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Google Demand Gen Ads Just Got a Powerful Upgrade

Google is revolutionizing digital advertising with a groundbreaking update to its Demand Gen campaigns. This enhancement brings expanded controls, AI-powered creative tools, and powerful retail features, offering advertisers unprecedented precision and efficiency. If you’re running Google Ads, here’s everything you need to know about these game-changing updates and how they could impact your marketing strategy. Google Demand Gen Ads Just Got a Powerful Upgrade

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Paid Search Leads Record Holiday Sales in 2024

The 2024 holiday shopping season made headlines with an astonishing $241.4 billion in online sales, a remarkable 8.7% jump compared to 2023.  This unprecedented surge highlights the powerful combination of strategic paid search advertising, the growing dominance of mobile shopping, and the game-changing role of artificial intelligence (AI) in retail. Paid Search Leads the Charge  Paid Search Leads Record Holiday Sales in 2024

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Google SPN Ads: The 37% Gap That’s Costing Marketers

Ads on Google’s Search Partner Network (SPN) deliver a return on ad spend (ROAS) that’s 37% lower than ads shown on Google Search. This surprising insight, revealed by digital marketing expert Mike Ryan, has marketers questioning whether SPN placements are worth their budget.  Ryan’s analysis shows that while SPN ads cost less, they convert far Google SPN Ads: The 37% Gap That’s Costing Marketers

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