SEO for Financial Services: Get More Clients & Grow Your Practice

When we talk about SEO for financial services, most of them believe that their business will run on referrals, but that is a thing of the past.

Financial services are rapidly moving in the online space as the competition rises among various financial firms. For most people, financial services play a key role in managing wealth, safeguarding assets, and meeting critical financial obligations. People are always looking out for tips and suggestions to manage their finances online, which can be passed on to them by you, through your website.

But how do you ensure that your opinion stands out among a million others who are trying to make their mark in the online space? SEO for financial services makes that possible! Let’s help you with the best ways to implement SEO for your financial website.

Free SEO Audit: Uncover Hidden SEO Opportunities Before Your Competitors Do

Gain early access to a tailored SEO audit that reveals untapped SEO opportunities and gaps in your website.

Analyze My Site

Step 1: Fast, Friendly, and Secure Website

Your website gives the first impression of the quality of your services. Make sure that you have put enough effort into making your website interface simple, easy to navigate, and fast enough to let people find what they are looking for. Also, ensure that your website is mobile-friendly because the number of people who will access your website on their mobile is much more than those who will access it on the web. Search engines reward these improvements, making SEO for financial websites far more important.

Step 2: Get Your Business Registered in Local Listing Sites

Local listing sites can add to your online visibility beside your GMB profile. Get your business registered in online directories and listing sites, and make sure to keep the same information for all the listings. Ambiguous information can make your audience feel that you aren’t making enough effort to ensure that your business information is passed on correctly. Also, whenever you add a new service or change your business hours, remember to update them on all the social listing sites along with the GMB profile. This foundational work powers local SEO for financial services and helps surface in the map pack.

Step 3: Claim Your Google My Business Profile

The best way to reach your local audience is to claim your Google My Business profile. Fill in all the details about the business like the website URL, working hours, exact location, and a brief description of the services offered. Add a proper tag to your business so that it gets easier for people to find you when they are looking for financial services nearby. It’s one of the most effective and easiest ways to get noticed by your prospective clients.

Step 4: Implement Schema Markup

Schema markup is an important step in SEO for financial services. Schema markup is a code that allows search engines to understand your website data correctly and show them up in search results in the form of rich snippets. If you implement schema markup correctly on your website, it may appear at position 0 in the SERP and stand out from the rest of the websites in the search results.

Step 5: Do Proper Keyword Research

Keyword research is essential to understand what your target audience is looking for on the web related to your brand.

This will give you an idea of the kind of content you should have on your website and the types of blog posts you should write.

Google Keyword Planner is a free tool that enables you to identify the top-ranking keywords to target when doing SEO for financial services.

Another way to effectively incorporate the right keywords into your content is to categorize them into research intent keywords and buyer intent keywords.

Research intent keywords are the search terms that your audience is looking for.

These are the keywords that you can place in your blog posts and inform people about what they are looking for.

On the other hand, buyer intent keywords are the terms that people use when they want to utilize financial services.

With these keywords, you can understand what kind of financial services people are looking for.

You can also merge suggestions from the “People Also Ask” section on the web.

Remember: For truly effective SEO, financial services must map keywords to every stage of the funnel, from first-search discovery to ready-to-hire intent.

Step 6: Optimize Your Website Content

Optimizing website content is a crucial part of SEO for finance services.

If you want your website to rank higher on Google, you have to be sure that the meta title and meta description are written correctly and are not misleading.

Also, you need to ensure that the headings are correctly written.

Then, include primary, secondary, and LSI keywords in the content, heading, meta title and description correctly.

Step 7: Write Unique Content

The most important rule of SEO content writing is to write what the audience wants to read and not what you want the audience to read.

A blog section is important for every online business, and your financial firm is no different.

Writing unique content will help you develop authority in your domain.

Your audience will look up to you as a thought leader and follow your advice and suggestions carefully.

Blogging is a great way to generate a strong and dedicated audience base and convert them into potential leads.

Thought-leadership articles on tax strategy or real estate planning can also power SEO for wealth management, capturing affluent prospects early.

Step 8: Optimize For Images & Videos

Adding images and videos to your website can improve the user experience by several folds. Google cannot detect images on its own, but it can definitely read images through its Alt text.  Make sure to optimize the images on your websites with the following information:

• Image File Name
• Image Alt Text
• Image Title
• Image Description

Step 9: Create Quality Backlinks

Link building for financial services can bring plenty of SEO benefits.

It helps improve SEO rankings and improve brand visibility.

It also bolsters generating referral traffic and attracting new leads from other sources.

Some of the best ways to get high quality backlinks for your financial website is through social media, email signatures, and directory links.

You can also request any association that you’re a part of, like Chambers of Commerce, to link back to your website.

Experienced professionals at Stan Ventures, a SEO company for financial companies, will guide you on how to solicit reviews without violating industry regulations.

Step 10: Ask for Online Reviews and Testimonials

Online reviews and ratings improve trust and credibility, so you can ask your clients to rate you on your GMB page and write reviews and testimonials for you. The more positive reviews you get, the better are your chances of getting more clients. Also, according to a recent survey, more than 90% of people read online reviews before making a purchase, so make every view count with the right SEO strategies for financial services.

Step 11: Track Your Progress

Finally, every SEO strategy that you implement must show positive results in terms of traffic and conversions. Analyzing your activities will help you understand which strategy works for you and which doesn’t.

So, plan accordingly and amp up your SEO game for financial services. The same framework applies to SEO for financial brokerages, where trust signals and transparent content can influence high-value traders.

Want a customized SEO for finance companies to drive real results faster? Book a free consultation to see how our financial SEO services can help.