Are you a business owner spending thousands of dollars on SEO marketing? Are the promised results hard to come by and are you left with the eerie feeling that the SEO agency is charging unreasonable rates for Search Engine Optimization services?
You may be angry since you invested huge money expecting better ranking on Google from the “so-called” low-cost SEO company that you hired.
You may be even thinking of reducing SEO spending and checking out other marketing strategies to get more traffic to your business website. But Wait!
This post is written for small business owners, marketers, and executives like you who want affordable SEO services for small businesses. Why compromising the benefits of SEO for your business just because an agency failed to deliver results?
The SEO industry is a highly saturated and competitive market, wherein you find agencies that charge as less as $25 to as high as $2,000 per month considering the type of services that they offer to the clients.
According to our analysis, we found that the average monthly SEO spending of businesses in the US is on a steady rise and so are the SEO plans and pricing offered by native SEO agencies.
How much will an affordable SEO agency charge small business owners?
One of the main advantages of SEO companies that offer Affordable SEO Services is that small businesses can choose what services they need and allocate a specific budget to it.
This gives the marketers and executives the visibility on where their money is getting invested.
Many times, a small business may not require a premium SEO service as the target keyword could be associated with a niche group of people from a specific location.
A basic local SEO package might do the work. Unfortunately, SEO agencies who approach potential small businesses, try to rope them around the most premium package to the increased revenue share.
Here is what Maile Ohye of Google says about things to consider while hiring an affordable SEO company for small businesses.
Here are some of the key findings:
Comparing the 500 top SEO agencies across the US, we found that SEO client is billed an average $100/hour to $200/hour depending on the SEO task entrusted.
Small and medium businesses in the US spend $1,000 to $2,000 every month for search engine optimization services
It may be overwhelming for small business as there are no fixed SEO pricing packages or guides that SEO agencies in the US follow.
However, since you are well aware of the end goals of running an SEO campaign, you can set a clear roadmap for your SEO agency for achieving specific goals.
Small business owners can also ask them to follow the same roadmap for both on-page SEO and off-page SEO.
Since US-based SEO agencies hire native experts, the cost of their service is always on the higher side. On the other hand, there are SEO agencies in Asia and especially in India that offer low-cost SEO plans for small businesses.
However, these companies cannot promise quality, and keeping a tab of their SEO efforts may be difficult. What you need is a balance of quality and affordability.
Affordable SEO services for small businesses should not focus on your search engine ranking alone, but also think of how they can help your business grow. If the agency doesn’t take interest in learning how your business works, consider getting another service provider. It is difficult for any SEO agency to help you grow if they don’t know your customers, business goals, and other existing marketing efforts. You can get more insight on how to hire an SEO agency or a specialist in the video below.
So, how can you get quality affordable small business SEO packages, so that you can simultaneously save and earn from SEO services?
Here is where Indo-American SEO service providers come to your rescue. These SEO companies can offer small businesses the best of both the worlds – quality and affordability.
Stan Ventures, being an SEO service provider in the Indo-American realm, can be a touchstone for you before selecting an SEO company.
Benefits of starting an SEO campaign with an affordable SEO service provider
- Affordable SEO Plans for small businesses
- Technical and research phase completed by SEO specialists and SEO experts in India
- SEO Content is written and proofread by native content writers and editors
- 24×7 Live Support
- White Label Solutions for SEO Agencies
Since an Indo-American SEO agency, like Stan Ventures, has a presence both in the US and India, they share the workload among experts located in both countries.
This method helps small business owners cut down the SEO cost by 50% when compared to what they end up paying the US counterparts.
For example, if a small business owner hires an SEO company based in the US for executing National SEO – focused on achieving SEO success across geographical regions, the cost may touch $600 – $700/month.
When he/she reach out to Stan Ventures, which is one of the leading Indo-American SEO service providers, you can get the same package at $300/month.
When business owners ask SEO consultants to reduce the cost of SEO campaigns, rather than reworking on the strategy some of them may strike off a few optimization services to save hourly rates.
If you check the SEO pricing models followed by Indo-American SEO service providers, it will become evident that they provide SEO services at affordable rates without compromising on the services offered.
There are some genuine reasons why the cost of your SEO service may increase. Reasons like high competition, global or national targets, and goals, establishing brand awareness, etc. are some reasons why your SEO pricing packages may shoot up.
Why does my business website lose Google rank after breaking up with an SEO service provider?
We have come across clients who complain they lost massive traffic after cutting ties with the old SEO agency. This is one of the major concerns for small businesses, as some SEO companies try to lock them under their belt.
These companies engage in low link building tactics using the monthly amount that you pay them. They buy links and pay a monthly premium to make sure that the links stay live.
The moment the client discontinues the monthly retainer program, the backlinks become inactive, and they start experience ranking drop.
This is the reason why it is highly recommended for small businesses to opt for manual blogger outreach services rather than link building.
In blogger outreach, the SEO agency will be entrusted to find bloggers in niche industries through manual outreach, thus making sure that whatever brand mentions you get, stay live even though you decide to break away.
How to hire the best affordable SEO services for small businesses?
As we said earlier, the SEO industry has reached a saturation point and many service providers will engage in a lot of chest-thumping about getting you top positions.
Thus, you have more options to try and evaluate before making the final decision and obtaining affordable SEO Services.
Ensure you explain your requirements to the agencies you reach out to and make the decision by comparing their merits.
To get more Search Engine Optimization tips for small business and to know about the standard average cost of SEO for small businesses, read our White Label SEO pricing Guide.
In this article, we have done an in-depth analysis by comparing the pricing of affordable SEO services and the ones provided by native companies.
Now that you know how to find the affordable SEO services for your business, let me give you an overview of the services that you can choose to get the maximum ROI for your business.
If you search Google, you will find articles with tips and tricks to rank high on Google. However, tips and tricks might work short term, but your small business needs are a concrete SEO strategy that can drive results.
There are a handful of optimization methods to rank your small business on Google, but the results of these methods are not quantifiable. You have to ensure that the SEO services that you choose are result-oriented.
Here is a list of SEO Services that have been providing real results to our clients here at Stan Ventures.
1.On-Page SEO Services
On-Page SEO services include optimization of a slew of on-page factors on your website, which includes the meta title, meta description, URL, and images. Google and other search engines have confirmed that on-page factors are key ranking factors for its algorithms.
Read our blog about On-Page optimization techniques to know more about the strategies used by top SEO agencies, including Stan Ventures, to optimize websites.
2. Link Building Services
Links are one of the most important ranking factors for Google. However, a wrong link building strategy can ruin all your SEO efforts.
This is why you should make sure that the link building practices followed by the agency that you have selected follow the guidelines set by Google.
At Stan Ventures, we deploy the real blogger outreach strategy, which is 100% White Hat way of contextual backlink building.
Some small business SEO companies might approach you to build PBN links for cheap price. Signing up with such low cost SEO services for your small business can do permanent harm to your website as PBNs, Link Farms, and Blog Commenting are strategies of the past.
Google now considers these link building strategies as spammy practices. Indulging in such Blackhat activities can lead to permanent removal of the website from Google search. It’s recommended to check the credentials of the business SEO service provider to avoid such untoward circumstances.
3. Technical SEO Services
Think of a scenario wherein your website has high-quality content and backlinks pointing to a page, which cannot be indexed by Google. Such cases are not uncommon among small business websites. By opting in for technical SEO services, you can fix the crawlability and indexability issues with your website.
Technical SEO issues can make a huge impact on whether your business website will rank on Google or get pushed into the inner pages. The page load speed, the crawl budget, and the .htaccess file are elements that have to be optimized to ensure your rank on Google.
Check out our blog on technical SEO to know more about its importance in ranking your small business website.
4. Local SEO Services
Search engines, including Google, now focusing more on local search results to help the users get the best results for their query. Due to this optimizing your small business website for local search is of utmost importance.
Getting enlisted in Google My Business with proper NAP and other local SEO optimization practices have to be put in place to ensure your business gets featured for the local search queries entered by the target audience.
To do all the optimization mentioned listed above requires a higher level of expertise.
Since you are a small business owner, investing in hiring in-house resources cannot get you the ROI. This is why you have to filter out the best affordable SEO services for fulfilling these SEO requirements.