well, then how can you participate in and build traffic to your site? Here are the rubrics for that.
- Make sure you join the communities relevant to your niche
- Then create an account just for the forum discussions
- Then start posting your content or points relevant to your business discussions
- Is your site built to save people’s money? Then try posting stuff in the parent forum discussions
Posting in parent forum reaches a number of audiences. As it saves people’s money, the outreach impact will be huge. Typically, some of the forums allow you to post a link after you spend awhile on the forums or you post the certain number of posts. Until then you’re not allowed to fetch a link.
I recommend you to engage in the genuine forum discussions, and make your site useful to others. Doing so confirms that you’re on the right track towards skyrocketing off page SEO techniques.
When you create an account, supplement the profile with link building your home page.
It helps when the user gets more attracted to your point and likes to explore more of your content. It helps the audience find your site in the profile details.
Eminently, it is useful but the prominent reason for forums is to power your site’s online reputation by adding valuable points about it. It perceives audience attention and enhances the traffic to your site. This is the off page SEO technique.
7. Design mind-stimulating infographics
Are you cagey about infographics? Don’t be, because they’re more likely to yield better results. Be it a B2B marketer or the B2C, you can incorporate visual content marketing to increase the target audience reach new heights by posting it on several domains and get the links from it.
Wealthy companies spend thousands of dollars to create infographic content; such is the impact of infographics in the present digital market. Hence, it is considered as one of the best off page SEO techniques.
An internet survey on content quality shows that audiences are more attracted to content filled with images than the content with just plain text. This is because, scientifically, the human brain concentrates 20 times more on visual centers than just plain text. That is the reason it is considered cardinal in off page SEO techniques. Blogs can contain links linking to your website. This helps your website in getting more and more traffic.
As for me, the infographics generate more than 35 percent of backlinks than a usual blog post. This proves that the usage infographics is an outstanding link building strategy.
8. The Reign of Blog commenting
This is very popular, often used, and an easy technique. Best off page SEO techniques build high-quality backlinks as well as the Domain/page authority. Commenting on a blog interconnects the blogger, reader, and the blog. These links are fundamental to drive traffic and as well to increase the Domain Authority(DA) of your website.
- DA of the site should be high
- The keyword luv should be enabled
- Comment luv should be enabled
- The blog should be hyperactive
- Comment on selecting the ‘Do-follow’ blogs for comment
Then how to find out which blog to comment on? It is no Socratic problem. Google to find out such blogs by using a certain phrase like
- “ High DA Blogs + Your topic + Leave a comment “
- “ Your topic + Top DA Do-follow blogs to comment on “
- “ Your topic + Top blogs to comment on” or
- “leave a comment + keyword ”
- “ post a comment + keyword”
- “submit a comment + keyword”
- “add a comment + keyword”
There are a plethora of ways to find high Domain Authority and Page Authority blogs for blog commenting.
9. Article submission
It is considered as one of the best-off page SEO techniques as it is a content-oriented marketing which yields everything you crave for i.e. ranking, traffic, and backlinks.
The readers will get a broader knowledge and article submission sites provide you the opportunity to reach out to more target audience locally as well as globally. Using keywords in the articles and in the keyword box will boost the content quality and help in enhancing the rank of the article in SERPs.
While submitting an article to an article directory, keep points explained below in mind
- Most of the article directories expect original content, so create richly informative and plagiarism free content
- Make your article keyword rich and not keyword stuffing
- Put a keyword in the title and in the first line of the content so that Google spider crawls faster towards your article
- Maintain the article length between 500 to 700 words
- Adding points, bullets, and subheadings will attract more people as the presentation will seem professional and will look organized.
So far, these are the major off page SEO techniques which, if you follow, will yield the desired results for your online business. There are much more off page SEO tactics you can employ in your strategies. They are:
- Social bookmarking
- Submitting links to Business Directories
- Sharing documents like PDF or PPT through sharing websites
- Uploading videos relevant information on sites such as YouTube
- Submitting links to the local listings
- Image submissions online with links
- E-mail marketing
- Develop relationships with online and influential businesses
- Render great customer service
In conclusion, do not receive backlinks from low domain authority. Instead, try to get it from high authority web pages, blend your content with no follow links to make it creative, fresh and the brand-boosting.
Conclusive insights on Off Page SEO Techniques
The objective of this post was to extensively discuss and give the best off page SEO strategies to escalate and mount your business atop the competitors of your niche. The businesses work diligently and deploy the strategies discussed above surely thrive and achieve the results you crave for.
Numerous businesses are dawning and growing in the world and thus, it is very important for us to get recognized off-site in order to work extensively and increase traffic, authority, and ranking among the search engines. You have to incorporate white hat link building strategies to enhance off page optimization. White hat is to escape updating Google algorithms and the penalties it charges.
The prime reason for creating content is to help people find answers. When your site is not highly ranked in SERPs, then you should find people’s questions and answer accordingly. You may find questions on Twitter, Facebook, Quora and other various platforms. Create your content with skill and elegance while emphasizing it as the top SEO strategy.
Nevertheless, a website needs to be managed effortlessly, as we emphasize more on building backlinks. In case a link gets traffic, the link juice should flow to the page smoothly. Make sure to optimize the pages for mobile as well.
However, it is certain that your posts will not skyrocket in rankings overnight. You need to put in the hard work, strive for excellence and consistently work for the best results. You may not get positive results soon but I guarantee your perseverance will pay off in the future.
I like to conclude that ‘Patience is the key’ here. Working with patience and consistency fetches you desirable results one day or the other.
Hope you have grasped enough off page SEO techniques. If you think I have missed out on any technique, mention them in the comments section to discuss further.