You May Also Like

PPC

Google Demand Gen Ads Just Got a Powerful Upgrade

Google is revolutionizing digital advertising with a groundbreaking update to its Demand Gen campaigns. This enhancement brings expanded controls, AI-powered creative tools, and powerful retail features, offering advertisers unprecedented precision and efficiency. If you’re running Google Ads, here’s everything you need to know about these game-changing updates and how they could impact your marketing strategy. Google Demand Gen Ads Just Got a Powerful Upgrade

Zulekha Nishad

PPC

Why Your Google Ads Spend Fluctuates

If you’ve noticed your weekly Google Ads spending going up or down unexpectedly, you’re not alone. Ginny Marvin, Google’s Ad Liaison, recently explained the two big reasons behind this trend: shifts in market conditions and changes to campaign budgets.  While the fluctuations can be frustrating, there’s good news—you’ll never overshoot your monthly budget. Here’s everything Why Your Google Ads Spend Fluctuates

Zulekha Nishad

PPC

Google SPN Ads: The 37% Gap That’s Costing Marketers

Ads on Google’s Search Partner Network (SPN) deliver a return on ad spend (ROAS) that’s 37% lower than ads shown on Google Search. This surprising insight, revealed by digital marketing expert Mike Ryan, has marketers questioning whether SPN placements are worth their budget.  Ryan’s analysis shows that while SPN ads cost less, they convert far Google SPN Ads: The 37% Gap That’s Costing Marketers

Zulekha Nishad