When it comes to the optimization of your website, what’s better than using a fantastic SEO tool? If you want to work better and smarter, using the SEO tools is one of the best options to do. In this blog post, a list of ten best SEO tools is given, which would help you in growing the rankings of your business. It’s nice to have a number of tools having full potential to make your work easier.
Different Categories of SEO Tools
The tools for SEO are not just for the consultants and agencies, but for all the marketers. It’s necessary for all the marketers to be aware of the availability of such things that would help you a lot in growing your business.
Since a number of tools are there, it’s a bit tough to understand which tool would be the best one to choose. For this reason, it’s better to categorize them based on their features and specifications. If you’re looking forward to renewing the set of SEO tools, check out the categories that you need to consider while choosing the tools.
- Keyword Analysis
- The Ideas of Content
- Link Building
There are several other categories, but here we’ve covered only the most important categories.
1. Best Keyword Analysis Tools
Undoubtedly, without keywords, SEO is nothing. Keywords are something that guides a user to come to your website. The popularity of your website is determined through the keywords. The only thing that matters is the way you utilize those keywords.
It’s true that the tools given below are great as you can get the complete data. The thing that matters is the way you interpret the data. Here, the best tools are given that you can use for keyword analysis.
Ubersuggest is a free tool for searching and analyzing the keywords. Using this tool, you’ll get a variety of suggestions for the keywords along with their search volume that you can use in your content.
It’s a freemium tool that offers you the insights and the data. If you want to check the complete insights, you’ve to use the paid version of this software. You’ll get the complete information about the keywords, which your competitors are using and ranking well on the search engines’. Not only this, but you’ll also get to learn the landing pages of all of those keywords.
Google Keyword Planner
It’s one of the best keyword research tools that’ll give you a list of keyword suggestions for your website. All you need to enter the focus keyword, and it will start searching for the related keywords along with their average monthly searches. Using those keywords in your content would make it rank higher in the Google top search results.
2. Best Ranking Tools
It’s important to learn what exactly is the rank of your website. To check where your website is ranking, a number of great tools are there. Using such tools, you can easily track your website’s position, as well as the difference your online marketing strategies are making to it.
Once you learn which of your strategies are working best, you can focus on putting more efforts to get more traffic to your website, and for maximizing the return on investment from your business. The best tools that you can use to track the ranking are:
Google Search Console
In the present times, Google Search Console is one of the must-use tools. Using this tool, you’ll be able to visualize the appearance of your website easily. Also, it’ll guide you in implementing more elements on your website to make it look better. It also provides you with several things such as HTML improvement suggestions, crawling the errors, etc, which would enable you to produce better results.
Since it’s a freemium tool, you’ll get only the limited access to the data. This means that it’ll only allow you to track any particular domain or certain keywords from any location. From any geographical location, you’ll be able to learn about the competitors, as well as the target audience near you.
It’s a handy tool, because of having the ability to track the best keywords to be stuffed in your website. It usually performs a check on the keywords you bold in your content on a regular basis. Not only this, but it would also provide you with a weekly report, through which you can easily learn what changes you should make to your website for improving its ranking on search engine.
3. Best Content Effectiveness Tools
These days, it’s quite hard to come up with unique ideas, but it’s necessary to update your site regularly with relevant, compelling and engaging content to attract your target audience. Not only this, content plays a vital role in optimizing your website, which would help you in improving its rankings. The tools given below would enable you to get more innovative and creative ideas about content optimization.
Yoast WordPress Plugin
It’s an amazing SEO tool, preferably a plugin of WordPress that you can install with ease for your website. This plugin ensures that the content you’re going to publish on your website is SEO friendly or not. You have to add a focus keyword, SEO Title, Meta Description, a slug, content’s featured image, inbound and outbound links to your content for making it satisfy all the things required to rank well on Google. To keep your content in check, this plugin is best to use.
It’s one of the excellent and simple SEO tools to use to learn whether the content is working well or not. This tool has an interface, which is much easier to use and helps you in identifying the performance of your published content.
Outdated Content Finder
If you’re struggling with the ideas of content, this tool helps you in getting the best idea for your next content. You need to decide about what you’re going to write. Once you’re done with the search term for which you want to rank. Once you’re done with this, you need to put in the date parameters, and you’ll have a read of similar content which you posted long years back.
Although, Google says that you shouldn’t do Link Building, but still it’s one of the most significant ranking factors. There are a number of SEO tools that are available, using which you can easily track the links to your web pages, as well as of your competitors.
This is considered to be one of the major parts of the strategies you use for the SEO of your website. Many free, as well as paid tools, are there that would ultimately look at the position and performance of the web pages. Check out the SEO tools for link building by scrolling down.
This tool is a CRM system that mainly builds the links and finds several information including the contact details, tracking of Twitter and Email, and manages the link prospects. Also, it monitors the anchor text of the backlinks, no follows, banned words, and outbound links. The activities and conversion rate are also tracked by this tool. It’s a robust tool that detects and suggests the link, as well as relationship management. You get a free trial for this tool, and its monthly cost starts from @29/mo to $249/mo.
For tracking the information of links for any domain or website, Majestic SEO is one of the best tools to use. Using this SEO tool, you can easily learn all the details of the links for yours as well as your competitor’s website. All you need to do is to verify the ownership. By doing this, you’ll get detailed information about the links and their respective anchor texts, and If you register for the tool, you can use this tool for free for your website. However, if you want to check some other website, you need to buy credits. This tool updates its data daily and provides you the information of new inbound links accordingly.
Moz SEO Toolbar
You all learn that Moz is one of the biggest brands in the field of Digital Marketing. This tool is an essential tool to check the site. Moz is one of the tools that show detailed information on SEO about the website. It’s an extension that you can add to chrome which enables you to do the SEO of your website and get the complete insight of your competitor’s website.
This tool has the best and the most accurate database for the live backlinks. If you use this tool, you’ll gain a lot of value. For Ahrefs, there are different tools that include the Site Explorer, Content Explorer, Positions Explorer, Position Tracker, Crawl Report, and Ahrefs Alerts. All of these tools help a lot when it comes to the perspective of link building. Not only this, to understand the backlink profile of your website in a better way, this tool would help you the best.
There are a number of factors that you need to consider for improving the ranking of your website. Above are just a few tools that work well. In addition to this, several other tools provide you with similar services. However, these are only few that are user-friendly. These tools are easier to use and are powerful. Make sure you pick the best SEO tools for the improvement, and optimization of your website.