How to Rank on Google Maps in 2023: 11 Proven Techniques

By:  Shreoshe Ghosh

Updated On: May 29, 2023

Quick Summary:

Having your business on Google Maps will ensure that you rank for local search results. Ranking higher in Google’s Local-3-Pack will get your business more exposure, more visitors and an increased conversion rate.

  • Increase your brand’s credibility by getting mentions on social media and local directories.
  • Attract positive online reviews from your existing local customers.
  • Insert Google Maps on your website and confirm your business location.
  • Pick the GMB category that best describes your business.
  • Track your ranking consistently and consider gaining more citations if it is not up to the mark.
  • Add a local contact number to your GMB profile to improve trust.
  • Optimize your website to improve your local search appearances.
  • Make sure your NAP citations across the web are consistent.
  • Leverage your website URL to earn contextual backlinks from citations and boost your authority.
  • Ensure that your business website is mobile-friendly and has an SSL certificate installed.
  • Get robust social signals by running targeted social media campaigns that bring significant likes and shares.


When it comes to local SEO, Google Maps is a crucial factor to consider. Every company looks forward to having their business on Google Maps Search Results. Having your business on Google Maps means that your business listing has a better chance at Google’s local ranking. 

google maps search results

Google maps marketing will ensure that you rank for local search results. Optimizing your GMB listing may ensure that you rank on Google Maps, but the question you should be asking here is how to rank higher on Google Maps? 

You might be well aware of the fierce competition between local businesses to appear in Google’s local pack. This is because the business listings in the local 3 pack get the most exposure and, hence, more website traffic and conversion. 

This post will discuss how your business can show up in local search results and the factors that help to rank your business on Google Maps.

how to rank high on google

How to Improve GMB Ranking? 

The primary reason for getting your business listed on Google My Business (GMB) is to create awareness about your business. There are a plethora of tactics you can employ so that Google places the business on top of the local listings.

Google Places shows all the nearby businesses on a map when users do a relevant search. It appears on the right side of the local search results/local listing when browsing through a desktop and on the top of the local listing when browsing through mobile. 

Optimizing your Google My Business and ranking on Google Maps is the way forward for local businesses to increase their footfalls. 

Search Engine Optimization helps websites rank their content on top of Google SERP. As you already know, any position outside of Google’s first page is usually considered an abandoned graveyard. 

If you are a local business owner, the same rules apply to ranking on Google My Business and the coveted Google Maps Pack. If your business is top-ranked, these are massive traffic drivers to your websites/store/shop.

The Google local business listing optimization is so robust that it drives you umpteen customers without you necessarily knowing a great deal about SEO. 

how to improve gmb ranking

The better you rank in the business listing, the more trustworthy you become. The more trust you gain, the stronger your business’s impact on the target audience. 

As we already mentioned, a simple website is not a prerequisite to creating a Google My Business account or adding your business to Google Maps. However, it is always beneficial to have a business website in the long run. 

So, if you are wondering how to appear in Google maps,  understanding Google My business SEO and Google places ranking factors is essential. We hope you follow this post to learn how to get your business on Google Maps to rank higher and improve rankings through Google local business listing optimization

Why Rank Higher on Google Maps Pack?

If you own a business that sells products and services to the local audience, securing one of the top 3 spots on Google Maps listings, also known as Google Maps Pack, is immensely important.

rank higher on google maps pack

Appearing among the top 3 positions of the Maps Pack will not give your business a large online exposure but also improve sign-ups, site visits, phone calls, and other desirable conversions significantly.  

 For example, if you own a restaurant in Broadway, New York, then you have more footfalls if you rank on the top 3 spots in the Google local search results for that area.

The reason is when the local people in Broadway search for ‘restaurants near me,’ your business listing will appear right on top even before the first organic listing as a part of Google’s local pack. 

Earlier, Google featured the top 7 local listings in the Google Maps Pack. However, now it picks only three that best fit the related search query. If you want to see more results, you must click on the ‘More Results’ option. 

So, to obtain maximum exposure, better credibility, more relevancy, and high traffic inflow, your business must appear in the top 3 spots in the Google local searches.

Although there are several Google Maps ranking factors to consider, certain factors can directly affect your Google Maps rankings.

Some of the Google Ranking factors crucial for Local SEO are:

  • GMB (Google My Business) Profile
  • Quality Backlinks
  • Reviews
  • On-Page Relevance
  • NAPs (Name Address and Phone Number) and Citations

Since most people now use ‘near me’ queries on Google Maps to find local businesses, appearing in the first 3 spots on the Google Pack Page could help you ace the local SEO game.

google ranking factors crucial for local seo

Listed below are some of the key benefits of getting ranked on the top 3 positions of Google Maps. 

Key Benefits of Getting Ranked in the Google Maps Pack

  • Over 85% of consumers, who search for any local business on Google Maps, visit that business within 24 to 48 hours. 
  • As per Google’s report, around 28% of these Google Map local searches usually result in a purchase. 
  • It has been observed that people are now making quick purchase decisions based on the customer reviews, credibility scores, and online reputation of any business. And Google Maps Listings easily help customers find these crucial pieces of information.
  • Since Google Maps results are interactive, consumers can take direct actions from the listing itself in a few clicks. They can make direct phone calls or book reservations instantly. Therefore, ranking on Google’s local listing will ensure better conversions.   

Determining the Google Map Ranking

As we all know, Google Maps results are primarily based on the searcher’s location. Therefore, two key factors could potentially influence your business ranking on the Google Maps listings. These two factors include:

1. Credibility & Visibility

The higher your business’s credibility, the more likely it will appear on top search results in the Google Maps Pack. 

 Certain factors could influence your business’s local visibility on Google Maps’ local search results page. These may include mentions on social media, other websites, and social media tags from influencers. 

In addition to this, having citations on local directories could also play a major role in enhancing your business rankings on Google Maps Pack listings. 

2. Positive Reviews

Google takes proper account of the positive reviews to determine your business’s ranking on Google’s local pack. Positive online reviews will add up to the credibility of your business and lead to more conversions and high ROIs. 

positive reviews on google

How to Rank on Google Maps? 

It is a well-known fact that getting your business to appear on the first page of the search engine results page can potentially increase web traffic inflow to your website.

Similarly, getting your business ranked on the top-3 positions of Google Maps listing will eventually increase customer traffic to your business store and enhance your conversions. Putting your business on Google Maps paves the way for better online reach for your business.

Since the Google Maps listings include directions to your store, more people will visit your business store besides boosting your organic reach and conversions. 

So, if you’re wondering how to rank higher on Google Maps or how to get listed on Google, then you need to follow three necessary steps to get your business featured among the top 3 positions. 

How does Google My Business work?

Opening a GMB account and claiming your business on Google Maps is the first step to doing local SEO for your business.

Once you’ve filled in all your information alongside selecting the right business category, Google will verify your business by sending you a postcard to the address added in the Google Maps listing.

The postcard you get contains a secret verification PIN, which must be entered to complete the Google My Business verification process.

You can also opt for options like email verification, phone verification, or instant verification to complete your business verification process if available.

Completing the verification process will help you claim ownership of your business. You can make as many changes as you want in the business listing once your account is verified. You must look into your account regularly to check the total clicks, subscribers, and impressions received for your business listing.

Frequent interactions and activities on your Google My Business listing signal that your business is worth displaying on the Google Maps Pack. However, listing a business in Google My Business is not the only thing that’s necessary for local SEO. You have to superintend on-page and off-page SEO as well.

how does gmb looks on search engine

How Do I Rank Higher in Google Maps?

It is proven that getting into the top 3 positions on Google Maps can actually benefit your business and prove highly profitable for you and your prospective clients.

In addition to this, the top Google My Business ranking of your business also acts as a key performance indicator for your clients as well as other online visitors who come to search for local SEO services

Tips to Rank Business on Google Maps

Earlier, it was relevance, proximity, prominence, and industry domains that used to be the basis for Google Maps ranking. Google, however, has started considering several other aspects for Google Maps rankings.

 It has helped many small and medium-sized industries giddy up in Google my business listings. Otherwise, they may have been dominated by well-established big-budget companies.

1. Verify Google My Business Listing

It is cardinal to verify your business listing in Google because it won’t show your business on Google Maps until it’s verified.

 Verify every category you have mentioned in Google. The more authority, the better the Google My Business ranking in the SERPs.

 Make sure you update everything about your business in the Google My Business listing; also add the below features:

A. Business operation timings

Updating your business hours correctly can fetch valuable potential customers in Google My Business. This will help the customers to track your working hours before they visit you.

business operation timings

B. Update contact and website address

Google boosts businesses that provide complete information and verify with them. Hence, it is important to update your information like telephone number, address, and website address so Google can assist users by providing accurate information on Google Maps.

C. Avoid inept and matching business information

Google is strictly against businesses providing duplicate information or having multiple listings for a single location business. Make sure to put aside redundant information and update the precise data in Google Maps to get considered for the ranking.

nap information consistency

D. Include keywords

Google Maps uses different algorithms to provide search results, just like traditional SEO. Similarly, it emphasizes search phrases and keywords to rank a business listing. 

include keywords in gmb

Since your business is already listed in Google My Business, the results will be incredible if you optimize it with primary and secondary keywords. LSI keywords usage also helps you in getting ranked in local search.

Sometimes, Google shows a business name for a high-ticket-money keyword and shares the company’s information with the customers. So, utilizing this method of including target keywords in your GMB name will help your business win an uphill battle against its competitors. 

E. Include photos

The photos on Google My Business perform way better than the business owners, and marketers can think. Google reported that businesses with photos on Google My Business got 35 percent clicks through to the websites and 42 percent more driving direction requests than businesses without photos. Therefore, you must add photos of your business to your GMB listing. 

2. Invite for Google Reviews

Customer reviews are very important for any website. The first thing people see on any website is customer reviews. Hence, it is essential to get reviews to appear on the Google Maps listing. Moreover, Google reviews considerably raise conversion rates than other local SEO strategies. 

 Positive reviews can significantly help your website to rank higher on Google Maps. So, if you want to obtain some quality reviews for your business, consider putting up your Google Maps review link on your invoices, business cards, and email signatures.

invite for google reviews

Although it is technically inappropriate for any business to ask for reviews, you can try making it simple by encouraging your customers to leave feedback on your product or service. 

3. Insert the Google Map on Your Website

One of the ways to get a better rank on Google Maps is to insert your Google map location on the website. You may have seen such maps on other websites before.

Inserting Google Maps on the website confirms that you are in the location mentioned on Google My Business. Add the name of your business to the location, and it outreaches the audience.

Inserting Google Maps on a website is easy. Get your physical location on Google map, click on the three-lined button beside your venture name, and right-click on ‘share map.’ Then, you get a link that you should copy and paste on the business contact page.

inserting google maps on a website

4. Categorize Your Business Accurately

Google provides you with five categories to leverage in Google My Business. Don’t miss out on using these categories. You can use these categories while claiming a Google Maps listing. 

 It is possible that the listed GMB categories do not perfectly fit your business. Therefore, to rank higher on the Google Maps listing, you need to ensure that your primary business categories are correctly matched with the main keywords.

business categorization in gmb

The best way to do this is by typing in your main keywords in the category box and maxing out your second business category with the relevant options. This way, you can enhance your impressions for other business category keywords and achieve high rankings on Google My Business listings

 Most business owners are not aware of this option. Therefore, ensure that you utilize it proficiently. Add your business classification as the primary category, for example, fashion or restaurant, and include local SEO keyword descriptions such as “Dallas fashion” or “Paradise restaurant” that act as additional classifications.

5. Consistently Evaluate Business Ranking

Once you have updated the business info on the Google My Business listing, you need to track your ranking regularly.

You should consider citing your business more if your rank is low. You can do it by:

  • Inspect the citations of businesses that rank above you. Surf through the various directories to find where their businesses are listed and add your listing there.
  • Avail link building services from authoritative websites to your Google My Business.
  • Make sure your business listing is accurate in Google Maps.
  • Build strong online tenure and list business on third-party sites like Foursquare, Yelp, and YellowPages.
  • If you are new, get citations building services from the GMB-savvy companies.

6. Provide a Local Contact Number

If you crave the topmost rank on Google Maps, add a local number in the Google My Business listing. A local number having the precise area code builds trust with Google as it matches your right location. You can put a toll-free number on your website if you wish to.

7. Do Your Site Optimization

It looks like we are never going to break up with SEO, right? Yes, of course not. The motto of optimizing your website is to improve the chances of appearing in Google My Business.

GMB website optimization

In the screenshot above, the top-ranked local site turns out to be in the top organic listing as well. So, keep optimizing your website for SEO.

Follow the strategies discussed above, keep aiming for more customer reviews on Google My Business, list your business in relevant directories, add images and videos, and employ other optimization strategies.

Feel free to discuss more GMB optimization tips to rank businesses on Google in the comments section. 

8. Have Citation Consistency

Citation consistency is one of the local search ranking factors that often gets overlooked. Citation volatility can drop your ranking in Google local search results. You create volatility with NAP citations when you have multiple variations of your business name, address, or phone number across the web. 

Let’s say your business is listed in 5 different directories where some part of your address is abbreviated, such as Rd. instead of road or St. instead of street in some of these directories. This slight variation may seem unharmful, but it can cause a lot of volatility and suppress your local ranking. 

To avoid this, you need to check your NAP citations on the web. Type your business address on Google and find where your business is listed; go to every site and check whether the NAP is consistent. If not, fix them immediately.

In low and mid-competition markets, NAP volatility might not affect your business as much, but for hyper-competitive markets, slight volatility can make a lot of difference to your ranking in the Google local search results. 

9. Build Strong Citations & Backlinks

Citation link building is when you include your website URL as a part of your citation. It is a powerful way to build a good amount of authority for your website. 

For example, you will do citation link building on law firm directories if you have a law firm. Law firm directories with high authority that lists your business will naturally bring you contextual backlinks and a ton of authority.

Google uses citation analysis when determining your business ranking for local search results. It’s important to remember that Google will consider several factors in their citation analysis such as:

  • The relevance and authority of the citation source.
  • The volume of citations for your business.
  • NAP consistency in your citations.

You’ll want to add the NAP data of your business to your website if you’re going to top Google’s local rankings. Schema markup helps search engines understand what your website is trying to convey.

By adding your NAP information to the schema, you’ll be sending strong signals to the search engines about the authority and relevance of your business name, address, and phone number.

You’ll want to add the NAP data of your business to your website if you’re going to top Google’s local rankings. Schema markup helps search engines understand what your website is trying to convey.

By adding your NAP information to the schema, you’ll be sending strong signals to the search engines about the authority and relevance of your business name, address, and phone number.

10.User Interface(UI)/User Experience(UX)

Ensure that your business website is mobile-friendly and has its SSL certificate installed to allow your website to rank higher on Google Maps and the organic search results page. 

Choosing a mobile-friendly design and having an SSL certificate installed will offer direct ranking benefits to your business website, build trust, increase conversions, and lower potential bounce rates

11. Get Social Signals

Social Signals are becoming immensely important in Google Maps as well as online organic searches. They are actually based on your site’s likes, shares, and overall social media appearance. 

You can acquire these social signals by running social ads or various social media marketing strategies. It will bring more web traffic and help it reach its potential customers. 

If you follow the tactics mentioned in this article, obtaining the top position for local search shouldn’t be an uphill task. If you know any other tactics you have used to rank your business on Google maps. Feel free to discuss this here in the comments section.



Shreoshe Ghosh

Shreoshe is a content writer with 6+ years of experience and has formerly worked in academic and travel niches. In her current stint as an SEO content manager, she helps businesses voice their brands. Reach her @ Mail | LinkedIn | Facebook or View all posts by Shreoshe


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