Affordable SEO Services for Small Businesses: How Not to Burn Your Pocket
Planning to expand your business online?
You are on the right track as online presence is the need of the hour for businesses that are focused on growth.
The whole world is flocking online and so are your customers.
Being a business owner, having a website leverages your chance to meet more like-minded people interested in buying your products and services.
Of course, having a website gives a shot in the arm.
But you need an affordable SEO company to make it rank above the competition.
Now you also have a lot of options when it comes to picking your SEO agency.
Agencies are mushrooming in every nook and cranny, which itself may have caused a dilemma for you:
Which one out of these is the
Looking at small business owners’ past experiences, it’s quite evident that they invest a large chunk of their capital in SEO.
But the results fall short of their expectation and sometimes even fail to get the site indexed on search engines.
This is when most small businesses become skeptical about the decision to move online.
Some of them stopped investing in SEO and chose other marketing strategies to generate leads and sales.
They are leaving a lot of money on the table just because the agency they partnered with was incompetent.
But SEO, when implemented by experts, guarantees consistent results for businesses.
In this blog, we will discuss various ways to double down on an SEO agency that offers everything vital to rank your online business on Google’s first page.
The Curious Case of Low-Cost SEO Services
Open Google and Search for SEO agencies.
You are flooded with the results of agencies that offer “cheap” services.
Hmm, cheap is quite an ambiguous term here.
When you sign up, the pricing may seem “cheap,” and when you ask for results, the excuses these agencies make may seem cheap.
In both ways, a business like yours can’t choose a cheap SEO service because your ambitions and ROI goals are way superior.
90% of agencies that offer the so-called low-cost SEO services depend on substandard link building strategies and optimization methods quite antediluvian.
On the flip side, there are these agencies that do a lot of haughtiness and list services at very high pricing.
Please don’t fall prey to them either.
Nowhere in the rule books of SEO has anyone mentioned that the higher the pricing you pay, the more quality you get.
That is a myth that has been around in the industry for too long.
According to our analysis, we found that the average monthly SEO spending of businesses in the US is steadily increasing, and so are the SEO plans and pricing offered by native SEO agencies.
So what’s the alternative?
I would say choose affordable SEO Services for your small businesses after considering the merits of the agency.
We will discuss finding the merits in the next section. But before that, what’s this concept of Affordable SEO Services.
Why do you need SEO service for Small /Startup Businesses
By choosing an affordable SEO service for your small business, you can:
1. Save almost 50% of your spending
2. Get all benefits of SEO best practices
It’s as simple as that.
The best example that I have for you is Stan Ventures.
We are an Indo-American SEO agency offering bespoke SEO solutions for small businesses.
Our aim is to help businesses like your’s rank on Google without worrying about their marketing budget.
Here is the thing:
You don’t need tons of backlinks and hundreds of pages to rank higher on search.
For small businesses, the traffic is secondary, but the quality of people who visit the site is the most critical factor.
The reason being, they are the ones who determine your ROI.
We implement the right SEO strategies for you.
This means we don’t implement everything found in the glossary of SEO.
Because you don’t need most of it.
We are not a yet-another-agency that makes you show up with the Visa card every other month.
You might be thinking:
“This doesn’t mean that we skip critical steps to keep the pricing affordable.”
We understand your business requirements first.
This helps us to come up with a tailored strategy to rank you higher on SERP.
Do you know that small businesses with an interest in ranking only for a particular location need only a Local SEO strategy to rank higher?
Most agencies try to ignore this aspect because there is a lot of money in implementing national and international SEO strategies.
It takes a while for small businesses to understand that their hard-earned money was being spent on things that added little value to the business.
Why would a real estate business owner based in DC want his backlink to be placed on a site in India?
At Stan, there is a separate SEO strategy that we use for each business.
That’s why we have listed SEO services specifically for industries.
Types of Affordable SEO Services for Small Businesses and Startups
On-Page SEO Services
On-Page SEO services include optimization of a slew of on-page factors on your website.
This includes the meta title, meta description, URL, and images.
Google and other search engines have confirmed that on-page factors are key ranking factors for its algorithms.
Please read our blog about On-Page optimization techniques to know more about the strategies used by top SEO agencies, including Stan Ventures, to optimize websites.
Major factors involved in On-Page SEO:
- Keyword Research
- URL Optimization
- Title Tag Optimization
- Optimizing Content
- Optimizing Heading Tags
- Optimizing Internal and External links.
Link Building Services
Links are one of the most important ranking factors for Google.
However, a wrong link building strategy can ruin all your SEO efforts.
This is why you should make sure that the link building practices followed by the agency that you have selected follow the guidelines set by Google.
At Stan Ventures, we deploy the real blogger outreach strategy, which is 100% White Hat way of contextual backlink building.
Some small business SEO companies might approach you to build PBN links for a cheap price.
Signing up with such low-cost SEO services for your small business can do permanent harm to your website as PBNs, Link Farms, and Blog Commenting are strategies of the past.
Google now considers these link building strategies as spammy practices.
Indulging in such Blackhat activities can lead to permanent removal of the website from Google search.
It’s recommended to check the credentials of the business SEO service provider to avoid such untoward circumstances.
Major factors involved in Off-page SEO (Link Building)
- Setting up a link building strategy
- Competitor Analysis
- Manual Blogger Outreach
- Broken Link Reclamation
- Disavow Spammy Backlinks
Technical SEO Services
Think of a scenario wherein your website has high-quality content and backlinks, pointing to a page that cannot be indexed by Google.
Such cases are not uncommon among small business websites.
By opting in for technical SEO services, you can fix the crawlability and indexability issues with your website.
Technical SEO issues can make a huge impact on whether your business website will rank on Google or get pushed into the inner pages.
Check out our blog on technical SEO to know more about its importance in ranking your small business website.
Major factors involved in Technical SEO
- Page Speed Optimization
- Fixing 4xx and 3xx Errors
- Log File Analysis
- Sitemap Integration
Local SEO Services
Search engines, including Google, now focusing more on local search results to help the users get the best results for their query.
Due to this optimizing your small business website for local search is of utmost importance.
Getting enlisted in Google My Business with proper NAP and other local SEO optimization practices have to be put in place to ensure your business gets featured for the local search queries entered by the target audience.
To do all the optimization mentioned above requires a higher level of expertise.
Since you are a small business owner, investing in hiring in-house resources cannot get you the ROI.
This is why you have to filter out the best affordable SEO services for fulfilling these local SEO requirements.
Major factors involved in Technical SEO
- Local SEO Strategy for Links and On-Page Content
- Google My Business Listing
- Building Citations
- Directory Listing
Content Writing Services
Getting the best content on your website remains critical as search engines have reiterated that only content that satisfies the user intent will rank higher.
Small businesses have to get their website content written by experts who know about the local culture and the thought process of the people you are targeting.
This is why native content writers are employed here at Stan Ventures to get you the best content that speaks directly to your target audience.
We provide different options for our users to choose the level of the writer’s expertise.
This doesn’t mean that some of our writers are bad.
How Much Will an Affordable SEO Company Charge Small Business Owners?
One of the main advantages of SEO companies that offer Affordable SEO Services is that small businesses can choose what services they need and allocate a specific budget to it.
This gives the marketers and executives visibility on where their money is getting invested.
Many times, a small business may not require a premium SEO service as the target keyword could be associated with a niche group of people from a specific location.
A basic local SEO package might do the work.
Unfortunately, SEO agencies who approach potential small businesses try to rope them around the most premium package to the increased revenue share.
Here is what Maile Ohye of Google says about things to consider while hiring an affordable SEO company for small businesses.
Here are some of the key findings:
Comparing the 500 top SEO agencies across the US, we found that SEO client is billed an average $100/hour to $200/hour depending on the SEO task entrusted.
Small and medium businesses in the US spend $1,000 to $2,000 every month for search engine optimization services
It may be overwhelming for small business as there are no fixed SEO pricing packages or guides that SEO agencies in the US follow.
However, since you are well aware of the end goals of running an SEO campaign, you can set a clear roadmap for your SEO agency to achieve specific goals.
Small business owners can also ask them to follow the same roadmap for both on-page SEO and off-page SEO.
Since US-based SEO agencies hire native experts, the cost of their service is always on the higher side.
On the other hand, there are SEO agencies in Asia and especially in India, that offer low-cost SEO plans for small businesses.
However, these companies cannot promise quality, and keeping a tab of their SEO efforts may be difficult.
What you need is a balance of quality and affordability.
Affordable SEO services for small businesses should not focus on your search engine ranking alone but also think of how they can help your business grow.
If the agency doesn’t take an interest in learning how your business works, consider getting another service provider.
It is difficult for any SEO agency to help you grow if they don’t know your customers, business goals, and other existing marketing efforts.
You can get more insight on how to hire an SEO agency or a specialist in the video below.
So, how can you get quality, affordable small business SEO packages so that you can simultaneously save and earn from SEO services?
Here is where Indo-American SEO service providers come to your rescue.
These SEO companies can offer small businesses the best of both the worlds – quality and affordability.
Stan Ventures, being an SEO service provider in the Indo-American realm, can be a touchstone for you before selecting an SEO company.
Benefits of Starting an SEO Campaign With Affordable SEO Company
- Affordable SEO Plans for small businesses
- Technical and research phase completed by SEO specialists and SEO experts in India
- SEO Content is written and proofread by native content writers and editors
- 24×7 Live Support
- White Label Solutions for SEO Agencies
Since an Indo-American SEO agency, like Stan Ventures, has a presence both in the US and India, they share the workload among experts located in both countries.
This method helps small business owners cut down the SEO cost by 50% when compared to what they end up paying the US counterparts.
For example, if a small business owner hires an SEO company based in the US for executing National SEO – focused on achieving SEO success across geographical regions, the cost may touch $600 – $700/month.
When he/she reach out to Stan Ventures, which is one of the leading Indo-American SEO service providers, you can get the same package at $300/month.
When business owners ask SEO consultants to reduce the cost of SEO campaigns, rather than reworking the strategy, some of them may strike off a few optimization services to save hourly rates.
If you check the SEO pricing models followed by Indo-American SEO service providers, it will become evident that they provide SEO services at affordable rates without compromising on the services offered.
There are some genuine reasons why the cost of your SEO service may increase.
Reasons like high competition, global or national targets and goals, establishing brand awareness, etc. are some reasons why your SEO pricing packages may shoot up.
Why Some Websites Lose Rankings After Breaking up With an SEO Service Provider?
We have come across clients who complain they lost massive traffic after cutting ties with the old SEO agency.
This is one of the major concerns for small businesses, as some SEO companies try to lock them under their belt.
These companies engage in low link building tactics using the monthly amount that you pay them.
They buy links and pay a monthly premium to make sure that the links stay live.
The moment the client discontinues the monthly retainer program, the backlinks become inactive, and they start to experience a ranking drop.
This is the reason why it is highly recommended for small businesses to opt for manual blogger outreach services rather than link building.
In blogger outreach, the SEO agency will be entrusted to find bloggers in niche industries through manual outreach, thus making sure that whatever brand mentions you get stay live even though you decide to break away.
How to Hire the Best Affordable SEO Services for Small Business?
As we said earlier, the SEO industry has reached a saturation point, and many service providers will engage in a lot of chest-thumping about getting you top positions.
Thus, you have more options to try and evaluate before making the final decision and obtaining affordable SEO Services.
Ensure you explain your requirements to the agencies you reach out to and make the decision by comparing their merits.
To get more Search Engine Optimization tips for small businesses, and to know about the standard average cost of SEO for small businesses, read our White Label SEO pricing Guide.
In this article, we have done an in-depth analysis by comparing the pricing of affordable SEO services and the ones provided by native companies.
Now that you know how to find affordable SEO services for your business, let me give you an overview of the services that you can choose to get the maximum ROI for your business.
If you search Google, you will find articles with tips and tricks to rank high on Google.
However, tips and tricks might work short term, but your small business needs are a concrete SEO strategy that can drive results.
There are a handful of optimization methods to rank your small business on Google, but the results of these methods are not quantifiable.
You have to ensure that the SEO services that you choose are result-oriented.
Look for the following factors when considering hiring affordable SEO services for your small business.
Check the SEO Agency’s Credibility
Almost all agencies boast about how they help websites to rank higher.
However, you want to know specifically about websites in your niche.
Ask the affordable SEO service provider for a niche-specific case study.
Check Their Blog Section
This might seem trivial, but most of the SEO agencies that are doing business for clients to ensure that they have a robust blog section.
They update about new challenges and opportunities in the blog to engage more with their existing clients and new ones.
This is a good indication that they have specialists in-house who know what’s in-vogue in SEO.
Check Online Reviews
Online reviews are a great way to judge the competency of an SEO agency.
A few negative reviews are common and sometimes are also an approval for the genuineness of the published reviews.
Do a detailed analysis of the reviews and check for bottlenecks that other clients faced before zeroing down on the agency.
Ask Them Which Tools They Use
Before you sign up, ask them for a quick analysis of your website or even your competitors’ if you are yet to build one.
Just don’t give the Analysis and Webmaster credentials yet.
Ask them to do an in-depth analysis using SEO tools.
This way, you can assess how the agency strategizes your campaign and analyzes the data before coming up with suggestions and conclusions.
Check the Quality of Content
The quality of the content cannot be compromised, as it is the pillar that holds SEO strong.
Make sure to ask the content samples and the websites for which the agency has already supplied the content.
This helps you to evaluate the quality of the content being delivered.
Check the In-House Team
Go through the agency’s website thoroughly and find the people behind the scene who are implementing SEO for you.
Ensure that the agency has in-house capability because agencies act only as mediators while the complete task is getting outsourced.
There are a handful of optimization methods to rank your small business on Google.
But the results of these methods are not quantifiable.
You have to ensure that the SEO services that you choose are result-oriented.
Now you are equipped with the vital knowledge to choose the best affordable SEO services for your small business.
By the way, you can choose Stan Ventures as your SEO partner as we have been helping businesses of all sizes to rank higher on the search.
Just hit us up in the live chat, and our team will walk through the whole process we follow to rank business websites above their competitors.