Nowadays, many people around the world have a mobile phone. According to a report, approximately 85 percent of them spend most of their time using their mobile phones, and this ratio is expected to increase in the future.
Today, most of the voice search is usually done via a phone or a mobile device, not from the desktop.
According to a report from Google, more than 60% of the searches come from mobile devices.
For this reason, most developers mainly focus on creating mobile-friendly websites and try to make it easier to use on mobile devices.
In addition to this, the SEO experts are enabling voice search optimization in the websites so that they can be fetched in the results page through the user’s voice commands. In this post, you will get to learn the strategies to do that.
Before learning the strategies, it is important to understand what exactly voice search is? Read it further to learn the concept.
An Introduction to Voice Search
Voice Search is a type of search that enables you to give commands with the help of sound. If you ask something using your voice, you’ll get instant results to your search.
In Google, there’s a mic in the search bar. If you tap on the mic and speak up, corresponding search results will appear on the screen.
Voice search depends on the past, as well as present content and almost similar approach will be used for all devices of SEO.
Why Voice Search is Used
Voice search is quicker as compared to typing your query in the search bar. However, when you use your voice to search something, it’ll be done quickly.
Usually, you can pronounce around 120 to 140 words in each moment rather than typing. Not only this, you’ll get a faster response by searching this way.
Moreover, it’s easier to do a voice search while you’re driving. All you need to do is to put a command by speaking up your query instead of typing it.
Ways to make your Website compatible for Voice Search Optimization
Check out the strategies to check what you need to do with your website for its optimization for voice search results.
1. Long Tails are Effective to Use
Use of long tail keywords in your content is considered to be one of the effective SEO strategies.
Generally, spoken voice search is conversational in nature. It would also show how people speak in their daily life and ask questions.
If you targeted the long tail keywords on your website, the chances that it will make it to the search results will increase.
This is because such keywords decrease the competition on the Internet. A good ranking will be brought to your website with such keywords, and click-through rate on such keywords would be boosted.
2. Google My Business Listing is One of the Strategies
Make sure that you claim your business by listing your business on Google with the help of Google My Business Listing. This is one of the best ways that Google identifies your business.
Since you all know by now that voice search has a conversational nature, it’s always good to update your Google My Business Listing. This will increase the chances of your business appearing in voice search results.
Make sure that you don’t forget to share the information of your business in the footer area of your website, and also add the correct information including your contact number, area code, and other useful details.
When it comes to listing your business on Google, it’s mandatory to choose the right category for it.
3. Try to Do Optimization For Other Search Engine
Many people think that only Google search engine holds worth. Well, there’s no doubt that it’s the most popular search engine in the world, but Bing too fares well as a good search engine.
It’s true that Apple is the only biggest manufacturer of a smartphone in the USA. Do you know that Siri in your Apple iPhone uses Bing as its primary search engine? So keep in mind to optimize your website for other search engines also.
4. FAQ Pages are Good to Add
Generally, when it comes to speaking, users speak different keywords than typing in search engines for pointing any products and services.
For example, usually a user types “places to visit near me” to see nearest places, but when it comes to voice search, they will search it by speaking “which is the nearest place to visit near me.”
Collect these types of questions and answer the questions on your website as common FAQs. You can do so by creating a group of general questions on the FAQ page of your website.
For this page, try to target long-tail keywords as FAQs to increase the visibility of your website and effective voice search optimization on search engines.
5. Usage of Correct Schema
Using the correct schema for your website will give more information to the search engines about the content of your website.
It’s crucial to set Schema settings for your website, so try to use it correctly. This would bring your website in the Voice search results.
If your website has structured data, then it describes what data is available on it. For this reason, it makes it easier for Google to understand your website’s content and increase its visibility.
6. Make your website mobile friendly
Well, most people learn that this is one of the techniques of site optimization. However, it’s essential for you to take it seriously because the number of mobile users is increasing day by day and the feature of Voice search entirely belongs to this technique.
As you learned earlier that around 60% of online users search from mobile devices, keep in mind to make your website mobile friendly. You can do this by optimizing the layout of your website and the content as well.
Voice search is finding a broader application in our daily lives. Presently, it’s hard to tell whether voice commands will eventually dominate search queries, but they surely have the potential to cause a profound impact on search marketing.
So, it’s critically important that every marketer pays importance to voice search optimization.
Incorporating the above mentioned strategies into your existing set of optimization efforts can help you ensure you are hitting the targets and capturing a significant part of the voice traffic.