41. Keyword in Title Tag
Placing keywords in the title tag not only increases your website’s SEO value but also fuels your click-through rate and brings more traffic to your site.
Also, keywords in the title tag help the search engine and users alike to understand what your web page is about.
42. Title Tag Starting with Keyword
According to Moz, a title tag with a keyword at its beginning will both perform better on organic SERPs and witness a higher click-through rate than the title tags that come with keywords in the middle or end.
43. Keyword in Description Tag
Google doesn’t consider the meta description tag as a direct ranking signal.
But then, keyword appearance in the meta description can trigger the click-through rate when your web page appears on SERPs.
CTR is, of course, an important ranking factor, which in turn, makes keyword placement in the meta description essential.
44. Keyword in H1 Tag
H1 tags are another important signal second only to title tags.
Apart from title tags, Google also takes H1 tags into consideration to determine the relevance of your content to user search queries.
TF-IDF (Term Frequency-Inverse Document Frequency) denotes finding out how often a particular word occurs in a piece of content.
The more often the word appears on a page, the higher the chances that the page is about the specific word.
Google leverages TF-IDF with AI to figure out what a page is about.
46. Content Length
Google is likely to prefer long-form content more than short-form content.
That’s because long-term content tends to cover topics in detail and provide more information related to search queries.
At the end of the day, improved user experience is what really matters for Google.
47. Table of Contents
Putting up an internally linked table of contents will help Google to comprehend your content quicker and better.
Besides, it also increases the chances of your content appearing in snippets results in organic SERPs, which, in turn, boost your CTR.
48. Keyword Density
Keyword density refers to the frequency of a search term appearing in your content.
While keyword density isn’t as important as it used to be, it still allows Google to understand your content and determine its relevance.
49. Latent Semantic Indexing Keywords in Content (LSI)
LSI keywords help Google to comprehend the contextual meaning of words with multiple meanings.
These keywords are a great content quality signal.
50. LSI Keywords in the Title and Description Tags
The inclusion of LSI keywords allows the search engine to make better sense of the words in title tags and description tags.
They may also act as a content quality signal.
51. Page Covers Topics In-Depth
Again, providing users with more relevant information is Google’s priority every single time.
So, the search engine is naturally more fond of pages that cover a topic in detail than the ones that discuss only parts of it.
52. Page Loading Speed via HTML
Page speed is a SUPER-important ranking factor not just for Google but also for Bing.
Search engine spiders find out your page loading speed by your web page’s HTML codes.
53. Page Loading Speed Via Chrome
Apart from HTML codes of a web page, Google also leverages Chrome user data to estimate the page loading speed.
54. Use of AMP
Though Accelerated Mobile Page (AMP) load doesn’t directly impact search engine rankings, it would still come in handy to achieve improved SERP results on mobile devices.
55. Entity Match
If a web page matches the entity the user is looking for online, the page is likely to get a SERP boost for that particular keyword.
56. Google Hummingbird
The Hummingbird update helped the search engine look beyond just keywords. With this algorithm update, Google could decode the topic of a web page with improved precision.
57. Duplicate Content
The presence of identical or duplicate content within a website can have an adverse effect on its search engine visibility.
Make sure you eliminate duplicate content to safeguard your website’s health.
When two or more pages on your website contain identical content, you can use canonical tags to dodge a search engine penalty.
Canonical tags are a way of telling Google which one of those pages is original. This way, the search engine bots index and rank one particular page ignoring the rest.
59. Image Optimization
Optimizing the images on your website is as important as optimizing your content, title tags and meta tags.
The file name, alt text, title, description and caption of the image you upload send relevancy signals to the search engine.
60. Content Recency
Google chooses to display recently published or refreshed content at the top of SERPs. This is especially true for time-sensitive online searches.
For some pages, Google also shows the date the content was last updated.
61. The Magnitude of Content Updates
Google doesn’t just prioritize refreshed content. It also has a keen eye for the presence of the most recent information in the same.
After all, outdated content with some tweaks isn’t what the search engine giant really expects.
The more fresh and unique your content is, the better your chances of securing a top slot on search results.
62. Historical Page Updates
How often do you update your web pages?
The frequency of page updates also drives the freshness factor.
63. Keyword Prominence
It gives you an edge when your keyword appears within the first 100 words of your content. That way, your page will soar higher on SERPs in terms of relevance.
64. Keyword in H2, H3 Tags
Are you using your target keyword in your H2 and H3 tags? That’s a WRONG move. When you do so, it brings down the chances of your web page ranking for relevance.
So, how do you fix this?
It’s simple. Use LSI keywords in your H2 and H3 tags.
65. Outbound Link Quality
Linking to high-authority sites in your niche fetches you high-quality outbound links. These outbound links send strong trust signals to Google.
So, make sure you build powerful outbound links that help you be in Google’s good books.
66. Outbound Link Theme
Google is likely to leverage the content of the web pages you link to as a relevancy signal. That’s precisely why you should link to niche-specific sites that share a common customer base with you.
If not, chances are, Google may perceive your page to be something it is not. That way, the search engine might NOT pull your page up on SERPs when your potential customer performs a search.
67. Grammar and Spelling
Proper grammar and spelling are a content quality signal.
Content that rightly aligns with the rules of grammar and spelling often qualifies as good content.
68. Syndicated Content
Are you sure your content is original and unique?
Content copied from other web pages that are already indexed is plagiarized.
Google will NOT rank pages that feature plagiarized content. After all, the search engine bots will NEVER index them at all.
69. Mobile-Friendly Update
Post the Mobilegeddon algorithm update in 2015, web pages properly optimized for mobile devices are at a competitive advantage and rank better.
70. Mobile Usability
Google’s mobile-first index prioritizes web pages that are easily accessible for mobile users over the ones that aren’t mobile-friendly.
71. Hidden Content on Mobile
Pages with hidden content on mobile devices are at risk of going unindexed or may not be taken into consideration as heavily as content that’s fully visible.
72. Helpful “Supplementary Content”
Basically, supplementary content is anything that prompts the user to visit the other pages on a site. This includes internal links, related blog posts or articles and related products.
Supplementary content is an indicator of the quality of a web page and that makes it a Google ranking factor.
73. Content Hidden Behind Tabs
Do your visitors have to click on tabs to access content beneath it?
If yes, Google may not index that content.
74. The Number of Outbound Links
Don’t overuse outbound link building. Too many do-follow outbound links can negatively impact your site and affect your SERP positioning.
75. Relevant Images
Multimedia elements, including images, and videos are a significant content quality signal.
Make sure you include these elements in appropriate places of your content to enhance its quality and achieve higher search engine rankings.
76. Number of Internal Links Pointing to Page
Internal links are a good way of telling Google how important a web page is. The more the number of internal links, the more the importance attached to the page.
Make sure you create robust internal links to a page from your other web pages using appropriate anchor texts.
Internal links are a great relevancy signal and can fetch remarkable outcomes, especially when used right.
77. Quality of Internal Links Pointing to Page
Internal links from powerful pages on your page produce a stronger impact than the links from pages with a low PageRank or no PageRank at all.
78. Broken Links
Are there too many broken links on a page? That often means the page is neglected.
The probability of such neglected pages ranking on SERPs is very low.
In fact, the Google Rater Guidelines Document considers broken links as one of the ways to determine the quality of the homepage.
That said, it is critical to fix broken links at the earliest to improve your site’s health and SERP standing altogether.
79. Reading Level
Google certainly assesses web pages based on readability. After all, your content has to be comprehensible for your visitors and that’s what drives traction.
Pages with high readability are likely to be ranked higher on Google than the ones that are less readable.
80. Affiliate Links
Google isn’t a fan of hardcore affiliate sites. While a few affiliate links won’t harm your website, too many of them will.
The presence of a lot of affiliate links on a site prompts the search engine bots to examine the site for other quality signals to determine its ranking.
81. HTML Errors/W3C Validation
Clumsy page coding results in poor user experience. So, sloppy HTML codes are a red flag that points to low-quality sites.
Be very cautious to avoid HTML code errors and save your site from slipping down on search engine results.
82. Domain Authority
Domain authority is measured on a scale of 1 to 100. The higher the authority, the more powerful the domain.
Pages on high authority domains usually rank higher than the pages that belong to a site with low domain authority.
83. Page’s PageRank
Pages with high authority are likely to outperform pages with not much link authority on Google’s search results.
84. URL Length
The length of page URLs matters.
Studies claim that short URLs have an edge when it comes to search engine results. On the contrary, excessively long URLs hamper your search engine visibility.
85. URL Path
A page that’s closely associated with the homepage may get a slight SERP boost compared to the other pages that lay deep down in the site’s architecture.
86. Human Editors
Though it’s never official, it is claimed that Google has filed a patent for a system where human editors can possibly influence SERPs.
87. Page Category
Page category is yet another relevancy signal.
A web page grouped under a relevant category is likely to get a relevancy boost, while a page filed under an inappropriate category doesn’t.
88. Keyword in URL
While some people perceive the appearance of keywords in the URL as a minor ranking factor, every Google ranking factor is important to make it to the top of the search engine and so is this one.
89. URL String
Google reads URL strings to better comprehend what a web page talks about and takes it into consideration when ranking pages.
90. References and Sources
Listing down references and sources for content is an indication of high-quality content.
As per the Google Quality Guidelines, reviews are supposed to have an eye for citations, references, and sources when weighing web pages that demand field expertise.
However, the search engine also makes it a point that these external links are NOT ranking signals.
91. Bullets and Numbered Lists
Numbers and bullets come in handy to break your content into chunks in order to make it more readable and comprehensive for your target audience.
As the technique is user-centric, Google likes it when you use bullet points and serial numbers in your content.
92. Priority of Page in Sitemap
A sitemap is your website’s blueprint that allows the search engine bots to crawl, index and rank your sites faster.
Using a sitemap(sitemap.xml), you can tell Google which of your site pages are important. This way, your sitemap can influence indexing and ranking based on predefined page priorities.
93.Too Many Outbound Links
As I mentioned earlier, using too many outbound links isn’t advisable.
Excessive outbound links are likely to overshadow the main content of a web page and make way for distraction.
94.UX Signals From Other Keywords a Page Ranks For
Is your web page ranking for many keywords at once? Cheers!
Google looks at pages ranking for multiple keywords as a quality signal as it can deliver value to several users with different search queries.
95. Page Age
Page age counts as a Google ranking factor.
Wait. But Google likes fresh content, right?
Yes, However, an older page whose content is updated on a frequent basis can still outrank a new page.
After all, Google has its ways.
96. User-Friendly Layout
Never overlook your website’s layout design.
According to Google’s Quality Guidelines, high-quality web pages with a frictionless page layout can make the main content quickly visible to the users.
97. Parked Domains
A parked domain is a domain that is registered but stays inactive without being connected to a hosting server.
After an algorithm update in December 2011, the online visibility of parked domains has come down.
98. Useful Content
According to SEO Roundtable, high-quality content isn’t necessarily useful content.
So, chances are, Google will differentiate between high-quality content and useful content to rank pages in its index.