B2B SAAS SEO: A Complete Blueprint
By: Shreoshe Ghosh
August 29, 2022
Table of Contents
What is B2B SAAS SEO?
With at least 70% of leading B2B (business to business) buyers kicking off their search for the best companies to buy from with a search query on Google or other search engines, you need the right kind of help to make sure that your business appears at the top of search engine result pages.
B2B SaaS SEO is the comprehensive, but guided process that allows your business to rank high on google, and you need the best SEO help in B2B SaaS for the level of success you seek.
Why Does B2B SAAS Need SEO?
When it comes to businesses buying from each other, you will put in a significant amount of research into the other company before you sign a contract with them.
What this means is that if you’re the company selling the SaaS product in question, you must be trustworthy, and you must show the capacity to deliver.
SEO makes that possible. How?
- SEO will enhance your ranking on search engines, ranking you higher than your competitors
- SEO increases organic traffic from your target audience
- Increase lead generation from clients looking for the best SaaS solutions
- An increase in traction
What is Included in the B2B SAAS SEO Services Provided by Stan Ventures?
Thanks to investment in the right SEO teams, Stan Ventures offers the following curated services to ensure that you rank higher on SERPs, outwit your competitors, gain more organic traffic, and have other companies buy from you without missing out on the critical components of the SEO journey.
- Comprehensive Competitive Analysis
- Technical SEO analysis, management, and improvements
- Website content optimization
- Creation and publishing new optimized content
- Local SEO optimization and enhancing brand visibility locally.
- Building backlinks and internal links
How Our SEO Strategy for B2B SAAS Websites Will Skyrocket Rankings and Traffic
Stan Ventures has been on the SEO scene for quite some time now. Though B2B SaaS SEO tends to be a bit more complicated than customer-targeted SEO, the basic SEO strategies still apply, albeit after a long process and more time because of the high price point and the recurrent fee model.
Despite the process, our SEO strategies for B2B SaaS enterprises have all been tried and tested, and we promise the best results in terms of higher rankings and an increase in organic traffic.
To make all that possible, we focus on three key areas – content creation, SEO, and strategic backlink building.
Thanks to our specialized team of content creators, you can look forward to killer content that will propel your page to the top of SERPs.
This content provides value, is conversational, and, most importantly, it is the content based on your target keywords. Google uses content (quality, relevance, and length) as one of its ranking factors, and we focus on curating the best search-engine winning content.
SEO involves identifying all the right strategies needed to increase a brand’s visibility on search engines. Our optimization strategies and processes include keyword research, competitive analysis, SEO analysis, content development, optimization of existing web content, building backlinks, and onsite technical SEO.
Strategic Backlink Building
Backlinks are integral in SEO and in building a stronger, converting brand image because it tells Google and other search engines that you are a trustworthy and authoritative site in the industry.
To make you an authority, we’ll do the legwork with strategies like manual outreach, fixing broken links, guest blogging, getting more linked mentions, and link reclamation, among others.
Deliverables within Our B2B SAAS SEO Services
We understand that Google and all other search engines use specific algorithms to rank web pages, and we also know that the only way for you to rank high is by staying on the search engine’s good side, which means getting every SEO-related thing right. We make that possible with the following deliverables:
- On-Page SEO
- Technical SEO
- Content Optimization
- Blogger Outreach
- Local SEO
Steps We Follow While Doing SEO for B2B SAAS Website
You need a process to pull off a successful SEO strategy and create a winning brand, and here is our approach.
Step 1: Finding and Analyzing Competitors – This is an integral SEO best practice that involves identifying your competitors and learning what they are doing, and discovering why they are able to outrank you. Some of these elements include keyword difficulty, as well as the analysis of site structures and UX design.
Step 2: Technical SEO Audit – This is an active process that involves going through all the technical aspects of your website’s SEO elements. Think of this as the process of checking your website health to find out the aspects of the page that need improvements. The most important aspects of technical SEO include indexing, hosting, internal links, as well as page loading speed.
Step 3: Zero-Down on the Keywords – This involves narrowing down your list of target keywords. You’d have to undertake a comprehensive keyword research process. Keyword research is guided by elements like keyword difficulty, search volume, and on-page optimization.
Step 4: Optimizing GMB Listing – The only way for target businesses to find you is by optimizing your website and your business for local Google My Business listing.
You need to provide complete data for the listing, always include keywords, update your operating hours, add nice photos, and manage/respond to customer reviews.
Step 5: Optimizing Content – By identifying the right keywords, we’ll work on creating well-optimized content in blog posts and web pages to reach as much of your target audience as possible. Our content optimization process includes associated keywords, title tags, relevant backlinks, internal links, and meta tags.
Step 6: Manual Blogger Outreach for Authority Link Building – We are passionate about creating businesses with a strong online presence. A good track record and blogger outreach allow us to make you an authority site.
For manual blogger outreach, we reach out to different website owners to request for opportunities to post high-quality articles on their website to get some contextual backlinks to your website.
We’ll make you an authority site by only working with the leading bloggers in your industry for relevance and trust.
More About SEO for B2B SAAS
Advantages of Doing SEO for B2B SAAS
SEO remains one of the most powerful sources of organic traffic and lead generation for all SaaS businesses. With SEO believed to drive up as much as 68% of organic traffic, you need to make sure that you invest in the best SEO strategies.
Your business will benefit from SEO in the following ways:
- SEO spreads the word about your SaaS business, thanks to the use of specific and targeted SEO strategies. Basically, being pushed to the top of SERPs means that more people will remember your brand, increasing sales from marketing via word of mouth.
- Drives traffic to your website because SEO is the most scalable and also the most predictable approach when it comes to the growth of SaaS. Getting SEO right means more organic search results.
- Competitive edge. All you need is a competitive advantage at the end of the day, and SEO makes that possible. And by adding a strategy like inbound marketing to the mix, you are bound to benefit more from your SEO investment.
- Higher subscription rates for software. Having the best SEO strategy in place means that your business will be among the top-rated brands whenever customers are looking for solutions to their problems. And since your SaaS product solves the problem they are struggling with, you will rank higher. The high SERPs ranking means more trust from other potential buyers.
- Reduced dependency on paid ads. SEO done right delivers more organic traffic and organic conversion rate, hence a reduction in your dependence on paid ads.
Importance of Competitor Analysis While Doing B2B SAAS SEO
Your SaaS business needs to stand out easily from your competitors. The only way for you to have that competitive edge is by understanding the competition and how their strategies would shape your strategy.
Whether you are looking at building a new SaaS product roadmap, marketing, or building partnerships, you must understand the market and how other players have positioned themselves. In SEO Competitive Analysis, we’ll review keywords, links, and content to help you reverse-engineer some of the most successful tactics used by the competition.
Importance of Keyword Research While Doing B2B SAAS SEO
Keyword research is the first step undertaken in the development of an SEO strategy. You need Keyword research for your target audience to find your website from search engines.
The right keywords allow you to ‘read’ your potential clients’ minds, and it means that your content will reach the relevant people.
Importance of Improving the User Experience While Doing B2B SAAS SEO
UX design is a game-changer in the SEO world, and if you want to make it big in your business and to have that competitive advantage you seek badly, you must invest in UX design.
Statistics show that as many as 88% of all online shoppers will not return to a site after a bad user experience, 70% of businesses online fail because of bad usability, and up to 44% of online shoppers will inform their friends of the bad experiences they had on a website.
With these numbers, it’s evident that you need to work on improving your website’s user experience for the best outcomes. And with at least 3.5 billion searches made on Google daily, you need to have the best UX and SEO strategies in place for success.
Importance of On-page Optimization While Doing B2B SAAS SEO
On-Page SEO is crucial for the success of your SEO strategy – it involves optimizing individual web pages to have them ranked high on SERPs and earning a lot more relevant traffic on the search engines.
So, you have to make sure that all the on-page SEO elements you are using work together at all times. On-page optimization includes creating catchy titles, the use of meta-descriptions, and the use of H1 and H2 tags.
Besides content, On-page SEO also covers HTML source code pages that could be optimized, hence the best overall performance and ranking online.
The following are the essential aspects of On-page SEO:
- Page Title
- Meta tags and description
- On-page content or body copy
- Internal links or navigation for the rest of your site
Importance of Website Content While Doing B2B SAAS SEO
Website content is an important SEO aspect as it plays a crucial role in website conversion rate. Content creation starts from creating a curated list of keywords and incorporating the keywords into your website’s content. By using the right keywords, you maximize the chances of ranking high on SERPs.
Beyond choosing the right keywords, we’ll also help you develop relevant content based on specific search intents, making it easy for your website to show up when search engine bots crawl web pages for relevant website content.
Importance of Link Building While Doing B2B SAAS SEO
Link building builds trust and makes a website come off as an authority site, which means that the search engines will be more likely to rank the web page high on SERPs. But this doesn’t happen overnight.
With our team of SEO experts, we’ll work on the acquisition of high-quality links for other SaaS websites. Note that our backlink building process is a very straightforward but natural process that guarantees results.
Importance of Local SEO Optimization While Doing B2B SAAS SEO
Local search engine optimization is one of the most effective strategies for marketing your business online. It’s quite effective thanks to its potential in making your business known and available to your clients next door, at the exact time they are looking for it.
Local SEO is key to ranking high locally. Pegging on relevance, prominence, and proximity increases traffic to your website.
When Does B2B SAAS Need Help with SEO?
You need SEO help when you cannot make sales even though you have a seemingly well-designed website. This often means that you are doing something wrong, and it’s most certainly something to do with SEO.
You will need our SEO services if you’re starting a SaaS business and need to target the right audience, build an online presence, and have clients knocking on your doors without having to spend a lot on paid ads.
Lastly, you need SEO help if you don’t have a team of SEO strategists or marketers or don’t understand SEO and how to work around it.