The search engine giant Google confirmed that a new image search algorithm update was rolled out to improve the quality of Google image search.
The new Google image algorithm sets to improve image search results by counting the factors like image placement on the page, the freshness of the content and the page authority to determine the position of images in Google image search.
How Often Does Google Change Its Image Algorithm?
Unlike the core algorithm update that Google releases almost every day, the Google image algorithm gets fewer updates. Even the latest update announced by Google was rolled out in different phases over the last one year.
Users have been complaining about the spammy and duplicate images in Google Image Search for quite some time. Now, with the long overdue algorithm update released, the image search is expected to get better. Earlier in August, Google had come up with a Broad Core Algorithm update that had a massive effect on healthcare and YMYL websites.
Two announced changes to Google's Image Search Algorithm:
1) Authority/Topical Relevance of webpage is a bigger ranking factor
2) Sites where "image is central to the page, and higher up on the page" are prioritizedhttps://t.co/kLygCHxJX9 pic.twitter.com/GlE3sqPQJj
— Cyrus (@CyrusShepard) September 26, 2018
What Does Google say About the Image Algorithm Update 2018?
Google, in its official release, says that Google Image algorithm overhaul happened over the period of last one year. The statement also adds that the new Google image algorithm will pick quality images from pages that have a high content.
Being said that, Google confirms, the images belonging to the websites having high page authority will rank better than the ones from the starters.
Here is what Google says, “If you’re searching for DIY shelving, the site behind the image is now more likely to be a site related to DIY projects. We also prioritize fresher content, so you’re more likely to visit a site that has been updated recently.”
How On Page SEO Decides the Fate of Images in Google Search?
Another essential revelation that Google made following the image search algorithm roll-out is that the placement of an image will matter a lot in the search ranking. According to Google, images that feature at the beginning of the article/page and the one that is in the middle will receive priority in the image search result.
For example, if you have an online store selling shoes, the image at the beginning of a product page dedicated to a pair of shoes get more priority than the pictures in a category page showing a range of shoe styles.
How does the Google Image Search Work?
Google image search works either by looking for related images based on the search query the user enters or by analyzing the image you upload through Google’s reverse image search, AKA, the Search By Image option.
Step 1: Google crawls the images at the same time it crawls a web page
Google-bot, or the Google spiders, visit websites and retrieve data made available by the website. During this process, Google reads the data from images.
Step 2: Google creates an index for image search
Google’s search index is a collection of data from billions of web pages. The data about the images – importantly the Alt text is stored in Google’s Database.
Step 3: Image Search Algorithm Comes into action
Google analyses the search query of the users or the image uploaded through Search by Image. Based on several algorithm factors, the search engine ranks images for the specific query.
Must Needed Fixes for Issues While Searching for Images on Google
- Many spammy images were featured in the first few positions in the image search results page. The new update should be able to downgrade them and instead put relevant images in top positions.
- New Google Image Algorithm update will provide better contextual images considering that the algorithm is looking at image placement.
- Many a times users end up seeing a deleted image when they try to view it outside Google results page. Hopefully, this issue gets resolved.
- With impetus on authority pages, Google can downgrade duplicate images.
How to Rank in Google Image Search?
- Upload high-quality, unique images optimized for the web.
- Use descriptive file names.
- Place the images on the first fold of your content/product pages.
- Add contextual images in the middle of the content/product pages.
- Add valid Image Alt Text and image description.
New Features of Google Image Search
There are reports that Google has rolled out a slew of new features to its image search. One of the most anticipated ones is the refinement button that shows image thumbnails in bubbles on the header section. This was a much sought-after feature, as it will help users to filter their image search for specific categories. Additionally, Google search on mobile integrates with Google lens, which again is a great add-on.
The image search now has a new design, which again has more curves – a highlight feature of Google’s material design.
The new feature additions to Google Image search, and the algorithm update that received shows Google’s effort to bring more contextual content to the users.
If you have queries related to how to optimize images and content for Google, please feel free to contact Stan Ventures.