Nowadays, many people around the world have a mobile phone. From a report, approximately 85 percent of them spend most of their time on using their mobile phones and this ratio is expected to increase in future.Today, most of the voice search is usually done via a phone or a mobile device, not from the desktop. According to a report from Google, more than 60% of the searches come from mobile devices.
For this reason, most developers mainly focus on creating mobile-friendly websites and try to make it easier to use on mobile devices. In addition to this, the experts in Search Engine Optimization are optimizing the websites to make them compatible with the results though voice search. In this post, you will get to learn the strategies to optimize a website for Voice Search.
Before learning the strategies, it is important to understand what exactly voice search is? Read it further to learn the concept.
An Introduction to Voice Search
Voice Search is a type of search that enables you to give commands with the help of sound. If you’ll ask something using your voice, you’ll get instant results to your search. In Google, there’s a mic in the search bar. If you’ll tap on the mic and speak up, corresponding search results will appear on the screen. This feature of Voice Search would work on your Android devices, iOS devices, and Chrome browsers as well.
Voice search depends on the past, as well as present content and almost similar approach will be used for all devices of SEO.
Why Voice Search is Used
Voice search is one of the quicker processes because if you’ll type your query in the search bar, it’ll take a lot of time of yours. But, when you’ll simply search via your voice, it’ll be done quickly. Usually, you can pronounce around 120-140 words in each moment rather than typing. Not only this, you’ll get a faster response by searching this way. It’s easy to use while you’re driving. All you need to do is to put command by speaking up your query instead of typing it.
Ways to Optimize your Website for Voice Search
Check out the strategies to check what you need to do with your website for its optimization for voice search results.
1. Long Tails are Effective to Use
Use of long tail keywords in your content is considered to be one of the effective SEO strategies. Generally, spoken voice search is conversational in nature. It would also show how actually people speak in their daily life and ask questions.
If you’ll target the long tail keywords on your website, the chances would increase that it will come in search results. This is because such keywords decrease the competition on the Internet. A good ranking will be brought to your website with such keywords and click-through rate on such keywords would be boosted.
2. Google My Business Listing is One of the Strategies
Make sure that you claim your business by listing your business on Google with the help of Google My Business Listing. This is one of the best ways that Google identifies your business.
Since you all learn that voice search has a conversational nature, so it’s always good to update your Google My Business Listing. This is because the chances of appearing of your business in voice search results get increased.
Make sure that you don’t forget to share the information of your business in the footer area of your website, and also add the correct information including your contact number, area code, and other useful details.When it comes to listing your business on Google, it’s mandatory to choose the right category for it.
3. Try to Do Optimization For Other Search Engine
Many people think that only Google search engine is worth. Well, there’s no doubt that it’s the most popular search engine in the world, but Bing is also one of the search engines on which it’s worth competing
It’s true that in the USA, Apple is the only biggest manufacturer of a smartphone. Do you learn that Siri in your Apple iPhone uses Bing as its primary search engine. So keep in mind to optimize your website for other search engines also.
4. FAQ Pages are Good to Add
Generally, when it comes to speaking, users speak different keywords than typing in search engines for pointing any products and services.
For example, usually a user type “places to visit near me” to see nearest places, but when it comes to voice search, they would search it by speaking “which is the nearest place to visit near me.”
Collect these types of questions and answer the questions on your website as common FAQs. You can do so by creating a group of general questions on the FAQ page of your website. For this page, try to target long-tail keywords as FAQs so as to increase the visibility of your website in the results of voice search on search engines.
5. Usage of Correct Schema
If you’ll use correct schema for your website will give you more information to the search engines about the content of your website. It’s crucial to set Schema settings for your website, so try to use it correctly. This would bring your website in the Voice search results.
If your website has structured data, then it describes what data is available on it. For this reason, it makes it easier for Google to understand your website’s content and increase its visibility.
6. Make your website mobile friendly
Well, most people learn that this is one of the techniques of site optimization. But it’s important for you to take it seriously because the number of mobile users is increasing day by day and the feature of Voice search completely belongs to this technique.
Since you learned earlier that around 60% of searchers searches from mobile devices and no doubt that it’s a huge ratio. So, keep in mind to make your website mobile friendly. And this you can do by optimizing the layout of your website and the content as well.
This technique of voice search is growing and improving day by day. So, for some marketers, this could b a good sign, while for some it could be a bad one. For the marketers who give importance to the technique of voice search, it’s beneficial. But, this who ignore this technique, is bad since they’re lacking in competition and focusing only on creating the content implementing the old strategies.