Gone are the days when you used to write effective content or update images on Social Media to market your business online. Since you all learn that technology is continuously emerging, and the tactics you’re following in previous years are now becoming obsolete. Similarly, when it comes to Social Media, it’s also rapidly changing. For this reason, to keep your brand on the top, here are some of the latest 7 Social Media trends 2019 to follow to stay ahead.
1. Live Streaming is Expanding to be Social Media Trends 2019
Undoubtedly, the video has become one of the essential strategies in the field of marketing, from the past few years. However, an application has recently come on trend, which is Live Streaming. The capability of streaming in the current devices has increased, and the complete focus is continuously on the video content.
Presently, live videos are being broadcasted on Twitter, Facebook, YouTube, and Tumblr because almost 82% of the audiences prefer live videos on social media. For this reason, it can be said that this one out of other social media trends 2019 would gain more prominence this year.
2. Instagram Stories is becoming more popular
Well, Snapchat was the first to let users post short videos, but after 24 hours, they were automatically got deleted. However, it worked so Facebook decided to add this feature to its app as well as on Instagram. In the first year only when Instagram stories came into existence, the view count on it was around 20 million in a day. Regardless of other marketing transactions like B2B and B2C, this is one of the great ways of showcasing a brand.
It sounds like fun using and viewing the Instagram stories, adding amazing filters, tags, and text to them. In addition to this, Instagram is easily discoverable which makes it the most prominent brand. Yes, on Instagram, users can easily view the stories of people, no matter if they are following you or not.
Similar to other platforms, you can add hashtags to your posts using the relevant keywords, which would make it easier for users to find you on the network. The tags you add are clickable so that you can target your brand more effectively. Most brands are trying to use several new ways such as taking polls and asking questions. The primary objective of using these as social media trends 2019 is nothing but engaging more people to view the stories they share.
3. Increasing Participation in Messaging Platforms
Over 2 billion of people around the globe use messaging platforms and the primary focus of brands is on connecting the users or customers on social media networks. This year, it’s expected that the brands would invest more money and time to connect with the users through messaging.
AI and chatbots are the Social Media Trends 2019 that would enable the brands for offering the personalized shopping experiences on the platforms like WhatsApp, Messenger, and many others.
4. Rise of Augmented and Virtual Reality
Recently, Apple launched iPhone 8 and the iPhone X, and both the devices are incorporated with a chip that allows the phones to provide the experience of augmented reality and virtual reality to the users. Although this would initially have an impact on mobile gaming, later it will find some ways to incorporate the new technology.
5. Investors to Continue to Invest in Influencer Marketing
From a report, over 90% of the marketers who employ the strategy of Influencer Marketing believe that it’s successful. Brands like HubSpot and Rolex, use the social media strategies of influencer marketing to make connections with new audiences and to improve engagement with the existing audiences.
In 2017, some brands opted the traditional way of advertising, but they struggled to connect with the users on social media. This year, it’s expected that more brands will use the influencer marketing strategy as a way to communicate with their target audiences who are ignoring the traditional strategy.
6. Generation Z to be a Social Media Trend 2019
You all must be thinking what Generation Z is? Well, it’s the little sibling of Millennials’, born in the late 90s and is around 22 years old now. This generation is the first which has grown up 100% online. It’s more valuable for the marketers rather than millennial; since the buying capacity of marketers is going to increase. This is why it’s necessary to shift the strategies of social media accordingly.
There are expectations that there will be a shift in the investments to the Gen Z-friendly social media platforms. These platforms include Instagram, Snapchat, and many other.
7. Twitter is still trending!
In 2019, it might be better for some businesses to invest more time as well as money on platforms like Facebook and Instagram to gain popularity. However, talking about Twitter, it’s been struggling a lot in the past few years. This is why this platform needs to make some changes to keep it relevant this year.
In 2017, Twitter was the slowest growing platform because many users are leaving the platform. It’s due to the unfair code of conduct enforcement with regards to Donald Trump.
Keeping this in mind, you can expect Twitter to hit the drawing boards this year. Already, the limit of characters has increased up to 280 characters, and experts are saying that soon Twitter will launch a subscription model for advertisers. However, they aren’t yet.
There are a number of social media trends 2019 that would have a massive impact on the users, as well as, brands. The experts are expecting that the augmented reality and live video streaming will go mainstream. In addition to this, most brands will shift to the platforms like Instagram as Gen Zs usually spend more time there. Lastly, with the launch of new iPhone, augmented reality is soon to become a part of social media.