Before learning about the detailed information of the ways to reduce Bounce Rate on your WordPress Blog, let’s take a quick look at its definition first.
Bounce Rate is the percentage of users who come to your WordPress Blog or Website and then navigate away without going to other pages.
It’s a measure that depicts the total number of people visiting your site and leaving in an instant. Bounce Rate is inversely proportional to the time the user is staying on your website.
The sooner the person navigates away, and the more negative the percentage of Bounce Rate will be.
If there are a number of visitors sticking to your site for longer, spending time on reading more content, and getting engaged in calls to action you’re providing them, you will gain more subscribers, and automatically there will be more sales conversions.
Bounce Rate – A Serious Issue!
Unfortunately, it’s difficult to identify the reason for getting a short user session and higher bounce rates.
For checking the bounce rate you are getting on your website, Google Analytics is one thing that you could use for reading the real statistics.
You must be thinking what exactly the Bounce Rate Benchmark is? Having it to be around 26% to 40% is considered to be excellent. If it’s 41% to 55%, it comes under roughly average.
If the bounce rate comes to around 56% to 70%, it’s considered to be higher than the average. Moreover, if it’s above 70%, it’s worst for every website. Scroll down and learn what exactly you need to do to improve the bounce rate for your website.
There’s no doubt, Bounce Rate is one of the pressing issues for many websites, but there are some of the effective methods which can be used for reducing it. Read it further to know nine ways to reduce Bounce Rate on your website or blog.
9 Ultimate Ways to Reduce Bounce Rate
1. Increase Site Loading Speed
A website that takes only two seconds or less to load is considered to be the best one. If it takes more than this, the users will start leaving it.
If you want to perform web page speed test for your website, there are online tools available such as Pingdom, GTmetrix, and many others. These tools not only provide you the page loading time but also the ways and suggestions to improve it.
2. Create Useful and High-Quality Content
Content is the king, and you must be aware of it. When it comes to promoting your business or describing people about the products and services you’re providing, Content is the only thing that would do it best for you. This is why you must create the content having useful and relevant information.
Not only this, it should be long enough to split into small paragraphs, so that it’s easy for people to read it. The content with lists and the bullet points are considered to be of high quality because it looks organized and offers excellent readability.
3. Don’t Use Pop-Ups
Adding the pop-ups on the website increases the rate of subscriptions, and there would be more conversions. However, after some time, it might be annoying.
For this reason, you shouldn’t risk yourself. Once people get the pop-up, they close it and navigate away from your website.
Do not worry! There are plenty of ways that would work as the alternatives to this. You can add a subscription widget. There are chances that people will subscribe to your website, and would continue to stay on it.
4. Site Design, A Crucial Element
What will you do if you open a website having a piece of content of red color, with a yellow background? There’s no doubt that you won’t think twice to press the “x” on the page’s tab.
Design of a website is a crucial element. If your website isn’t looking attractive, and clean, users won’t stick to it for long.
A website that looks clean and pleasing will ensure that visitors have a great experience reading it further. For this reason, don’t ever compromise with the site’s design if you want to encourage the visitors to stay on it.
5. Improve the Mobile Responsiveness of Website
These days, most users use their smartphones and tablets to access the internet. For this reason, you should prepare your website in such a way that it would work perfectly on all screen sizes.
You can do it easily using responsive themes, but if you can’t afford the paid themes, there are a number of themes that are responsive, and free as well.
6. Use “Open in New Tab” for External Links
None of the website owners wants their users to go away from their site. Right? However, when you add any links to external resources, make sure that the links are getting opened in the new tab.
In WordPress, it’s necessary to add the outbound links so you can’t ignore them. However, by clicking on the “Open in new tab,” the users will see the resources outside your website.
This would reduce bounce rate because your website is opened in the tab.
7. Add Internal Links and A List of Related Posts
Having internal links on the website is undoubtedly one of the proper ways to retain users. Instead of adding external linking, it’s better to refer them to your site.
Once the user is done with one post, what they’ll do next is that either they’ll leave your site, or they will click on other pages of your site.
So, to make them go the other website pages, you should add the links to related posts at the bottom of the page. This would engage the users and encourage them to read more.
8. Handle Ads on Your Website Wisely
It’s apparent that you use ads in your websites to generate revenue, but make sure that you’re handling all the ads wisely.
This is because if you don’t do it carefully, there could be some loss either in the revenue or in the number of users as well as the time they’re staying on your website.
Keep in mind that your users can’t differentiate between the real content and the ads. On the home page, try to retain only a few ads.
If the home page has no ads, this will work the best for you. You’ve other pages where you can easily arrange the ads in the best way with perfect text.
9. Compress the Images
One of the things that have a considerable impact on the bounce rate of your website is the way you optimize the images.
If you reduce the size of the file before you publish any of your posts, it will reduce the load on the server, and will load the pages faster.
Before you upload the images to your WordPress Website, you need to shrink them, and for that, you can use various tools such as TinyPNG.
Since there’s PNG mentioned in the name of the tool, it doesn’t mean that you can only compress the images having the PNG format. Don’t confuse yourself because you can also compress the JPEG format images.
Keep in mind that reducing the bounce rate will not happen overnight. It is a gradual thing. The methods highlighted in this post are the best, which would reduce the bounce rate of your website effectively.
What you need to do is to keep diligently following the mentioned tips above. It will eventually benefit you if performed well. Good luck!