SEO For Law Firms: Tips for Lawyers to Find New Clients Online

Receiving traction from potential clients is the bread and butter of any successful law firm.

The digital revolution has resulted in the saturation of the Law industry leading to unprecedented competition – both online and offline.

Successful law firms made the transition by adopting Local SEO Strategies. A quick digital revamping of their marketing tactics helped them to get featured in local search results.

As a result, these law firms attracted more clients and took control of the online presence as a burgeoning brand.

We analyzed the digital marketing trends followed by law firms for the last decade and found that conventional marketing strategies are failing to drive results.

However, we also found that while the investment in conventional marketing took a nosedive, local seo for the law firms has taken off really well.

The change in the digital marketing trend of Law Firms is the direct result of people searching excessively on Google, for attorneys.

It has to be noted that, 97% of US millennials who availed service from a law firm, searched online before booking a legal appointment.

When you look at the digital marketing space, you can notice that there is a change in the buying process.

This article will take you through various points regarding SEO for law firm websites to help you get your law firm ranked #1 on Google search and on Google search and on the Google map in 2025 to align yourself to the new process.

Here are a few reasons why you need to invest in local SEO services for law firms.

• Most people begin their search for a viable attorney by researching online
• Many law firms have managed to receive new cases through their website
• Almost all the quests are conducted on Google

How can local SEO for law firms benefit you?

Four local SEO factors can benefit your law firm to drive more prospective clients.

The Local SEO strategies discussed below will help your law firm appear more in the local search results – both in organic search as well as in Google Maps.

Taking advantage of Google Business Profile:

Google Business Profile(GBP) is the ultimate partner for you to establish an online local search presence. A well-optimized GBP listing ensures your presence on top of Google search.
Any lapse to optimize the GBP will affect the law firm’s search visibility on Google Local Search results and also on Google Maps.

This proprietary tool of Google has gone through many adaptations over the years and the current version is the most robust and feature-rich.

Claiming, customizing, and updating the GBP will have a huge impact on the way your target audience perceives your law firm.

Google uses a specific set of categories in determining the local rankings for law firms. They are-

Relevance

Google is always looking out for the relevancy of your GBP listing to the search query entered. There are several ways to ensure that your local listing for your law firm is as relevant as possible for the online search.
This can be done by choosing the right primary category for GBP and further choosing additional categories if possible. For example, you can choose “divorce attorney” or “personal injury attorney.”

Distance

Google considers the proximity of your business from the searcher when showing them local search results. This is done by tracking the business’s IP address and other factors and then considering the best results to display to the end-user. 

Prominence

The prominence of a law firm is measured on the basis of its overall performance. There are a number of factors to consider when it comes to the prominence of a law firm such as the authority of its backlinks, the number of articles published on other sites, the total number of reviews and ratings received, etc.

Your website needs to rank locally:

Clients will search for a law firm by using relevant keywords. It’s essential that your firm shows up in the search results when the users are looking for the legal services that you offer.

That’s why when it comes to doing local SEO for law firm websites, it is crucial to optimize the web pages before starting the local SEO campaign.

Offer an Excellent Mobile User Experience:

50% of local search takes place on mobile devices. Users who search on smartphones are more likely to take the intended action. Most clients use their smartphones to search for legal information and to confirm appointments.

Actively Manage Your Online Reputation:

Reviews are essential, and they can make or break your online presence. You can get the best rank on all search engines, but if you don’t have good reviews to back your ranking, then you may have fewer visitors, let alone getting new appointments.

Wondering what it would take for you to run a successful law firm with high online visibility and rankings on Google result pages? We’ve got one answer for you – Google Business Profile (earlier known as Google My Business).

Ranking on Google is determined by a number of factors, including Google Search, Local Searches, Google Maps, as well as Mobile Search. 

Web pages that are optimized for local searches with the right location settings, and also pages that are optimized for mobile will be ranked high on SERPs. 

On top of using the best on-page and off-page SEO optimization strategies, you can enhance your brand presence and visibility online by setting up GBP appropriately.

One of the most interesting things about GBP is that 4 out of every online user/consumer use the search engine to find specific local businesses, products, or services.

It is found that 46% of all Google searches are for queries with local intent. 

These statements mean if your law firm or your name does not show up in the local searches, it will be the competitors’ firm that will be on top of the search results, leading to lost business. 

With this in mind, it is critical for you to put in place a solid and robust law firm search engine optimization strategy that will push your brand’s visibility online, hence more inquiries and clients in your books.

So, if you are wondering if it would be possible for you to grow your brand with ease, and without breaking the bank, Google Business Profile is one of the best strategies for you.

This is especially true if you want to break the monotony of the traditional advertising strategy.

Importance of Google Business Profile for Lawyers

According to reports, a typical business would receive up to 59 actions thanks to Google Business Profile listing.

This number was obtained based on the fact that Google identifies action on websites and web pages based on calls, website clicks, or direct requests from users. 

The research by BrightLocal was conducted to help businesses using GBP to have a better understanding of the performance of their websites and how they stack up against other websites thanks to the use of Google Business Profile Insights.

Besides insights into the performance of your website, you will also need GBP for your law firm because it offers the following benefits.

Your Law Firm will show up on Google Maps Searches

One of the primary reasons why you need to set up GBP for your law firm is that next to online user reviews, the other crucial factor that consumers will use and take into consideration in their search for a local law firm is the proximity of the firm to their location.

Your potential clients will, therefore, run a quick Google search to find the nearest firm/lawyer and to narrow down their options. 

This is made possible by Google Maps, and most consumers use Google Maps on their smartphones to find the law firms they need help from.

GBP listing for your law firm is important in this consumer search because your law firm will be one of the red markers on Google Maps.

So, you need to make sure that you have a Google Business Profile listing, then complete the verification steps, and your law firm will be among the other firms that pop up in the maps.

Your law firm will show up in the Google Local 3-Pack

The local search results from Google feature an inclusive 7-pack, but Google has changed the pack into a 3-pack, which is rather limited. 

To be among the local businesses that belong to this special limited club, you need to invest in the best law firm SEO strategies, and the best strategy of them all is to have a GBP listing optimized.

This listing ensures that your law firm not only shows up on Google Maps but also in the BEFORE organic results, hence a huge boost in your brand’s visibility. Note that showing up on Google’s Local 3-Pack gives your brand a huge boost in organic clicks by up to 700%.

Boost the Trust in Your Law Firm

Customers trust businesses that pop up at the top of local searches, and users are up to 2.7 times more likely to click the top-listed pages listed by Google.

Top Rating

Clients will easily review and rate your law firm if it is one of the top-listed firms on their Google results. The positive rating and honest reviews result in a great performance and overall improvement in your brand’s credibility and customer trust. You don’t have to worry a great deal about a few negative reviews. This adds more trust sometimes as people tend to think that a few negative reviews are OK. 

• Increase in Sales and Website Traffic to Your Law Firm

Maintaining a steady number of site visits and traffic to your website is one of the toughest things that online businesses struggle with. 

That said, with a GBP listing and the opportunity for your law firm to show up on top of Google searches, you can finally attract more clients, specifically from local visits.

Ranking on top of the GBP listings will cause footfalls to your law firm increase by as much as 70%, and it could also lead to a 50% increase in your client base.

The other benefits of a well-optimized GBP listing include:

1. Improved ranking on SERPs

2. Potential clients will easily learn more about your business.

3. Increased engagements from calls, clicks, and visits to your profile.

4. A GBP listing means free advertising from Google

5. You will easily stand out from competing firms

6. You get an opportunity to appear on the listings that you otherwise wouldn’t appear in

7. The easiest way of collecting and displaying reviews

8. You gain insights into business at your law firm.

Now that you know all that is in store for you if you have a Google Business Profile listing let’s take a look at how you can set up the GBP listing for your law firm easily.

Guide for Setting Up A Google Business Profile for Lawyers / Law Firms

The first thing to note is that creating your law firm’s GBP listing on Google is free, and the best part is that the whole process is quite simple, and you wouldn’t have to worry about spending on this listing.

Set up Google Business Profile Page for Lawyers

Step 1: First, you need to visit the Google Business Profile page and go to the Create section.

Step 2: Here, search for your business name. This is an important step that allows you to quickly find information representing your business out there; you might have set up your GBP page in the past then forgotten about it. 

Step 3: Do this search also if you are unsure – this search is also important because someone else might have claimed your business.

Step 4: If you don’t find your business name listed by someone else, click on the ‘Add Your Business to Google’ link.

But what happens if someone else has claimed your business name?

If your law firm’s business name has been claimed by someone else, you’ll have to request ownership of that business name from the person in ownership of your current profile.

After placing the request, the current profile owner will be given 3 to 7 days to respond. 

You can check the status of the request by signing back into the GBP account or by clicking on that link sent to your confirmation email.

Step 5: Enter your business address.

Step 6: Choose the specific law service you offer from the category (Family Law Attorney, Civil Law Attorney, etc.) 

Step 7: Add your business phone number and website URL. 

Step 8: Choose from the different verification options made available by Google. You can also choose to verify your law firm later. But the listing will not be active until you verify. 

Google Business Profile Best Practices for Law Firms

Filling Out Your Business Name

This is an important bit of the listing process, and it requires you to use your business’ actual name. 

You don’t have to use keywords here – the use of keywords in the business name is actually a bad idea, and it might result in the suspension of your business listing. 

Make sure that you have all the right capitalizations for your business name.

Select the Business Category Fitting Your Business

Using the drop-down menu or by typing out the name of your industry, in this case, legal, you get to categorize your business. 

If you are lucky, the options listed might cover the specific practice area of the law that your firm is about. 

The good news is that if there is more than one category that your business could fall into, you can choose one listed category then add the other(s) later on.

If the category is not listed, use the broader category listed.

Add Location

You can choose to add or not to add the exact physical location for your business for it to show on Google Maps, but it is always a good idea to allow and add your location details, especially if you don’t mind people walking into the firm.

Add Your Address

Next, you need to add the business’s correct address in full. You can add in any new lines as required to make it easier for potential customers to find your exact location. Check the below example.

Review Your Possible Listings

In this step, you’d be asked to confirm whether any of the existing locations identified by Google is a match for your business. If there aren’t any options, you will not receive any questions for confirmation, and you’ll need to choose the ideal option for you before proceeding.

Choose and Specify Whether You Serve Users Outside of the Specified Location or Not

The next step is to confirm whether you have another location where you serve your clients or not. So, as a law firm that only serves its clients from their offices, you’d select ‘no.’

If you choose Yes in this section, say because your law firm has offices in other parts of the city or country, then the next step will involve you choosing all these other areas that you serve.

GBP allows you to add more than one location.

Add Contact Information of Your Law Firm

This is the next crucial step in your GBP listing, and it requires you to provide your firm’s phone number and website URL if any. Note that you could choose not to add a link to your business website, and instead, you could set up a free Google website based on your GBP listing.

Opting into Recommendations and Updates

The next step is to choose whether you’d like to opt into recommendations and updates or not. These updates and recommendations will be from Google, and they will be sent to your email via your GBP page. It is a good idea to opt into the recommendations/updates, but you always have the option to choose whether to opt-in or not.

Finish the Setup and Manage the GBP Listing

In this step, you have everything pretty much set up, and you only need to click on ‘Finish,’ and your firm’s GBP page listing will be set up. The only thing remaining is the verification of the listing.

GBP Listing Verification

You could either verify your GBP listing instantly using the automated phone call option – this is the recommended option, or you could choose the option of a postcard being sent to your address – this would take up to 4 days.

But you could always choose to verify your listing later. The catch is that not verifying the page immediately means that you won’t be able to manage the page fully.

Hello GBP Dashboard

Once everything is set/verified, you’d have access to your Google Business Profile dashboard from where you can complete your listing by adding the opening/closing business hours, business logo, photos, and your business description, among other things.

Remember that you cannot set up a Google Business Profile listing if you have an online-only business. You must have an actual business to set it up and for the verification of the listing.

So, what happens if you work from home, and you still need your business listed, but you don’t want your actual address to be visible on GBP? 

Well, Google offers this option too, and you can keep your address private.

All you need to do is to go to the Info section of your GBP listing, then click on that pencil icon next to the infobox – this will take you to the edit screen.

On this page, there is an option of clearing the address (‘Clear Address’), select it, then click the ‘apply’ option to successfully remove your home address from being displayed on your listing. 

Make sure you double-check the listed locations on your service locations/areas (below the info on the main screen) to be sure that the details listed are correct. 

By making this change, you will have your address hidden, but anyone looking for your legal services will still find your page on the service areas.

Can You List More Than One Location on Your GBP Listing?

Yes, and if you manage multiple businesses that can be listed on GBP, you’d be able to list more than one business location.

Here, you could use the Location Groups for multiple location management, all within one group. Alternatively, you could create a folder within your GBP account for the bulk listing.

To add multiple locations, go to the add location option on the Manage Locations tab on GBP. Here, you will see the option to add either a single location or to import multiple locations.

You will need a spreadsheet for the bulk import with the following headers – the shop codes, business name, address, sub-locally, administration area, and the country/region the business is located). 

Once you have all the appropriate information, select the file option, then import, review the changes, and then apply. The new listings and updates to existing listings will be set up on G.

Adding Questions and Answers to Your GBP Listing

This is a rather natural addition to your listing because people looking for your legal services will always have questions to ask.

Adding a Q&A section is a win for your business, and the best news is that GBP allows you to prepopulate and enhance your listing with questions and answers, making access to answers easy.

The Q&A will be displayed on the Knowledge panel on your Google Business Profile dashboard.

You might also like this section because customers often ask questions from SERPs directly, and they will click the Ask a Question button that often pops up easily. 

There’s one caveat, though – while this works well for your marketing strategy, pretty much anyone can type out answers, meaning there will be incorrect answers for you to deal with, and you’d have ton review questions on the page regularly. 

But it helps to pre-populate this section.

Using Labels in GBP

Labels are important as they allow you to easily organize the listings within your account, leading to the easy management of multiple business locations, all from one dashboard. 

It also simplifies the search for a specific location.

You could assign as many as 10 labels, each with a maximum of 50 characters. Go to the advanced information section under the info menu to access and create labels.

What Else Can You Do with GBP?

• You could also add highlights and attributes to your GBP listing to set it apart from the competition because you get to showcase the use characteristics of your law firm. Attributes and highlights include details on accessibility, planning, wheelchair-accessible, women-led, and family-friendliness, etc.
• You also get to use the call tracking numbers, and you can maintain your business’ NAP consistency. You need the call tracking option to gain insights into the business’ metrics/performance and the source of the calls. On the other hand, you need to maintain the NAP consistently to improve your local SEO success.

Optimizing Your GBP Listing

Once you’ve set up your GBP listing, the next thing you should do is to optimize the listing. You can do that by doing the following:

• Use location-based keywords and follow Google’s keywords regarding the number of keywords you can use
• Optimize by sharing optimized posts from your web pages
• Highlight/feature products on you GBP listing
• Add photos and use the right dimensions

• • Profile Photo: 250 x 250px
  • Post Images: 1200 x 900px
  • Cover Photo: 1080 x 608px
  • Format: PNG/JPEG
  • Size: 10kb to 5mb

Why Blogs and Blog Managers are Important for Law Firm Websites?

Running a successful law firm website in the US is both competitive and challenging. On the flip side, law firms that fail to adapt to the digital transformation, are losing clients and their business is falling behind the rivals.

Are you yet to adapt to digital change? Here is a brief of what has happened until now.

Digital marketing has made its impact felt across a myriad of industries, and law firms have also felt the disruption.

A survey conducted by Altman Weil Flash in 2016 found that 82% of leading law firms are facing stiff competition from “non-traditional service providers.”

In addition to this, the survey also reveals that increased use of technology among prospective clients has reduced the need for lawyers and law firms.

Even though the rate of digital adaptation was slow, many law firms made the transition before they were too late.

Effective blog management turned out to be one of the most successful digital marketing strategies for law firms and this tactic continues.

Does your law firm maintain a well-updated blog? If not, your competitors are luring the prospective clients in their favor. According to studies, law firms with websites get a majority of their online leads from the blog posts.

Successful law firms unilaterally accept those blog managers who take care of the whole blog management process, play an essential role in the success of the website and in driving new clients.

Effective blog management requires keeping the blog section live with latest updates and articles.

Blog managers are usually professionals with expertise in writing and SEO (Search Engine Optimization). They play a tough but vital part of the success of law websites by posting relevant and in-depth articles consistently.

Are you running the blog section for your legal website? Do you have a blog manager to set up a proper content calendar for the law firm website? If not, you may be stressing out getting the right content published.

Hiring an experienced blog manager will enable you in getting the right people to create the content.

He/she will also decide on the best blog topics for the niche legal service you offer and take a call on how frequently the blogs have to be published on the website.

Since a blog manager plays such a vital role in the success of the digital marketing efforts of law firms, it’s imperative to know more about the responsibility, skills, and above all the need of a blog manager for running a successful law firm.

Why Should Law Firms Hire Blog managers?

Often, attorneys get excited with the idea of starting a website but when it comes to setting up a blog section, many are skeptical because of the time constraints.

Some consider writing blogs as a time-consuming task that serves no purpose. Contrary to that belief, the statistics show that blogs are integral for the success of digital marketing efforts – not only for law firms but also for other industries.

According to a recent study conducted by HubSpot, 38% of users who are in the consideration stage for choosing a service (including legal service) make the final decision based on reading the blog posts.

Interestingly, blogs are the third most influential source of information, only next to word of mouth and customer references.

Adding to this, the report also states that more than 60% of quality-leads are generated through inbound marketing practices such as SEO and Blogging.

All these stats compiled, the key takeaway is the importance of an experienced blog management team for the success of law firm websites – both to grow as a legal brand and also for magnetizing new clients.

What is the role of a blog manager in Law Firms?

Since blog managers are part of a larger digital marketing chain, their prime responsibility is to get the right content published on the website.

In this process, he/she should ensure that the published blog post addresses the questions and issues faced by prospective clients who may read the content.

Moreover, the blog managers should also understand that apart from providing information, the blog post must serve a larger purpose – drive more new clients for the legal organization.

Have you set the right targets for your legal blog? Law firm websites become successful when valuable information is passed to the target audience who in turn visit the website and consider their legal service for future requirements.

According to a survey conducted by LexisNexis® Legal & Professional, more than 60 percent of the total adult Internet users in the United States seek legal service least once in their lives.

They also found that Google was the single largest online legal resource opted by the respondents.

The same survey found that 57 percent of the people who availed service from an attorney used online resources to check and compare the ratings/reviews of a lawyer or law firm.

Among those, nearly two-thirds (65 percent) found the reviews to be extremely or moderately influential in their decision.

Here are some of the key functions of a blog manager of a legal website

1] Lead brainstorming sessions with experts in the legal industry

Unlike the other niches, the visitors who come to read blogs posted on law firm websites seek useful information from the author.

They also expect to get valuable insights and opinions. For fulfilling this requirement, it is imperative to have experts’ opinion.

Blog managers are themselves bloggers, but it is important to get the best information out for the targets. Consulting with experts will help blog managers to come up with content tailored to address specific issues of the audience.

2] Keeping a tab on the legal updates

Since the legal industry is rife with new updates, the blog manager must let the audience know about what is happening.

One of the easiest ways to let them know about these updates is through newsletters. Sending newsletters on a regular basis is also one of the critical tasks entrusted on a blog manager.

3] Set up a content calendar so that the blog posts are published regularly

To generate consistent traffic and leads through blogs, it’s highly recommended to set up a content calendar.

This will assist you and others in the organization to be aware of the content action plan for the coming weeks and months.

In addition to this, blog managers can use the content calendar to schedule the blogs and get in touch with contributors as and when required.

4] Managing writers and hiring in-house experts if required

Does some regular content writer write your blog article? Or, is it a lawyer or legal expert who has written it?

According to the latest Google guidelines, the articles written by experts in a particular field will get more weightage than the one by a professional article writer.

It is the job of the blog manager to find the best attorneys and legal experts to contribute to your law firm’s website.

5] Finding other blogs in the law niche and submitting guest blogs on an influential website

One of the ways to get more traction for law firm websites is by getting leading law portals to feature them. For example, think of an immigration based law firm getting a prominent mention on the Law360, which is one of the leading legal news portals.

Such direct remarks on popular websites will help in increasing the brand value of your law firm. The task to find such high-traffic generating site and supplying them with highly valuable content is vested on the blog content manager.

6] Analyzing the results of the whole content strategy

Marketing the law firm website and attracting more clients is vital for the success of any law firm, both in the present and future.

So, it is a priority of the blog managers to track the content performance and user engagement. This analysis will help in tweaking the content strategy of the law firm and devise better tactics further.

The success of a legal blog is rooted in ensuring that your content is useful for the prospects and influence them to move a step more into the buyer journey.

The Blog Manager has to ensure that the law firm is investing in creating content that increases leads and sales.

Web Content Lifecycle and the Responsibilities of a Blog Manager

Setting up the content required for your legal blog

Define your Audience

It is essential to define the audience for each blog post that goes live on the website of your law firm.

The blog manager should achieve this by first identifying and ranking the prospective users whom the law firm wants to target.

Chose the Content Type

Once the targets are defined, the next step ahead is to finalize on the kind of content you want to push across to them.

The blog manager should decide whether the content should be informational, persuasive, reassuring or trying to instruct the users/visitors of the legal blog.

Define the User Intent

In the third step, the blog manager has to define what users should ideally do once they reach your page. It is imperative to select the right message to the visitors so that their intent can be channelized to a buying decision.

Therefore, the topic of the blog post must be chosen based on the interest of the target audience, and what you want to tell them about your law firm and its business objectives. It is also recommended to set the right tone for the content.

Find Relevant Keywords

This step is more focused on SEO (Search Engine Optimization) as the blog managers have to come up with the best keywords that can help rank the blog on Google.

This step has to be completed giving impetus to the user intent of the keywords selected. The blog manager must ensure that the chosen keywords resonate the user intent defined in the initial stage of the process.

Getting the Content Sourced

The experienced blog managers with expertise in writing legal blog content can start with the writing process, but unfortunately, a majority of them may not be experts.

In such cases, they are bound to seek external help from attorney and opinion leaders in the legal industry.

Review the Content

The quality of the blog post is integral to the success of your blog posts. In most cases, the reader will judge your entire legal organization based on the content he/she is reading.

Any error that falls through the crack may end up in giving the reader a wrong impression. No matter who writes the content for the legal blog, the blog manager has to double check the facts and figures, and if possible push the material through a second-level of proofreading before clicking the publish button.

Publish the Blog

Once the blog manager approves the content comparing it with the standards and guidelines that the law firm follows, it is ready to go live. Once published, the content must be shared across multiple social media channels.

Maintain the blog

The job of a blog manager doesn’t end with publishing the content. Over time the content may require tweaks as there could be updates, which is quite common in the legal industry.

Also, it is their responsibility to track the interaction of the users. Finally, a blog manager must be able to produce a report about how the blogs succeeded in generating more leads.

Should a law firm hire an in-house blog manager to manage the web content?

With all this information put together, you might be wondering if you need to hire a blog manager?

If you are serious about your law website and have already seen a substantial number of clients walking into your office after noticing your site, then I would say an emphatic “YES.”
Hiring a dedicated in-house blog manager may seem impractical considering the salary of blog managers in the United States.

According to the latest figures, the salary of a blog manager may reach up to  $60,422 per year or more considering their experience. Also, it is hard to find a blog manager who is experienced in managing a legal website.

Thinking of the best alternative? One of the alternative ways that most successful law websites follow is to seek the assistance of a professional digital marketing company. There are digital marketing agencies that can manage all your blog requirements.

Since digital marketing agencies have in-house experienced blog managers in serving niche industries including the legal industry, you can count on them.

Since they already have established a relationship with leading attorneys and legal experts, they can source the content for your blog effortlessly.

In addition to this, digital marketing firms have SEO experts and proven editors who help your blog content rank higher in Google for your niche legal service.

Top Questions to Ask a Lawyer SEO Company

1. Do you have a specific work process?

It is very essential to understand whether the SEO agency you want to hire follows a defined work process or customize their SEO plans on a client-to-client basis.

Based on your end goals, you’ll have to decide whether you want to go for a pre-defined SEO service or get customized lawyer SEO services.

If you need a customized SEO plan, you might need to fix multiple meetings with the SEO agency for law firms and discuss the possibilities of the same.

2. What makes you different from other SEO service providers?

You’ll find multiple SEO agencies willing to offer lawyer SEO services. However, you should be very careful while shortlisting one for your law firm.

Choosing the best SEO partner for attorneys should be your first choice since they are well-versed with the industry and its requirements.

Moreover, their years of experience in working with small, medium, and large law firms will help you receive some valuable insights on promoting your service online.

3. Do you outsource?

Knowing whether the legal SEO company you choose outsources their work or not is crucial. If an SEO agency outsources their work, you should try to understand the capability of those working for them.

Try asking for some past accomplishments and success stories that prove their success in outsourcing the work. Learn about the turnaround time for outsourced projects and the measures are taken by the agency to ensure that the quality and efficiency are maintained.

4. Do you completely adhere to White Hat SEO principles?

Although no agency will openly agree to use black-hat SEO practices, it is quite easy to find it out by deep-diving into their past works and testimonials.

A trustworthy and ethical agency doing SEO marketing for law firms using white-hat techniques will not deny sharing their past work and success stories. Moreover, you should also check their social media pages and profiles like Google Business Profile to see what people have said about their services.

5. Which SEO tools do you use?

Work quality is the yardstick to pinpoint best SEO providers for law firms. If you want to be 100% sure about an agency’s work quality, don’t shy away from asking them the tools they’ll be using for SEO optimization. There are plenty of free and premium SEO tools at everyone’s disposal, however, the free tools come with their own set of limitations.

Paid tools, on the other hand, allow users to utilize full SEO benefits and enjoy better optimization. A good SEO company will use the top premium SEO tools available in the market to optimize their client sites.

6. How do you keep track of your progress?

Measuring success in SEO is very important to understand the effectiveness of the ongoing SEO strategy.

As a client, you should understand how the lawyer SEO company tracks the success of its SEO strategies and what measures it takes to ensure that the results are favorable. 

7. How often will you deliver reports?

Ask the law firm SEO company how often they deliver reports. A professional SEO company will send regular updates to their clients and keep them updated on the progress. Ideally, an SEO agency should send a detailed report at least once a month to its client.

8. Will you inform us about the SEO changes you make on our website?

Many SEO agencies make SEO changes on their client site without intimating them. This might cause problems for you later. It is best to ask the SEO agency you work with to take approval from you before making any changes to your website.

9. Can you work with our design/development team?

Many agencies providing SEO service for law firms prefer working independently.Many SEO agencies prefer working independently. Hence it is better to ask them beforehand whether they can work alongside your design and development team.

This is especially important if you have just started your legal site and want all the teams to work in sync to develop and promote your site.

10. What else will you handle for us?

Many SEO agencies offer to manage social media marketing for your site, along with taking care of your SEO needs. If you are looking for an agency, who can handle multiple tasks for your legal site, get in touch with someone who offers such services.

Tips to Choose the Best Lawyer SEO Services 

Check out their Portfolio

Before availing any law firm SEO services from an agency, ask for their portfolio. That’s one of the quickest ways to find the best SEO for lawyers. The agency’s portfolio will help you analyze their past work, understand their work procedure, check their past performance, and measure their success rate.

Looks at their past works

When it comes to investing in SEO for law firm websites, understanding the past work of the lawyer SEO company is essential to find out how experienced they are in working with a legal firm like yours. You’ll also understand how many past projects they’ve undertaken and what was their turnaround time for each client.

Check out their company values

A company’s value and ethics play an important role in deciding whether your association with them will be fruitful in the future. Try finding the overall experience of the firm, the individual experience of the employees working there, how effective the firm is in working in a team, etc.

Ask questions

Ask as many questions as you want before confirming the law firm’s SEO services for yourself. A reputed SEO agency will be transparent about their work process and policies and will not hide anything from its clients.

Since you’ll be investing money for SEO services provided by the firm, it’s better to be aware of everything before availing of their services.