Facebook likes on your brain? Obsessed with the number of likes on your company or business Facebook page? 

We all want more likes and followings on our Facebook page, but to many, it seems like a tough task to accomplish. 

Well, we’ve got a few tried and tested ways up our sleeve to get your Facebook page overflowing with likes. Keep reading to find out more! 

1. Make An Effective Strategy

First off, you should figure out who your target audience is.

The next thing you should do is research your competitors. That’s super important. Keeping a watch on what major rivals are doing will help you identify tactics that work and those that don’t, allowing you to emulate the competition’s success while avoiding their blunders. You’ll also get an idea of how many Facebook Likes you should strive for.

Simply trying to get “more Likes” is not a good Facebook marketing objective since you won’t know when you’ve accomplished it. Instead, set objectives that are specific, measurable, achievable, realistic, and timely (S.M.A.R.T. principles.)

Create An Awesome Page

What makes an awesome Facebook page? let’s find out below.

2. Make use of the about section 

Though it may seem obvious, you need to begin by having a great page to start off with.

One of the main ways to do this is to create content that’s shareable. If you’re not sure what this means, let us explain further. 

Videos, as well as quizzes and news articles are highly shareable types of content. Things that elicit shock, controversy and are newsworthy can trigger people into sharing your content.

People who are looking for specific information can find key business details in the About section of your Facebook Page. Aside from your contact information, you can include the date your company was founded, a company overview, and even a list of brand milestones.

All of this information contributes to your credibility and persuades potential followers that your Page is worth liking. Additionally, it helps you appear in searches outside of Facebook by directing users to your Page when they use search engines to find information about your product or service.

3. Put the best cover and profile photos you can find

Your profile and cover photos are the first visual impressions of your company on Facebook, so be a bit choosy. Although your logo is usually the best choice for your profile photo, you can be pretty creative with your cover photo selection.

Consider how you can convey the essence of your company in a single compelling image. Whatever you select, make sure it captures the essence of your brand so that potential followers are compelled to explore your Page content.

4. Invite People To Like Your Page

You can invite your friends to like your business page on Facebook.  Get your first Facebook page likes on a consistent basis by building relationships.

Make sure, though, that the people you invite are genuinely interested in your business. Individual user rankings will suffer as a result of consistent disengagement with your content.

If your page has fewer than 100,000 likes, you can also invite people who have reacted to any of your organic posts. 

5. Ensure Your Page Is Easy To Find

The first step to doing this is to create an easy to discover page name. That means no adding unnecessary keywords or anything like that. 

The next step is to pick out a great, memorable username. Also known as a vanity URL, this appears on your Facebook page’s web address. 

Now, include Facebook like and follow buttons on your website or blog. Someone who has just discovered a useful tip or strategy on your website or blog is itching to hear from you again. Make it simple for them to connect with you on Facebook by including Facebook like and follow buttons on your site. 

Then, if you want to increase your visibility even more, consider embedding a FB post into your website or blog. Instead of just a button, you can embed an entire post by copying and pasting some simple code. 

Simply go to the post you want to embed, click the three dots in the upper right corner, and then click Embed. The code should then be copied and pasted into your HTML.

Something that increases your organic reach is shared FB posts. A share also indicates that someone was moved enough by your content to share it with their personal network, providing you with extra credibility with an audience that may not be familiar with your brand.

6. Create And Post High Quality And Relevant Content

Having quality content is essential to attract visitors and keep them coming back. So, you may be wondering, how can you do that? One thing to keep in mind is to include attractive and compelling visual content like pictures and videos.

7. Ask and Answer Questions

Social media is a platform to engage in conversation. A great way to spark great conversation is to ask as well as answer questions.

You can research the best questions to ask for your business on Quora and Answer The Public.

You can also research for groups and Facebook pages similar to your business and see what conversations are happening there.

Monitor for recent posts on such pages and groups and check what type of questions are getting maximum engagement. Depending on that, you can curate similar posts on your Facebook page.

8. Create a Facebook Group

An October 2020 data released by Facebook showed nearly 1.8 billion people using Facebook groups.

If you create a Facebook group just like you create your Facebook page, you can invite people to join the group for getting regular updates related to your business.

Groups also give the freedom to your group members to share posts, ask queries and stay closely connected with your business or brand.

When Engaging, Consistency Is Key

So, how do you be consistent when engaging?

9. Consistently Post, And At The Right Time

According to Facebook, “being consistent in the quality and sorts of posts you make may assist people to know what kinds of messages to expect from you and how they relate to your business.”

 To help keep your Facebook material up to date, consistent, and structured, create a content calendar and plan posts ahead of time. Also posting at the right time, which was ideally found to be 12 PM to 3 PM on weekdays and 12 PM to 1 PM on weekends.

10. Make Sure To Be Compassionate And Responsive

Engage with those who already like your Facebook Page if you want more people to like it. Unanswered comments or questions on a Facebook Page can be a huge turnoff for new fans.

11. Host Contests On FB

Did you know that in a poll by the Content Marketing Institute, a mind-boggling 81% of marketers believe that interactive content (say, competitions, for example) is more effective than static content at capturing the attention of readers?

If you want to get people buzzing about your Facebook page, then hosting a contest or giveaway would be a great way to amp up interest in your page.

Though, you don’t want to go about it the wrong way. Around a year ago, there was a way to get people to register or enter a contest on Facebook by getting them to like your Facebook page. That’s a total no-no now, and can get you banned from Facebook. 

12. The Algorithm Is Key – Use It To Your Benefit

Do you know what’s critical to increasing your organic reach? Understanding the Facebook algorithm. The Facebook algorithm, at its very core, prioritizes the types of content we’ve already discussed: High-quality, non-promotional content.

Facebook wants people to enjoy browsing their News Feeds, so it prioritizes the best content at the top. Try not to do click-baiting or spam, instead, put in the effort to create valuable posts. Facebook specifically highlights genuine posts that inform and entertain as having a value that the algorithm recognizes.

Try live video as another way to take advantage of the Facebook algorithm. Live broadcasts are prioritized by the algorithm and appear higher in the News Feed. Give it a shot if you have an event or presentation that would work well live.

13. Run And Post Compelling Facebook Ads

With Facebook’s recent improvements, organic reach on the network has almost plateaued. 

That implies that, in general, everything you try to do to obtain likes on your page will be considerably harder than if you pay for advertising on Facebook. 

Facebook Ads are not the easiest thing in the world to master, but they may be well worth your money if used properly. 

If you have a budget for ad campaigns, this could be something to look into.

14. Engage And Communicate With Other Brands And Companies On Facebook 

Understanding the Facebook algorithm is critical to boosting your organic reach—that is, getting your Page and posts in front of more people who could give you a Like. The Facebook algorithm, at its foundation, emphasises the sorts of material we’ve already discussed: High-quality, non-promotional material. 

This should not come as a surprise. Facebook wants users to enjoy perusing their News Feeds, so it prioritizes the best material at the top. 

Don’t spam, instead, put forth the effort to create meaningful content. Facebook explicitly emphasises genuine postings that enlighten and entertain as having value that the algorithm recognizes.

15. Take A Helping Hand From Facebook Insights

Analyzing Facebook Page Insights may provide you with a clear picture of who your existing fans are, allowing you to better focus your future Facebook efforts. 

You’ll also be able to discover the kind of posts with the best average reach and engagement and utilise that data to generate more of the material your audience wants from you on Facebook.

Takeaways

After you’ve established your Facebook following, you’ll need to keep your followers on their toes and sustain their interest. 

That’s all there is to it! We hope you found these Facebook page marketing tips useful in increasing your fan base and improving your business in the long run.

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