Are you planning to run your CBD business online? Well, we have good news for you. Currently, the sale of CBD is growing by 55% every year which means there is a huge potential for the CBD business opportunities in the coming years. This calls for proper SEO for CBD websites so that the content ranks well and drives more sales.
It’s expected that the CBD profit margin will reach more than 1.5 billion U.S. dollars by 2022. Talking about online growth, one of our CBD clients generated $300k in revenue over a span of 90 days through organic traffic alone! Online platforms are an excellent choice when it comes to promoting products like CBD.
Table of Content
- Put yourself in the user’s shoes
- Lookout for a second opinion
- Trust the Search Engines
- Check your Competitors
There is still ongoing research to discover the full potential of CBD products; however, there are many people who have received numerous benefits from CBD and can vouch for it over pharmaceutical drugs.
The first step to establish a CBD business online is to have a good SEO strategy in place. Only then can you increase your product visibility, generate sales and rank higher on the search engines.
Search Engine Optimization (SEO) is important for any website looking to generate direct online traffic. SEO tools help in keyword research, which is necessary to understand the pulse of your target audience.
However, how do you choose the right keywords and products to rank on Google for your CBD website?
Here are some ways in which you can proceed:
Put yourself in the user’s shoes
The first thing that you should do to market your CBD product is to put yourself in the user’s shoes. This is more like a precursor to an effective SEO strategy.
By using your keyword research tool, you’ll be able to understand the user intent and what most users are looking for in a CBD website.
This will give you an idea about the kind of keywords to be implemented on your website and also the type of CBD products that you should be selling.
If you are still unsure, learn what our webinar speakers, who have successfully helped a CBD website earn $300k traffic organically have to say about doing the right keyword research.
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Hunt for the Best Keywords
The very first step to a proper SEO for CBD is getting the right keywords for your blogs. Is getting a list of keywords through the Keyword Planning Tool and implementing them enough to push your website to the top? Maybe not.
This is why you should go for a second opinion. Compare your Google Keyword Planner research with the Google Search Console and Analytics results and then decide on the possible keywords to be implemented.
Trust the Search Engines
When it comes to finding the right set of keywords, most CBD websites ignore the importance of search engine search results.
The search engine search results will reflect user query in the most detailed manner, and you can easily compare and see what information your CBD website is lacking.
Search engine results are one of the most effective ways to answer the who’s/what’s/why’s/where’s and how’s of your audience.
Check your Competitors
Are there any CBD businesses that are doing well online? Well, check them out and see what strategy they are following to increase sales.
You can see which keywords your competitors are targeting and build your SEO strategy accordingly. As the market is still young and growing rapidly, new companies might try to get into it to grab a share of the lucrative market. So, you need to make yourself stand out from the rest.
If your competitor has been in the market for quite some time now, you might want to look at the business techniques closely for some valuable lessons that you can implement in your own business.
The above CBD market analysis 2019 will help you begin your online journey in the CBD business and move towards improving SEO for CBD blogs for better organic revenue. Considering the nature of the products you’re dealing with, it’s a no-brainer that it comes with a lot of controversies and bottlenecks as well.
Your website traffic will also depend on the kind of CBD product you choose. In addition to developing a robust strategy to rank your CBD website on Google organically, expert guidance would be the most effective way of achieving that.
The next time somebody tells you that you cannot generate good revenue for CBD products, tell them the case of the CBD website that generated $300k revenue in a span of 90 days through organic traffic alone.
Have we not mentioned that yet? Join our webinar titled “Choose the Right CBD Product and Unlock Organic Traffic to Your Website” to know more about it and unlock the endless potential for your CBD website.
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