Facebook Marketing Strategies that Can Boost Your Brand’s Awareness
By: Sai Digbijay Patnaik
September 1, 2022
Table of Contents
Facebook is one of the most popular social media platforms that many brands and businesses use for online marketing.
With almost more than 1.2 billion active users, Facebook Marketing Strategies can offer brands and companies direct access to potential customers and consumers.
Nowadays it’s also seen that many businesses increase their digital marketing budgets for more Facebook marketing.
A study from Hubspot states that more than 55% of the businesses and marketers worldwide have improved their overall digital marketing budgets, while 52% have found customers through Facebook.
However, having an excellent digital marketing budget doesn’t always mean that you’ll be successful in it.
To be successful and gain customers through Facebook marketing, you need to have efficient Facebook Marketing Strategies that’ll help you lure the potential customers through Facebook and other social media platforms.
If you own a business, then there are chances that you already have a Facebook page for the business. However, is it generating enough leads and customers?
If not, then you need to rethink the Facebook marketing strategies that you’ve been using to gather leads.
Here are some of the best tips that can help you create a good Facebook marketing strategy for your business and also create your brand’s awareness on Facebook.
Tips to boost your brand’s awareness through Facebook marketing strategies
1. Create Facebook goals as per your needs
This is the most important thing that you need to address before starting your brand awareness using Facebook. The first thing that you need to do is create goals that you want to achieve through your Facebook page.
This is where most of the business owners and businesses set unrealistic goals for themselves and chase vanity metrics, like likes and followers.
Instead of that, you can just set easy goals that cater to your needs on Facebook or social media platforms in general.
Here are some of the goals that you can set for your business on Facebook:
- Add value to your organization through Facebook – Facebook is a great platform to reach out to your customers and provide them with all the vital resources that they need.
- Gather reliable leads for your business – Facebook could help you find people that might turn into your potential customers. Set a goal to reach out to those people and generate leads from them.
- Increase quality of sales – You can easily improve the quality of your sales with better targeting of your customers on Facebook. If you’ve got a good Facebook marketing strategy, then it will help you boost your sales as well.
- Smarter growth of the organization – Facebook can help you reach the areas where it would have been impossible for you to achieve. Use this feature smartly and set goals that can exploit the feature and make your brand visible to the people.
2. Research the Facebook demographics
Demographics are a key factor in any marketing strategy, let alone Facebook marketing. There are more than 1.2 billion active users on Facebook scrolling their news feed every day.
This is why it’s crucial for you to know whom you need to reach. Also, knowing the demographics can give you a great idea of the audience and their needs.
There are many demographic factors that you need to take into consideration. Here are some of them:
- Location of your followers and customers
- Age and gender
- Number of people searching for the services or products that you offer
Having a good idea about all these factors will help you target a specific part of the Facebook audience and will also assist in creating brand awareness among people.
3. Research the interests of people
Facebook enables you to target your audience on the basis of their interests. This allows you to reach a wide range of audiences interested in the services and products that your brand provides.
However, this might also prove very challenging since you might find millions of people having the same interests.
This is where you need to act smart and find people those are interested in other brands providing same products or services as you do.
It has two significant benefits; one, you’ll get people who are interested in the services or products you provide; and two, you can also find a potential partner if you need one in the future.
If you have a new business, then you might not have much idea about other companies that successfully advertise through Facebook and gain customers.
This is where you can take the help of search engines, like Google and search for companies and their Facebook profiles that provide the same products and services.
Once you find them, all you need to do is target people from there to generate leads for your brand’s Facebook page. This will help your brand attain popularity among people on Facebook.
4. Use content marketing for social sharing
Content marketing is the most important factor in any marketing strategy for building brand awareness, let alone Facebook marketing strategies.
Posting high-quality content not only creates brand awareness but also provides you with a medium where it encourages the customers to share the content on their own thereby advertising your brand automatically.
The main motto of content marketing is to develop your brand as a trustworthy resource that people seek when they need any information about the industry.
Once you have a proper content marketing strategy in your Facebook marketing strategy, your overall exposure will increase.
This will eventually draw customers towards your brand and also help you generate leads. All this and you don’t even need to think about spending loads of money since it’s mostly cheaper than other methods.
Content marketing is an excellent tool for your brand awareness campaign, and this is why it’s recommended that you focus on content that you post on Facebook.
5. Facebook advertising
Facebook’s paid advertisement and promotion feature has worked very well for many companies in the recent past.
These paid promotions and advertisements on Facebook have a significant amount of control. They can be directly targeted to a specific set of Facebook users, which means you can cut through the demographics and reach the customers.
Although, it’s a little costlier than a pure social media campaign, it’s a good investment for the long run.
As with all the brand awareness campaigns, Facebook advertising requires that your company has a reliable brand. It also needs to understand the platform very well.
The promotion can not only be aimed towards increasing brand awareness, but also can be used for conversion of leads. This is what makes Facebook advertisements a good investment and a must include in your Facebook marketing strategies.
6. Create call to action
Sometimes, all it takes is to give people a sense of urgency to make them visit your website or Facebook profile. This is why it’s essential for you to create a proper call to action content or even posts that will lure the consumers and the followers to click on them and visit your profile.
Including this in your Facebook marketing strategies will also help you gain leads.
You could plan different offers and contests for your Facebook followers. Also, you can use the new Facebook Live feature since it has been popular among people and could be a great call to action platform.
This will help you boost your Facebook marketing strategies, and you might also see faster results and leads.
Facebook marketing strategies are like a courtship in real life where you need to follow a step-by-step approach.
Before coming with any strategy, you need to study your industry vertical and make sure that you reach the people who might turn leads for you.
Also, you need to remember that once you have a strategy, you need to monitor growth. This will help you to keep track of how well your Facebook marketing strategies are working. Try these tips as mentioned above and give your brand a significant boost.