11 Reasons Why Your Business Absolutely Needs SEO
By: Shreoshe Ghosh
Updated On: October 31, 2022
Google employs a series of ever-changing algorithms to determine which websites will rank higher than others. In order to make it to the top of Google’s SERP, every business needs search engine optimization (SEO). Unfortunately, one cannot survive without SEO these days; it is an integral part of having a successful online presence.
As modern consumers started to shift online largely, many of the most traditional businesses realized that they needed to speed up this transition to digital. So SEO is the most viable and cost-effective way for them to understand their current customers and find new ones.
SEO plays an integral role in empowering your business to provide answers to potential customer queries. Besides increasing visibility and traffic, the need of SEO also extends to establishing authority, allowing you to build brand trust and loyalty among consumers.
Businesses of all sizes and industries can stand to benefit from SEO. Where you have an in-house SEO team or it is managed by a white label SEO company, these 11 benefits will answer why SEO is important for business.
1. SEO Improves Your Organic Search Visibility
Organic search is most often the primary source of website traffic for businesses. It is an essential component in the buyer’s funnel leading to conversions or engagements. As marketers know, Google owns more than 90% of the search market and is also the most visited website in the world. Naturally, it is a decisive leader whose guidelines are important to follow.
Being highly visible on Google and other search engines will always be advantageous for any brand. Quality SEO and a high-quality website are what get them there. A good organic search engine optimization strategy can generate highly targeted traffic. However, it’s not just about generating sales; organic SEO is an excellent way to build brand awareness and demonstrate expertise in your industry.
Organic SEO can be an inexpensive way to generate traffic compared to other forms of internet marketing. That’s because you don’t have to pay anything to appear in search engines. Once your site ranks on page one of a google search, it will remain there for a long time. However, you may need to update the content occasionally if you’re targeting competitive keywords.
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2. SEO Builds Trust & Credibility
Good SEO establishes a strong foundation for an effective website with seamless navigation and intuitive UI for a smooth user experience. As long as the audience trusts the brand and its digital properties, it leads to easy discovery in search engine results pages (SERPs).
Brand credibility can be built over time based on factors such as natural backlinks, positive user behavior metrics, machine learning signals, web analytics data points such as conversion rates, customer satisfaction rates, on-page elements and content.
Establishing authority through organic SEO takes time, which is why it is important to follow Google’s E-A-T guidelines to ensure you are succeeding in what you do. Moreover, SEO does more for a business than any other digital marketing technique.
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3. SEO is the Best Way to Understand Your Consumers
Every customer action on a website provides an important insight into customer behavior. To determine how customers interact with your website, you can gather insights from Google Analytics. Such SEO tools offer crucial data about user intent and behavior, which help businesses understand what they need.
SEO utilizes search query data, SERP analysis, analytics data and Artificial Intelligence insights to get customer behavioral data that can lead you to conclusions about what your audience understands, doesn’t understand, likes, and dislikes. You should use this information to create a robust website experience for them.
If people have difficulty finding a certain link or button, then update the interface for easier navigation. If you notice that a page has more visitors than others, find out what is retaining the visitor’s attention. Finally, if any pages have high bounce rates, explore why visitors are leaving after only viewing it once and rectify it.
The importance of SEO lies in its ability to engage visitors and keep them on the site for longer periods. In addition, good Search engine optimization techniques improve rankings and visibility.
4. Good SEO Enhances User Experience
User experience has become the top priority for marketers as they seek higher ranking and greater visibility. However, many don’t realize how vital it is to create an enjoyable user experience in order to obtain those goals. Google can discern between good and bad UX quickly, so any business hoping to stay near the top of SERP will need to provide a positive user experience.
Google’s Page Experience Update is something that all marketers need to pay attention to because it aligns with Google’s long-standing principle of putting customers first. It’s inevitable; if customers can’t find what they’re looking for, you’ll see a decline in conversions, affecting your business’s ability to grow and thrive. Quality SEO relies on the power of a positive user experience to create an advantage for brands.
5. SEO Positively Impacts the Buying Cycle
Search engine optimization significantly impacts consumers and leads them to your site. It’s a low-cost way of increasing sales which results in higher conversion rates at a lower cost than other marketing methods.
Research has become a crucial part of search engine optimization, increasing the need for real-time research. Using SEO techniques to promote your message about the latest deals, innovative products and services, or the reliability of what you offer customers will be vital to success.
SEO is inherently connected to the buying cycle. Your company needs to be in sight when people are researching for purchase, and you must provide your products as an ideal solution at first contact. You will want your business to have a prominent online presence so that customers can find it and connect with it from time to time across various platforms, which is achievable through SEO help.
6. SEO is Constantly Evolving to Bring About Best Practices
It’s good to strategically implement SEO tactics on a brand’s website and digital properties. However, when it comes down to budget constraints or anything else that would limit this kind of undertaking, the site will reach a point where it can’t continue improving due to different obstacles.
To stay one step ahead of your competitors, it’s important to do regular SEO research. You’ll need to know which keywords are no longer relevant, what tools can help you improve your SEO performance, when Google releases new updates and how they impact your website.
There’s no established roadmap for SEO, so you need to be creative and know how to adjust accordingly. Search algorithms evolve all the time, which means you’ll need constant scrutiny and updating if you want your company to stay ahead of the game. And hopefully, you’ll all be able to work towards your goal of being number one!
7. SEO is Cost Effective
Organic SEO is the best form of marketing because, with the proper background work and research, you can target potential customers looking for your service or product. Unlike traditional advertising tactics, you’re not just hoping they’ll see your products when they stumble upon them; instead, you’re making sure it’s there waiting for them. With this strategy comes reduced acquisition costs as well as increased customer satisfaction over time, which means an increased reputation!
Chances are your customers will use search engines to find you. For example, 93% of people who browse the internet do so by starting with a Search Engine Results Page (SERP). You’ll want to establish yourself in these places by getting listed on SERPs to maximize customer acquisition.
Search engine optimization can also provide essential leads. The key to success when it comes to search engine optimization is keyword research. This process involves analyzing what people are searching for related to your industry, company, or product. Search engine optimization, when paired with content marketing strategies, help create digital assets for building out a brand. Consumers also tend to trust companies that rank higher in search engines as they believe them to be more legitimate or of higher quality because of this ranking.
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8. SEO Aids PR
Search engine optimization builds long-lasting equity for your company. The right ranking and placement are vital to elevate your company’s profile. Creating an excellent user experience on your website means that people will hear what you have to say, allowing them to know you, trust you, and buy what you offer.
Google and other search engines use backlinks to determine how worthy a site is to be ranked for various keywords. If you can acquire links to your website from authoritative sources, you can naturally start climbing the rankings for the most critical keywords in your industry. SEO focuses on ranking websites higher, while Public Relations focuses primarily on getting your company name out there, so they work hand in hand.
SEO for businesses is no longer a one-dimensional strategy. Integrating with other strategies, such as content marketing or public relations, can produce multiple results simultaneously.
9. Local SEO Empowers Small Businesses
With the increase and dominance of mobile traffic, local search has become integral to small and medium-sized businesses’ success. Local SEO focuses on optimizing your digital assets for a particular region to ensure easy access by consumers who may be looking for what you sell.
In order to rank higher on search engine results pages, SEO professionals should optimize the content on their website, build local citations and backlinks, optimize the company’s Knowledge Graph panel, its Google Business Profile and social media profiles to ensure high levels of local visibility. In addition, leveraging local content can bring customers closer to your business for increased engagement with your company.
10. SEO Offers Quantifiable Results
While SEO doesn’t offer the same ROI as pay-per-click, there are ways to measure it with good analytics. One of the most challenging aspects of Search engine optimization is trying to make sense of the correlations between different actions.
Nonetheless, there are some key performance indicators that you need to keep track of for a clear assessment, as these are tied directly back to your business goals and objectives. Metrics like organic search traffic, keyword rankings and organic conversion rates are some important KPIs for SEO success.
Any good SEO company would aim for these improvements, so connecting the dots should not be a problem. Brands also want to know and understand where they’re going with their digital performance, especially with SEO, and there’s no better way to show it than to analyze the above metrics.
11. SEO Brings New Opportunities
Quality SEO is all about finding new opportunities for brands not just to be found but to flourish. Providing quality SEO entails submerging an entire SEO team into what it means to work for that specific brand, so much so that they become stakeholders themselves and are invested in the company’s success.
This type of deep understanding creates more opportunities within a business, whether through creating content or adapting digital or social strategy, which lead to increased sales or customer service satisfaction.
Consumers will always look out for products and services online, and brands will always find the most cost-effective way to provide these. Search engine optimization may evolve over time, and strategies may change, but regardless of what it evolves into, there are new entry points that open up all around us, from voice interfaces, apps, wearable technology and the internet of things (IoT).
The worldwide search engine optimization services market has reached a worth of nearly $46,656.2 million in 2020, having increased at a compound annual growth rate (CAGR) of 16.7% since 2015. The SEO market is expected to grow from $46,656.2 million in 2020 to $103,236.2 million in 2025 at a rate of 17.2%.
Search engine optimization plays a crucial role in today’s competitive environment. SEO benefits both consumers and businesses alike. Consumers find answers to many pressing questions on search engines, while brands reap the rewards of high rankings on search engines such as Google or Bing.
There are challenges associated with SEO, but there are also strong opportunities that come with it which can help bring sustainable success to any business.
Get in touch with trusted SEO experts today and fuel your online business growth with professional SEO services.