6 Common Web Design Mistakes That Hurt Search Engine Optimization of Your Website
Are you making web design mistakes, which are dropping the rankings of your website? A good web design is the most important thing that user notices when he visits your website. If your website looks attractive, it’ll enhance the UX and make them end up buying your products and services. But, there’s a drawback. Having a beautiful website doesn’t guarantee traffic coming to your website. If your website isn’t optimized properly, it would hurt its SEO. In this post you’ll get to learn web design mistakes that you should avoid. Read the entire post!
6 Common Web Design Mistakes
If you want to drive traffic, your website should be search engine friendly. While you’re focusing only on the visual elements, make sure that you optimize your website not only for the users. But for search engines too.
Here in this post, you’re provided with 6 web design mistakes that would hurt the SEO of your website. These are serious mistakes that would act as an obstacle to achieving the top positions on search engines.
Web Design Mistake 1: Wrong Implementation of Header Tags
A number of repetitive heading tags at multiple locations is considered as one of the major issues of website design. More than 50% of the websites face the problem of the wrong implementation of header tags. Web designers don’t overlook this issue. Well, this thing has a severe negative impact on your website’s SEO.
If you want to improve the chances of ranking in the top positions on search engines, make sure that you add appropriate H1 and H2 tags. While adding these tags, remember to add keywords you’d like to target the most. This would enable your website to rank higher in SERPs.
Web Design Mistake 2: Non-Responsive Design
In present times, most people are using smartphones. So, you simply can’t ignore to design your website in such a way that it’s mobile-friendly. Mobile-friendliness of a website is one of the ranking factors for all search engines. If you don’t have a mobile-friendly website, then keep in mind that you need to ask your designer to fix this issue as early as possible. A website should always have a non-responsive design. This is because this would help you reduce bounce-rate on your website.
Web Design Mistake 3: Heavy Media Files
Well, true that images play an important role in improving the user engagement. But, if images you added are large in size, it would take a toll on its search engine optimization. Images with higher resolution would lower down Page Loading Speed of your website, thus impact the overall score of SEO.
This is why one of the best ways to make the images smaller in size is to compress them and resize. Using Google PageSpeed Insights tools, you can easily check how much time your website is taking to load completely.
Once you’re done with this, and if you found that the speed is slow, use CDN server. This is one of the best techniques to prevent your websites from heavy images and other media files.
Web Design Mistake 4: Images with Text
For making the website look attractive and engaging, you add text to the images. Well, images having text is liked by users, but search engines don’t like it.
Undoubtedly, search engines love content! But, when it comes to images with text, the search engine can’t see the text in your images. For this reason, make sure that you don’t repeat this website designing mistake, and ignore adding text to your images. This leads to bad UX, which ultimately hampers the SEO of your website. If you add images, optimize your images by adding proper alt tags and description, rather adding text on images.
Web Design Mistake 5: Short and Thin Content
Usually, the webmasters miss the counterpart, to make their website look good. It’s important to add a lengthy content to the webpage. But, search engines mainly focuses on the websites having good content. For this reason, if you’ve only thin content on your website, you’re hurting its SEO. It’s a fact that websites with a good piece of content would definitely rank in the top positions of SERPs.
Web Design Mistake 6: Infinite Scrolling
One of the popular elements of web 2.0 is “infinite scrolling”. This is the feature that basically loads more content when a user scrolls down. Well, yes this is an effective way to make user stay on a website. Doing this, you’ll be able to increase the average of time a user will spend on your website.
But, when it comes to web design, it’s one of the reasons for hurting SEO of your website. For this reason, it’s important to implement it in such a way that it would work effectively. If you don’t set the pagination for the webpage, it would make it difficult for crawlers/search engine bots to crawl them. So, make sure that you set the pagination properly.
All the above mentioned are 6 common web designing mistakes that you should avoid. These mistakes can hurt SEO of your site. If you’re planning to design a new website, or simply revamping the existing one, make sure that you aren’t making these web design mistakes. Ultimately, this would better the SEO of your website and would make your website rank on the top.