Link Building for iGaming Websites: Boost Rankings & Attract More Players

With the global iGaming market expected to reach $583.69 billion by 2030, competition is only going to get tougher every day,

Just having a betting website with a few landing pages isn’t enough anymore, especially in a niche where regulations are stricter than ever, and building trust is key.

Given the scenario, it’s high time to boost your authority. That’s how you will be able to rank higher than your competitors and magnetize more new players.

All that can happen only with high-quality, relevant link building for iGaming websites like yours.

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Here’s everything you need to know about iGaming link building: what it is, how it works and how you can build backlinks that drive results for your brand. Come on in.

What is Link Building for iGaming Websites?

Link building for iGaming websites is the process of getting other trusted websites to link back to your betting website.

The more high-quality backlinks you earn from relevant sources, like affiliate blogs, gambling forums or industry directories, the higher your site’s authority.

These backlinks are endorsements from other reliable websites to your own. They help boost your online visibility and bring in targeted users already interested in iGaming content.

Let’s take casino.org, for example. They are attracting close to 2 million betting enthusiasts in a month with 21,770 sites backlinking to them.

See the backlink growth and the number of monthly website users going hand in hand in the Ahrefs graph below.

When done right, that’s the kind of difference iGaming link building can make for your betting website.

What are the Benefits of Link Building for iGaming Websites?

Here’s why link building is important for iGaming sites.

• Increased Online Visibility: Backlinks from relevant, high-authority sites help boost your rankings on Google and other search engines. This means more online visibility for your betting or sportsbook website.
• Enhanced Trust & Credibility: iGaming is one of the niches subject to stringent regulations. Backlinks from reputed betting sites and regulatory-focused publications help build credibility with search engines and players alike.
• Improved Brand Image: When your site gets backlinks from popular iGaming blogs and forums, your brand can be easily recognized by potential players.
• Increased Traffic: Backlinks from trusted sources can drive highly targeted referral traffic to your betting site. This means more organic traffic for you.
• Improved Gamer Engagement: High-quality backlinks often drive high-intent visitors to your site. These are people looking for iGaming tips, reviews, subscriptions and more.
• Increased Conversions: Whether you’re promoting sportsbook odds, affiliate casino deals, or building a player base, backlinks from the right sites can boost conversion rates incredibly.

What Makes a High-Quality Backlink for iGaming Websites?

Not all backlinks are equal. While high-quality backlinks bolster your iGaming website’s SEO, low-quality backlinks can hurt your visibility and rankings.

That said, here’s a look at the qualities of a good backlink for iGaming websites.

• Relevance: Links from iGaming-specific sites, or betting affiliates carry more relevance than generic blogs.
• Organic Traffic: Backlinks from websites with real, consistent traffic drive more referral leads and bring better SEO results for your iGaming site.
• Link Placement: Contextual links placed within high-quality iGaming content are more powerful than those buried in footers or sidebars. Google gives more importance to links that feel natural and editorial.
• Anchor Text: Building backlinks using natural, varied anchor texts related to the iGaming industry helps avoid spam signals and improve rankings for your website.
• Link Destination: Good backlinks point to relevant pages on your site, like bonus pages, sportsbook promotions, betting game reviews, or betting guides. Make sure your web pages are well-optimized and worth linking to.

What are the Best Link Building Strategies for iGaming Websites? 12 Proven iGaming Link Building Techniques

Check out the proven link building strategies for iGaming websites below.

1. Create Link-Worthy Content

One of the best ways to earn backlinks in the iGaming niche is to publish content that other gamers, bloggers, and forums naturally want to link back to.

This can be in-depth poker game reviews, betting calculators, sports betting predictions, industry reports or betting strategy guides.

For example, evergreen content like “top 10 slot games with highest RTP” or “A beginner’s guide to sports betting” can stay relevant for years and continue to attract backlinks long after the content is published.

When you create linkable assets, make sure you focus on content that solves problems or sparks conversation. That’s how you can earn iGaming backlinks naturally.

2. Write Guest Posts

Guest posting is a proven way to earn backlinks while building authority in the iGaming space.

Target trusted iGaming blogs, betting portals, and related websites that accept contributor content. Make sure you opt for the right sites based on SEO metrics like Domain Authority, organic traffic and more.

Once you’ve shortlisted the sites, reach out to corresponding webmasters using a personalized email pitch asking for guest post submission, with a backlink included in the content.

Upon acceptance, create content that adds value to the audience of the host website. Make sure your guest post includes a contextual backlink within the content or a do-follow link in your author bio that points to a relevant page on your site.

If you think the process puts too much on your plate, never hesitate to leverage dedicated guest posting services offered by a trusted SEO agency like Stan Ventures. With a massive inventory of 30,000+ guest blogging sites shortlisted based on 20+ link metrics, we ensure you get high-quality guest post backlinks from authoritative sites in the iGaming industry.

3. Invest in Niche Edits

Are you looking for a smart way to build high-quality backlinks to your iGaming site faster? Enter niche edits.

Niche edits involve adding your backlink to an existing piece of content that’s already published on a betting-related site.

This link building strategy for iGaming doesn’t require building content from scratch. Also, since you are placing your backlink in a piece of content that’s already indexed by Google, you will start receiving referral traffic as soon as your backlink goes live.

Do your research and reach out to bloggers and webmasters asking for a backlink in their existing piece of content. Ensure your email pitch highlights how linking back to your website can add value to their site.

Need help building niche edit backlinks that are just right to boost your iGaming website’s SEO and authority? Leverage our professional niche edit services to get the job done and drive results seamlessly.

4. Focus on Directory Link Building

Submitting your site to relevant directories is another smart move to build relevant backlinks that strengthen your backlink profile.

Look for platforms that list iGames, sports betting sites, software providers, or licensed affiliates.

If you run an iGaming studio, keep your branding and NAP (Name, Address, Phone number) citations consistent across all directory listings. This is particularly important if you want to attract gamers in specific locations.

These directory backlinks help with both SEO and visibility in iGaming communities.

5. Turn iGaming Industry Partnerships into Backlinks

If you work with affiliates, sponsors, or betting software providers, you can earn relevant backlinks using these relationships.

Ask them to mention or link to your site on their partner or testimonial pages. In return, you can offer a testimonial that adds value to their site too.

This is an effective way to build relevant backlinks to your betting site with minimal effort.

Plus, coming from your partners, your competitors can’t easily replicate these backlinks. You gain the upper hand there.

6. Leverage Influencer Collaborations

iGaming influencers often have a strong audience base across blogs, YouTube, and review platforms.

Collaborating with them for sponsored posts, reviews, or podcast episodes can bring contextual backlinks that drive both authority and traffic to your betting website.

Make sure the influencer’s content aligns with your iGaming brand and target audience. That’s what makes the backlink more relevant and impactful. Such high-impact backlinks are exactly what you want to strengthen your website’s SEO.

7. Use Digital PR

When you launch a new betting feature, introduce new offers and deals or announce something newsworthy, turn it into a PR opportunity.

Pitch your story to betting news sites, affiliate blogs and media outlets covering the iGaming news.

When the news is published, these sites will link back to your iGaming website. Besides offering your backlinks, this strategy can increase your brand’s reach significantly.

8. Participate in Forums and Community Discussions 

Reddit threads, Discord groups, and betting forums are filled with conversations around betting and online betting.

Join relevant discussions and add value by sharing helpful insights relevant to the audience. Make sure your responses naturally fit into the discussion thread and add a backlink pointing to your website within your response. Make sure the link isn’t artificial or stuffed.

This link building practice can help you earn contextual backlinks and drive niche-specific referral traffic to your website.

9. Leverage Social Media

Creating official accounts for your iGaming brand on platforms like X (Twitter), Facebook, and Instagram and posting your content regularly helps amplify your reach.

While social media links are often no-follow, they can still contribute to increasing your content’s visibility and improving your chances of earning natural, do-follow backlinks.

When people discover your content through social media, they may reference it on their own websites or blogs. Every such reference earns you a backlink.

10. Build Tiered Backlinks

Are you already contributing guest posts or taking part in iGaming community discussions? That’s great. But are you sure your backlinks are strong enough to pass on significant authority to your site?

Don’t stop once your guest post or PR backlinks go live. Use Tier 2 link building techniques to strengthen your content on other external sites so that it passes even more authority to your website.

Does that sound complex? No worries. Tiered link building is part and parcel of Stan Ventures’ powerful backlink building services. Opt for it and get your link building needs taken care of.

11. Diversify Your Link Profile

Google loves a natural link profile. Now, how about using this to get into Google’s good books and boost your rankings?

Make sure your backlink profile showcases a mix of do-follow and no-follow links from directories, blog mentions, forums, partner sites, media outlets and more.

This can help you maintain a healthy link profile and avoid potential Google penalties triggered by unnatural link patterns.

12. Don’t Ignore Backlink Audit and Cleanup

As I mentioned earlier, not all backlinks are equal. Spammy backlinks are pretty common in a niche like betting. Most importantly, they can harm your website’s SEO and affect your rankings.

The sooner you weed out toxic backlinks pointing to your iGaming website, the better it is for your SEO.

Use tools like Ahrefs or Semrush to regularly check your backlink profile and identify low-quality or irrelevant links. If you spot anything suspicious, disavow it right away.

Backlink audits should be an integral part of your link building strategy to ensure that your hard-earned, high-quality backlinks aren’t overshadowed.

How to Monitor Link Building Performance for iGaming Websites?

Tracking your link building performance is key to measuring ROI and improving what actually works.

What are the best tools for tracking iGaming SEO link building performance?

• Ahrefs: Track backlinks, referring domains and anchor text pointing to your iGaming website
•  Semrush: Audit your backlink profile, identify toxic links and uncover competitor strategies by analyzing where top iGaming brands are earning their backlinks.
• Moz: Monitor domain authority and spam score to avoid building toxic iGaming backlinks.
• Buzzstream: Organize and manage your link outreach campaigns in one place, from first pitch to follow-up.
• Pitchbox: Automate prospecting, email sequences and performance tracking for large-scale iGaming SEO link building campaigns.

What are the Important Considerations for iGaming Link Building?

Check out the primary points to remember for link building for iGaming sites.

• Quality over Quantity: One backlink from a trusted, gambling-focused site carries more SEO value than multiple low-quality links from irrelevant or spammy websites.
• Ethical Practices: Avoid link schemes, PBNs, and spammy email outreach. Adhere to white-hat link building for iGaming sites.
• Anchor Text Diversity: Use a healthy mix of branded, generic, exact match and long-tail anchors focused on iGaming.
• Patience and Persistence: Link building for iGaming brands doesn’t bring overnight wins. It can take months of consistent effort to see real SEO results.
• Monitor and Analyze: Keep track of what’s working and what’s not. Eliminate low-quality links and double down on sources that drive targeted traffic and boost player engagement.

At the end of the day, link building for iGaming websites is a must-have to build trust and boost authority in an aggressively competitive and regulated industry.

But again, not all backlinks are equal. You need to build high-quality backlinks to boost your rankings, attract more players and stay ahead of your competitors.

Leverage the targeted iGaming link building strategies we’ve discussed above to earn backlinks that can strengthen your SEO and open doors to sustainable growth for your brand in the days to come.

Want to build a customized iGaming link building strategy to drive real results faster? Book your free consultation with us at Stan Ventures today.