Are you a business owner feeling duped after knowing that your digital marketing agency is charging unreasonable rates for search engine optimization services? You may be angry since you invested huge money expecting better ranking in Google. You may be even thinking of reducing the SEO spending and checking out other marketing strategies to get more traffic to your business website. Wait! This post is written for small business owners, marketers and executives like you who want affordable SEO plans without compromising the benefits of SEO for your business.
SEO industry is a highly saturated and competitive market wherein you find agencies that charge as less as $25 to as high as $2,000 per month considering the type of services that they offer to the clients. According to our analysis, we found that the average monthly SEO spending of businesses in the US is on a steady rise and so are the SEO plans and pricing offered by native SEO agencies.
How much should small business owners spend on SEO services?
One of the main advantages of SEO services is that small businesses can choose what services they need and allocate a specific budget to it. This gives the marketers and executives the visibility on where their money is getting invested.
Many times, a small business may not require a premium SEO service as the target keyword could be associated with a niche group of people from a specific location. A basic local SEO package might do the work. Unfortunately, SEO agencies who approach potential small businesses, try to rope them around the most premium package to the increased revenue share.
Here is what Maile Ohye of Google says about things to consider while hiring an SEO company for small businesses.
Here are some of the key findings:
Comparing the 500 top SEO agencies across the US, we found that SEO client is billed an average $100/hour to $200/hour depending on the SEO task entrusted.
Small and medium businesses in the US spend $1,000 to $2,000 every month for search engine optimization services
It may be overwhelming for small business as there are no fixed SEO pricing packages or guides that SEO agencies in the US follow. However, since you are well aware of the end goals of running an SEO campaign, you can set a clear roadmap for your SEO agency for achieving specific goals. Small business owners can also ask them to follow the same roadmap for both on-page SEO and off-page SEO.
Since US-based SEO agencies hire native experts, the cost of their service is always on the higher side. On the other hand, there are SEO agencies in Asia and especially in India that offer low-cost SEO services for small businesses. However, these companies cannot promise quality and keeping a tab of their SEO efforts may be difficult. What you need is a balance of quality and affordability.
So, how can you achieve affordable SEO services, so that you can simultaneously save and earn from SEO services?
Here is where Indo-American SEO service providers come to your rescue. These SEO companies can offer small businesses the best of both the worlds – quality and affordability. Stan Ventures, being an SEO service provider in the Indo-American realm, can be a touchstone for you before selecting an SEO company.
Benefits of starting an SEO campaign with an Indo-American affordable SEO company
- Affordable SEO Plans for small businesses
- Technical and research phase completed by SEO specialists and SEO experts in India
- SEO Content is written and proofread by native content writers and editors
- 24×7 Live Support
- White Label Solutions for SEO Agencies
Since an Indo-American SEO agency, like Stan Ventures, has a presence both in the US and India, they share the workload among experts located in both countries. This method helps small business owners cut down the SEO cost by 50% when compared to what they end up paying out US counterparts.
For example, if a small business owner hires an SEO company based in the US for executing National SEO – focused on achieving SEO success across geographical regions, the cost may touch $600 – $700/month. When he/she reach out to Stan Ventures, which is one of the leading Indo-American SEO service providers, you can get the same package at $300/month.
When business owners ask SEO consultants to reduce the cost of SEO campaigns, rather than reworking on the strategy some of them may strike off a few optimization services to save hourly rates.
If you check at the SEO pricing models followed by Indo-American SEO service providers, it will become evident that they provide SEO services at affordable rates without compromising on the services offered.
There are some genuine reasons why the cost of your SEO service may increase. Reasons like high competition, global or national targets, and goals, establishing brand awareness, etc. are some reasons why your SEO pricing packages may shoot up.
Why my business website lost Google rank after breaking up with SEO service provider?
We have come across clients who complain they lost massive traffic after cutting ties with the old SEO agency. This is one of the major concerns for small businesses, as some SEO companies try to lock them under their belt.
These companies engage in low link building tactics using the monthly amount that you pay them. They buy links and pay a monthly premium to make sure that the links stay live. The moment the client discontinues the monthly retainer program, the backlinks become inactive, and they start experience ranking drop.
This is the reason why it is highly recommended for small businesses to opt for manual blogger outreach services rather than link building. In blogger outreach, the SEO agency will be entrusted to find bloggers in niche industries through manual outreach, thus making sure that whatever brand mentions you get, stay live even though you decide to break away.
How to hire the best SEO agency that offers affordable SEO services for small businesses?
As we said earlier, the SEO industry has reached a saturation point, and many service providers who do a lot of chest thumping about getting you top positions. Thus, you have more options to try and evaluate before taking the final decision. Ensure you explain your requirements to the agencies you reach out to and make the decision by comparing their merits.
To get valuable tips about the standard cost of SEO and to compare the pricing of SEO services provided by an Indo-American company with that of native companies, read our White Label SEO pricing Guide.