Real Estate SEO: A Complete Blueprint

By:  Shreoshe Ghosh

Updated On: March 10, 2023

To sell more homes and properties, you’ll need to invest in the best SEO strategy. We can help you get closer to your dream as you focus on other areas of your business.

What is Real Estate SEO?

Real estate SEO refers to the optimization strategies that make your content and website readily available online. Specifically, these strategies turn your website into a credible and trusted real estate website with more organic traffic from clients and better rankings by search engines.

how to do real estate seo

Why Does Real Estate Need SEO?

You need SEO experts specializing in websites optimization in real estate because, despite your business’s profitability, there are many other important things you will need help with.

For example, you need real estate SEO experts for information on how to navigate the discriminatory housing regulations and for compliance with NAR advertising policies for digital advertisement.

A good real estate SEO team (and strategy) is also important because it allows you to develop more lasting relationships with new and prospective home buyers.

On top of all that, you need the best real estate marketing strategy to position your company or agency in the marketplace.

The other reasons for investing in real estate SEO are as follows:

  • Better ranking of your website on the search engines and ranking above the competition
  • Improved organic traffic from your target audience
  • Increase in the number of qualified organic leads 
  • More inquiries and sales

What is Included in the Real Estate SEO Services Provided by Stan Ventures

  • Competitive analysis
  • Technical SEO audits and fixes
  • Optimization of your website content
  • Creation of new website content
  • Optimization of your content for local searches
  • Building backlinks/ inbound links

How Our SEO Strategy for Real Estate Websites Will Skyrocket Rankings and Traffic

Our SEO services will boost your ranking on SERPs and drive more traffic to your website, thanks to our comprehensive SEO services focusing on three main areas: content, SEO, and strategic backlink building.

Content Creation and Optimization

We offer the best content creation and content optimization services to increase organic traffic to your website.

Content is a critical aspect of SEO because web pages with the relevant content will show up in search results, increasing organic traffic, leads, sales, and improved ranking.

The content created will be based on your target keywords, curated for optimal readability through proper formatting, and structured around the target keyword and the selected topic.


Search Engine Optimization or SEO for real estate websites is the standard optimization process that involves configuration and optimizing web pages and web content. The content is easily discoverable by online users looking for specific real estate content using search terms relevant to your website.

You could also think of SEO as the process that makes your real estate web pages easy for indexing by search engine bots or crawlers. These crawlers will find, scan, then index your site.

We offer complete On-page, Off-page, and technical SEO services to allow your webpages rank high on Google.

Strategic Backlink Building

With backlinks being the unsung SEO heroes when it comes to raising your website’s credibility and improving your page rankings, we offer a strategic approach to backlink building.

We specifically focus on manual blogger outreach for authority backlinks, and we don’t use automated or templated emails to contact bloggers and other authority sites.

We also pride ourselves in enhancing backlink building by using citations and listings on some of the leading listing platforms for local SEO benefits.

Deliverables within Our Real Estate SEO Services

All our SEO services come with total SEO support, along with end-to-end SEO management.

Steps We Follow While Doing SEO for Real Estate Website

To ensure that everything is done right, we follow a specific approach when handling SEO for real estate websites. The six steps below summarize our real estate SEO processes.

Step 1: Finding and Analyzing Competitors

If you are wondering why you seem to be falling behind as your competitors soar, engaging the best real estate SEO team might be the best strategy. Our team will analyze the competitor’s ways, including looking at their keywords, backlinks, and content quality.

With the information gathered, we will develop better quality content and build an overall top-performing website to drive up organic traffic, increase qualified leads and sales.

Step 2: Technical SEO Audit

Technical SEO audits allow us to figure out how well your website is optimized to provide the best user experiences. By evaluating elements like indexing, site speeds, page loading speeds, hosting features, responsiveness, and the mobile-friendliness of your website, we get to refine your site elements to ensure the best performance.

Step 3: Zero-Down on the Keywords

Keywords are important ranking factors in SEO, and you need to rank for the right keywords for your target audience to find your pages.

To ensure that the keywords you use correspond with the terms used by your audience in their online searches, we run comprehensive keyword research for a higher chance of your pages ranking high on SERPs.

Step 4: Optimizing Google Business Profile

Google changed its name from Google My Business to Google to Google Business Profile in order to incorporate more business profile management into Google Search, Google Maps and other related apps. Alongside these changes, Google has introduced many new features for businesses to attract their targeted audience and forge connections with those who matter most.

You can personalize your profile to highlight important information about your business, add your company’s logo and photos for potential customers to view, add posts about new projects or upcoming events, share thoughts and inputs about the latest trends in the real estate industry, send and receive direct messages, and respond to reviews and stay connected with those who are interested in what you’re doing – all from this single profile. 

Your Google Business Profile aids significantly in improving your local SEO and gives customers an easier way of finding you. Setting up your Google Business Profile is quick, simple, and completely free, but without proper optimization, it will be hard for people to find you when they search. 

Our company specializes in helping real estate agencies distinguish themselves from others by optimizing their Google Business Profile with the right keywords and adding helpful content highlighting their uniqueness so that they can attract more prospects organically.

Step 5: Optimizing Content

Content optimization involves creating content and customizing that content in a way that makes it easier for online users to stumble upon your web pages.

In this case, we’ll incorporate the right keywords in the page titles, meta tags, meta descriptions, image and listing descriptions, and links. The right optimization and formatting ensure excellent results and improved ranking on search engines.

Step 6: Manual Blogger Outreach for Authority Link Building

Link building is important for building brand trust and making you an authority/credible real estate site.

Unlike other SEO guys, our approach is more targeted. Though it might not look like the easiest option, it promises better results in the long run because manual blogger outreach means that we’ll reach out to more credible sites.

Advantages of Doing SEO for Real Estates

Your real estate business needs SEO. Here are the reasons why:

  • SEO promises the best results in terms of number because you need organic searches for organic traffic, qualified organic leads, and sales.
  • Great SEO allows you to build brand trust and credibility with your audience.
  • Enhanced user experience
  • More engagements, traffic, and higher conversion rates
  • The best SEO practices are updated often, and you wouldn’t know when a strategy is outdated without an SEO company’s help.
  • SEO is an affordable, long-term digital marketing strategy
  • The SEO results are quantifiable

Importance of Competitor Analysis While Doing Real Estate SEO

Knowledge on how you stack up against the competitors and what you could do better than them can help you rank higher and attract more organic traffic and sales.

A competitive analysis allows you to identify the keywords to target and the backlinks you might want to consider. While the real estate industry is one of the largest industries out there, you need to keep in mind that you are all trying to get the lion’s share of the pie, which means using the best techniques to position yourself as the better brand.

Importance of Keyword Research While Doing Real Estate SEO

Keywords are crucial elements of SEO that determine what content you should be optimizing and how you can get more organic traffic.

The keyword research process allows you insights into commonly used search terms in the real estate industry. Using information from your competitors, such as search volumes, keyword difficulty, and search intent, you will find the best keywords to target and rank for because they promise the best results from your audience.

Keyword research also guides content optimization and content creation, as well as editing your existing site infrastructure.

Importance of Improving the User Experience While Doing Real Estate SEO

Some of the strategies that will enhance user experiences on your real estate website include creating engaging content, having credible backlinks, a mobile-friendly site, and a website that loads up in under 3 seconds.

Great user experiences are important because your site users’ positive experiences will send positive signals to the search engines, showing that yours is a site to be trusted, hence higher ranking.

Excellent user experiences also mean more clicks. It also sends strong positive messages to search engines, which translates to higher rankings, more organic traffic, and, subsequently, more sales.

Importance of On-page Optimization While Doing Real Estate SEO

On-page SEO factors include page titles, content body, tags and meta description, and internal links.

Optimizing these SEO elements is essential in website and page ranking and the overall success of your brand. The optimization allows you to gain a deeper understanding of the search terms used by your target audience. It also ensures that you deliver the search results that meet your users’ intent.

But that is not all – On-page optimization is vital today because search engines are becoming more sophisticated. 

Also, On-page SEO is essential because it allows search engines to understand your website and your website content better while also identifying its relevance to users’ search queries.

Importance of Website Content While Doing Real Estate SEO

As mentioned above, the optimization of your website content makes it possible for search engines (bots/crawlers) to understand the relevance of the content and website.

  • Therefore, website content is a crucial part of real estate SEO, and the one thing you need to do is make sure that your website boasts excellent content.
  • You need great content to drive up CTR rates high, and the high CTR will translate into a high ranking on SERPs because search engines love sites with many clicks.
  • Great content also makes it extremely easy for you to build backlinks. Good content means that the authority sites you wish to see linking to your site trust your brand. This will leave you with high-quality backlinks that will show you off as a trustworthy and credible site to the search engines.
  • And you must have great content for excellent user experiences and an easier way to incorporate keywords into your content.

Importance of Link Building While Doing Real Estate SEO

  • They build trust and credibility for your brand
  • Backlinks improve brand visibility
  • Improves organic traffic, and generates more leads, and more sales
  • Improves ranking on SERPs

Importance of Local SEO Optimization While Doing Real Estate SEO

  • Having local citations for your real estate business will give you more online visibility, improving your rankings on local searches, hence more traffic and higher sales
  • Local optimization involves the incorporation of on-page and off-page SEO strategies, and that results in an increase in traffic from the most relevant online searches
  • Citations and optimization for Google My Business will boost your site’s ranking
  • Better brand prominence and relevance through local link building
  • Local SEO makes for easy management of your business’ reputation.

When Does Real Estate Need Help with SEO?

Many instances call for SEO help for guys in real estate, and we’ll state only a few of them here:

You need real estate SEO help if your ROI is dwindling despite previous SEO efforts. The best SEO strategies often lead to higher ROIs. But if the SEO setup isn’t the best, you will struggle and need more help.

SEO help is also called for when you are sure that you cannot find the time to learn more about implementing the right SEO strategies. You need an expert to work out the complex elements of SEO and ensure that everything is in order.

You also need SEO help if you lack an SEO management system for your real estate business.

Lastly, our SEO services are essential for you if your advertising costs are too high.



Shreoshe Ghosh

Shreoshe is a content writer with 6+ years of experience and has formerly worked in academic and travel niches. In her current stint as an SEO content manager, she helps businesses voice their brands. Reach her @ Mail | LinkedIn | Facebook or View all posts by Shreoshe


4 thoughts on “Real Estate SEO: A Complete Blueprint

  1. Hi, This is a very informative article I have read. Could you suggest a marketing strategy for Real Estate business.

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