If you’ve been doing SEO for some time now, the whole discussion about the different ranking factors may seem a bit redundant. However, time and again, top SEO gurus come up with sizzling revelations that pique your interest. Considering it’s the profession we have ended up in, it’s best to heed the experts.
But have you noticed that several people are searching for improving their Click-through Rate (CTR)?
CTR stands for Click-through Rate. It’s a metric that usually measures the number of clicks received on a page or a post divided by the number of impressions generated.
Let’s discuss this with an example. Suppose an ad is displayed 1000 times to the people, and it receives ten clicks. So, the click-through rate of this as is one percent. If the click-through rate is higher, it means that you’ll earn more advertising revenue.
CTR also refers to the total percentage of users who click on the call-to-action button in your advertisement. It can either lead them to the external ad or to any of your website’s landing pages through which you’re generating sales for your business.
What is a Good CTR?
Well, it entirely depends on the type of industry you’re running? What sort of business you have? It additionally depends upon your goals, along with many other factors. However, in the initial stage, there are some free tools available, which would help you in learning whether the Pay Per Click – CTR on your blog comes above or below than average.
So now, what’s the average CTR? Whenever you search for the ideal CTR, keep in mind that it takes time to determine it. It’s never constant for everyone, and its average range depends on the factors like keywords that you’re using, and how much competition they have.
From past data, it’s was concluded that an average CTR for all industries is around 1.91% on the search network, whereas the average CTR for display ads is approximately 0.35%.
Undoubtedly, in this case, good is always better than average. So what would you be looking for to beat this CTR benchmark?
What are the Ways to Improve CTR?
Are you looking for ways to improve the click-through rates on your blog? Read this post from top to bottom to learn the techniques to better your click-through rates on your presentation.
A High-Quality Piece of Content
If you’re trying to improve the click-through rate on your blog, make sure that whatever you write, it gets more traffic.
To achieve that, you need to focus on making your blog attractive and useful as well. A good piece of content that is helpful for its readers always gets more searches. So, write and post something that can easily engage people.
Improving CTR also requires regular posts. Therefore, publish only quality content and also include keywords having a high search volume. It would help your blog rank in the top results on the search engine. A blog having excellent readability is a good piece of content. It’s one of the best ways to improve CTR.
Calls to Action Button in Your Blog
Having a call-to-action button in all your blog posts encourages readers to click on it to get more information about the niche. Whenever it comes to adding such buttons, keep in mind that it should be a bright color, and contains minimum text or graphics.
You must be thinking, which position would be best to place the button?
Well, it should ideally be above the scroll-down option, also known as the “fold.” On doing this, you’ll able to attract more people to click on it.
A copy having minimal graphics or text is one of the best ways to get clicks on it. Creating the button in this manner would make it stand out on the page, and make it easy for users to recognize it on your post.
Use only the Relevant Advertisers
Providing only information through your blogs, which is relevant to your target audience, would help you in improving the click-through rates.
You can learn about the kind of readers you have and the information they’re looking for on a particular topic. Therefore, if you’re adding ads and calls to action, which is related to the blog niche, there are high chances that people would click on it.
If you can improve the relevance of the external ads, it would prove far more beneficial for you.
Moreover, you can do this by adding the primary keywords in the blog title. Whenever it comes to adding ads and other necessary elements in your blog, make sure that you focus only on a particular topic.
Present your Blog in a Better Way
One more thing that can help you in improving the click-through rate on your blog is the way you’re presenting it to your target audience. The layout of your blog plays an essential role in compelling people to come to your blog, click on it, and read it from head to toe.
Additionally, the way you position the ads on your blog is another critical aspect of it all. If you place the advertisements directly above the post content on the homepage, it makes a lot of difference in the success rate.
If you want to learn the best location of placing the ads, Google’s AdSense Optimizer is the tool you can use.
What is Dwell Time?
Dwell time is the duration between the entry and exit of a user who entered the specific web page from organic search results.
Confusion Around CTR and Dwell Time
SEO experts are constantly debating contentious topics, and this time, it’s about Click-Through Rate and Dwell Time.
The discussion about CTR and Dwell Time as essential ranking factors has been there for some time now. Many times, Google has denied saying that these are not ranking factors (at least, for now).
Since we are all obsessed with proving Google wrong, the hunch never dies until we are proven right.
Barry Schwartz and Rand Fishkin, two stalwarts in the SEO sphere, raise no question about their integrity as top SEO thought-leaders. They have two varying views on this particular topic, and it’s always good to have a diverged perspective until Google removes the veil off its ranking factors.
Let’s hope that when there is more confusion, Google will eventually speak out.
Should You Be Worried About CTR and Dwell Time?
To answer this, let’s delve deep into the core of CTR and Dwell time.
Improving CTR and Dwell time have their roots in the proper implementation of on-page SEO, coupled with providing high-quality content and user experience. Google considers on-page SEO factors and the uniqueness of content as one of the main ranking factors as well as the overall user experience provided by the page, which is the reason why you find the best websites that answer the search queries on top of Google’s SERP.
Even if you discard both CTR and Dwell Time as Google ranking factors, to appear on top of SERP, it’s imperative to implement on-page SEO, have high-quality content with target keywords, and excellent user experience.
I would suggest focussing on adding more search value to your page rather than concentrating on individual ranking factors.