SEO Questionnaire: 30 Essential Questions to Help Clients Better

Have you just got a new SEO client? Congratulations. Are you going to start providing your services right away?

Hold on! You are missing out on an important step.

Building genuine relationships with your clients is the best way to translate them into your customers.

I understand. You are wondering how to build customer relationships even before starting, right? 

In reality, you can do that.

Let’s recall an adage. The first impression is the best. 

You can make a good first impression on your new SEO clients by letting them know that you care about their SEO goals as much as they do.

That’s exactly why you need an impressive SEO client questionnaire. 

Remember, the questions you ask on the questionnaire should demonstrate your commitment to understanding their business problems and turning them into stepping stones for their SEO success.

So, here I am with 30 carefully handpicked questions to include in your SEO client questionnaire. Read on to know what they are and why they deserve a seat at your client onboarding session.

• Business Overview

Getting a general overview of your client’s business is essential for understanding what the client wants to achieve and how you can leverage SEO to help them reach their milestones.

Question to ask:

What is the primary goal of your website?

Why does this question matter?

Every business is unique, and so are its goals. Understanding the primary purpose of your client’s website will help you build an effective SEO strategy focused on achieving specific goals.

Suppose you have two clients—client A running an e-commerce website and client B running a news website. Client A wants to reduce the cart abandonment rate and improve sales, while Client B prioritizes publishing catchy news articles to increase user engagement and promote readership.

Given the scenario, pinpointing the main goal of your client’s website allows you to channel your SEO efforts and focus on improving certain SEO metrics that matter the most for their business.

• SEO Goals

Once you get the general overview, the next step is to prompt your client to specify their broad SEO goals.

Question to ask:

What are your primary SEO goals?

Why does this question matter?

The primary SEO goals may include increasing organic traffic, boosting SERP rankings, enhancing local SEO and more.

Narrowing down the primary SEO goals of your client’s website is essential for setting realistic objectives and developing a result-focused SEO strategy. Plus, different goals require different KPIs to measure success.

For instance, increasing traffic may involve broad keyword targeting and creating helpful content, while improving SERP rankings may require more focused keyword targeting, on-page optimization and link-building efforts.

Your client’s SEO goals determine the type of SEO you do, the intent of keywords you choose to target, the type of content you create, the versatility of backlinks you build and much more.

As I mentioned, your client’s SEO goals influence how you measure their results. If your client wants to boost web traffic, you monitor website visits and user behavior, while for SERP ranking improvement, you track keyword rankings and organic search visibility.

• Target Audience

Identifying the target audience is critical to shortlisting potential prospects of your clients so that you don’t move in the wrong direction, which will otherwise be a waste of effort and resources.

Question to ask:

Can you describe your target audience (demographics, interests, geography)?

Why does this question matter?

As an SEO professional, you must ensure your client’s website attracts the right crowd. This is super important to boost traction and drive more positive results for your client.

Understanding your client’s website’s target audiences and grouping them into multiple buyer personas based on the search intent will allow you to create content that resonates with them and optimize the website to meet their needs.

Similarly, knowing the target audience’s demographics, interests, and geographic location will help you tailor your SEO strategy to attract and engage the right people. 

This information can help you perfect all your SEO campaigns, from keyword research and content creation to on-page optimization and backlink building.

• Competitive Landscape

Imagine running a race with no one to beat. You don’t know where you are heading, and there’s no trophy waiting to be earned. That’s what an SEO strategy without competitor analysis looks like. That’s probably the last thing your client wants.

Question to ask:

Who are your main competitors (both online and offline)?

Why does this question matter?

Identifying your clients’ major competitors allows you to understand the intensity of competition in the specific industry and their current market standing.

By analyzing your client’s competitors, you can gain actionable insights into what works well in their industry and craft your SEO strategy to align with the emerging trends to drive tangible results for your client.

Using competitor analysis, you can identify potential gaps in the strategies of the client’s business rivals and invest in them to help your client highlight their unique selling points so that they stand out from the crowd.

By comprehending the client’s competitive landscape, you can develop a more informed and effective SEO strategy that capitalizes on competitors’ weaknesses and leverages your client’s strengths to improve their visibility in search results.

Let’s say one of the client’s competitors ranks on top of Google for a particular keyword. You can use the skyscraper technique to create better content and earn more backlinks to your client’s site so that they can outrank the competitor and jump to the top position.

You can develop a cutting-edge strategy for your client regarding keywords, content and backlinks by closely watching their competitors. That’s the point.

• Keywords and SEO History

Keywords are the bricks upon which you build your SEO strategy. Know how far your clients have invested in the right keywords and other SEO elements.

Question to ask: 

What keywords are important to your business? Have you conducted keyword research before?

Why does this question matter?

Keyword research helps shortlist the key terms and phrases your client’s target audience uses to search for their products or services. Focused keyword research can complement your overall SEO efforts significantly.

Identifying the right target keywords is essential for optimizing your client’s website to attract relevant traffic. 

Using keywords with a high search volume in your client’s content can boost their search engine visibility. Focusing on keywords with specific user intent can also drive more qualified traffic.

For example, if the client runs a website featuring fitness-based blog posts, they should focus on keywords with informational intent. On the other hand, if they are an e-commerce store selling supplements for fitness, commercial intent keywords in the fitness industry will be the best choice for them.

When you onboard a new client, try to understand if they want to rank for specific keywords or if you have to start keyword research from scratch.

Question to ask:

Have you ever implemented SEO strategies? If so, what was done, and what results were observed?

Why does this question matter?

A few clients may be new to SEO or may have switched to you for better services. Some clients may have done SEO independently but now seek assistance.

In such a case, getting to know their previous SEO strategies and the results they have driven will help you figure out what more the client needs to achieve greater results and sustainable SEO growth.

Leveraging the keyword opportunities the client has missed out on and extending the focus on the previously targeted keywords can improve industry-specific keyword rankings for the client.

• Content Strategy

Content matters, as does the content strategy you create for your client. The content strategy unleashes the power of content in the right direction.

Question to ask:

Do you currently have a content strategy in place? How often is new content created and published?

Why does this question matter?

A content strategy is crucial for planning, creating, and managing content to align with your client’s SEO goals. It helps ensure their content is consistent, relevant, and valuable to your target audience. 

Knowing how often your client creates and publishes new content is important for developing an improved content strategy that can maximize their content’s potential.

Creating helpful content regularly and streamlining content distribution through various channels, including email and social media, can help the client’s content reach a wider audience.

This will also ensure that the client has a stronger brand voice, which, in turn, vouches for their genuineness and credibility in the industry.

• Technical SEO

Technical SEO is often underrated. Make sure you aren’t one of those who overlook it.

Question to ask: 

Has your website ever had a technical SEO audit? Are there any known technical issues?

Why does this question matter?

A technical SEO audit is essential for identifying and addressing any technical issues hindering the website’s SEO progress. Unfortunately, not all SEO companies take technical SEO audits seriously.

Technical issues can negatively impact your client’s website’s crawlability, indexability, and overall user experience, which may affect its rankings.

Knowing whether your client’s website has undergone a technical audit and if there are any known issues is necessary for taking technical SEO to the next step and eliminating existing technical bugs, including broken links, improper redirects, slow page loading and more.

Here at Stan Ventures, we always begin a new SEO project by conducting a sitewide audit so that we root out technical issues slithering in unnoticed. 

• Local SEO

Don’t forget local SEO. Local SEO is the key to gearing up rankings for clients who want to achieve location-specific online visibility. 

Question to ask

Is local SEO important to your business? Do you have multiple locations?

Why does this question matter?

Local SEO is important for businesses that serve customers in specific geo-locations. This will help them rank higher for location-based searches. If your client has business in a specific location or multiple locations, ask for their local SEO history.

Local SEO focuses on optimizing your client’s Google Business Profile (GBP), NAP citations and other mentions in local directories. 

Creating local pages on your client’s site and including location-based keywords in the content without affecting its quality and value proposition can fetch profitable local leads for their business.

Additionally, encouraging user reviews can boost the trustworthiness of their business in both offline and online environments.

• Social Media and Online Presence

Almost anyone and everyone is now on social media. Ask your clients about their social media presence and leverage it for their SEO advantage.

Question: 

How does social media fit into your current marketing strategy?

Why Does it Matter?

Social media is currently an inevitable part of digital marketing. It offers ample opportunities for brand exposure, user engagement, and lead generation. 

Understanding how social media fits into existing marketing strategies will help you build a customized social media strategy to maximize the impact of the client’s online presence.

Different social platforms digest content in different ways. You can create new social media content for your client or repurpose their existing content to post on platforms such as LinkedIn, X, Instagram, and Facebook. 

This will bring more traffic, user engagement and social signals to the client’s website.

Question

Can you list all the platforms where your business has an online presence?

Why Does it Matter?

Knowing all the platforms where your client’s business has an online presence is important for maintaining consistency in branding, messaging and customer experience. 

Additionally, it helps identify opportunities on social media to expand reach and engage with different segments of your client’s audience.

• Link Building

Link Building is an important aspect of SEO. Check if your new client is aware of link building and link quality.

Question: 

Have you engaged in any link-building activities? Are you aware of any toxic or low-quality backlinks to your site?

Why Does it Matter?

Link building is a significant part of SEO. 

Finding out whether your client has engaged in link building and if there are any toxic or low-quality backlinks pointing to their site is paramount for assessing the health of their backlink profile and creating effective link-building strategies in the future.

High-quality backlinks from authoritative sites can improve rankings and drive referral traffic to the target site. A repository of powerful backlinks creates a strong backlink profile and boosts the authority of the target website.

On the contrary, low-quality links from spammy sites can affect the rankings and reputation of the target site while fetching search engine penalties.

That’s why it is important to check with your clients regarding the quality of their existing backlinks.

Ensure you build high-quality backlinks to your client’s site using high-quality user-engaging content to improve their rankings.

At Stan Ventures, we have a rich inventory of 20,000 websites to build powerful yet affordable backlinks to our client’s sites. We don’t compromise on link quality at any cost. 

• Performance Measurement

Tracking SEO progress is mandatory to measure the success rate of your SEO campaigns. Before you get started with your new client, get to know how they measure their SEO performance.

Question:

How do you currently measure SEO success? What tools or metrics do you use?

Why Does it Matter?

Time and again, tracking SEO metrics is essential to determining the effectiveness of your SEO efforts and making data-driven decisions. 

Knowing how your client currently measures their SEO progress and what tools they use can help determine whether their approach is aligned with their SEO goals.

Web traffic rate, keyword rankings, backlinks, user engagement and conversion rates are the most commonly used metrics to monitor SEO success.

You can use trusted SEO tools like Google Analytics, Ahrefs and Semrush to measure the SEO results of your clients and show them how you are helping them make significant progress.

• Challenges and Pain Points

You can make your clients happy by solving the pain points they face. Ask them what their SEO challenges are.

Question to ask:

What SEO challenges or pain points are you currently facing?

Why does this question matter?

Identifying the specific challenges and pain points your client is experiencing with SEO is crucial for devising tailored SEO solutions to overcome these obstacles. Understanding your client’s challenges helps prioritize areas that need primary focus to improve the client’s website’s performance.

Suppose your client’s content quality is bringing down their rankings. Help them create value-added content that the users find helpful. Include keywords naturally in the content. Create high-quality guest post content and earn contextual link placements for your client.

These efforts, which focus primarily on turning the client site’s weaknesses into strengths, can boost the overall performance and bring positive SEO results.

• Budget and Resources

Your client’s SEO budget matters. Keep reading to know why.

Question to ask: 

What budget have you allocated for SEO initiatives?

Why does this question matter?

SEO doesn’t require a heavy budget like PPC. However, getting an overview of the client’s SEO budget allows you to set achievable goals that don’t exceed the scope of the budget.

It helps in planning and prioritizing activities, choosing the right service packages that offer value for money and allocating resources accordingly. 

Knowing your client’s budget constraints is essential for choosing the SEO tools to use and measuring the ROI of your SEO initiatives for the client.

Question to ask:

Do you have in-house resources for content creation, or would you require support?

Why does this question matter?

Knowing if the client has an in-house content creation team will allow you to allocate resources for other SEO activities. This will also impact the client’s budget for SEO content creation to promote their website.

• Past Agencies or Consultants

Ask your new clients if they have worked with other SEO agencies or individual consultants.

Question

Have you worked with other SEO agencies or consultants in the past? What was your experience?

Why Does it Matter?

Asking for your new client’s past experiences with other SEO agencies or consultants is important to understanding what worked for them, what didn’t, and what extra the client expects from their new SEO partner.

Learning about their past experiences can help you determine the client’s expectations, the type of support they need, and the level of field expertise that best aligns with their business needs and preferences.

Getting to know your client’s previous collaborations can also help you dodge the mistakes made by other SEO service providers and devise an improved strategy for the client to achieve SEO success.

• Website Management and Access

Data access is a sensitive affair. Use your SEO questionnaire to ask your client about it well in advance. 

Question to ask:

Who currently manages your website, and what Content Management System (CMS) is it built on?

Why does this question matter?

Knowing who manages your client’s website and the CMS it is built on is critical to understand the level of control and flexibility you have over your client’s content and website structure. 

Different CMS platforms have different features, capabilities and limitations in terms of SEO, such as changing page titles, updating meta tags, adding canonical tags, creating redirects and much more.

That said, it is important to know how much you can control the client’s content management system when performing SEO.

Question to ask: 

Will we have access to your web analytics/Google Search Console accounts?

Why does this question matter?

Access to the client’s Google Analytics and Search Console accounts is necessary to monitor the website’s performance, overview user interaction, and identify areas for potential improvement. 

Google Analytics offers insights into website traffic, keyword rankings, user behavior, and conversion rates of the client’s website. On the other hand, Google Search Console helps identify technical issues, including crawl errors and security issues, that can affect their site’s performance.

This way, gaining access to the client site’s data makes it possible to track the effectiveness of the SEO campaigns and make well-informed decisions that bolster their SEO success.

• Compliance and Accessibility

Never overlook general regulatory compliance or those specific to the client’s industry. Be clear with them before setting off for work.

Question to ask: 

Are there any industry regulations or compliance requirements affecting your website?

Why does this question matter?

Checking with the client for any industry regulations or compliance requirements is a must to ensure that their website functions on proper legal and ethical grounds.

For example, compliance with regulations such as the General Data Protection Regulation (GDPR) or the Americans with Disabilities Act (ADA) is a legal obligation that also impacts user trust and accessibility of the website in question. 

Failure to comply with the regulations can result in penalties for the client and harm to their brand reputation.

Non-compliance with these regulations can pose legal risks and affect the client site’s SEO. Search engines like Google consider user experience and accessibility as ranking signals.

That said, a compliant and accessible website is more likely to perform well in search than a non-compliant one.

• Expected Timeline

While SEO takes different time frames to achieve goals for different websites, most people have timeline expectations for SEO results.

Question to ask: 

What timeline are you expecting to see results within?

Why does this question matter?

Let’s face the truth. SEO takes anywhere from 3 to 6 months to start showing substantial results. This time frame depends on different factors such as the age and SEO history of the client’s site, the intensity of competition in the client’s niche, the keywords the client wants to rank for and more.

Using your SEO client questionnaire, you need to determine if the client has realistic timeframe expectations for reaching their SEO milestones. Their timeframe expectations will help you plan and manage your SEO campaigns effectively.

It’s good If the client’s time frame expectations are practical. If not, talk to them and help them understand that SEO takes time and that once it gains momentum, sustainable growth will follow. Don’t make empty promises to onboard them.

• Decision-Making Process 

To achieve your SEO objectives, hassle-free communication between you and your client is essential. You must be familiar with the client’s decision-making process and the people involved.

Question to ask: 

Who will be involved in the SEO decision-making process?

Why does this question matter?

Being clear with the potential contact points and chief decision-makers from the client’s side will help remove potential barriers and open doors to effective communication.

Being in touch with the key stakeholders and decision-makers helps improve coordination, get approvals, reduce delays, and ensure that all the SEO campaigns are aligned to meet the client’s business objectives.

• Future Plans

The plans or goals of your client’s organization may influence their SEO needs in the days to come. Prompt your new clients to give you a brief of what’s coming.

Question to ask:

Are any upcoming changes or expansions planned for your business that might impact your SEO needs?

Why does this question matter?

Your client may have any number of upcoming plans, including expanding to new markets, launching new products or services, and rebranding. Such ideas may significantly impact their SEO strategy.

Based on the client’s answer to this question, if they are positive about business expansion shortly, you can design a custom-made SEO strategy that can be scaled to fit their changing business needs.

Imagine your client is running a food delivery business and plans to penetrate the bike taxi segment shortly. You will initially focus on getting the client’s site ranked for keywords related to food delivery. Once they venture into the bike taxi market, you will have to scale up your keyword strategy to target keywords related to bike taxi booking.

Such business expansion or including new products and services may require you to tweak your keyword strategy and the other verticals of SEO, such as content strategy, social media strategy, and local SEO strategy.

At this point, the existing strategy should be ready to accommodate more new activities seamlessly.

• Feedback and Communication

As mentioned earlier, hassle-free communication channels and feedback loops are necessary to eliminate communication gaps and misunderstandings and promote smooth customer-vendor relationships.

Question to ask:

How do you prefer to communicate (email, phone, meetings)? How often would you like to receive updates?

Why does this question matter?

Facilitating your client’s communication through a preferred communication channel is a small yet effective way of nurturing client relationships.

Connect with your client through a communication channel of their choice, including voice call, video call, live chat or email and provide regular updates on the progress of their SEO project.

Encourage them to provide feedback and make necessary changes to the SEO strategy in light of their suggestions.

If you encounter any issues, solve them immediately and keep the SEO campaigns going. 

• International SEO

Business expansions can also happen on a global scale. Such clients need international SEO services.

Question to ask: 

Are you targeting audiences in multiple countries or languages? If so, what are your priority markets?

Why does this question matter?

International SEO involves optimizing your client’s website for different geolocations and languages. This ensures that your client’s web content is relevant and accessible to their target audiences in specific regions across the globe. 

When your client requires international SEO services, you need to get them to name their priority markets so you can focus your efforts and resources on verticals that can have a greater impact on their international business.

Based on the international SEO strategy, you may have to create individual country-specific domains, subdomains, and subdirectories to target an extensive set of regions dedicately. 

Also, based on the client’s location preferences, you may have to localize your content to match those locations’ linguistic and cultural contexts. You can connect the local audience with the client’s content.

Implement hreflang attributes properly to signal to Google which variant of the web page you want the search engine to display in which particular location.

For example, with hreflang tags implemented, a user accessing your client’s web page from the US will see the English version, while another user visiting the same page from France will view the French version.

As for keyword research and backlink building for international SEO, you must target regional keywords and build backlinks from local websites specific to selected regions.

• E-commerce Considerations

Dedicated e-commerce sites carry greater SEO scope, and you must have a dedicated section in your SEO questionnaire for your e-commerce clients.

Question: 

If your site is e-commerce, how do you manage product descriptions and categorizations to ensure they are SEO-friendly?

Why Does it Matter?

As e-commerce websites comprise thousands and thousands of products, they include many categories and product descriptions.

Catchy product descriptions optimized for search engines can improve your client site’s discoverability in SERPs, magnetize more qualified traffic and boost conversions significantly. 

Proper product categorization allows users to navigate the e-commerce site easily and triggers positive purchase decisions, ultimately increasing sales for your clients.

Besides, appropriate categorization enables search engines to understand the website’s structure and content better. This will boost the site’s SEO performance and improve its online visibility.

• Mobile SEO

The vast majority of online searches are now conducted on mobile devices. Find out how well your new client is keeping up with this trend.

Question to ask: 

How does your website perform on mobile devices? Have you implemented any mobile SEO strategies?

Why does this question matter?

With Google prioritizing mobile-first indexing, mobile SEO has become necessary for improving website performance and online visibility. 

A website with a mobile-friendly version is more likely to rank higher in search than other websites without a mobile version.

Given the scenario, having a mobile-friendly website is paramount for businesses to offer a good user experience, improve rankings, and maximize online visibility. 

Understanding how your client’s website performs on mobile and whether they have implemented any mobile SEO strategies can help you identify areas for improvement and fresh opportunities for mobile SEO.

When it comes to mobile SEO, opt for a responsive design that automatically adjusts the layout and content of your client’s website to fit different screen sizes and resolutions effectively.

Also, optimize the mobile version of your client’s site to improve page loading speed by compressing images without affecting resolutions, minifying JavaScript/CSS/HTML, and leveraging caching techniques.

• Voice Search Optimization

Voice Search is a noteworthy trend in SEO. Get a glimpse of your client’s exposure to the importance of voice search optimization.

Question to ask:

Have you considered optimizing for voice search? How does voice search fit into your overall SEO strategy?

Why does this question matter?

Voice search optimization is inevitable today as more people use voice assistants like Siri, Alexa, Google Assistant and Copilot.

Voice searches are most likely to be longer as they are conversational. Understanding your client’s opinion on voice search optimization and including it in your SEO strategy will help you tap into new opportunities for your client’s website.

If you are positive about leveraging voice search SEO, I suggest targeting long-tail keywords because these searches are often conversational.

Create content that directly answers common questions in the client’s industry. This way, you accelerate the probability of the client’s site appearing for relevant voice search. 

• Video SEO

Video SEO is another vertical with many untapped opportunities. How about leveraging them for your new client?

Question to ask:

Does your content strategy include video? Are you optimizing video content for search engines?

Why does this question matter?

Videos are a good way to present information more attractively. Including video content adds diversity to your content strategy while catering to dynamic user preferences. It can increase the dwell time of visitors on your client’s page and send positive user experience signals to Google.

Additionally, engaging video content is more likely to be shared and linked to and can be a valuable addition to your client’s backlink profile.

With video integration in search results, video SEO can be a promising step towards getting your client’s content ranked higher. Well-optimized video content can boost its appearance in both video search results and general search results, contributing to improved visibility for the target site.

Check out some video SEO tips below.

• Include relevant keywords in your video titles and descriptions.
• Submit a video sitemap to Google to prompt faster indexing and ranking of your videos.
• Use thumbnails that describe your video to increase click-through rates.
• Transcribe your videos into text for a wider reach and more engagement.

• User Experience (UX)

Google cares about user experience signals, and so does SEO. Get to know how your new clients perceive UX and how they measure it.

Question to ask: 

How do you currently assess user experience on your website? Are there any known UX issues?

Why does this question matter?

Google looks at user experience signals, such as page speed, mobile-friendliness and ease of navigation, as ranking signals. A good UX can fetch higher interaction rates and positive signals to Google.

An intuitive and user-friendly website will likely convert visitors into profitable leads.

UX can significantly impact the user’s perceptions of your client’s website and brand. 

You can use Google Analytics to extract user behavior data, including bounce rates, session duration and conversion rates. This can help you fix lurking UX issues and improve the user experience of your client’s site.

• Conversion Rate Optimization (CRO)

Optimizing conversion rates is the best way to translate opportunities into leads and sales. Use your SEO questionnaire to find out how your client handles conversions.

Question to ask:

How are you tracking conversions currently? Are there any specific conversion goals you’re aiming to improve?

Why does this question matter?

Conversion Rate Optimization (CRO) is essential for maximizing the SEO potential of your client’s website. CRO focuses on turning traffic into leads, sales or subscriptions.

Comprehending how your client monitors conversions is necessary to narrow their specific conversion goals and build a personalized SEO strategy to achieve them.

Narrow down the kind of conversion the client requires. This can be sales, form submissions, newsletter sign-ups, or other similar actions that move prospects down their sales funnel. Identify the paths users can take to convert and pinpoint potential hurdles. 

Leverage A/B testing to experiment with client website versions and determine what changes can improve conversion rates.

• Content Management and Updates

Content is King, but only as long as it is helpful for users. Ask your new client how they update and manage their content.

Question to ask: 

How frequently is existing content reviewed and updated for accuracy and relevance?

Why does this question matter?

Regularly reviewing and refreshing existing content on your client’s website is essential for maintaining accuracy, relevance and freshness.

Keeping content up-to-date denotes that it continues to deliver value to the audience and remains aligned with its business goals. 

Also, refreshing content signals to Google that the target website is still active and provides relevant information. This way, content updates can bring improved search engine rankings for your client’s site.

Additionally, you can repurpose the refreshed content and share it across social platforms for better reach and increased user engagement.

• Backlink Profile

A natural backlink profile can help boost the target site’s SEO performance and rankings. Don’t overlook this question when preparing your client questionnaire.

Question to ask: 

Are you aware of your current backlink profile? How do you approach backlink quality and acquisition?

Why does this question matter?

Your client’s backlink profile proves the quality of their built backlinks. Accessing their current backlink profile can allow you to evaluate their authority and get a concrete idea of their choice of websites from which to build backlinks.

This way, the client’s backlink profile helps you understand their position in the target market, what kind of improvements they need to boost their SEO performance and what opportunities remain untapped by the client.

Your client’s backlink profile significantly impacts their search rankings, domain authority and referral traffic flow. 

While high-quality backlinks can produce a positive SEO, low-quality backlinks from spammy websites can trigger a search engine penalty, which can harm the SERP standings of the target site. 

That said, when you build backlinks to add to your client’s backlink profile, ensure they are from trusted sites on Google’s good books.

Also, check their link profile occasionally and weed out toxic backlinks that may harm their website’s SEO and reputation.

• SEO Training and Consultation

Sometimes, brands require more than what their in-house SEO teams can offer. That’s when they reach out to SEO agencies.

Some may happily use your SEO services to train their in-house teams. So, remember to ask this question.

Question to ask:

Would you like SEO training or consultation services for your in-house team?

Why does this question matter?

SEO training and consultation services can be a valuable addition to businesses that want to enhance their in-house SEO capabilities. 

While SEO training can equip the in-house team with the knowledge and skills to implement and manage SEO strategies effectively, SEO consultation services can offer expert guidance and insights tailored to meet the client’s needs.

SEO training and consultation are worth it because they add to the betterment of the organization in question.