SEO for ECommerce: Get More Clients & Grow Your Business

Do you know that there are 30.7 million Ecommerce sites worldwide? In fact, close to 14 million of them are based in the US alone.

With these many sites to battle before earning loyal customers, you need a superpower to beat them and be at the forefront when shoppers look for Ecommerce stores. That superpower is Ecommerce SEO.

Leveraging Ecommerce SEO strategically can equip your brand with an enhanced online presence that ultimately translates into more customers and a revenue boost like never before.

In this blog, we’ll discuss everything you need to know about Ecommerce SEO. In the end, you will be ready to unlock the power of Ecommerce SEO for your online store.

What is Ecommerce SEO?

Ecommerce SEO is the process of optimizing your online store to improve its visibility in search results.

This way, you can drive more shoppers to your website organically, without investing in paid ads.

So, with Ecommerce SEO, you make your online store easily visible on search engines like Google, get more click-throughs and increase your sales.

Why Ecommerce SEO Matters

Still have questions? Here’s a snapshot of the specific benefits of Ecommerce SEO for your business.

• Zero Ad Spend: Unlike PPC campaigns, Ecommerce SEO brings shoppers to your website organically, that too, on a long-term basis.
• Stronger Credibility: Shoppers trust organic search results more than sponsored ads. Ecommerce SEO helps build your brand’s credibility.
• Competitive Advantage: Investing in Ecommerce SEO allows you to gain a competitive edge over the other industry players who don’t optimize for search engines.
• Enhanced User experience: SEO-optimized ecommerce websites are often faster and more user-friendly, fostering high engagement and minimizing cart abandonment rates.

How to Do SEO for Ecommerce Websites in 2025

So, let’s get to the how-part of it. Check out the ecommerce SEO best practices to implement to grow your online business.

1. Conduct Ecommerce Keyword Research

Keyword research involves finding key terms shoppers use to search for your products or services online.

Optimizing your product and category pages for these keywords can help your Ecommerce website rank higher for them in search results.

Make sure you choose keywords that align with the real search intent of your prospects.

Transactional and commercial intent keywords are particularly important for ecommerce sites like yours.

That’s because people who are looking for them are almost ready to buy the products or services you sell.

At Stan Ventures, we’ve seen this strategy work firsthand. One of our Ecommerce clients, CBD Dog Health, is ranking on Google’s first page mostly for Transactional and Commercial intent keywords. In fact, these are their top performing pages attracting a significant number of shoppers

To identify the right keywords for your ecommerce store, you can use SEO tools like Ahrefs or Semrush. Analyze your competitors’ keyword strategies and identify new keyword ideas for your brand using these tools.

Additionally, you can use the autosuggest feature on Google and Amazon to figure out what your audience is looking for.

Let me demonstrate how this method helped us shortlist potential keyword opportunities for our client.

2. Perform Ecommerce-Based On-Page Optimization

On-page SEO for Ecommerce involves optimizing individual pages on your website to rank higher in search results.

Ecommerce sites typically contain several product and category pages. These pages are going to be your major focus when it comes to on-page optimization.

When doing SEO for Ecommerce product pages, start with optimizing your meta titles and descriptions. Craft unique, catchy titles that capture the shoppers’ attention instantly. Include relevant keywords in your meta tags to clearly convey to the search engine and users what your page contains.

As for your product page content, create attractive heading tags and comprehensive product descriptions that feature specific details about your products users are likely to check. This can be anything, including product descriptions

Make sure product descriptions are unique. This is particularly important because Ecommerce websites that use similar product descriptions for multiple product pages often fall prey to issues like thin content and content duplication.

Keyword stuffing is another practice you should avoid. Don’t stuff your target keywords in the product page content. Just sprinkle them naturally across it.

Following these on-page SEO practices will help you rank higher for product-focused online searches.

Last but not the least, consider including customer reviews and ratings in your product and catalog pages to drive faster purchase decisions.

3. Have a Strong Ecommerce Site Structure

For your product pages to appear in Google Search and be visible to shoppers, they should be crawled and indexed by Google.

A well-optimized Ecommerce site structure makes it easier for Google to crawl, index and rank your content faster.

On the other hand, a well-organized site also makes it easier for shoppers to navigate through your online store and complete purchases seamlessly.

Opt for a simple and straightforward site structure that allows you to organize your online store properly so that shoppers can visit any product page from your homepage in just a few clicks.

A robust internal linking strategy is more important for Ecommerce than any other business, especially because it has a lot of pages.

Consider connecting your homepage to category pages. Then, connect relevant category pages to individual product pages on your site

Additionally, you can also add a Product Finder feature to show customized product recommendations to shoppers, similar to the below one on the CBD Dog Health website.

As you offer a personalized user experience this way, you foster shopper satisfaction. This can help increase the average order value and boost profits for your business.

4. Incorporate an Ecommerce Blog Section

An Ecommerce blog incorporated within your website is an information powerhouse that can drive more visitors your way.

It helps you address your customers’ pain points effectively and position yourself as an authoritative brand in your industry.

Let’s take an example from the above screenshot. If a user wants to understand if lavender essential is safe for pets, a blog article like this one- “Is Lavender Essential Oil Safe for Pets?”- can educate and help them understand the benefits of that particular product for pets. This will prompt them to start looking for the product itself. That’s how the buyer’s journey happens, This ultimately translates into profitable sales for the online store.

When you write blog articles, choose relevant topics people are searching for. Make sure that your content is helpful and adds value to your readers.

Optimize them for SEO using a focus keyword and some secondary keywords.

Google loves high-quality, people-centric content and ranks them higher in search. Getting your blog content ranked higher means being visible to more people and magnetizing more organic traffic.

Every article doesn’t have to be specifically about your products. However, if appropriate, you can present your products as a solution to the problem and link back to the product page.

5. Make Your Website Mobile-Friendly

According to a recent study, 66% of today’s shoppers make online purchases using mobile phones.

Plus, in 2025, the sales conversion rate for businesses through mobile apps has spiked to 3.5%. It was previously only 2%.

Besides, Google prioritizes ranking mobile-friendly sites higher than those that lack or have an unoptimized mobile version.

That said, it’s a must that your Ecommerce website is mobile-friendly to attract these opportunities. Having a dedicated mobile app for your Ecommerce brand is an added advantage.

Use Google’s PageSpeed Insights tool to check if your website is mobile-friendly.

6. Keep Your Ecommerce Website Technically Strong

No user waits for more than 2 to 3 seconds for your Ecommerce website to finish loading. If you fail to catch their attention that fast, they will exit your site and end up becoming your competitors’ customers.

Doing technical SEO is essential to ensure your website is fast and your pages are properly indexed by Google.

By running technical SEO audits, you can identify and weed out technical SEO issues like slow page loading, 404 errors, missing XML sitemaps, unoptimized product images, duplicate content and more, on your Ecommerce website.

This way, you can ensure that your online store witnesses an increased user engagement rate.

Plus, as your pages are easily accessible by search engines, your new pages have high chances of getting ranked faster and driving more people to your website.

When you do technical SEO, ensure that you implement the Product schema markup to get your products showcased uniquely at the top of Google as Rich Results.

7. Build Backlinks From Relevant Websites

People only buy from online stores they can trust. To be visible to your potential customers online, you should earn Google’s trust too.

High-quality backlinks from other Ecommerce-related websites signal to Google that your website is relevant and trustworthy.

Plus, they drive qualified referral traffic to your website. With the right effort, you can convert these leads into your customers

Let’s take CBD Dog Health, for example. From having backlinks from just 355 websites, we’ve helped them earn more backlinks from 2051 unique websites. It’s a 17X increase. That’s what consistent link building can bring for Ecommerce sites.

Having a robust backlink profile like that one will drive significant SEO results for your website, boost sales conversions and skyrocket your profits.

Link building involves activities such as identifying relevant websites, crafting customized email pitches, reaching out to bloggers and creating high-quality content to place backlinks. However, the results are long-lasting and profitable for your business.

If link building is time-consuming amid your regular e-commerce business operations, partner with a trusted link building service provider like Stan Ventures. We are a seasoned agency backed by a 15-year industry presence serving 2500+ global brands. Leverage our Powerful Link Building Service to build high-quality backlinks that drive results for your Ecommerce brand.

Top Ecommerce SEO Tools

Here’s a look at the Ecommerce SEO tools you need.

• Ahrefs: Explore competitor backlinks, keyword opportunities, and content gaps to boost your Ecommerce store’s search rankings.
• Semrush – Conduct in-depth keyword research, track keyword rankings, and analyze technical SEO aspects to enhance your visibility.
• Google Search Console – Monitor indexing, fix crawl issues, and optimize site performance for better SEO results.
• Google Analytics – Track user behavior, measure conversions and optimize your product pages for improved Ecommerce sales.

Doing Ecommerce SEO the right way is essential to navigate through the sea of competitors and position yourself as a top player in the industry.

Use the above Ecommerce SEO tips and strategies in alignment with your business goals and start seeing positive results.Ready to build an Ecommerce SEO strategy that’s just right for your business? Book a free SEO consultation call with our experts to get started.