HVAC SEO Blueprint: A Guide for Contractors and Companies
By: Shreoshe Ghosh
August 29, 2022
Table of Contents
The best strategy for launching and running a successful HVAC business is investing in the best digital marketing strategy, and SEO gives that marketing strategy the right bearing.
The catch, however, is that while we are all aware of the need and importance of SEO, we forget that there is bad SEO. If you are not sure about what you are doing or if you are doing a bad job at marketing online, allow us to iron out the wrinkles in your SEO and marketing strategies.
We’ll also smooth out the kinks in your website, or give the site a complete overhaul if necessary.
What is HVAC SEO?
Search engine optimization for HVAC businesses is a deep scientific/technical art that allows for the optimization of your website and web content around specific keywords in a bid to rank higher in the search engine results for Google and other search engines.
In HVACS SEO, your site optimization would mean creating the best possible results for that target keyword you choose.
Set up correctly, our HVAC SEO strategies will lead to an increase in leads and more booked jobs, allowing you to break even and run a profitable HVAC business.
Why Does HVAC Need SEO?
In the past, you’d rely on referrals and print to reach your target audience for HVAC services, and these strategies worked really well.
But times have changed, and the shopping landscape shifted online, which means that you have to move to the online space to reach your target audience to enjoy any profits. HVAC SEO allows you to target the right audience and grow your brand.
And with the online shift, you need to keep in mind that all your future customers are looking for local HVAC businesses in the online space. To reach all those customers you don’t even know are looking for you, you must have one of the best SEO strategies. And we are here to help you do that.
Here is a summary of the reasons for HVAC SEO
- High ranking on SERPs above your competitors
- Improved organic traffic from your target audience
- More leads from all the people seeking the best HVAC services and HVAC help
- Increase in the number of bookings, and subsequently, higher sales.
What is included in the HVAC SEO Services Provided by Stan Ventures?
Here are some of the services we’ll offer to help your business rank higher and make more sales.
- Performing comprehensive competitive analysis
- Technical SEO auditing and fixes
- Website content optimization
- Creation of new website content
- Website optimization for local search
- Building backlinks for higher rankings on SERPs
How Our SEO Strategy for HVAC Websites Will Skyrocket Rankings and Traffic
Figuring out the best SEO strategy for your HVAC business requires an experienced SEO team that’s dedicated to your success. To help you rank high, we’ve adopted a very specific approach that focuses on three critical aspects of SEO – Content, Optimization, and Backlinks.
Content – We’ll help you come with the best SEO strategy and increase traffic by ensuring that you have the best content. We’ll create elaborate, high-quality, and relevant web pages containing HVAC content that your audience is already looking for. With our remarkable content on your website, it’s easier to rank high on SERPs.
It’s worth noting that you need elegant, high-performance web pages because Google ranks your web pages individually and not the websites. Thanks to our teams’ extensive knowledge base in online content creation, we’ll create blog posts, press releases, landing pages, ebooks, and email newsletters, among others. All content created is HVAC-specific.
On-Page Optimization – This is where the real work is, or rather, this is the foundation of the great website and web pages your HVAC business needs. First, we have keyword research and competitor analysis to identify the target keywords for high ranking.
On-Page Optimization means doing everything right to ensure that your web pages are crawled and indexed by search engine bots. Here, we’ll analyze and come up with the best on-page, off-page, technical, and local-SEO strategies that will allow for your web pages to be one of the top-ranking web pages.
Strategic backlink building – Backlinks are an integral part of your SEO strategy, and no strategy in the SEO realm is ever really complete without backlinks.
Backlinks refer to the links directed towards your website/web pages, and they are also called inbound links. The number of inbound links in your web pages indicates the popularity and importance of the website.
They are particularly crucial for SEO and especially ranking because Google accords more credit to the websites with a healthy number of high-quality backlinks. The search engines also consider these sites more relevant than all other HVAC sites, hence higher ranking on SERPs.
Given the weight and the importance of backlinks, our team will dedicate enough time to building the backlinks, but not just any backlinks, but high-quality backlinks. These links are from other HVAC or related sites that are already ranked high by search engines.
Deliverables Within Our HVAC SEO Services
Our HVAC SEO services are focused on improving your HVAC business’s most critical areas to allow for Google and other search engines to find importance in your website and web pages.
Our deliverables will include complete SEO support so that you never have to worry about your web pages’ technical aspects, and we’ll also offer end-to-end management of your website.
The specific deliverables include:
- Technical SEO
- On-page SEO
- SEO Content Optimization
- Blogger Outreach
- Local SEO
Steps We Follow While Doing SEO for HVAC Website
It takes investing in the best structures to provide value and the best SEO strategies for all our HVAC SEO clients. To make that possible, our process involves a series of 6 essential steps:
Step 1: Finding and Analyzing Competitors
Your SEO strategy will begin with comprehensive research dedicated to all the critical areas of your business.
We’ll evaluate your online and offline competitors and take a step back into your company’s goals, services, and target audience. The information collected by your account manager will allow us to come up with a specific and dedicated SEO strategy for your HVAC business.
Step 2: Technical SEO Audit
Technical SEO covers the technical aspects of your web pages. We follow a dedicated technical approach to ensure that we have all the right things to keep your pages ranked high on SERPs.
Primarily, you need to make sure that your website is fast, secure, and most importantly, it must be mobile-friendly. With at least 40% of your target online users clicking the back button when websites take longer than 3 seconds to load, you need to make sure that your website loads super fast, and this is where the technical SEO bit comes in.
On top of speed, you should know that the search engines will always favor fast-loading, mobile-friendly, and secure (HTTPS/HTTP) websites. These are all aspects of your SEO strategy that we take care of.
Step 3: Zero-Down on the Keywords
To run a successful HVAC business online, you need to target and rank for the right keywords. Unfortunately, you might not have the right keywords, which could be the reason why you aren’t gaining as much traffic or bookings as you’d hoped.
Our strategy involves researching the right keywords. Once we have all the right keywords, we’ll optimize content around those keywords, increasing your chances of ranking high on search engines.
Step 4: Optimizing GMB Listing
We are also dedicated to helping you get more leads through robust local search optimization strategies.
Since almost half of the total Google search queries will have a local intent, you need the best local SEO strategy for improved listings on search engines, and this is where optimization for GMB listing comes in.
With optimized descriptions and location details, you get more clients because of better ranking on Google Search and Google Maps.
Step 5: Optimizing Content
Content optimization involves the correct use of target keywords in your blog posts, page titles, meta tag, and meta descriptions, as well as the main content body.
But we don’t just optimize; part of our SEO process involves creating high-quality and contextually relevant content that solicits a strong engagement and emotions. The content is in the form of text, video, presentations, and images.
There are many other forms of digital content, and we’ll focus on all the appropriate/ relevant types of digital content needed for the success of your HVAC business.
Step 6: Manual Blogger Outreach for Authority Link Building
Link building, as mentioned above, is important in building credibility, trust, authority, hence top ranking on SERPs. But you need high-quality inbound links for the desired results.
We’ll step into the link building bit by targeting and manually engaging with bloggers, asking for links to our web pages. Link popularity is one of the ranking factors by Google, and we’ll help create these links for your business.
More About SEO for HVAC
Advantages of Doing SEO for HVAC
- SEO for HVAC business gives you more targeted, high-quality traffic
- Low cost of advertising because you won’t need to spend too much on ads when you have the best SEO strategy
- More clicks from SEO than PPC
- Great PR boost
- Easy to beat your competition
Importance of Competitor Analysis While Doing HVAC SEO
For starters, competitor analysis allows you insights into your competitors’ actions, meaning that you can stack up well against them.
One of the biggest wins from competitor analysis is gaining insights about the keywords your top competitors are ranking for. There are numerous service keywords in the HVAC business, which means that knowledge of the best HVAC services and terms will give you an edge over the competition.
The analysis is also important because it will shape your entire marketing strategy. It allows you to avoid some of the biggest marketing pitfalls that would otherwise result in losses.
Most importantly, the research into your competition allows you to learn more about industry trends. The graphs you see will give you credible insights on what you should be doing now for the best results in the coming months.
Importance of Keyword Research While Doing HVAC SEO
Keyword research is a crucial process that makes it possible for you to rank for the best performing keywords because those are the keywords that your audience uses when looking for HVAC services.
Keyword research gives you insights into the national, local, and service keywords you should be targeting and keyword placement.
There is the fact that up to 93% of all online searches and experiences begin with search engine searches. This means that you need to predict the terms and phrases that your target audience will use when looking for your services.
Importance of Improving the User Experience While Doing HVAC SEO
Improving user experiences using great content, fast-loading, and mobile-friendly website design is important because it means that your target audience will actually visit your web pages to see what you are all about. And if satisfied, they will book your services.
Good user experience leads to happy leads and more customers. But most importantly, a great user experience sends positive signals to search engines, and these signals help you become a credible and trustworthy site.
Eventually, offering a good user experience means that you will be one of the top-ranked web pages, and you will have more customers asking and paying for your services.
Importance of On-page Optimization While Doing HVAC SEO
On-page SEO is a crucial SEO component because it is the SEO bit that allows search engines to understand your entire website, web pages, and your web content by determining whether your content is relevant to specific HVAC search queries or not.
And with an increase in the level of sophistication of search engines and the changes in ranking algorithms, there is more focus on your web page’s relevance plus semantics on SERPs. A specific HVAC SEO strategy with the best on-page SEO strategies ensure that your website has all the right ranking factors to send positive signals to the search engines.
Our on-page SEO services will cover page titles, meta tags, and meta descriptions, on-page content, internal and inbound links, as well as website navigation across web pages.
Importance of Website Content While Doing HVAC SEO
Website content is important for so many reasons, but the top reason you need to have optimized website content is that it allows for top ranking on SERPs.
Great content drives more organic traffic to your website, and we’ll help you come up with audience-centric content, which is the kind of content that your audience wants to hear.
Also, you need great website content to create the best user experience. Keep in mind that while page speed is the most important component for making online visitors happy. Engaging and useful content will keep your audience on your page and increase your conversion rates and sales.
Importance of Link Building While Doing HVAC SEO
Link building is the process of getting credible websites to link back to your web pages. It is one of the most effective aspects of SEO, and it comes with several advantages.
Building links is important for ranking. Google uses some of the most complex, ever-evolving algorithms to rank web pages, but the use of backlinks remains one of the best ranking strategies because the backlinks are essential in determining how the pages are ranked.
The backlinks send signals to Google, telling the search engine that your website/web page is an excellent resource worth a citation. So, to have more of your web pages ranked high, you will need more backlinks.
Just make sure that you use high-quality backlinks – look at those linking pages’ trust and authority and how the sites are optimized.
Importance of Local SEO Optimization While Doing HVAC SEO
You need your HVAC website optimized for local searches. Local SEO means that you get online directory citations, and these citations will list your company as one of the local HVAC companies your audience might want to engage with.
Optimization for local searches is also important because the local citations help boost your local SEO rankings while improving your visibility and online brand presence.
When Does HVAC Need Help with SEO?
With statistics showing that Google accounts for at least 75% of total global search traffic on desktops, and a whopping 2.3 trillion searches this year alone, and at least 67.60% of organic searches recorded on the first page of SERPs, it goes without saying that you need to be online and optimized well to rank high and to have more organic traffic from Google.
But you need the best SEO team for increased organic traffic and high SERPs ranking. The right team will make sure you have the best, optimized content and healthy backlinks.
So, if your HVAC business isn’t performing as well as you’d hoped, now might be the right time for you to bring in the best SEO company to have the fighting chance in your online business scene.