Do you think digital content marketing will inflate your revenue?
Yes, of course.
There are numerous ways to increase revenue through content marketing. In fact, the advent of digital technology has incepted umpteen content marketing tools.
The progress in digital marketing technology has made it obvious to have content marketing for a brand. But, most business marketers wonder if, “Content marketing can increase revenue?”
Well, let’s explore what content marketing is and how can it be used to increase revenue.
Content marketing can be defined as, “Online content marketing that involves innovative creation using online resources such as videos, images and media posts which promote and intend to highlight the products and services.”
What is content marketing?
Content marketing can be defined as a marketing program that revolves around creating, publishing, and distributing content for an audience. In layman’s terms, content marketing is all about creating content for the right audience at the right time to intrigue them and bring them to your website. It helps in making your brand visible to a broader audience. With so many options to create great content and an effective marketing strategy, content marketing is a perfect fit for almost all businesses no matter what niche they are operating in.
Why should you emphasize on Digital Content Marketing?
The advancement in digital content marketing technology has influenced businesses so much that, it’s hard to promote a company through traditional marketing. They ought to go for online content marketing as well if they assert to be in the queue with other progressing companies.
Content marketing is one significant part to be concentrated when considering online marketing strategies. Content marketing can be an influencer in increasing a business’ revenue in numerous ways that people might think of or overlook.
The preferably digital market is on a spree to hire best copywriting specialists and content marketers.
According to an online survey, it is said that 37 percent of B2C (Business to Customer) marketers and 61 percent of B2B (Business to Business) marketers effectively involve themselves in content marketing. Content marketing can induce gobsmacking results when executed correctly. Before starting it out, make sure that you have mapped out flawless content marketing strategies.
How to Strategize Content Marketing to Increase Revenue?
We are going to share the strategies to be employed to do the effective content marketing and increase the revenue for your business.
1. Get to Know Your Crowd
The most imperative thing required for increasing the revenue through DIGITAL content marketing is to have the database of leads. Before you hope to collect a coveted list of databases, you need to focus on basic areas of content marketing.
Conducting thorough research to know your right audiences is quintessential to prepare a strategy to target them. You are supposed to design buyer personas by scrutinizing data like finding the existing and potential customers, what attracts them, which demographics they belong to, what product of yours might help them and so on. Also examine the facts like what do they search when online, what time they come online and track them on social channels too if you can crack open a trench too.
After knowing your audience, you’ll have a sublime knowledge on the genre of content you need to create to attract, retain and convert them into potential customers (It also depend upon where they lie in the funnel). Keep in mind that there can be various buying personas.
2. Build a Creative and Reliably Best Content Marketing Strategy
Once you have analyzed your potential target audience, you should create an astounding content and figure out strategies to make it reach them.
Anchor your story: The best path to enhance the reach of your brand is by narrating the life story of your business. You can start connecting with your audience by narrating to them, where you started, how you started, the paths you took to succeed, what you believe in and the moral values of your company.
Put these features before your campaign to clearly show the audience who you are as a brand or a business firm. The reason being, depicting personal stories will induce the audience to connect with you on a personal note, and the relationship built seem to be more than just products and services.
The terrific content you wrote should be marketized. The best content marketing strategies may include:
- Creating infographics and visuals
- Adding relevant videos in the content
- Creating white paper, if official content required
- Discover the target personas to target your reach
- Identify the relevant queries that suit your answers, or your business can answer
- Identify the important media channels to promote
- Create a blog and starts writing blogs frequently
Best Channels for Content Marketing
Blog posts/Guest blog posts
Blogs are one of the best ways to attract the audience towards you in content marketing. You can keep sharing your knowledge and growth in your business and can acquire trusts of your audience with your regular blog posts.
When the audience wants to explore a brand online, the first place they see is “About Us” section. You ought to be very careful while designing this page. It should in such a way that, they should find content that explains your company traditions, achievements, beliefs and the work environment you deal with.
This is great content marketing evolved in digital technology. Its exponential growth as the audience can watch and hear audio of the content they’re interested in instead of reading it. This technique can even be linked to your blogs and similar topics.
For content marketing companies, the visuals have the capacity to imprint content in viewers memory. Content marketing, through videos, is a great way to reach potential customers to present a company as what’s it about. Videos unveil what you are up to as a company and how you function, it makes the audience to feel like they’re your family.
Visitors to a website will love to download information from sites. To make them connect to you and be a potential lead, you can permit them to download your information freely. Advertise it on the page that the information can be downloaded freely, the traffic gets better in such cases.
Produce online content marketing tactics as per customer pain points
Create a content keeping in mind, pain points of customers, and the content should try to resolve their pains. Content will reach a maximum audience when it goes viral. So, create content of such genre. Almighy.press will provide pre-viral information, search on the website which is related to your business. Analyze them and create new innovative content that might do innovative content marketing.
3. Consistently boost your online content
Simply blogging or publishing your content is half done, in digital content marketing. For it to reach a larger audience, you have to keep amplifying the content. It is necessary to use social media to ensure that it is boosted. You can make use of SEO content marketing strategies too.
The asset of social media is that you can direct your advertisements to the exact audience you intend to show it. If you have a target audience (which you do as you got buyer personas), you can be sure of content marketing promptly.
From now, your interest should be towards nourishing audience into leads. You have clutched them – now it’s your duty to connect with them, grow the relationship and eventually sell your product to them. The key to all this is still with you because you have a strong buyer personas database.
4. Survey and Analyze the Performance of Digital Content Marketing
Use metrics to track and analyze performances of your content in the market like most of online content marketing companies do. The metrics like the number of views, number of visits, shares, download and leads generated. You should be specific while surveying it as it matters a lot in enhancing the content marketing strategies. With CRM app, you can survey the responses to the content as well. Use multivariate testing or A/B testing and determine the performance of the content, and do boost them as mentioned above.
5. Emphasize on Diversifying Content Marketing Along with Digital Content Marketing
Digital content marketing can furnish you with startling results. In fact, it’s a great way to escalate your business, but it never means that it can make loads of money from digital content marketing itself alone. We also suggest you build brand awareness, generate traffic to your sites, get leads and sales through numerous channels Email marketing, PPC marketing, social media marketing. Display AdSense and SEO are also additional fields you must focus on. This is to make sure that, your business keeps running even if sales from a channel dry up.
6. Additional Key Features to Increase Revenue Through Digital Content Marketing
- Add in CTA: Including Call to Action is very important in for your business. Because every influential content should possess CTA. Otherwise, there will be a loss of potential lead as he doesn’t know what to do next without it.
- Include site messaging and copy facilities: One of the best paths to use content to reach a maximal number of audience is to audit site copy. This would give you opportunities to reach out to the audience more clearly and effectively. Test and include the best site messaging and copy.
7. Map the Created Content to Your Buyer’s Journey
There are three stages of a buyer’s journey that every business should know about
Each of the three stages mentioned has its unique needs. For instance, the consumers who are in the awareness stage tend to look out for solutions for their problems. Consumers who are ready to purchase a specific product or opt for a specific service generally look out for data to make a decision on which vendor to choose. If you map your content to each stage of your consumer’s journey, you can easily organize assets for sales.
Not only mapping the content helps you in organizing the assets, but it also helps you to find the gaps present in your content coverage. You can easily identify and fill those gaps, which would help you reach the content marketing goals set for your business. Regardless of what outcomes you get, this process is very important for both sales and marketing.
Now that you know how you can use digital content marketing to increase your revenue, you might want to know about how can you do content marketing in the first place. Well, worry not. Here’s how you can start with content marketing for your business.
How to Create a Basic Digital Content Marketing Strategy?
The points mentioned above are the best ways how you can use digital content marketing to generate revenue for your business. However, to implement and execute these techniques, you need to have a basic content marketing strategy in place. If you are new to digital content marketing and are unaware of the basics of a content marketing strategy, worry not. Here is how you can create a content marketing strategy.
1. Determine your goal
Before developing a content marketing strategy, you need to define your goals on why do you need it. You need to be sure about why do you want to create a content marketing strategy. Know your goals before you delve into developing a content marketing strategy for your business. This will help you in determining the best strategy for your needs.
2. Find your target audience
After you determine your goals, you need to clearly define the target audience for the content that you create. Especially, if you are new to content marketing, this is the most important thing that you need to do. Once you get to know your target audience, you can create content that can be more relevant and valuable content that is focused on the target audience.
3. Figure out the best content channel for your needs
Once you determine your goals and the target audience, the only thing that’s left is the creation of content that could intrigue the target audience. There are many options available out there for the type of content you want to create. You need to determine the best type of content that could intrigue your target audience. Here are some of the best content types and channels that you can start with:
Blogs are the most common and easiest ways to create and publish any content. They can easily be part of your business website and help in attracting new visitors. These contents should regularly be posted to reach a broader audience base. The blogs should contain information that is relevant and valuable to your target audience, since it makes them share the content on various channels, like social media. This not only helps your content reach a larger audience base, but it also helps in creating new leads for your business.
Ebooks can be termed as the lead generation tools that your potential audience can get their hands on after submitting a personal information form. Contrary to the blogs, these are lengthier, detailed, and are published less frequently. Ebooks are a part of the inbound marketing strategy, which means that after reading a blog post on your website, some people might want to know more about it. This is when you redirect them to your Ebook that contains detailed information about what they are searching for. It is a great way to convert your audience into customers.
You might have heard a popular saying that goes, “A picture is worth a thousand words.” Infographics leverage this saying by having visual content that can be both informative and intriguing for the readers. These are great content formats to leverage if you are trying to share a huge amount of data in a clear and easy way.
Videos are a form of content that is not only engaging but also is easier to share across all social media platforms. Although creating videos might take a huge amount of time and effort, they are worth the investment as they can bring in great engagement for your website.
These are some of the best modes or types of content that you can create for your digital content marketing needs. You need to find the right kind of content that could help you reach a larger audience.
4. Creating content
As you have seen, there is a lot of preparation needed before you can create content for your digital content marketing strategy. Once you go through all the points as mentioned earlier, you are ready to create content. However, creating content is not as easy as you might think it is. There are many things that you need to consider before creating any content. You need extensive research to make sure that the content you create is authentic, reliable, and provides detailed information to the users.
You need to make sure that the content is unique and intriguing for the readers. This is probably the most important part of any digital content marketing strategy. If you create a content that is boring or unappealing for the readers, then all your content marketing strategies will turn out to be unsuccessful.
5. Publish and distribute
The next part of your digital content marketing strategy involves publishing and marketing of the content. These are very important because you cannot expect results unless the content you create is handled properly. Once you are done with writing the content, the first thing you need to do is publish it on your website or any other channel you wish. Then you need to share the content through various channels, like social media. You can also use email marketing to share your content. This not only gets traffic to your content but also help you in generating leads.
6. Take the help of professionals
While the steps mentioned above are a great way to create an efficient digital content marketing strategy, they are not easy to follow. To execute the points mentioned above, you need to have a dedicated team, time, and resources. There are chances that you might not have them; this is when you can take professional help. There are many content marketing services providers that you can find today who can take care of your content marketing needs, without you needing to worry about things.
Best Digital Content Marketing Strategy is to Reach More Audience Through Guest Blogging Services/ Guest Posting Services
Businesses use blogger outreach and guest posting as a method to reach a large number of audience. Apart from creating and posting content on their website, the companies guest posts their contents on sites. Usually, the companies choose the sites that are powerful in their niche to develop thoughts. Also, they can increase the new potential customers to scale the business.
Final thoughts on digital content marketing for revenue enhancement?
Dechay Watts, a vet in content management, stated three reasons as to why brands/businesses incorporate content marketing.
The first point he states is to “Take advantage of existing consumer behaviors.”
The second point was, “It provokes conversions” and finally “it evolves rooted emotional connections.”
Content marketing renders sales guys material to work with, growth prospects, convert them to leads. And finally to become potential customers. Branded ebooks, campaigns, blog posts and reports fix your brand in people’s mind. The major perk of best content marketing is not only pushing traffic. This also includes magnifying profits in other parts of the business like customer services, sales, and marketing.