SEO for CBD Companies: Get More Web Traffic & Increase Sales

The CBD industry is booming, with sales growing by 15.5% every year. With so much potential, now is the perfect time to set up your brand for success online.

That’s exactly why you should focus on CBD SEO.

Let me walk you through all that you should know about SEO for CBD companies. On top of that, I’ll reveal the powerful SEO strategies we use at Stan Ventures while offering SEO services for CBD companies.

Why is SEO Important for CBD Companies?

To stand out in this fast-growing industry, you need effective CBD SEO strategies.

Doing SEO for a niche market isn’t just about being seen; it’s about creating a reliable flow of traffic, driving sales, and increasing brand awareness in a crowded market.

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Guess what? One of our CBD clients made a whopping $300k in revenue in just 90 days from organic traffic alone!

Isn’t that amazing?

Free SEO Audit: Uncover Hidden SEO Opportunities Before Your Competitors Do

Gain early access to a tailored SEO audit that reveals untapped SEO opportunities and gaps in your website.

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It totally proves that online platforms are the perfect way to promote CBD products and reach people who are looking for natural wellness solutions.

The SEO Strategies That Delivered Stunning Results

We implemented the following SEO strategies for clients like CBD Dog Health and Green Dragon CBD.

These methods have produced impressive results, leading to higher search rankings and substantial business growth.

Over time, these brands recorded a steady climb in both keyword rankings and organic traffic, proving the effectiveness of a well-planned SEO campaign.
Take a look at the measurable impact our CBD SEO company delivered:

CBD Dog Health

Keywords Ranking in Top 3:

• Past: 250+ keywords
• Present: 879+ keywords

Organic Traffic Growth:

• Before SEO: 12k monthly visitors
• After SEO: 52K+ monthly visitors

Green Dragon CBD

• Keywords Ranking in Top 3:
  • Past: 300+ keywords
  • Present: 1685+ keywords
• Organic Traffic Growth:
  • Before SEO: 15K monthly visitors
  • After SEO: 83K+ monthly visitors

These aren’t just numbers—they represent the power of a strong CBD SEO strategy that helps clients stay ahead of the curve.

How to Implement SEO for CBD Companies: 13 Essential CBD SEO Tips to Boost Your Rankings

Here’s a look at the best cannabis SEO marketing tips to drive results for your business.

Target Non-Competitive Keywords

Targeting the right keywords is a crucial part of SEO for CBD brands.

In the early stages, it’s smarter to focus on non-competitive, long-tail keywords. These terms may have lower search volumes, but they’re highly specific to what your audience is actually looking for.

By targeting these less competitive keywords, you can avoid tough ranking battles and start seeing results faster—even with minimal link building.

For example, if you’re working on SEO for CBD oil, avoid going after broad and competitive keywords like “CBD oil benefits” right away.

Instead, try something like “CBD oil massage benefits” that has lower competition while still attracting a meaningful audience.

Including these targeted keywords in your content and metadata helps attract the right visitors and drive highly relevant traffic to your site.

Optimize Website Speed and Experience 

Website speed plays a major role in both user experience and conversion rates.
When your site loads quickly and displays real product images, visitors are more likely to stay, browse, and eventually buy your CBD products.

• Run Regular Speed Tests: Use reliable tools to check your site’s loading time and uncover any performance issues.
• Use a CDN: A Content Delivery Network stores your site’s content across multiple servers, helping pages load faster for users in different locations.
• Optimize Images: Compress image files without compromising quality to reduce load times.
• Minify Code: Shrink your CSS and JavaScript files to help pages load faster.
• Reduce HTTP Requests: Cut down on the number of server requests by limiting scripts, styles, and plugins that may slow your site down.

Build E-E-A-T into Your Content

E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—is a core factor Google uses to assess content quality and credibility, especially in sensitive niches like CBD.

• Experience: Highlight your brand’s hands-on experience in producing or selling CBD products. Real-world involvement builds authenticity.
• Expertise: Make sure your content is written or reviewed by professionals with recognized knowledge in CBD, wellness, or related fields.
• Authoritativeness: Reference well-known industry sources and link to authoritative websites to strengthen your content’s credibility.
• Trustworthiness: Keep your website’s legal pages—like privacy policy and terms of service—visible and updated. Secure your site with SSL encryption to reinforce user trust.

Conduct Regular Technical SEO Audits

A technical SEO audit is essential for identifying and fixing technical issues that impact your search rankings.

Problems like broken links, poor site architecture, or crawling errors can hold your website back, especially if you have several CBD product pages.

By running regular audits with trusted SEO tools, you can ensure your CBD website SEO remains strong while keeping your site fully functional, and visible in Google’s search results.

Add Internal Links Between Your Pages

Internal linking connects pages on your site, guiding users and helping Google understand your content.

Use relevant anchor text to link related pages, and focus on high-value pages you want visitors to notice.

Use Keyword-Rich Anchor Text: Link using descriptive, keyword-rich text.

Strategic Placement: Add links higher up in the content for better visibility.

We have seen clients talking about how users who came to a blog page navigated to the product pages and made big purchases.

Use Dofollow Links: Dofollow links tell Google to follow these links as it crawls your site.

Optimize Meta Tags for All Pages

Meta tags, like the meta title and meta description, provide essential information about your pages to search engines.

Meta Title: Keep it concise and ensure it represents the page content accurately.

Meta Description: Write a clear summary to encourage clicks in search results.

Adding these tags helps search engines display your pages properly, attracting more users.

Create Evergreen Content

Evergreen content plays a vital role in CBD SEO marketing because it stays relevant over time.
Unlike trend-based articles, this type of content continues to attract readers long after it’s published, helping your site maintain a steady presence in search results.

• Topics with Long-Term Value: Focus on subjects that remain useful and relevant regardless of current trends.
• In-Depth Content: Create detailed guides or tutorials that provide lasting value.
• Avoid Specific Dates: Refrain from using time-sensitive language that could make your content feel outdated.

With evergreen content, you can keep your brand top of mind, improve your search rankings, and continuously bring in new traffic without constantly refreshing your blog.

Generate Quality Backlinks

Targeted CBD link building can boost your rankings, as they show Google that other sites trust your content.

Focus on earning high-quality links through link building methods like broken-link building, guest posting, and creating shareable resources.

Broken-Link Building: Reach out to sites with broken links in your niche and suggest your content as a replacement.

Guest Posting: Write guest articles on high-traffic sites to get exposure.

Blogger Outreach: Connect with bloggers to earn links from their sites.

If you lack time or have trouble building backlinks, reach out to a CBD SEO expert or a proven CBD SEO agency, like Stan Ventures to perform the task for you.

Submit a Sitemap

A sitemap helps Google crawl and index your website more efficiently.
It acts as a structured file that lists your site’s key pages, making it easier for search engines to discover and understand your content.

• Creating the Sitemap: Include all important URLs and format them in XML to meet Google’s standards.
• Submitting the Sitemap: Submit your sitemap through Google Search Console to ensure that every relevant page is crawled and indexed.

Use Google Search Console & the URL Inspection Tool

Google Search Console’s URL Inspection feature is incredibly useful for identifying and fixing indexing issues.
It lets you see how Google views individual pages, detect any errors, and provides insights on how to resolve them for better visibility.

Local SEO for cannabis websites is essential, especially for brands aiming to attract customers within specific regions.

It ensures that people in your area can easily discover your CBD products when searching online.

• Local Listings: Make sure your business is listed on platforms like Google Business Profile and other relevant directories.
• Optimized Content with Local Keywords: Incorporate location-specific terms throughout your website to improve visibility in local searches.
• Encourage Positive Reviews: Customer reviews not only influence buying decisions but also build trust and enhance your local search rankings.

If managing all this feels overwhelming, consider partnering with a CBD local SEO service provider to handle the work and ensure your visibility stays strong in your target area.

Think Like a User

For effective CBD Search Engine Optimization, understanding user intent is key.
People searching for CBD often have specific concerns or interests, so tailoring your content to meet those needs can significantly improve both traffic and conversions.

• Keyword Planning: Use keyword research tools to uncover what your audience is actively searching for.
• Understand User Intent: Analyze search trends and queries to identify the questions and problems your target users are trying to solve.

This approach allows you to align your content and keyword strategy with real user expectations, making your CBD website more relevant and engaging.

Analyze Competitors’ Strategies

Competitor watch can offer valuable insights into strategies that deliver results.
By reviewing their keywords, backlinks, and content, you can identify what’s driving their performance—and tailor those tactics to align with your brand’s goals.

• Keyword Analysis: Use reliable SEO tools to discover which keywords your competitors are ranking for. This helps you identify opportunities to target similar or related terms.
• Backlink Opportunities: Examine the sources linking to your competitors. These can reveal potential websites where your content could also earn high-quality backlinks.
• Content Ideas: Observe the themes and formats of their top-performing content. Then, refine those ideas by adding your brand’s perspective or deeper insights to stand out.

What are the Common Pitfalls to Avoid in CBD SEO

Avoiding common mistakes can help you build a strong, long-lasting SEO foundation. Here are some pitfalls to watch for:

Keyword Stuffing: Overusing keywords can make your content appear spammy and lead to penalties.

Low-Quality Backlinks: Focus on reputable sites only. Links from low-authority sources can harm your SEO.

Ignoring Mobile Optimization: Many users access content on mobile, so ensure your site is mobile-friendly.

Recommended SEO Tools

Leveraging the right tools can make a big difference. Here are some trusted tools to consider:

Ahrefs or SEMrush for keyword research and backlink analysis.

Google Analytics for traffic insights and tracking user behavior.

Google Search Console for monitoring indexing and performance.

Legal Compliance and SEO for CBD Companies

CBD-related content has specific regulatory considerations. Be mindful of local laws, especially when discussing health benefits.

Avoid making medical claims without evidence, and always ensure your content aligns with your region’s legal requirements.

What are the Future Trends in CBD SEO?

The CBD market is evolving. To stay ahead, focus on emerging trends like:

Voice Search Optimization: Optimize for natural language queries to catch traffic from voice searches.

Local SEO for Dispensaries: Use local listings and geo-targeted keywords to draw in nearby customers.

Video SEO: Video content is highly engaging. Use keywords in titles, descriptions, and tags to increase visibility.

User Experience (UX) and SEO

While doing SEO for CBD websites, it is important to design the site with users in mind, as the audiences may include older users. So, to enhance user engagement, prioritize readability, intuitive navigation, and accessibility.

Customer Retention Through SEO

SEO isn’t just about bringing in new visitors. By creating valuable content, you can retain customers and encourage repeat visits.

Strategies like building an email list, retargeting previous visitors, and creating loyalty-focused content can deepen customer relationships.

The Power of Organic Growth in CBD SEO

SEO is your most powerful tool for growing a CBD business online. With the right cannabis SEO strategy, you can create a lasting online presence, even in a highly competitive market.

By following these steps, you’ll improve your site’s visibility, attract organic traffic, and build trust with your audience.

So next time someone doubts the potential of CBD store SEO, tell them how targeted SEO for cannabis companies helped a CBD website generate a $300k revenue from organic traffic in just 90 days.

With the right SEO strategies, anything is possible.

Need help unleashing the maximum potential of SEO for your CBD website? Partnering with an SEO agency for CBD industry websites is the way to go.

With 15+ years of industry presence, Stan Ventures is a CBD marketing agency trusted by global brands. Book a free consultation with us to get a bigger picture of our extensive CBD SEO services.