Gone are the days when you used to write compelling content or update images on Social Media to market your business online. Technology has come a long way since then and is continuing to evolve; so are the Social Media trends.
Therefore, the tactics that found broad application earlier may not work as good as they used to.
Social media is undergoing rapid transformations too. For this reason, to ensure your brand continues to be on the top, here are some of the latest Social Media trends to follow to stay ahead in 2020.
1. Live Streaming brings a better way to connect with your audience
Undoubtedly, videos have become one of the essential strategies in the field of marketing, from the past few years.
However, Live Streaming has recently become trendy. The capability of video streaming in current devices has increased, and the complete focus is on the video content.
Presently, live videos are being broadcast on Twitter, Facebook, YouTube, Instagram, and Tumblr because almost 82% of the audiences prefer live videos on social media.
For this reason, it can be said that this one out of other social media trends 2020 would gain more prominence this year.
2. Instagram Stories are becoming more popular
Well, Snapchat was the first to let users post short videos, which were automatically deleted after 24 hours.
Looking at its popularity, Facebook decided to add this feature to its app as well as on Instagram. Right after a year when Instagram stories came into existence, the view count on it was around 20 million in a day.
Regardless of other marketing transactions like B2B and B2C, this is one of the best ways of showcasing a brand.
It sounds like fun using and viewing the Instagram stories, adding amazing filters, tags, and text to them.
In addition to this, it is easier to discover things on Instagram which makes it the most prominent brand. On Instagram, users can easily view the stories of people; it doesn’t matter if they are following them or not.
Similar to other platforms, you can add hashtags to your posts using the relevant keywords, which would make it easier for users to find you on the network.
The tags you add are clickable. So you can target your brand more effectively. Most brands are trying to use several new ways such as taking polls and asking questions.
The primary objective of using these as social media trends is to engage more people to view the stories they share.
3. Increasing Participation in Messaging Platforms
Over 2 billion people around the globe use messaging platforms and the primary focus of brands is on connecting the users on social media networks.
This year, it’s expected that brands would invest more money and time to connect with users through messaging.
AI and chatbots are the new trends of 2019 that would enable the brands to offer personalized shopping experiences on platforms like WhatsApp, Messenger, and many others.
4. Rise of Augmented and Virtual Reality
Recently, Apple launched iPhone 11 and the iPhone 11 Pro, and both the devices are incorporated with a chip that allows the phones to provide the experience of augmented reality and virtual reality to the users.
Although this would initially have an impact on mobile gaming, later it will find some ways to incorporate the new technology.
5. Investors to Continue to Invest in Influencer Marketing
From a report, over 90% of the marketers who employ the strategy of Influencer Marketing believe that it’s successful.
Brands like HubSpot and Rolex, use the social media strategies of influencer marketing to make connections with new audiences and to improve engagement with the existing viewers.
In 2019, some brands continued to opt for the traditional way of advertising. Nevertheless, they struggled to connect with users on social media. This year, it’s expected that more brands will use the influencer marketing strategy as a way to communicate with their target audiences who are ignoring the traditional approach.
6. Generation Z to be a Social Media Trend in 2020
You all must be thinking about what Generation Z is? Well, they’re the little siblings of Millennials, born in the late 90s and are around 22 years old now. This generation is the first which has grown up 100% online.
It’s more valuable for marketers rather than millennials; since the buying capacity of marketers is going to increase. This is why it’s necessary to shift the strategies of social media accordingly.
It is expected that there will be a shift in the investments to the Gen Z-friendly social media platforms. These platforms include Instagram, Tik Tok, Snapchat, and many others.
7. Twitter is still trending!
In 2019, it might be better for some businesses to invest more time as well as money on platforms like Facebook and Instagram to gain popularity.
However, talking of Twitter, it’s been struggling a lot in the past few years. This is why this platform needs to make some changes to keep it relevant this year.
In 2017, Twitter was the slowest growing platform because many users are leaving the platform. Keeping this in mind, you can expect Twitter to hit the drawing boards this year.
Already, the limit of characters has increased up to 280 characters, and experts are saying that soon Twitter will launch a subscription model for advertisers. However, they haven’t yet.
8. The Death of Instagram Likes
No brand or company is a stranger to the realm of social media “likes”, but it seems like 2020 will finally be the year to kick this infatuation to the curb. It is well known about how the constant fixation on social media validation tends to have a negative impact. Hence, Instagram has initiated an experiment where they make the like counts private for several users all over the world.
Although it hasn’t been rolled out as an official update from the social media platform just yet, the tests conducted by them seem to have shown positive results. Therefore, it is safe to say that 2020 may be the year where digital marketing professionals will need to shift their focus from likes as an indication of success to the engagement and the quality of the content.
9. TikTok’s Rising Popularity
Social media, with its ever-dynamic nature, is changing at a fast rate every single day. Therefore, it is always advisable to keep up with all the future and the latest trends in the market. As of 2019, one of the biggest trends that the market saw was the rise in popularity of TikTok, so much so that it became the #1 most downloaded social media app.
As TikTok’s popularity graph keeps surging up, it has the potential to be an absolute game-changer for social media marketers in the upcoming years. The Chinese-owned social video app is currently working as a social media disruptor and has gained immense goodwill and a fierce allegiance from Gen Z users. Therefore, it is definitely a new trend that’s going to flourish in 2020.
10. Social Shopping
Every social media channel, as we know them, have their own sets of agendas when it comes to their primary goals and offerings. However, 2019 saw how these channels can have different objectives in your social media strategy. It is incredibly refreshing and exciting to see how platforms like Facebook, Instagram, Pinterest, etc. are now making the purchase of products through social media easier than ever.
With the help of techniques such as pinning shoppable products, social media can lead to sales, making it easier for marketers to get the buy-in for new ideas. Therefore, as a trend of the future, social e-commerce is slated to grow even more in 2020, offering a functional link between physical and online shopping.
There are a number of social media trends 2019 that would have a massive impact on the users, as well as, brands. The experts are expecting that the augmented reality and live video streaming will go mainstream.
In addition to this, most brands will shift to platforms like Instagram as Gen Zs usually spend more time there.
Lastly, with the launch of a new iPhone, augmented reality is soon to become a part of social media.