Ultimate Relationship between Content and SEO to Work Together
Updated On: March 15, 2023
You must have read in the previous post that SEO and Content are two different approaches, but produce better outputs if implemented in work together.
There’s a critical difference between content marketing and SEO, but these two overlap each other.
SEO is somewhat more technical, whereas content marketing works as a way of attracting users to read the information provided by you.
SEO and Content at the Same Time
There’s a perception that SEO is all about creating a content which is of high-quality that would lead the search engines to index it.
However, when it comes to the search engine indexing, several factors play their role. Out of those factors, onsite SEO is something that needs to be done.
It might sometimes happen that Google penalizes your website, due to which your pages won’t get indexed. If you face these kinds of issues, you need to seek help from the SEO experts, as well as the content team.
The SEO expertise and the content person will work together for doing the onsite SEO of the page to get it indexed.
How SEO Works along with the Content?
“SEO is in a complicated relationship with Content!”
There’s no doubt that these two things are bit complicated, but it is also a fact that to increase the traffic to your website, you need a combination of both. It’s not possible for you to do it with only one of them.
Along with the good-quality, engaging and compelling content, it’s important for you to implement some best SEO tips.
You must be thinking, “What sort of efforts you need to put for SEO?“
There are three basic and important things that you need to do SEO in the right way. What are these things? Read it by scrolling down, and you’ll get your answer!
The things are Keywords, site audit, and backlinking. For achieving all the set goals of internet marketing, these are the ingredients you require the most. Here are some remarkable ways in which content and SEO will work together.
Creating Unique, Original, and Good Quality Content
If you think from the perspective of search engine optimization, keep in mind that it’s essential to create a piece of content in such a way that it looks unique and original.
In addition to this, if your content is engaging, it’ll make a stand apart from your competitors. Retaining a reader on the post is one of the most significant achievements for a content writer.
This is because, if you’re getting the readership, then only you’ll be able to achieve all your marketing goals. There’s no doubt that if the content is unique and original as well, it will become easy for you to attract the audience you’re targeting. Great content is the key to get valuable results.
Research Good Keywords
One of the essential things to do before start writing your content is doing in-depth research on keywords. Writing only the quality content won’t be sufficient if no one is coming to read it.
If you want the audience to go to it, add the search terms to it that people are usually using to search for their queries.
Also, make sure that you’re not using technical terms in your content. Some are fine, but stuffing the post with too many technical words might result in the loss of the reader’s interest.
Before you create your content, spend some time searching for the searchable terms using the keyword research tools. Some of the keyword research tools include Google Adwords Keyword Planner, Soovle, Ahrefs, and many others.
Identify your Goals
Once you’re done with your research on keywords, it’s necessary for you to identify the efforts you’re putting. Whatever targets you’ve set, you need to monitor whether you’re able to hit those marks with your efforts or not.
It’s true that it’ll take some time and won’t generate overnight results. The reason behind this is that some of the keywords that you’ve added to your content may have more competition. Also, there’s no surety that you’ll be successful or not.
All you can do is the experiments, and for such experiments, you need to apply some strategies that might pay off but after some time, not immediately.
There’s one more thing that you need to focus on, and it’s about not compromising the quality of the content just for the sake of adding keywords. The keywords that you’re going to add shouldn’t break the flow of the article.
Building up the Links
If the content is good and of high-quality, it’ll automatically attract links to it. All you need to do is to distribute it in such an efficient way that it’s getting the attention from the audience.
According to some analysis, if you’re able to produce good content, you would get around 200 to 1,000 quality backlinks.
Create Links Internally
Internal linking refers to adding the hyperlink of another page on one page. You can also add the internal linking in the text, images, or any document.
Content is something, if used correctly will improve the UX. To make Google crawl your content efficiently and effectively, internal linking can be taken into consideration. This will also help your pages to rank higher in the search engines.
Measure the Effects
Being in the SEO field, it’s your prior response to aim at improving the rankings. If you’re looking out to improve the page rankings, a number of tools are available on the internet, free as well as paid, that you can choose to track the position of your article in SERPs.
These free tools are called “Analytics Tools,” using which you can check how much views you’re getting on your website, bounce rates, loading time, and many other factors.
If you measure the results, you’ll be clear with the thing where you’re lacking.
Add Catchy Headlines
One of the most critical parts of any content is its “Headline.” This is something that gives a detailed idea about the topic. While writing the heading, you should add essential keywords and phrases in it, so that people would find it interesting to read.
Some more points that you must follow while deciding the headline includes its length. It would help if you didn’t make it too long because Google truncates.
So, in this post, we have discussed that if you optimize any content, search engines will crawl your site.
However, if you provide relevant information to your users, it makes your website appear in top google search results.
Try to add useful and valuable information to make your content reach out to the right readers.